Feasibility Study

Richard.Patterson./Gamescapes./Business/Plan.
/2015/
/
1.##EXECUTIVE#SUMMARY#
Description+of+the+Business:+
A+ facilitated+ roundtable+ roleplaying+ activity+ for+ team+ training+ and+ leadership+ capacity+
building.+ The+ sole+ trader+ is+ Richard+ Patterson+ who+ will+ operate+ under+ the+ business+ name+
Gamescapes.+
The+service+offers+training+and+capacity+building+for+team+training,+leadership+and+creative+
problem+ solving+ in+ the+ workplace.+ It+ relies+ on+ a+ host+ who+ has+ related+ professional+
experience+in+teaching+and+hosting+game+activities.+The+game+uses+a+universal,+instant+play+
digital+application+that+encourages+risk+taking,+creativity+and+communication+skills.+It+will+be+
accessible,+entertaining,+and+instructive+and+provide+assessments+on+areas+of+strengths+and+
weakness+for+customer+feedback.+
Motives+for+entering+the+Business+Enterprise:+
This+ business+ was+ initiated+ in+ response+ to+ growing+ business+ trends+ of+ using+ roleplaying+ in+
business+&+workplace+training.+This+can+be+seen+in+the+growth+of+Gamification+which+is+the+
use+of+game+thinking+and+game+mechanics+in+nonIgame+contexts+to+engage+users+in+solving+
problems+ and+ increase+ users+ selfIcontributions.+ Team+ building+ &+ training+ traditionally+ asks+
parties+to+travel+from+their+place+of+work+and+for+participants+to+engage+in+nonIwork+related+
activities,+(abseiling,+archery,+boating)+that+are+physically+demanding+or+uncomfortable.+A+lot+
of+time+is+taking+in+travelling+and+in+set+up.+Gamescapes+removes+these+hurdles.+The+activity+
comes+ to+ the+ customer,+ there+ is+ no+ set+ up+ time,+ or+ need+ for+ customers+ to+ physical+ exert+
themselves+ or+ be+ far+ removed+ from+ familiar+ surroundings+ and+ their+ comfort+ zone.+ I+ had+
been+ involved+ in+ a+ similar+ business+ some+ years+ ago+ which+ provided+ the+ hosting+ of+
roleplaying+ games+ in+ a+ Melbourne+ city+ premises.+ With+ the+ new+ digital+ technologies+ the+
bookIwork+ could+ be+ removed+ and+ time+ taken+ to+ create+ games+ could+ be+ minimised+ or+
removed.+ + This+ opens+ up+ roleplaying+ to+ a+ larger+ marked+ audience.+ I+ have+ teaching+
experience+and+have+coImanaged+a+business+that+sold+roleplaying+activities+to+customers.+I+
have+built+a+corresponding+digital+game+application+that+contains+a+detailed+system+of+rules,+
game+scenarios+and+objectives+providing+a+structure+and+record+of+play.+
Richard.Patterson./Gamescapes./Business/Plan./2015/
/
Business+Goals+and+Objectives:+
Goals:+
Have+industries+pay+for+Mindscapes+
Be+hosting+games+for+a+regular+cliental.+
Schools+implementing+Mindscapes+Education.+
Have+an+industry+use+Mindscapes+for+staff+training.+
Hold+games+in+specially+catered+venues.+
Objectives:+
Hold+a+free+sample+sessions,+to+introduce+the+service+to++a+retirement+home+and+have+
the+hospital+pay+for+the+Mindscapes+service,+within+3+months.+
Have+12+clients+within+2+months,+with+3+sessions+per+week.+
Hold+a+personal+development+day+with+a+school+curriculum+advisor+and+have+the+
school+pay+to+use+Mindscapes+in+a+classroom+within+4+months.+
A+business,+such+a+fast+food+company,+pays+for+Mindscapes+to+be+used+in+staff+
training+within+5+months.++
Hire+a+facility+such+as+that+offered+y+Byron+Bay+SAE+for+a+boutique+game+within+6+
months.+
The+Target+Market:+
INDUSTRY:+
There+ is+ a+ push+ for+ companies+ to+ maximise+ efficiency.+ Teamwork+ and+ engagement+ and+
problem+solving+are+important+parts+of+this.+Although+many+companies+usually+spend+about+
1+spend+1+dollar+in+every+370+on+Capacity+Building.+This,+in+a+large+consortium+could+be+many+
thousands+or+millions+of+dollars.+
The+industry+is+large+with+many+and+varied+activities.+Several+companies+act+as+an+agent+for+
team+building+businesses+or+offer+their+own+services,+but+these+are+limited+to+set+venues+or+
activities+ that+ require+ specific+ equipment,+ standardised+ time+ frames.+ Most+ of+ these+
businesses+ offer+ a+ unique+ location+ as+ an+ incentive+ such+ a+ tourist+ destination+ or+ a+ specially+
designed+venue.+These+agents+are+based+in+the+state+capitals.+
+
/
Here+ are+ figures+ for+ one+ business+ (NORTEC)+ from+ an+ Annual+ financial+ report,+ on+ Capacity+
Building*++
Total+Expenditures+17,912,749+
Capacity+building+49,975+
Percentage+=+0.278991236911766+Or+one+1+in+every+$370.+
*Capacity)building)is)a)name)for)the)familiar)concepts)of)community)and)workforce)development.)Capacity)
building)taps)into)existing)abilities)of)individuals,)communities,)organisations)or)systems)to)increase)
involvement,)decision=making)and)ownership)of)issues.)
TARGET+MARKET:+
The+ demographics+ best+ suited+ to+ my+ service+ will+ Ambitious+ Socials+ who+ work+ in+ the+
corporate,+ office+ environment.+ They+ are+ large+ consumers+ of+ newspaper+ and+ online+ media.++
The+majority,+33.3%+earn+more+than+$120k+,+and+crave+new+experiences.+This+group+is+aged+
predominately+over+the+age+of+45.+This+class+are+sophisticated+seekers+of+quality+services.+A+
team+ building+ session+ that+ employs+ a+ sophisticated+ simulation+ may+ be+ attractive+ to+ them+
also+one+ in+ which+ the+ activity+requires+little+physical+exertion+or+ compulsion+to+ leave+ their+
comfort+zones.+These+features+of+my+service+should+appeal+to+this+segment.+There+are+about+
three+times+the+number+of+potential+clients+in+the+Gold+Coast+which+has+a+higher+population+
and+pool+of+segments+that+may+be+attracted+to+my+service,+than+there+is+in+the+closer+Tweed+
Region.+
Customers+ would+ be+ those+ businesses+ and+ companies+ in+ which+ team+ building,+ leadership+
training+ and+ staff+ creativity+ are+ important.+ I+ will+ aim+ to+ provide+ services+ to+ business+ who+
wish+ for+ outstanding+ results+ are+ committed+ to+ capacity+ building+ with+ their+ staff.+ Types+ of+
businesses+that+offer+the+largest+customer+base+are+in+the+arenas+of+Technical,+Health+and+
Education.+
HOW+MARKET+WILL+BE+REACHED:+
These+customers+will+be+reached+through+delivering+brochures,+and+arranging+meetings+with+
personnel+who+manage+employee+capacity+building+and+personal+development.++Flyers+will+
be+made.+A+printers+called+Online+Flyer+Printing+can+print+500+flyers+for+$110.00+
The+business+will+seek+referrals+and+wordIofImouth+marketing.+
Several+large+national+teamIbuilding+businesses+act+as+agents+for+businesses+that+offer+team+
