YouTube For

Entrepreneurs

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2015: 10 year YouTube

Anniversary

Around 137 million YouTube

views a day in MENA.

Saudi Arabia:
Highest
YouTube
Viewership Per
Capita in the
World

90 million of those views from

Saudi Arabia.
Over 70% of video views from
mobile or tablet.
47% of the Kingdom's population
is under the age of 24.

Saudi is the leader in the Middle East of

Original Online Content

You Need A Video Strategy!

Inexpensive
Marketing
Call to action
Authenticity!
Trust
Monetise - Sponsorship & YouTube
revenue

YouTube 101 For Your Company

- Open a separate Google/YouTube account. Dont use your
personal account.
- Enable monetisation by activating adsense account.
- Use attractive thumbnails.
- Channel art.
- Use YouTube analytics.
- Use annotations.
- Clear call to action.
- Be Consistent.
- Set a schedule.
- Opportunity for sponsorship.

Meet The Creator Studio/Video Manager

Meet The Creator

Studio/Video
Manager

Meet The Creator

Studio/Video Manager

YouTube
Analytics

Use The
Tools

Use Cards & Annotations

Types Of Videos

Unboxing:
Use your channel or work with an
influencer.

Service/Consulting:
Offline services can also have a YouTube channel. Share your expertise!

Tap on to
Trends! Tent
pole events.
Doesnt have
to relate to
your core
business.

Lists!!!
-

Facts about your

business.
Facts about your
industry.
People love lists!
Easily used on
Facebook video.

And More...
Meet the Team
Testimonials - customers, users.
How Tos
Use Influencers
Hands on Product/Service Overview
Behind the scenes
Collaborate/Barter

Direct Revenue From Videos

YouTube Revenue - Skippable ads (Google
algorithm).
Pre-rolls - Your Control.


The

Research

Strategy

Content

Planning

Production

Post Production

Launch

If Failed

Sustainability &
Consistency

Other Video Platforms To Consider:

Opportunities
Facebook Video

Snapchat Stories

Instagram Video

Tools
Editing

Music

Art

Analytics

Thank You!
@myFILMBANK
zeina@myfilmbank.com

Upcoming Workshops:
-

Getting started on YouTube from

scratch.

Video Strategy for lifestyle &

beauty brands.

Video Strategy for Publishers.

One-On-One Consultation and

Video Strategy Development.