CCR 2

H O W D O E S YO U R P R O D U C T E N G A G E
WITH AUDIENCES AND HOW WOULD IT
BE DISTRIBUTED AS A REAL MEDIA
TEXT?

W H O I S Y O U R TA R G E T
AUDIENCE?

O U R TA R G E T I S A U D I E N C E I S P R E D O M I N A N T LY Y O U N G
A D U LT S O F N E W Z E A L A N D B E T W E E N T H E A G E S O F 1 6 A N D
18. WE HIRED OUR KIWI ACTORS AND MADE THIS FILM
E N T I R E LY N E W Z E A L A N D B A S E D A N D T H E R E F O R E T H E Y
P L AY A M A J O R R O L E I N O U R D I S T R I B U T I O N .

H O W A R E T H E Y TA R G E T E D I N Y O U R
MEDIA TEXT?

T H E Y A R E TA R G E T E D I N O U R M E D I A T E X T A S T H E Y A R E
M A D E T O F E E L W H AT T H E P R O TA G O N I S T F E E L S .
U N C E RTA I N T Y A R O U S E D I N T H E AT M O S P H E R E C R E AT E S
MORE TENSION AND SINCE THE FILM IS BASED ON A
TYPICAL TEENAGER DOING HER ROUTINES BEFORE BED,
A N Y Y O U N G A D U LT C A N I M A G I N E T H E M S E LV E S I N H E R
S H O E S . W E S T R I C T LY F O L L O W E D O U R TA R G E T A U D I E N C E
F R O M T H E S U R V E Y T H AT W E C O N D U C T E D E A R L I E R . F R O M
T H E R E S U LT S W E A N A LY S E D T H E S U B G E N R E O F T H E F I L M
A S A P S Y C H O L O G I C A L T H R I L L E R ; T H E P R O TA G O N I S T T O B E
A F E M A L E ; N O J U M P S C A R E S . . . D E F I N I T E LY N O J U M P
SCARES; AND GOOD REPULSIVE MUSIC.

R E S U LT S F R O M O U R TA R G E T
AUDIENCE REGARDING OUR FILM

D I D YO U D E P E N D O N T H E M ?
W E D E P E ND E D A LO T O N O U R
AUDIENCE AND GOT FEEDBACK
DURING THE COURSE OF MID
PRODUCTION. WE HAD A FEW
R E V I E W S W H E R E T H E C A M E RA
WA S A B I T T O O S H A KY F O R P O V
SHOT, AS WELL AS HIGH
D I S T O RT I O N . M A N Y D I D N ' T L I K E
T H E J U M P C U T S I N T H E S TA RT O F
THE FILM AND SO WE HAD TO
CHALLENGE THE CONVENTIONS
AND CUT SOME SCENES WHILE REEDITING. THIS FEEDBACK FROM
O U R TA R G E T A U D I E N C E D I D N O T
I M PA C T O U R P R O D U C T I O N
D E C I S I O N S A S O N LY T H E E D I T I N G
NEEDED TO BE WORKED ON. NO
EXTRA S HO TS WER E NEEDED TO
B E R E TA K E N A S W E H A D M U LT I P L E
TA K E S T H E R E F O R E W E W E R E
S AT I S F I E D . B U T O V E R A L L , T H E Y
FOUND THE FILM QUITE
E X H I L A R AT I N G

H O W W O U L D YO U D I S T R I B U T E YO U R
T H R I L L E R I N T R O S O T H AT I T W O U L D R E A C H
THEM?
A S O U R TA R G E T A U D I E N C E I S M A I N LY Y O U N G A D U LT S ( 1 6 - 1 8 ) I F E E L
T H AT D I S T R I B U T O R S L I K E Y O U T U B E , N E T F L I X , A N D U N I V E R S A L S T U D I O S
WOU LD BE A CONS IDERABLE CHOI CE. U NI VERS AL STU DIES WO ULD BE
T H E B E S T C H O I C E A S T H E Y H AV E M A D E A N D D I S T R I B U T E A L L S O RT S O F
G E N R E S ; T H R I L L E R W O U L D B E W E L L U N D E R T H E C AT E G O RY. S I N C E
U N I V E R S A L S T U D I O S I S A PA RT O F T H E " B I G S I X " M Y F I L M W I L L B E A B L E
TO REACH MY MARKET AUDIENCE.
Y O U T U B E A S E V E RY B O D Y U S E S I T , A N Y V I D E O Y O U F I N D O N L I N E R E - L I N K S
Y O U T O Y O U T U B E A N D S O I C O N S I D E R I T T O B E A V E RY H E L P F U L
C O M PA N Y. A N D I F E V E R O U R M O V I E I S N O T A B I G H I T , I C A N S I M P LY
U P L O A D I T T O Y O U T U B E AT N O C O S T , W H E R E A N O T H E R W I D E R A N G E O F
V I E W E R S A R E P R E S E N T.
N E T F L I X I S T H E N E W G E N E R AT I O N O F S T R E A M I N G M O V I E S . I T ' S E A S I LY
A C C E S S I B L E A N D A L LO W S A N YO N E T O S T R E A M A N Y M O V I E O R
T E L E V I S I O N S H O W. S I N C E , N E T F L I X I S G R O W I N G I N T H E R E C E N T Y E A R S
ALL AROUND THE WORLD, EVEN THOSE LIVING ABROAD CAN ACCESS OUR
MOVIE.
B U T W O R K I N G O N A M O R E P R A C T I C A L S I T U AT I O N , I F E E L P R E S E N T I N G
O U R M O V I E I N VA R I O U S F I L M F E S T I VA L S W O U L D A L S O B E A G O O D W AY
O F D I S T R I B U T I N G T H E P R O D U C T.

H O W D I D Y O U AT T R A C T Y O U R A U D I E N C E ?

T H E O P E N I N G S E Q U E N C E S TA RT S W I T H A N E N I G M A O F T H E
A N TA G O N I S T. W H O I S T H I S P E R S O N A N D W H Y I S H E I N T H E H O U S E ? I S
H E R E L AT E D T O T H E H E R O R G O I N G T O K I L L H E R ? W E A L S O E N D W I T H
AN ENIGMA, WHICH SETS A GOOD CLIFF HANGER KEEPING THE
A U D I E N C E W A I T I N G F O R M O R E . T H I S I S A G O O D TA C T I C T O K E E P T H E
AUDIENCE FOCUSED ON THE FILM.