building+activities.+I+would+apply+to+be+represented+by+these+businesses.+
I+ will+ be+ placing+ an+ display+ adds,+ banners,+ and+ island+ display+ adds+ in+ papers+ such+ as+ the+
Northern+Star+and+the+Brisbane+Times.+Costs+are+between+$60.00+to+$90.00.+
/
Business+ cards+ will+ be+ printed.+ Vistaprint+ who+ have+ a+ Brunswick+ Heads+ outlet,+ print+ 205+
cards+for+$9.99.++
Other+approaches+will+be+attending+Networking+Events+such+as+Trade+Shows.+Clients+will+be+
asked+to+write+refer+my+business+to+others.+I+will+also+be+asking+for+testimonials+from+clients,+
the+best+of+which+will+be+used+in+further+advertising.+++
I+ also+ will+ use+ Article+ Marketing+ by+ submitting+ articles+ on+ Gamification.+ This+ will+ be+ to+
establish+myself+and+my+business+as+an+authority+on+the+use+of+gameIsimulations+for+Team+
building+and+training.+
I+believe+that+press+responses+in+the+first+stages+will+be+garnered+from+promotional+services+
such+as+free+100%+discounted+games+for+welfare+organisations+such+as+nursing+homes,+halfI
way+houses+and+U3A.++
To+ gain+ further+ media+ attention+ and+ to+ further+ promote+ the+ service+ certain+ sessions+ and+
offers+ of+ discounts+ will+ be+ timed+ to+ match+ specific+ cultural+ events.+ These+ will+ include+
sessions+tailored+to++match+the+release+of+a+big+budget+film.+Certain+cultural+highlights+will+be+
used+ in+ parallel+ to+ offered+ sessions.+ An+ example+ is+ that+ Brisbane+ offers+ the+ play+ A+
Midsummers+ nights+ dream+ in+ line+ with+ this+ could+ be+ a+ game+ set+ in+ Shakespeares+ time+
where+ the+ clients+ could+ adopt+ tailored+ avatars+ from+ the+ play+ or+ the+ era.+ Another+ event+ is+
Harmony+day,+where+a+indigenous+game+setting+could+be+employed+where+the+players+are+
aboriginal+ people+ in+ Australia,+ before+ the+ coming+ of+ Europeans.+ There+ is+ also+ local+ events+
such+ as+ Byron+ Bay+ writers+ festival+ which+ could+ be+ a+ promotional+ venue+ in+ which+ my+
business+ concept,+ providing+ narratives+ for+ business,+ would+ be+ of+ interests.+ (Business+
narratives+ could+ be+ used+ to+ help+ companies+ form+ a+ concrete+ ideology+ and+ business+
philosophy)+
Printed+news+advertising+would+include+the+Brisbane+Metro+to+appeal+to+professionals+who+
would+likely+read+it+as+the+commuted+to+work.+
Because+ my+ business+ will+ be+ targeting+ workplace+ clients+ in+ the+ office+ environment+ direct+
mail+ will+ be+ sent+ to+ lists+ of+ personal+ managers,+ personnel+ development+ managers+ and+
capacity+builder+directors.++
HOW+MARKET+WILL+BE+SERVICED:+
Customers+will+be+serviced+in+a+90+minute+training+game+at+their+place+of+work.+As+the+
business+grows+catered+venues+will+be+organised+near+to+customers+or+at+popular+holiday+&+
R&R+places+as+an+adjunct+to+existing+recreation+and+personal+development+activities.+
+
/
Financial+Assistance+Required:+
The+business+will+not+be+borrowing+money+or+investing+money.+
Financial+Summary:+
Cash+Inflows+
Total+Cash+Inflows+Year+one:+++
Total+Cash+Inflows+Year+two:+ +
$54,730+
$199,500+
Variability:+
Cash+Outflows+
Total+Cash+Outflows+Year+one:+
Total+Cash+Outflows+Year+two:+
Variability:+
$15,173+
$48,911+
Analysis+
Net+cash+flow+analysis:++
+
Closing+balance+at+year+one:++ +
Closing+balance+at+year+two:+ +
$5,768+
$37,503+
$178,703+
PROFIT+AND+LOSS+PROJECTION+
Total+Income:+++
Cost+of+Goods+Sold:++
Gross+Profit:+ +
Net+Profit:+
+
Tax+Payable:+ +
Profit+Reserves:+
+
+
+
+
+
+
+
+
+
+
+
+
+
$54,730+
$4,577+
$50,153+
$41,317+
$2,055+
$37,961+
/
RICHARD+PATTERSON+
2.##THE#BUSINESS#CONCEPT#
Declaration+I+The+Business:+
2.1+
is+not+currently+operating+on+a+commercial+basis+
will+be+independent+
is+lawful+and+capable+of+withstanding+public+scrutiny+
has+been+assessed+as+Commercially+Viable+by+the+NEIS+provider+
will+not+compete+directly+with+existing+businesses++unless+it+can+be+demonstrated+
that+there+is+an+unsatisfied+demand+for+the+product+or+service,+or+the+product+or+
service+is+to+be+provided+in+a+new+way+
will+be+established,+located+and+operated+solely+within+Australia+
ABOUT+THE+BUSINESS+
2.1.1+ Business+Type+
Mindscapes+ will+ be+ a+ training+ service+ in+ the+ entertainment+ industry+ with+ educational+ and+
team+building+application.+
+
/
2.1.2+ The+Vision+for+the+Business+
A+facilitated+roundtable+roleplaying+activity+for+team+training+and+leadership+capacity+building.++
A+service+that+offers+an+experience+for+social,+education+&+training+and+rehabilitation.+It+utilises+a+
digitised,+universal+instant+play+application.+The+business+structure+is+a+sole+trader+which+3rd+parties+
use+through+licence.+The+business+would+used+by+large+business+and+corporations,+but+markets+could+
also+include,+various+government+and+private+institution+and+residences,+businesses+and+venues+
within+the+Northern+Rivers+Region+&+the+Gold+Coast.+
The+primary+focus+will+be+on+providing+a+service+for+Team+Building,+Leadership+training+and+enabling+
Creative+problem+solving.+The+business+will+eventually+be+franchised+and+used+by+offices,+schools,+
corrective+institutions,+hospitals,+care+facilities,+function+venues,+and+residences.++Initially+the+
services+will+be+hosted+games,+at+the+clients+place+of+work,+but+will+aim+to+run+held+in+specially+
catered+venues.+It+will+also+sell+standIalone+game+modules,+and+licensed+learning+packs+for+use+by+
teachers+and+home+schooling,+as+well+as+digital+smartphone+applications.+
The+long+term+(5+year)+hope+is+that+this+concept+can+be+franchised.+This+would+require+the+compiling+
of+comprehensive+operations+manual+and+becoming+a+member+of+the+Franchise+Council+of+Australia.+
Franchised+businesses+would+pay+5%+of+Gross+profit+in+return+for+advertising+&+training+&+
representation+and+possible+bookings.+
The+Richmond+Tweed+Head+region+has+3,010+businesses+with+5+or+more+employees+and+the+Gold+
Coast+has+7,896.+If+1%+of+the+total+businesses+are+willing+to+pay+for+the+service+that+is+a+109+
businesses+or+at+the+lowest+545+customers.+At+$130+per+head+this+gives+an+income+of+$70,800+for+
running+just+2+games+per+week.++
*10)games)with)4)players)at)$130*)per)head)provides)a)turnover)of)$6,500)($312,000)annual))Current)Team)building)
prices)for)small)groups)range)from)$90)to)$990)per)1)to)2)hours.))
/
+
2.1.3+ Business+Goals+
2.1.4+ Business+Objectives+
GOALS+
OBJECTIVES+
Have+industries+pay+for+Mindscapes+
Hold+ a+ free+ sample+ sessions,+ to+ introduce+ the+

