C U R R I C U L U M V I TA E

Lauren Isaak
[ e ] lauren.isaak@gmail.com
[ m ] 0478 168 672

Page 1 of 3

PROFILE
Strategy-minded early career Marketing Communications professional. Fresh from agency
strategic planning internship, with experience in client-side marketing and research roles
(Australia/UK/Japan).
Strong research, analytical and conceptual thinking skills. Adept at market research and data
analysis, with Honours qualification in Marketing. Excellent writing skills across a range of media.

PROFESSIONAL EXPERIENCE
2015 June - present

Communications Assistant
Alumni and Development Office, Queensland University of Technology
- Assist with marketing campaigns for campus philanthropy events
- Work to Communications Plans in developing suite of marketing materials
- Develop campaign key messages
- Craft copy for print collateral
- Work to deadlines in briefing and liaising with designers on collateral look and feel
2015 Mar - Jun

Strategic Planning Intern

BCM Partnership (Advertising Agency)
- Assisted with research and planning for client work (FMCG/Leisure/Education/Transport/
Health/Government)
- Located and analysed information on industries, trends and target audiences to provide
a comprehensive context for advertising strategies
- Contributed to client brand positioning/development brainstorming
- Co-edited What Next, BCMs weekly online roundup of technological innovation in
advertising, and pop culture https://bcm.com.au/chat/#whatnext
- Interpreted insights from media tracking activity
Nov 2014 - Feb 2015

Fundraising and Communications Intern

Legacy Brisbane
- Created conscious brand identity for Legacy Brisbane
- Audited existing collateral to identify brand inconsistencies
- Surveyed/interviewed external stakeholders to obtain insights on brand essence
- Conducted staff workshops to encourage organisation-wide participation and buy-in
- Produced the Legacy Brisbane Brand Language Toolbox, featuring redeveloped key
messages, brand story and tone of voice

C U R R I C U L U M V I TA E
Lauren Isaak | lauren.isaak@gmail.com | 0478 168 672

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PROFESSIONAL EXPERIENCE continued.

2012 - 2013, 2015

Marketing/Business Management Tutor

Queensland University of Technology
- Lead student tutorials in Management, Marketing and Business Communication subjects
- Source and prepare class materials/activities to engage a Gen Z cohort
- Present content/current examples to students and moderate discussion
Jul 2013 - Jul 2014

Assistant Store Manager

Dunedin Cashmere (Edinburgh, UK - Working holiday)
- Sales-oriented role at high-end cashmere apparel brand
- Used persuasive sales techniques to secure large volume purchases from predominantly
international customer base
- Involved in decision-making for promotional strategies, store layout/ambiance and visual
merchandising
- Trained multicultural team in brand/product knowledge and sales techniques
- Discussed brand in BBC-produced documentary on artisanal industries in the UK
2012 Jan - Nov

Project Team Member

Australian Centre for Entrepreneurship Research
- Undertook independent (Honours) research project commissioned by the Centre
(Project applied a Marketing Communications perspective to the issue of academic/
practitioner divide, and investigated how the presentation of research findings could be
varied to better engage entrepreneurs)
- Liaised with external market research suppliers to coordinate sample
- Online survey development and data analysis
- Worked within tight timeframe to develop results into journal article
- Article published in top tier entrepreneurship journal Entrepreneurship Theory and Practice
2008 Jun - Sept

International Business Intern

New Perspective (Tokyo, Japan)
- Interned at a start-up asset management company (Japanese language environment)
specialising in the renovation and boutique rebranding of Japanese love hotels.
- Researched and translated macroeconomic and industry data and cultural insights to
support an investor engagement strategy
- Composed descriptions of the companys hotels for promotional collateral

C U R R I C U L U M V I TA E
Lauren Isaak | lauren.isaak@gmail.com | 0478 168 672

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E D U CAT I O N
2012

Bachelor of Business (First Class Honours) | Marketing

Queensland University of Technology (Brisbane, Australia)
GPA: 7 (Scale 1-7, 7 highest)

2006 - 2010

Bachelor of Business | International Business, French

Bachelor of Arts | International and Global Studies, Japanese
Queensland University of Technology (Brisbane, Australia)

Graduated with Distinction in both degrees

Combined GPA: 6.42 (Scale 1-7, 7 highest)

2008

Exchange Program (one year)

Kansai Gaidai University (Osaka, Japan)
GPA: 3.76 (Scale 1-4, 4 highest)

Awarded scholarship from Japan Student Services Association

L A N G UAG E S
Japanese Fluent
French
Conversational

REFEREES
Jo Stone, Director of Strategy
BCM Partnership
3308 2000 | jstone@bcm.com.au
Benjamin Cox, Fundraising and Communications Manager
Brisbane Legacy
3029 5620 | bcox@legacybrisbane.org.au
Associate Professor Paul Steffens, Deputy Director
Australian Centre for Entrepreneurship Research
3138 4243 | p.steffens@qut.edu.au