STYLE GUIDE

ORIGINAL FUZZ STYLE GUIDE | LOGO USAGE

ON WHITE
Typically this will be your default version of the logo. You can
use this version on presentations, documents, and any other
promotional materials with white backgrounds.

ON NAVY
We have been frequently been using this version of the logo
on all types of materials. Its what you see on the websites
nav bar and its used on many of the promotional materials.
In general, this is used when we are able to print on full-bleed
materials or digital stuff. This probably isnt the version you
want to use on stuff youre printing out on your inkjet due to
the amount of ink youre running.

ON SEXY BACKGROUND
This version has mostly been used on heavily branded
pieces like your business cards, thank you cards, etc. Use
it sparingly, thoughonly when theres not much going on in
the design. It works well when its simple. Note that the logo
itself drops to one color (white).

ONE COLOR
Theres only one time we have used this, which was on the
note cards. Try to stray away from this usage, unless its
intentionally toned down AND theres ample brand representation on the rest of the piece.

ORIGINAL FUZZ STYLE GUIDE | COLOR

NAVY
CMYK

82 71 48 41

LIGHT BLUE

RUST

CMYK

CMYK

68 50 20 0

14 79 77 3

RGB

49 58 76

RGB

99 123 162

RGB

206 87 69

HEX

#313A4C

HEX

#627AA2

HEX

#CF5745

CHARCOAL

LIGHT GRAY

CMYK

CMYK

0 0 0 85

0 0 0 30

RGB

77 77 79

RGB

179 179 179

HEX

#4D4D4F

HEX

#B3B3B3

ORIGINAL FUZZ STYLE GUIDE | TYPOGRAPHY

BRANDON GROTESQUE BLACK

BRANDON GROTESQUE BOLD
BRANDON GROTESQUE MEDIUM
HEADER FONTS
Any of these can be used for headers of some sort. If possible, try your best to choose your headers in the order that
you see them listed above. For example, its always better
to use Brandon Grotesque Black instead of Medium weight
when standing on its own.

Meta Normal
BODY COPY FONTS
Use Meta Normal when using any copy copy. Its designed to
be read in paragraphs and works well at small sizes.

THOUGHTFUL DESIGN AND

QUALITY CRAFTSMANSHIP
STRAPS GEAR BAGS CABLES
MUSICIAN-M ADE WITH CA RE SINCE 2012

DONT ATTEMPT THIS!

This is a difficult style to replicate...

ORIGINAL FUZZ STYLE GUIDE | TYPOGRAPHY HIERARCHY

HEADERS LIKE
TO BE NICE AND
CHUNKY!
1

SUBHEADS ARENT QUITE

AS FAT AND LOUD.
2

SHHH...WERE EVEN LESS SIGNIFICANT

Lorem ipsum dolor sit amet, consectetur adipiscing

elit. Nulla lobortis non erat at semper. Duis vehicula sed mi ac adipiscing. In molestie vel purus in
vehicula. Aliquam justo purus, aliquet nec lectus
nec, pretium bibendum neque. Fusce sodales lectus
ornare enim fermentum, vel dapibus justo cursus.
Vestibulum augue odio, egestas vitae leo at,

HEADER

tempor molestie mi. Morbi nulla ligula, egestas id lacinia

sed, pulvinar molestie leo. Fusce ultrices ipsum ut magna
convallis volutpat. Maecenas nec placerat ligula. Curabitur
velit tortor, dignissim vel ullamcorper pulvinar, placerat
vitae sapien. Nulla tempor lectus a orci elementum, non
molestie velit porttitor. Fusce et blandit eros, et sagittis.
5

Brandon Grotesque Black, Size: 60pt, Leading: 60 pt.

Colors are optional, but most of the time we use navy. Make
sure its in all caps.
2

SUB-HEADER
Brandon Grotesque Medium, Size: 40 pt., Leading: 42pt.
We usually try to add a bit of variety here and use a color
other than the one used on the header. Rust works well.
Again, stick to all caps here.

SUPPORTIVE CONTENT
Brandon Grotesque Black, Size: 10 pt.
This is usually used in captions, small titles, or labels. Its
basically the next hierarchal element after sub-headers.

HORIZONTAL RULE
Size: .5pt, Color: 50% black
These rules are nice to break up and organize certain sections of content.

BODY COPY
Meta Normal, Size: 10pt, Leading: 13 pt
We use Meta on both online and print pieces. Its generally important to keep body copy to 812 words per line.
Anything more than that becomes difficult to read. Also, a
good rule of thumb formula for calculating leading size (line
spacing) is to add approximately units to the font size.

* Try you best to maintain even proportions through your font sizes,
Good proportions can be split into thirds.