service+ to+ + a+ retirement+ home+ and+ have+ the+
hospital+pay+for+the+Mindscapes+service,+within+
3+months.+
Be+hosting+games+for+a+regular+cliental.+
Have+ 12+ clients+ within+ 2+ months,+ with+ 3+

sessions+per+week.+
Schools+implementing+Mindscapes+Education.+
Hold+a+personal+development+day+with+a+school+
curriculum+advisor+and+have+the+school+pay+to+
use+ Mindscapes+ in+ a+ classroom+ within+ 4+
months.+
Have+ an+ industry+ use+ Mindscapes+ for+ staff+ A+business,+such+a+fast+food+company,+pays+for+

training.+
Mindscapes+to+be+used+in+staff+training+within+5+
months.++
Hold+games+in+specially+catered+venues.+
Hire+a+facility+such+as+that+offered+y+Byron+Bay+
SAE+for+a+boutique+game+within+6+months.+
2.1.5+ Key+Stakeholders+
Stakeholder##
Information##
Method#
Family++ +
Time+away+location++
Phone,+copy+of+schedule+and+addresses+
Individual+Clients++
Costs+&+Service+ +
Brochures,+fliers,+website.+Facebook+Group.+
Organisational+Client+
Costs,+background+&+Service++
Presentation+References+
Accountant+
Expenses+and+profits.+ +
Receipts,+account+details,+budget.+
/
+
2.2+
BUSINESS+NAME+
Gamescapes.)
This+name+is+registered+by+myself+the+sole+trader.+
I+wanted+a+name+that+lets+business+know+the+activity+is+in+the+form+of+a+game+so+that+the+
activities+will+be+viewed+as+entertaining,+easy+to+engage+with+and+nonIthreatening.+It+will+be+
promoted+by+the+tagline+Do+you+want+to+play+a+game?+Beyond+this+all+other+promotional+
and+ marketing+ will+ value+ team+ building,+ and+ problem+ solving.+ Group+ games,+ like+ sporting+
activities+often+require+players+to+corporate+to+win.+The+service+offered+is+in+line+with+trends+
and+conclusions+of+the+science+of+game+theory.+This+activity+is+not+a+zero+sum+game+where+
there+are+winner+and+losers.+The+structure+of+the+game+rewards+players+working+as+a+team+in+
which+ a+ successful+ outcome+ is+ one+ where+ all+ players+ win+ through+ united+ goals+ and+ shared+
assistance.+ The+ name+ Gamescapes+ for+ this+ team+ training+ service+ also+ holds+ within+ it+ the+
connotation+of+landscapes+(exploration+and+new+worlds)+and+escapes+(leaving+the+mundane+
routine+ of+ the+ office+ and+ entering+ an+ imaginative+ realm+ for+ suited+ to+ left+ brain+ thinking+ as+
well+as+right+brain+logical+parameters)+
2.3+
QUALIFICATIONS+AND+SKILLS+
Skills+I+have+that+relate+to+my+business+
Skills+I+need+to+develop+
Communication+
Knowledge+of+the+area.+
Teaching+
Liability+and+privacy+
Computer+
Multimedia+
Management+
MYOB+&+QuickBooks.+
Planning+
/
2.4+
LEGAL+BUSINESS+STRUCTURE+
2.4.1+ Description+
The+business+structure+chosen+is+Sole+Business+
Advantages+
Disadvantages+
Retains+the+profits.+Easy+to+change+legal+
structure.+Easy+to+wind+up.+
Limited+capacity+to+raise+capital.+
Flexibility+of+work+hours+and+business+
direction.+
Life+of+the+business+is+limited.+
2.4.2+ Legal+and+Tax+Implications+
Legal+Implications+
Liability+
Full+liability+including+your+own+private+assets+
Raising+capital+
Sole+traders+can+claim+expenses+used+in+setting+up+
their+business+as+a+deduction+against+their+assessable+
income.+
Reporting+
Sole+traders+must+comply+with+normal+recordIkeeping+
and+reporting+requirements+for+taxation+and+legal+
purposes.+
Tax+Implications+
Deductions+
Sole+traders+can+claim+expenses+for+setting+up+a+
business+as+a+deduction+against+their+assessable+
income.+
Concessions+
You+may+be+eligible+for+a+range+of+tax+concessions.+
Including+income+tax+concessions+such+as+higher+
instant+asset+writeIoff+provisions+
GST+
GST+threshold+$75,000+turnover.+
/
Tax+return+
A+tax+bill+of+over+$500+for+any+year+means+the+tax+
department+makes+you+pay+provisional+tax.+
3.##MARKET#RESEARCH#
3.1+
MARKET+RESEARCH+
3.1.1+ Methods+Used+
Information+Needed.+
How+Much+
Competitor+
Costing+
Strategy+
How+
Competitors+PriceISecondary+
Interview+
Ask+PeopleIPrimary+
Survey+
Mystery+ShoppingIPrimary+
Phone/Face+to+Face+
WebsiteISecondary+
Internet+
Call+SuppliersIPrimary+
Make+Prototype+
Prototype/WebIPrimary+
Marketing+Info+
Phone+papers/Radio+
Survey+
Talk+to+Businesses+
Phone+
Survey+Consumers+
Customers+
Demographics+
Psychographics+
+
3.1.2+ Results+
TEAM+BUILDING:+
There+ are+ no+ local,+ Northern+ Rivers+ Region,+ services+ offering+ the+ same+ service.+ Those+ that+
are+ offered+ concentrate+ on+ outdoor+ activities+ and+ are+ managed+ by+ National+ agencies+ that+
represent+Team+Building+business+probably+through+a+commission.++
An+example+of+comparative+team+Building+Businesses+are:+
/
One+company+Team+Building+Made+Easy.+Does+offer+indoor+activities+such+as++A+Day+at+the+
Races.+ A+ team+ building+ activity+ incorporates+ real+ horses,+ real+ callers+ and+ real+ jockeys+
battling+it+out+on+the+big+screen,+billed+as+being+its+as+close+to+the+real+thing+as+you+can+get.+
http://www.teambuildingmadeeasy.com.au/++
This+company+is+a+free+national+team+building+and+corporate+activity+finder+service,+whose+
number+ one+ priority+ is+ to+ make+ it+ easier+ when+ it+ comes+ to+ finding+ and+ booking+ a+ team+
building+activity.+It+appears+that+people+who+offer+team+building+connect+with+this+company+
and+pay+a+service+fee+to+be+listed.+
Other+ Team+ Building+ Business+ offer+ physical+ challenging+ outdoor+ activities.+ An+ example+
being,+ East+ Coast+ Group+ &+ Corporate+ Experiences.+ Who+ offer+ heightened+ adrenaline+
experiences+ such+ as,+ Segway+ Seglympics,+ Delegate+ Segway+ tours,+ Giant+ Human+ Foosball,+
Corporate+Dodge+ball,,+Laser+Clay+Shooting,+and+their+own+Corporate+XIfactor+style+games.+
http://www.eastcoastxperiences.com.au+
There+is+also++
Pinnacle+Team+Events.+This+is+a+national+group+who+offer+a+range+of+activities.+Many+events+
are+ outdoor.+ Indoor+ events+ include+ Corporate+ Drumming,+ building+ a+ rocket,+ making+
hampers.+A+detailed+example+is:+
Battle+of+the+Minds+
Billed+as++the+ultimate+indoor+team+building+even+It+is+designed+to+ensure+an+atmosphere+of+
competition+ and+ excitement+ whilst+ teams+ compete+ for+ the+ honour+ of+ The+ Master+ Minds!+
Teams+each+seated+at+their+round+table+are+provided+a+booklet+containing+45+challenges+that+
varies+ to+ accommodate+ all+ brain+ types;+ mathematical,+ artistic,+ creative,+ scientific+ and+
engineering.+The+room+is+organised+chaos+as+delegates+rush+to+get+each+challenge+completed+
and+submitted+for+marking.+
http://www.pinnacleteamevents.com.au/+
As+a+team+building+service+there+are+many+competitors.+These+include:+
At+Sydney+Park+Team+Building+Events,+customers+currently+pay;+
$24+per+person+for+an+hour+outdoor+activity.+To+$110+per+person+for+a+2+hour+Activity.+
The+minimum+number+for+an+activity+is+5+people,+the+maximum+is+500.+
One+activity+that+runs+for+1+to+2+hours+charges+$990+per+person+
Bicentennial+Breath+Park:+
/
Learn+the+4+keys+to+invigorate+your+life+through+breath+as+part+of+a+short+introduction+to+the+
consequences+ of+ poor+ breathing+ habits.+ This+ interactive+ group+ session+ also+ includes+
individual+health+and+breathing+checks,+and+partner+exercises.+Great+for+beginning+or+ending+
a+conference.+
http://www.sydneyolympicpark.com.au/businessevents/team_building/outdoor_team_buil
ding_activities+
3.2+
CURRENT+STATE+OF+THE+INDUSTRY+
There+ is+ a+ push+ for+ companies+ to+ maximise+ efficiency.+ Teamwork+ and+ engagement+ and+
problem+solving+are+important+parts+of+this.+Although+many+companies+usually+spend+about+
1+spend+1+dollar+in+every+370+on+Capacity+Building.+This,+in+a+large+consortium+could+be+many+
thousands+or+millions+of+dollars.+
