-I o -< o

~

o o Z --n

o m z -I

5>

r

-I :::0 m » -I :s: m z -I

:::0 m D c m (f)

-I m o

-I

~

o G)

:::0

I

a a a tv a tv a O'l

Toyota Washington, DC

Yoshi Inaba

July 6, 2009

1

-i a -< o

~

o o z

" o

m z -i

~

r

-i ;;0 m » -I

s: m z -i ;;0 m o c m (f) -i m o

-I o -<

6

G) ;;0

I a a a N a N a ......

Washington Office

Agenda

• Overview

• Key Issues

• Discussion

2

--l o -< o

~

o o Z "T1

o m z --l s;:

r --l ::u m » --l

s:: m z --l

::u m o c m

~

m o

--l o

1- o G) ::u

,

o o o I'V o I'V o OJ

Washington Office

- ""

_--

Quw~=:~

1-..;""""" J."-

~0I'IlIM'''''''''''' t----i=.-.:..:=.-.-~1'M;;MCt .. ~

--

------------~--------------~------------------------------ --~------------------------------------------------------------

........ .... -

--

3

-I o -< o

~

o o z .,.,

o m z -I

};

r -l ;:u

~

-l s: m z -I ;:u m o c m (f)

-l m o

-I o

< o G) ;:u

I

o o o t\J o t\J o 0:0

Washington Office

Mission:

Support Toyota Business

Goal

Role

• Promote Toyota's Agenda

• Protect our interests

Provide Information & analysis Make recommendations

Shape policies & regulations for One voice decisions

• Maintain receptive environment to grow our business

4

-l o -< o

~

o o Z II

o m z -l

»

,

-l ;:0 m » -l

5: rn z -l ;:0 m o c m (fJ -l m o

-l o -<

6

o ;:0

I

o o o N o N

-"

o

Washington Office

Work with TMC and affiliates

•

Promote Toyota's interests

•

Inform, Advise, Coordinate

•

Formulate one voice policy positions

5

--l

Q

o --l »

o o Z II

o rn z --l

);

r --l ;:u

m

~

5: m z ---l

;:u m o c m

~

rn o

--l o

1- o G)

::0

I

a a a tv o tv

-->.

-->.

Washington Office

External Resources

•

trade associations

• think tanks

P·Tht'

~J BrnnkinS,:ts. ...",. lnstiuuion

AUTO ALLIANCE

•

political organizations

DRIVING rNNOVATION~

•

consultants & lawyers

6

~ o -<

~

o a z "T1

o m z ~

s;:

r ~ ;;0

S

s: m z --{

;;0 m o c rn

~

m o

~ o

< o G)

;;0

I a a a N a N ......

W

Washington Office

WiFT-S for Toyota & Industry

• One National Program

• "Card Check" - legislation delayed

• Scrappage bill passed

• No FFV Mandate (yet)

• Vehicles not in Climate legislation

• Eavorable recall outcomes

• Secured safety rulemaking favorable to Toyota

8

-l o -< o

~

o o z

" o

rn z -l

~

r

-l ;0

~

-l

s:: rn z -l ;0 m o c rn (Jl -l rn o

-l o -<

6

G) ;0

I

a o o N o N

......

so

Key Safety Issues

Impact on "Quality"

• Number of UIO (units in operation) increasing

• NHTSA is testing more vehicles under NeAP

• Nov 2000 "TREAD Act" requires new, more intensive, and regular reporting

• A 5-day notification is required when recall determinations are made

• New strong civil and criminal penalties were implemented • e.g. Ford/Firestone/rollover issue

• NHTSA is more sensitive to public/congressional criticism

Resulting in more Investigations, and more forced recalls

14

~ o -< a

~

o a z "'Tl

o m z ~

~

r

~ ;0

~

~ s: m z ~ ;0 m o c m (J)

---I m o

-I

~

a G) ;0

I

o o

~

o N N o

Key Safety Issues

• FMVSS 305 Compliance/Hybrid Sales

• New NCAP Test Protocol

e

Full frontal

oblique

• "Sudden Acceleration" on ES/Camry, Tacoma, LS, etc.

• Cargo Carrying Capacity/FMVSS 110 Compliance

• Prius Headlamps Investigation - Class Action

• "Quiet Cars" (Hybrids, EVs, FCHVs)

• Kids in Cars

15

--! o -< o --! »

o o Z II

o m z --!

»

r

--! JJ m

~

$' m z --!

JJ m o c m (fJ --! m o

--! o -;< o o JJ

I a a a I\.)

~

I\.)

......

Wins for Toyota - Safety Group

• Rulemaking

~ FMVSS 216 Roof Crush Rule - reduced PL and design burdens ~ FMVSS 305 Electric Shock Rule - delayed final rule

~ FMVSS 214 Side Impact Rule - Added lead time and phase in; Saved -$124M/50,000 man hours

);;> FMVSS 206 door locks - delayed rule; saved -$11 M for Sienna

• Defects

~ Sienna Rear Hatch wI no "defect"; Closed Tacoma DP issue; Avoided Investigation on Tacoma Rust

>- FMVSS 110 NCIR labeling recall- No civil penalties, Saved $20M+ in buybacks

);;> Negotiated "equipment" recall on Camry/ES re: SA, saved $1 OOM+, wi no defect found

• Other

~ Secured Tacoma, Scion XB, Corolla, '10 Prius 'Top Safety Picks' at IIHS

~ Delay of New NCAP program - 1000s of man hours in redesign for 2010 MY

16