SERVICE MARKETING

MIX:

“DOMINO’S”
 INTRODUCING DOMINOS

•Dominos in India.
•The first Domino's Pizza store in India
opened in January 1996, at New Delhi.
•Domino's has been very well accepted
by the Indian market.
•Domino's Pizza was born in the US in
1960.
An expanded marketing mix for services

Product
People (service)
Process

Place &
Time
Place Customers
Customers
Customers Price
Price

Promotion

Physical evidence
 4Ps OF MARKETING MIX

• PRODUCT
• PRICE
• PROMOTION
• PLACE
 3Ps OF SERVICING MIX

• PEOPLE
• PROCESS
• PHYSICAL EVIDENCE
 PEOPLE
• Recruiting young, enthusiastic and dedicated
employees.
• Appropriately trained for delivering the service.
• Personality development and grooming
sessions.
• Provide them with various facilities such as
medical help, consultation, traveling facilities,
perks and bonuses
• Team members are recognized and rewarded
based on ability and merit for their contributions
 PROCESS

•Self service system.

•Hungry hotline facility.

•Keep in mind the health and hygiene.

• Domino’s Pizza India also boasts about its
commitment to serve its customers on time by
implementing the “30 MINUTES OR FREE”
service commitment.

• Domino's constantly strives to develop products

that suit the tastes of its customers,

• Domino's believes strongly in the strategy of

'Think local and act regional'.
 PHYSICAL EVIDENCE

• Logo

• Sample parking space.

• Good infrastructure.

• Use of modern technology equipments.

• Clean and friendly services.

 The Services Marketing
Triangle
Company
(Management)

Internal External
Marketing Marketing
“enabling the “setting the
promise” promise”

Employees Interactive Marketing Customers

“delivering the promise”
 INTERNAL MARKETING

• Young and enthusiastic team.

• Domino’s vision.

• Bonus scheme incorporating profit.

• “What’s up Dominos” session.

 EXTERNAL MARKETING

• Home delivery specialist.

• Dominos bring out the 'WOW' effect.

• Domino’s serve its customers on time.

• Every order is hand-made.

 INTERACTIVE MARKETING

•Dominos promises their customers safe

n friendly service with free home delivery.
•Domino’s heat wave.
•Domino’s Pizza strives to be the best
pizza delivery company in the world.
•The concept of 4Ps are followed by
Dominos.
•Delivers more than just hot pizzas.