My+research+shows+that+businesses+want+fun,+easy+activities.+Clients+who+already+use+team+
building+include+most+large+corporations+including.+
Ausgrid,+Australia+Post,+bhp+Billiton,+BP,+Coles,+Bunnings+Warehouse,+Commonwealth+Bank,+++
Source:+
http://www.corporatechallenge.com.au/ourIclients+
The+industry+is+large+with+many+and+varied+activities.+Several+companies+act+as+an+agent+for+
team+building+businesses+or+offer+their+own+services,+but+these+are+limited+to+set+venues+or+
activities+ that+ require+ specific+ equipment,+ standardised+ time+ frames.+ Most+ of+ these+
businesses+ offer+ a+ unique+ location+ as+ an+ incentive+ such+ a+ tourist+ destination+ or+ a+ specially+
designed+venue.+These+agents+are+based+in+the+state+capitals.+++
Here+are+figures+using+Nortecs+Annual+financial+report,+on+Capacity+Building*++
Nortec+
Total+Expenditures+17,912,749+
Capacity+building+49,975+
Percentage+=+0.278991236911766+or+one+1+in+every+$370.+
*Capacity)building)is)a)name)for)the)familiar)concepts)of)community)and)workforce)development.)Capacity)
building)taps)into)existing)abilities)of)individuals,)communities,)organisations)or)systems)to)increase)
involvement,)decision=making)and)ownership)of)issues.)
/
3.3+
MARKET+SEGMENT+
Total+Market+Size:+For+Richmond+Tweed+Region.+(ABS:+2012+figures):+
++
99,822+people+are+in+the+labour+force.+There+are+3,010+businesses+with+5+or+more+
employees.+
18.4%+are+professionals.++
13.3%+are+clerical+and+administration.+
+
Businesses+sectors+that+may+have+a+strong+need+for+teamwork+are.+
Information+Media+&+Telecommunications+(%)+
Financial+&+Insurance+Services+(%)+ +
+
Professional+Scientific+&+Technical+Services+(%)+
Education+&+Training+(%)+
+
+
+
Health+Care+&+Social+Assistance+(%)++ +
+
1.3+
1.9+
4.7+
9.4+
15.1+
Number+of+business+in+the+region.+
1.
2.
3.
4.
5.
6.
Administrative+&+Support+Services+(no.)+
+
Education+&+Training+(no.)+ +
+
+
Financial+&+Insurance+Services+(no.)+ +
+
Health+Care+&+Social+Assistance+(no.)+
+
Information+Media+&+Telecommunications+(no.)+
Professional+Scientific+&+Technical+Services+(no.)+
+
+
713+
296+
1100+
1217+
227+
1927+
+
+
/
For+comparison+these+are+the+figures+for+the+Gold+Coast+which+is+a+another+market+that+
could+acquired..+256,667+people+are+in+the+labour+force+with+7,896+businesses+with+5+or+
more+employees.+
Number+of+business+in+the+region.++
Administrative+&+Support+Services+(no.)+
+
Education+&+Training+(no.)+ +
+
+
Financial+&+Insurance+Services+(no.)+ +
+
Health+Care+&+Social+Assistance+(no.)++
+
Information+Media+&+Telecommunications+(no.)+
Professional+Scientific+&+Technical+Services+(no.)+
2702+
803+
4856+
2720+
590+
6859+
An+analysis+of+these+demographics+(selected+for+their+match+to+large+business+and+corporate+
groups)+show+primarily+that+the+clients+base+is+far+larger+in+the+Gold+Coast.++Here+Technical+&+
Financial+services+should+be+targeted+
This+tells+me+that+my+target+markets+should+be+healthcare+workers+&+schools+and+training+
institutions.+Particularly+in+those+that+deal+with+scientific+and+technical+training.++
My+ service+ should+ be+ geared+ to+ appeal+ to+ training+ business+ in+ the+ areas+ of+ medicine+ &+
technical+sciences,+with+the+latter+being+the+highest+share+in+the+Gold+Coast+and+2nd+Highest+
in+Tweed.+The+highest+in+Tweed+is+health.+Marketing+to+both+areas+would+require+changes+to+
approach+ either+ accentuating+ empathy+ and+ emotional+ intelligence+ and+ technical+ problem+
solving+and+efficient+creativity.+
/
9000/
8000/
7000/
6000/
5000/
4000/
3000/
2000/
1000/
0/
Tweed/
GoldBC/
5/+/Employees/
+
7000/
6000/
5000/
4000/
3000/
2000/
1000/
0/
Business/Type/&/Numbers/
/
300000/
250000/
200000/
150000/
100000/
50000/
0/
Tweed/
GoldBC/
Labor/Force/
/
3.4+
CUSTOMERS+
3.4.1+ Customer+Profile.+
The+ demographics+ best+ suited+ to+ my+ service+ will+ Ambitious+ Socials+ who+ work+ in+ the+
corporate,+ office+ environment.+ They+ are+ large+ consumers+ of+ newspaper+ and+ online+ media.++
The+majority,+33.3%+earn+more+than+$120k+,+and+crave+new+experiences.+This+group+is+aged+
predominately+over+the+age+of+45.+This+class+are+sophisticated+seekers+of+quality+services.+A+
team+ building+ session+ that+ employs+ a+ sophisticated+ simulation+ may+ be+ attractive+ to+ them+
also+one+ in+ which+ the+ activity+requires+little+physical+exertion+or+ compulsion+to+ leave+ their+
comfort+zones.+These+features+of+my+service+should+appeal+to+this+segment.+There+are+about+
three+times+the+number+of+potential+clients+in+the+Gold+Coast+that+has+a+higher+population+
and+pool+of+segments+that+may+be+attracted+to+my+service,+than+there+is+in+the+closer+Twee+
Region.+
Customers+ would+ be+ those+ businesses+ and+ companies+ in+ which+ team+ building,+ leadership+
training+ and+ staff+ creativity+ are+ important.+ I+ will+ aim+ to+ provide+ services+ to+ business+ who+
wish+ for+ outstanding+ results+ are+ committed+ to+ capacity+ building+ with+ their+ staff.+ Types+ of+
businesses+that+offer+the+largest+customer+base+are+in+the+arenas+of+Technical,+Health+and+
Education.++
3.4.2+ Customers+Buying+Motives+
Businesses+ that+ wish+ for+ workplace+ competencies+ involving+ working+ effectively+ with+ other+
people+will+be+attracted+to+this+business.+Customers+that+would+be+attracted+to+my+business+
will+be+those+wanting+easy+to+apply+Team+Building,+with+little+preparation+or+disruption+to+
their+business+or+having+to+take+employees+offIsite.++Businesses+that+value+teamwork,+interI
staff+ communications,+ conflict+ resolution,+ mediation+ and+ coIoperation+ will+ be+ attracted+ to+
this+ service.+ Unlike+ all+ other+ team+ building+ programs+ and+ activities,+ there+ is+ no+ need+ for+
customers+ to+ physically+ exert+ themselves+ or+ leave+ either+ their+ comfort+ zone+ or+ the+ office+
setting+ that+ they+ are+ familiar+ with.+ Because+ the+ training+ is+ presented+ in+ the+ form+ of+ game+
customers+will+not+feel+specially+challenged+or+fear+that+assessments+will+negatively+impact+
their+careers+or+work+pathways.+Customers+that+need+to+flesh+out+ideas+or+theoretically+test+
strategies+will+also+be+able+to+utilise+my+service+for+its+virtual+world+for+exploring+business+
concepts+and+philosophies.++
3.4.3+ Handling+Customer+Requirements+And+Complaints+
All+ complaints+ will+ be+ acknowledged+ and+ responded+ to.+ All+ legitimate+ complaints+ will+ be+
answered+ fully,+ and+ reimbursements+ or+ discounts+ offered.+ At+ the+ end+ of+ each+ session+ a+
feedback+ form+ will+ be+ provided+ and+ a+ debriefing+ time+ will+ be+ allowed+ for+ customers+ to+
/
provide+opinions+and+suggestions+I+where+the+service+can+be+improved.+All+responses+will+be+
professionally+and+promptly+given.+
3.5+
SWOT+ANALYSIS+
STRENGTHS+
WEAKNESSES+
Unique+
No+public+awareness+of+product+or+service.+
Fun+&+Easy+to+Play+
Transport+costs.+
Little+Outlay++No+Risk+
No+defined+client+base.+
Minimal+Running+Costs+
Personal+safety.+
Experienced+Professional+in+the+Field.+
No+direct+competition.+
No+safety+issues.+
THREATS+
Environmental+Hazards.+
New+competition.++
OPPORTUNITIES+
Can+be+applied+to+different+fields,+such+as+
education,+rehabilitation,+team+building,+
and+entertainment.+
3.6+
COMPETITION+AND+COMPETITIVE+ADVANTAGE+
3.6.1+ Major+Competitors+
There+are+national+and+state+providers.++
These+include:+
Pinnacle+Team+Events:++
Focusing+ on+ team+ activities+ and+ workshops.+ Examples+ include+ Corporate+ drumming.+ The+
reason+ for+ this+ activity+ is+ that+ a+ session+ will+ motivate+ and+ inspire+ your+ delegates+ both+ as+
