2010

Market
Growth
Rate

Product
4% Selectorized
13% Plate
11% Multi
3% Benches
16% Cardio
13% Spa
6% Fitness

Product
Selectorized
Plate
Multi
Benches
Cardio
Spa
Fitness

Health
Muscle
Body Shape works
fitness
Fit king
Relax
250.5
361.6
278.6
185.8
194.4
452.5
424.5
393.6
301
183.4
354.5
382.9
406.5
290
194.6
221.6
348.5
207.6
190
126.2
474.6
556.2
350.5
252.4
227.4
194.5
148
108.8
285.9
238.5
279.6
201.4
117.5
1565
2458
2316.6
1666.7
1177.3
Health
Muscle
Body Shape works
fitness
Fit king
Relax
2.4
6.6
7
1.6
15.5
-2.5
3
6.8
5.5
6.5
8.9
-3.6
2.6
4.5
4.6
7.5
4.6
-5
-2.5
2.4
9.5
8.7
10.9
3.5
7
-3.5

9.4
1
9.6
-2.9
5.4
9.8
4.5

Excer
Total
BS %
209.8
1480.7
17%
213.9
1968.9
23%
214.2
1842.7
19%
97.7
1191.6
19%
122.6
1756.3
0%
115.9
794.6
0%
152.6
1275.5
22%
1126.7 10310.3
15%

Excer
-2.8
9
2.5
5.7
2.5
8.9
5.6

2010
130

2013 Percent
210
62%

130
200
40
80
75
160
115
200
490
850
0.081633 0.091429

54%
100%
113%
74%

Product
Selectoriz
ed
Plate
Multi
Benches
Cardio
Spa
Fitness

Body
Shape

Health
works

250.5
452.5
354.5
221.6
2

285.9
1565

Muscle
fitness

361.6
424.5
382.9
348.5
474.6
4
227.4
238.5
2458

Fit king

Relax

Excer

Total

278.6
185.8
194.4
209.8
1480.7
1.4
393.6
301
183.4
213.9
1968.9
406.5
290
194.61.2
214.2
1842.7
207.6
190
126.2
97.7
1191.6
1
556.2
350.5
252.4
122.6
1756.3
6
8
10
12
14
194.5
148
108.80.8
115.9
794.6
279.6
201.4
117.5
152.6
1275.5
2316.6
1666.7
1177.30.6 1126.7 10310.3
0.4
0.2

Product
Selectoriz
ed
Plate
Multi
Benches
Fitness
total

Body
Shape

Health
works

Muscle
fitness

Fit king

Selectorized

256.512
522.6375
373.9975
227.3616
317.0631
1697.572

Relax
Plate

385.4656 298.102 188.7728

413.8875 405.408 321.468
407.7885 442.6785
279.56
364.1825 217.1496
204.25
246.8475 299.172 194.351
2547.461 2403.878 1691.015

Multi

212.6736
185.234
213.2816
122.5402
122.7875
1242.009

Excer
Benches

Total
Fitness

203.9256
233.151
219.555
103.2689
161.1456
1172.926

1545.452
2081.786
1936.861
1238.753
1341.367
10754.86

12

ness

Market
Growth
Rate

14

BS %

Product

Selectoriz
5 0.692754 ed
14 1.06596 Plate
12 0.872079 Multi
4 0.635868 Benches
17
0 Cardio
16
14
0 Spa
7
Fitness

Product
Selectoriz
ed
Plate
Multi
Benches
Fitness

Market
Growth
Rate

BS%
5
14
12
4
7

0.66546
1.262753
0.844851
0.624307
1.059802

Body
Shape
2.4
15.5
5.5
2.6

10.9

Health
works

Muscle
fitness
6.6
-2.5
6.5
4.5
4.6
2.4
3.5

Fit king
7
3
8.9
4.6
-5
9.5
7

Relax

1.6
6.8
-3.6
7.5
-2.5
8.7
-3.5

Market Grorel Market Share

0.04 0.692754
13% 1.06596
11% 0.872079
3% 0.635868
1.02

4
13
11
3
6

9.4
1
9.6
-2.9
5.4
9.8
4.5

Excer
-2.8
9
2.5
5.7
2.5
8.9
5.6

Product
Selectoriz
ed
Plate
Multi
Benches
Cardio
Spa
Fitness

Body
Shape
2.4
15.5
5.5
2.6

10.9

Health
works

Muscle
fitness
6.6
-2.5
6.5
4.5
4.6
2.4
3.5

Fit king
7
3
8.9
4.6
-5
9.5
7

1.6
6.8
-3.6
7.5
-2.5
8.7
-3.5

Relax

Excer
9.4
1
9.6
-2.9
5.4
9.8
4.5

-2.8
9
2.5
5.7
2.5
8.9
5.6

Muscle to be r1
Thigh
Calf
Chest
Forearm
Back arm
Shoulder
Abdomen
Neck

r2
5
1
20
18
8
18
29
0

r3
5
4
18
14
18
20
20
2

r4
8
2
15
20
17
18
15
5

r5
6
20
12
14
16
9
17
6

15
11
12
10
14
16
9
13

r6

r7
15
9
9
11
20
10
6
20

r8
22
17
8
9
7
7
4
26

24
36
6
4
0
2
0
28

with tehhelp of bcg how should body decisde prod cat to go nat
what all muscle str benefits should offer to MHG and its MRP
which 2-3 inst segment to be targeted and which 10 states for MHG

Chart Title
16

Product
Selectorized
Plate
Multi
Benches
Cardio
Spa
Fitness

14
12
10
8
6
4
2
0

Market Gro
5
14
12
4
17
14
7
2

3
Plate

Benches

Sp

Chart Title
BS%
0.66546
1.262753
0.844851
0.624307
0
0
1.059802
2

3
Plate

Benches

4
Spa