individuals+ and+ as+ a+ collective+ group+ in+ a+ highIenergy+ interactive+ performance.+ This+
encourages+cooperation+and+coordination.++
Team+Building+Made+Easy.+
/
Offers+adventure+type+activities+such+as+Abseiling,+Rock+climbing+and+Canyoning.+The+focus+is+
on+balance,+concentration+and+selfIconfidence.+
East+Coast+Group+&+Corporate+Experiences.+
Offers+ activities+ like+ laser+ clay+ shooting.+ Promoting+ it+ a+ ice+ breaker+ and+ group+ activity,+ for+
conferencing+time+outs+or+company+incentives.+
Sydney+Park+Team+Building+Events.+
Offers+ such+ things+ as+ Circus+ Synergy+ an+ outdoor+ tightrope+ and+ trapeze+ experience.+ Indoor+
activities+ include+ Create+ your+ own+ Add+ to+ consolidate+ conference+ themes,+ corporate+
values,+or+simply+something+fun.++
3.6.2+ Competitive+Advantage+
These+ activities+ focus+ on+ team+ coordination,+ building+ confidence+ and+ the+ cementing+ of+ a+
business+philosophy.+
Each+session+my+activity+offers+promote+coordination+through+working+together+to+achieve+
clear+and+measurable+goals.+Achieving+these+goals+through+cooperation,+communication+and+
creative+thinking+will+be+rewarded+during+play,+which+will+boost+the+confidence.+++
Some+these+activities+require+an+element+of+physical+risk.+My+activity+is+not+strenuous+or+has+
a+degree+of+risk+to+safety.++
Most+activities+offered+by+competitors+require+customers+to+visit+a+set+venue+or+be+outdoors.+
Such+activities+are+limited+by+transportation+and+weather.+My+activity+can+be+run+anywhere+
bot+indoors+and+outdoors.+
Competitor+activities+require+the+hire,+maintenance,+transport+and+setting+up+of+equipment.+
My+ activity+ only+ requires+ a+ single+ notebook+ computer+ which+ is+ lightweight+ and+ is+ brought+
with+me+to+the+customers+place+of+work.+This+allows+me+to+much+more+easily+alter+prices+to+
changing+market+demands.++
Most+activities+offered+by+competitors,+such+as+drumming,+pizza+making+ad+archery,+try+to+
convince+ that+ team+ building+ and+ communication+ skills+ will+ be+ developed+ as+ an+ offshoot+ of+
their+activity.+In+my+activity+the+promotion+of+teamwork+concepts+will+be+much+less+vague+
with+the+central+process+of+a+team+of+players+working+in+unison+to+complete+game+scenarios.+
Players+ results+ will+ be+ contingent+ on+ the+ use+ of+ problem+ solving,+ leadership,+ imitative+ and+
communication.++
/
Much+ of+ the+ time+ the+ competitors+ double+ up+ in+ what+ they+ offer+ as+ activities.+ Only+ team+
building+businesses+that+offer+a+specialised+venue,+such+as+Sydney+Park,+have+a+monopoly+on+
aspects+of+team+building.++
No+ other+ team+ building+ business+ offers+ a+ dedicated+ unique+ fully+ digital+ game+ system+
designed+ to+ achieve+ scenarios+ through+ teamwork+ and+ problem+ solving.+ + I+ own+ all+ rights+ to+
the+digital+application+and+each+session+it+creates+new+challenges+and+scenarios+
Most+of+the+activities+offered+by+competitors+require+warmIup+exercises,+a+degree+of+fitness+
and+ ability,+ employers+ with+ physical+ disabilities+ or+ impairments+ are+ either+ disallowed+ from+
participating,+(wheelchair+bound,+pregnancy,+age,)+My+activity+can+be+accessed+by+all+types+
of+employers,+Literacy+or+English+as+a+first+language+is+not+required.+Cultural+beliefs+can+also+
be+ respected+ and+ incorporated+ into+ the+ activities,+ (religious+ observance,+ food+ taboos,+
physical+contact+or+dress+code.)++Instant+Start,+no+physical+fitness+or+specific+skills+required.+
No+need+for+supplies+or+stock.+++
Competitors+ promote+ the+ activity+ for+ its+ team+ building+ aspects.+ My+ business+ will+ do+ the+
same+ but+ also+ the+ host+ (myself)+ is+ a+ qualified+ and+ registered+ teacher+ with+ similar+
professional+service+experience.+
No+ other+ business+ offers+ pure+ roleplaying+ scenarios+ to+ provide+ challenging+ team+ training.+
There+ are+ no+ direct+ regional+ level+ competitors.+ No+ business+ others+ a+ service+ that+ has+ an+
instant+start+activity+such+as+offered+by+Gamescapes.+
+
/
4.##MARKETING#PLAN#MARKETING#MIX#
4.1+
PRODUCT/SERVICE+
A+ facilitated+ roundtable+ roleplaying+ activity+ for+ team+ training+ and+ leadership+ capacity+
building.+ The+ sole+ trader+ is+ Richard+ Patterson+ who+ will+ operate+ under+ the+ business+ name+
Gamescapes.+
The+service+offers+training+and+capacity+building+for+team+training,+leadership+and+creative+
problem+ solving+ in+ the+ workplace.+ It+ relies+ on+ a+ host+ who+ has+ related+ professional+
experience+in+teaching+and+hosting+game+activities.+The+game+uses+a+universal,+instant+play+
digital+application+that+encourages+risk+taking,+creativity+and+communication+skills.+It+will+be+
accessible,+entertaining,+and+instructive+and+provide+assessments+on+areas+of+strengths+and+
weakness+for+customer+feedback.+
Benefits+to+customer+are+that+weaknesses+and+strengths+of+individual+participants+and+the+
team+ will+ be+ immediately+ highlighted,+ within+ a+ friendly+ nonIconfrontational+ game+ format.+
realItime+ strategies+ in+ problem+ solving+ game+ created+ challenges,+ using+ techniques+ of+
communication,+cooperation,+mediation,+compromise+and+delegation+will+lead+to+awareness+
of+ specific+ group+ dynamics.+ These+ cohesive+ enhancing+ skills+ will+ be+ easily+ transferable+ to+
realIworld,+daily+encounters+in+the+workplace.+++
4.2+
PRICE+OF+PRODUCTS+/+SERVICE++
My+business+offers+a+service+and+not+a+product.+So+direct+overheads+costs+for+overseas+
imports+such+as+freight,+postage,+insurance,+and+stamp+duty+do+not+apply.+
$130+Hourly+rate+per+person.+$650+per+game.+x+3+games+weekly.+=$1950+
Minus+Production+cost+$0++(No+Production+costs)+
Overheads,+fuel+$160+
Profit+$1,790+
Hourly+rate+
$500.00+
Notes.+
Session+Time+
1.5+hours+
Duration+can+be+altered+to+suit+customer+needs.+
Clients+per+session+
1+
Can+be+priced+at+per+head+for+groups.+
Sessions+Weekly+
3+
Up+to+10+session+per+week+can+be+run+before+necessity+of+
franchise.+
Weekly+Income+
$1,790+
Monthly+Income+
$7,160.00+
/
Yearly+Income+
$78,760.00+
++
11+Months+and+options+to+extend+into+holiday+seasons.+
/
+
4.3+
PLACE++LOCATION+AND+DISTRIBUTION+
4.3.1+ Location+
The+enterprise+would+be+located+at+home+for+booking+and+administration.+but+clients+would+
be+seen+outside,+at+their+place+of+work+or+booked+venues.+
4.3.2+ Advantages+of+the+Location+
My+place+of+work+would+be+at+various+business+centres+in+the+Tweed+&+gold+coast+region.+
Brisbane+is+also+an+attractive+option+due+to+being+a+corporate+centre.+The+portability+of+the+
service+ (only+ requiring+ a+ laptop)+ enables+ many+ locations+ to+ be+ serviced+ including+ isolated+
areas+ such+ a+ mining+ camps,+ business+ retreats+ and+ holiday+ camps.+ Because+ the+ service+
requires+only+verbal+feedback+in+a+group+setting+transferring+the+service+to+the+medium+of+
teleconferencing+will+require+minor+adjustment.+This+opens+up+the+service+area+to+all+parts+of+
Australia.+
4.3.3+ Distribution+
I+ would+ travel+ to+ my+ customers+ in+ their+ officers+ and+ supply+ the+ service.+ I+ would+ try+ to+
organise+myself+so+that+meetings+would+be+close+to+each+other.+
+
4.4+
PROMOTION+AND+ADVERTISING+
4.4.1+ Promotion+and+Advertising+Approach+
I+ will+ be+ placing+ an+ display+ adds,+ banners,+ and+ island+ display+ adds+ in+ papers+ such+ as+ the+
Northern+Star+and+the+Brisbane+Times.+Costs+are+between+$60.00+to+$90.00.+
Business+cards+will+be+printed.+Vistaprint+who+has+a+Brunswick+Heads+outlet,+print+205+cards+
for+$9.99.++
Flyers+will+be+made.+A+printers+called+Online+Flyer+Printing+can+print+500+flyers+for+$110.00+
Other+approaches+will+be+attending+Networking+Events+such+as+Trade+Shows.+Clients+will+be+
asked+to+write+refer+my+business+to+others.+I+will+also+be+asking+for+testimonials+from+clients,+
the+best+of+which+will+be+used+in+further+advertising.+++
I+ also+ will+ use+ Article+ Marketing+ by+ submitting+ articles+ on+ *Gamification.+ This+ will+ be+ to+
establish+myself+and+my+business+as+an+authority+on+the+use+of+gameIsimulations+for+Team+
building+and+training.+
/
The)use)of)game)thinking)and)game)mechanics)in)non=game)contexts)to)engage)users)in)solving)problems)and)
increase)users')self=contributions.))From)Wikipedia.)
I+believe+that+press+responses+in+the+first+stages+will+be+garnered+from+promotional+services+
such+as+free+100%+discounted+games+for+welfare+organisations+such+as+nursing+homes,+halfI
way+houses+and+U3A.++
To+ gain+ further+ media+ attention+ and+ to+ further+ promote+ the+ service+ certain+ sessions+ and+
offers+ of+ discounts+ will+ be+ timed+ to+ match+ specific+ cultural+ events.+ These+ will+ include+
sessions+tailored+to+match+the+release+of+a+big+budget+film.+Certain+cultural+highlights+will+be+
used+ in+ parallel+ to+ offered+ sessions.+ An+ example+ is+ that+ Brisbane+ offers+ the+ play+ A+
Midsummers+ nights+ dream+ in+ line+ with+ this+ could+ be+ a+ game+ set+ in+ Shakespeares+ time+
where+ the+ clients+ could+ adopt+ tailored+ avatars+ from+ the+ play+ or+ the+ era.+ Another+ event+ is+
Harmony+day,+where+a+indigenous+game+setting+could+be+employed+where+the+players+are+
aboriginal+people+in+Australia,+before+the+coming+of+Europeans.+There+are+also+local+events+
such+ as+ Byron+ Bay+ writers+ festival+ which+ could+ be+ a+ promotional+ venue+ in+ which+ my+
business+ concept,+ providing+ narratives+ for+ business,+ would+ be+ of+ interests.+ (Business+
narratives+ could+ be+ used+ to+ help+ companies+ form+ a+ concrete+ ideology+ and+ business+
philosophy)+
Printed+news+advertising+would+include+the+Brisbane+Metro+to+appeal+to+professionals+who+
would+likely+read+it+as+the+commuted+to+work.+
Because+ my+ business+ will+ be+ targeting+ workplace+ clients+ in+ the+ office+ environment+ direct+
mail+ will+ be+ sent+ to+ lists+ of+ personal+ managers,+ personnel+ development+ managers+ and+
capacity+builder+directors.++
/
4.4.2+ Basis+of+the+Approach+
My+target+market+is+large+and+demographics+are+wide+but+all+share+an+office+environment.+
These+workers+are+termed,+Ambitious+Socials.+Advertising+that+relies+on+work+of+mouth,+
selective+add+placement,+and+faceItoIface+network+would+probably+bring+a+better+response+
than+blanket+market.+The+style+of+advertising+should+reflect+this+corporate+image.+++
++
/
4.5++ MONITORING+MARKETING+PERFORMANCE+
4.5.1+Monitoring+Marketing+Activities+
The+sending+of+flyers+will+be+in+three+stages,+a+qualifying+point+of+contact,+usually+in+the+form+
of+ a+ cold+ call.+ The+ delivery+ of+ the+ flyer,+ a+ followIup+ call+ to+ ensure+ the+ flyer+ reached+ the+
correct+ person,+ answer+ queries+ and+ book+ sessions.+ These+ will+ be+ recorded+ in+ a+ CRM+
database.+
Online+ ads+ will+ be+ tracked+ through+ reports+ on+ responses+ in+ comparison+ to+ the+ number+ of+
readers.+
4.5.2+Customer+Requirements+
Customer+ requirements+ will+ be+ assessed+ using+ questionnaires+ on+ the+ activity+ service+
facilitators+ performance.+ Testimonials+ will+ also+ be+ gathered.+ Complaints+ will+ be+ analysed+
and+alterations+to+marketing+will+happen+in+response.+A+comment+section+will+be+included+
on+ the+ website+ and+ social+ networking+ sights+ will+ be+ configured+ so+ that+ I+ will+ be+ alerted+ to+
incoming+comments.+I+will+also+be+looking+at+feedback+given+to+similar+enterprises+to+foresee+
possible+ issues+ arising+ and+ make+ intervene+ early+ to+ minimise+ customer+ hesitation+ and+
answer+concerns.+I+will+also+use+testimonials+and+referrals+to+cater+my+marketing+pitch.+
4.5.3+New+Opportunities+
I+will+be+attending+related+team+training+and+entertainment+trade+shows+for+both+reasons+of+
marketing+ and+ networking+ but+ also+ in+ keeping+ up+ with+ the+ latest+ trends+ in+ the+ industry.+ I+
plan+to+reIinvest+in+a+smartIphone+application+which+can+work+as+a+standIalone+product.++In+
the+ second+ year+ of+ operation+ I+ plan+ to+ franchise+ the+ service,+ providing+ advice,+ advertising+
and+training.++Beyond+the+corporate+arena+I+will+be+visiting+schools+to+sell+a+licence+to+use+the+
product+configured+to+adhere+to+national+curriculum+standards.+It+would+be+a+yearly+licence+
at+$2000+per+teacher.+This+would+be+supported+by+2+Personal+Development+days+and+1+day+
of+classroom+observation.++
+
/
5.##OPERATIONS#PLAN#
5.1+
BUSINESS+PREMISES+
5.1.1+ Details+
A+home+office+will+be+used+for+making+appointments+and+some+game+sessions+may+be+run+
through+teleconferences.++This+location+is+my+home+address.+The+location+is+at+103+Middle+
Ridge+Road,+Mullumbimby,+2082.+NSW.+
5.1.2+ Your+Workplace+at+Home+(if+applicable)+
Appointment+making+requires+minimal+office+space.+There+are+no+structural+modifications+
needed+for+the+home.+A+desk+area,+storage+cabinet+for+filing+documents+such+as+receipts,+&+
invoices+will+be+required.+Wall+space+for+calendar+and+yearly+planner+will+be+needed.+There+
will+be+a+devoted+office+space+of+10%+(3m+by+3m)+of+home+area.+
5.1.3+ Lease/Rental+Details+(If+applicable)+
At+present,+because+I+will+be+seeking+clients+at+their+place+or+work+or+booked+venues+run+by+
3rd+parties+there+is+no+leas+or+rental+needed.+
+
5.2+
LEGAL+AND+ADMINISTRATIVE+REQUIREMENTS+
5.2.1+ Government+Regulations+&+Codes+of+Practice+
Consumer+protection.+Law+fair+trading+(to+do).+AntiIdiscrimination++
Standards+of+business+conduct+
Unfair+contract+laws++
Harmful+business+practices+
The+regulation+of+specific+types+of+businessItoIconsumer+transactions+
Basic+consumer+rights+for+goods+and+services+
The+regulation+of+consumer+product+safety.1+
The+business+will+operate+at+clients+place+of+work+or+3rd+party+venues+.+Each+
business+work+with+will+have+a+specific+focus+for+these+regulations+which+need+to+be+
understood.+++
5.2.1.1+
Standards+of+business+conduct+
Applicable+Legislation+
/
Unfair+contract+laws++
Harmful+business+practices+
The+regulation+of+specific+types+of+businessItoIconsumer+transactions+
Basic+consumer+rights+for+goods+and+services+
The+regulation+of+consumer+product+safety.+
Under+Australia+Consumer+Law:+
I+ must+ guarantee+ that+ I+ supply+ my+ service+ with+ due+ care,+ skill+ and+ technical+ knowledge.+ I+
must+also+take+all+necessary+care+to+avoid+loss+or+damage.+
I+ must+ guarantee+ that+ my+ services+ will+ be+ reasonably+ fit+ for+ the+ purpose+ specified+ (Team+
Building/Leadership+ Training)+ I+ must+ also+ guarantee+ that+ the+ service+ and,+ results,+ are+ of+ a+
standard+expected+to+achieve+the+desired+results+that+the+consumer+made+known+to+you.+
I+must+deliver+my+service+within+the+set+time+frame.+My+contract+will+include+the+date+when+
the+service+will+be+supplied+and+completed.+This+is+to+avoid+nonIsupply+or+delayed+supply+of+
services.+
Problems+will+be+avoided+through+clear+phrasing+in+marketing+&+promotional+material+and+
clearly+ worded+ contracts+ so+ that+ customers+ understand+ the+ nature+ of+ the+ service+ and+
expectations+of+results.+I+must+avoid+unfair+contract+terms+that+cause+a+significant+imbalance+
in+consumer+rights+and+obligations.+My+contract+must+reasonably+to+protect+the+consumers+
and+not+cause+detriment+(financial+or+otherwise)+to+a+consumer.+
The+inclusion+of+a+cooling+off+clause+in+the+contract+will+reduce+the+risk+of+allegations+of+using+
highIpressure+sales+tactics+and+unconscionable+conduct.+
Because+ part+ of+ my+ marketing+ will+ require+ DoorItoIdoor+ sales+ I+ must+ ensure+ that+ I+ comply+
with+ACL+requirements+including+limited+hours+for+contact+with+consumers,+a+obligation+to+
leave+ the+ premises+ immediately+ if+ the+ consumer+ asks+ and+ a+ written+ criteria+ for+ the+ sales+
agreement.+This+must+also+include+any+obligated+disclosure+requirements+such+as+their+right+
to+terminate+the+agreement+during+the+coolingIoffIperiod.++
Because+I+will+be+using+telemarketing,+to+businesses,+I+must+also+be+aware+of+consumer+law+
in+ relation+ to+ telemarketing.+ This+ includes+ limitations+ to+ hours+ and+ days+ in+ which+ I+ can+
telemarket.++
Currently+Telemarketing+calls+cannot+be+made:+
on+a+Sunday+or+public+holiday+
before+9+am+or+after+8+pm+on+a+weekday+
/
before+9+am+or+after+5+pm+on+a+Saturday.+
All+ verbal+ guarantees+ should+ also+ be+ given+ in+ writing+ to+ avoid+ accusation+ of+ misleading+
representation.++
/
Work/Health/&/Safety/Laws:/
Under+WHS+legislation+you+I+am+obliged+to+provide:+
+
+
+
+
+
safe+premises+
safe+machinery+and+materials+
safe+systems+of+work+
information,+instruction,+training+and+supervision+
a+suitable+working+environment+and+facilities.+
Premises+will+be+the+consumers+place+of+work.+Consumers+will+not+need+any+machinery+or+
materials.+I+will+ensure+that+participants+are+under+supervision+by+myself+and+will+be+trained+
in+Team+Building+by+myself.+At+all+times+I+will+be+present.+I+should+ensure+that+my+supervision+
fulfils+ occupational+ health+ and+ safety+ requirements+ or+ I+ will+ otherwise+ request+ that+ a+
participant+holding+a+supervisory+capacity+be+in+attendance.+(During+the+service+I+will+most+
likely+have+the+client+nominate+one+participant+as+a+supervisor+who+can+ensure+that+WHS+is+
adhered+ to+ and+ who+ can+ represent+ work+ colleagues)+ I+ have+ had+ Asthma,+ Anaphylaxis,+ and+
1st+Aid+training.+I+will+ensure+that+these+are+up+to+date.+
+
/
/
/
5.2.2+ Insurance+
There+is+compulsory+third+party+insurance.+As+well+as+Workers+compensation.+The+consumer+
does+not+require+mobility+or+equipment,+so+public+liability+insurance+will+be+minimally+priced++
Public+liability+is+the+onus+of+the+business+to+compensate+the+damages+made+to+the+general+
public+ on+ account+ of+ injury,+ death,+ damage+ to+ property+ and+ possessions+ due+ to+ business+
negligence.+
When+holding+services+for+more+than+50+people+at+a+set+venue+a+compulsory+risk+assessment+
form+must+be+completed.++
+
Other+ desirable+ insurance+ would+ be+ Professional+ Insurance+ that+ covers+ equipment+
breakdown.+Though+it+still+cheaper+to+include+equipment+(a+notebook+computer)+as+part+of+
home+and+contents+insurance.+
Professional+ Indemnity+ Insurance+ covers+ allegations+ that+ specialist+ advice+ caused+ financial+
loss+to+clients.+I+will+not+be+offering+specialist+advice+pertaining+to+the+daily+operations+of+the+
business+ I+ deal+ with+ only+ anecdotal+ advice+ on+ client+ responses+ within+ the+ framework+ and+
time+limit+of+the+game.+
5.2.3+ Contracts+
A+ pre+ game+ contract+ stipulating+ terms+ and+ conditions+ and+ what+ the+ service+ offers+ will+ be+
signed+by+the+customer+and+a+Gamescapes+representative.+No+contracts+will+be+needed+with+
suppliers+or+stockists.+Services+that+offer+ready+to+print+contracts,+create+you+own+contracts+
and+contract+templates+include,++
http://www.printablecontracts.com/+
/
/
5.3+
PRODUCTION+PROCESS+/+SERVICE+SCHEDULE+
5.3.1+ Description+of+Equipment+
The+operation+of+the+business+involves+using+a+business+car+to+visit+customers+at+their+place+
of+work.+Because+the+activity+it+offers+aims+for+quick+start+and+simplicity+is+has+been+designed+
so+ that+ customers+ do+ not+ need+ to+ use+ equipment.+ The+ activity+ offers+ a+ theoretical+ world+
which+ exists+ only+ on+ the+ computer+ which+ I+ carry+ and+ use.+ I+ interpret+ the+ results+ on+ the+
screen+as+they+change+depending+on+the+actions+the+customer+directs+their+game+avatar+to+
perform.++
REQUIRED+EQUIPMENT:+
A+computer+that+can+run+a+spreadsheet.+Currently+this+is+a+notebookIsized+computer+that+I+
already+own.+(A+MacBook+Pro)++
Mobile+communications+for+booking+activities+is+via+my+smartphone.+(IPhone+4)+
Field+sales+will+be+documented+by+the+use+of+a+mobile+printer,+such+as+Brother+Pocket+Jet+
printer+which+is+not+yet+purchased.+(This+will+cost+around+$500.)+The+printer+would+be+
needed+for+invoicing,+price+quotations+and+even+contracts.+(An+A4+paper+roll+for+printing+
would+be+kept+in+the+Notebooks+pocket.)+Such+a+printer+can+produce+70++sheet+per+battery+
charge.+
My+vehicle+is+a+roadworthy+&+serviced+2004+Toyota+Camry.+A+registered+and+insured+vehicle.+
5.3.2+ Materials+and+Inventory+
I+offer+a+service+not+requiring+stock.+(Apart+from+a+roll+of+printer+paper)+The+game+activity+
application+ recreates+ a+ new+ scenario+ each+ time+ it+ is+ used.+ My+ Inventory+ is+ a+ Computer,+
Mobile+Phone,+and+Vehicle.++
5.4+
MONITORING+RESOURCES+
5.4.1+ Monitoring+Procedures+
The+computer+will+be+with+me+at+all+times+and+does+not+need+to+be+carried,+used+or+handled+
by+clients.+This+computer+needs+to+be+ready+to+run+a+spreadsheet+with+the+applicable+world+
building+application.+A+battery+life+of+at+least+2+hours+is+necessary.+Additional+applications+to+
provide+ information+ and+ ambience+ are+ optional.+ This+ would+ include+ presentation+ software+
such+ as+ slideshows+ and+ music+ player+ software.+ This+ software+ is+ already+ installed+ on+ my+
computer.+
/
+
5.4.2+ Maintenance+Procedures+
Software+is+backed+up+on+USB+and+online.++
The+Computer+has+a+3Iyear+extended+warranty.+
The+ spreadsheet+ application+ is+ standIalone+ so+ that+ in+ the+ eventuality+ that+ the+ primary+
computer+fails+it+data+can+be+transferred+to+another+computer.+Because+all+activities+are+also+
designed+ to+ expire+ at+ the+ end+ of+ each+ session+ there+ is+ no+ need+ to+ keep+ records+ of+ the+
previous+ state+ of+ play+ although+ I+ may+ consider+ doing+ this+ for+ business+ that+ desires+ to+
continue+one+activity+on+to+the+next.+
+5.5+ ORGANISATION+OF+TASKS/DUTIES+
5.5.1+ Key+Roles+&+Responsibilities+
Canvass+business+for+clients.+(Supplying+quotes,+providing+brochures)++
Set+appointments+(be+contactable+via+SMS,+Facebook+and+Webpage.)+
Attend+clients+business+address+or+agreed+location.+
Prepare+customers+to+an+activity.+
Facilitate+an+activity+session.+
Debrief+clients+on+performance.+
Book+appointments+for+a+followIup+activity.+
Ongoing:+
Business+management,++
BookIkeeping,++
ReIinvestment+for+R&D.++
Maintenance+of++website+&+equipment.+
Promotions+&+Advertising.+
5.5.2+ Responsibilities+
Contacting+&+Meeting+with+clients.+Handling+promotions,+public+relations,+account+keeping,+
facilitating+ games.+ Daily+ roles+ will+ be+ selfImanaged.+ An+ accountant+ would+ be+ hired+ for+
taxation.+A+secretarial+service+could+manage+bookings.+
+
/
5.5.3+ Further+Skill+Development+
Book+Keeping.++
Complete+a+training+course.+
Awarding+Recognised+Certificates:+
Attain+ a+ current+ Certificate+ IV+ in+ Training+ and+ Assessment.+ This+ would+ enable+ me+ to+ offer+
certificates+to+clients+who+demonstrate+mediation+and+communication+skill.+
Computer+programming.+
To+bring+the+activity+spreadsheet+to+a+smartphone,+increasing+communications,+portability,+
flexibility+and+cost+effectiveness.++
5.5.4+ Work+Schedule+
+
MONDAY+ TUESDAY+
WEDNESDAY+ THURSDAY+
Morning+
Admin+
Promotions+
Appointment+ Appointment+ Banking+ Appointment+

planning.+
&+
Accounts.+
Rest+
Canvassing.+
Appointment+ Appointment+ R&+D+
Rest+
Afternoon+ Training+
Making+
Appointments+
FRIDAY+
SATURDAY+
Answer+
Correspondence.+
+
5.5.5+ Contingency+Plans+
For+Loss+of+transport+I+am+a+member+of+NRMA+Roadside+assistance.+
For+Loss+of+Premises+I+will+have+House+&+Contents+Insurance.++
Because+I+need+no+supply+and+have+no+stock+there+will+be+no+need+for+contingencies+
for+loss+of+supplier+or+stock.+
For+Technology+Failure+I+will+have+the+game+system+and+activity+scenarios+back+up+on+
USB+&+Cloud.+As+an+alternative+I+can+run+activity+manually.+(Pen,+Paper+&+Dice)++
For+Cancelled+orders+I+will+reIset+appointments.+
For+Lack+of+Cash+flow+I+will+increase+price+&+Book+more+clients.+
For+Sickness+&+Accidents+I+will+organise+wage+Protection+Insurance+
+
SUNDAY+
/
5.7+
Web+Site+Maintenance+
5.7.1+Domain+Name+and+IP+
My+Doman+Name+is+RichardIaIpatterson.com.+This+is+through+Yahoo+at+a+$5+per+month+cost.+
All+information+contained+is+instructive+and+informative.+It+is+designed+as+a+series+of+flyers+for+
promotion+and+dissemination.+The+purpose+is+for+people+to+download+and+share+for+wordI
ofImouth+and+referral+marketing.+
This+websites+IP+address+is:+ +98.139.135.199+
+
5.7.2+Web+Hosting+is+with+Yahoo.+
5.7.3+Web+Maintenance+&+Social+Media+
I+have+created+a+Facebook+group.+Its+purpose+is+to+have+others+to+submit+ideas+on+the+game+
system+ and+ promote+ its+ use.+ Nothing+ has+ been+ placed+ on+ the+ group+ that+ if+ shared+ would+
diminish+the+intellectual+capacity+and+integrity+of+the+service.+
+
6.##FINANCIAL#PLAN#
6.1+
PERSONAL+FINANCIAL+STATEMENTS+
6.1.1+ Personal+Drawings++
$+I108.00+Per+Month.+
6.1.2+ Personal+Net+Worth++
$10,000+
6.2+
SALES+MIX++
6.3+
Items:+Mindscape+
Prices:+$650+per+game+activity.+($130+per+head+x+5)+
Monthly+sales:+$3,250+(for+5+sessions+per+month)+26,000+(for+40+sessions+per+month)+
Individual+session+run+for+90+minutes.+
ESTABLISHMENT+COSTS+
$2,000.++Insurance+$500+(product,+compulsory+3rd+party,+personal+liability)+$500+
Licence+and+Registration.+
$500+Advertising.+
/
6.4+
SOURCE+OF+FUNDS++
+
6.5+
CASH+FLOW+FORECAST+
6.5.1+ Cash+Inflows+
Total+Cash+Inflows+Year+one:+++
$54,730+
Total+Cash+Inflows+Year+two:
+
8000/
7000/
6000/
5000/
4000/
3000/
2000/
1000/
0/
jul/
aug/
sep/
oct/
$199,500+
+
+
+
nov/
dec/
jan/
feb/
mar/
apr/
may/
jun/
/
Variability:+
6.5.2+ Cash+Outflows+
Total+Cash+Outflows+Year+one:+
Total+Cash+Outflows+Year+two:+
$15,173+
$48,911+
1800/
1600/
1400/
1200/
1000/
800/
600/
400/
200/
0/
jul/
aug/ sep/ oct/ nov/ dec/ jan/
feb/ mar/ apr/ may/ jun/
Variability:+
6.5.3+ Analysis+
Net+cash+flow+analysis:++
+
Closing+balance+at+year+one:++ +
Closing+balance+at+year+two:+ +
$5,768+
$37,503+
$178,703+
7000/
6000/
5000/
4000/
3000/
2000/
1000/
0/
B1000/
B2000/
jul/
aug/ sep/ oct/ nov/ dec/ jan/
feb/ mar/ apr/ may/ jun/
/
/
6.6+
PROFIT+AND+LOSS+PROJECTION+
6.6.1+ Profit+and+Loss+Projection+
Total+Income:+++
Cost+of+Goods+Sold:++
Gross+Profit:+ +
Net+Profit:+
+
Tax+Payable:+ +
Profit+Reserves:+
+
+
+
+
+
+
+
$54,730+
$4,577+
$50,153+
$41,317+
$2,055+
$37,961+
6.6.2+ Analysis+
Liquidity:+(Current+Assets+divided+by+current+liability)++=+$13,500/+$2,500+if+only+5.4+ratio+
Profitability:++(gross+profit+divided+by+Total+Sales)=+$50,135+/$54,730+=+91%+
Net+profit:+$41,317/+$54,730+=+75%+(This+is+a+service+so+there+is+no+cost+of+sales.)+
Viability:+(Assets+less+Liability)+$13,500+I+$2,500+=$11,000.+
+

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Richard.Patterson./Gamescapes./Business/Plan.

Hold+ a+ free+ sample+ sessions,+ to+ introduce+ the+

Have+ 12+ clients+ within+ 2+ months,+ with+ 3+

Have+ an+ industry+ use+ Mindscapes+ for+ staff+ A+business,+such+a+fast+food+company,+pays+for+

Appointment+ Appointment+ Banking+ Appointment+

Appointment+ Appointment+ R&+D+

aug/ sep/ oct/ nov/ dec/ jan/

feb/ mar/ apr/ may/ jun/

aug/ sep/ oct/ nov/ dec/ jan/

feb/ mar/ apr/ may/ jun/

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