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  • Andaganscaknotchpivotingtoproductmarketfit 150623222926 Lva1 App6892

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    Lupu Ciprian
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    This document discusses common mistakes made by startups and provides advice on achieving product/market fit. It recommends starting with an minimum viable product (MVP) that solves a specific problem rather than an overarching idea. An example case study is given of a company called Knotch that initially had too broad of a mission but found more success by focusing on a niche market with an MVP. The key lessons are to stick with it instead of giving up, ensure product/team/market fit, solve a specific need, and use an MVP approach to test ideas quickly.

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    Andaganscaknotchpivotingtoproductmarketfit 150623222926 Lva1 App6892

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    This document discusses common mistakes made by startups and provides advice on achieving product/market fit. It recommends starting with an minimum viable product (MVP) that solves a specific problem rather than an overarching idea. An example case study is given of a company called Knotch that initially had too broad of a mission but found more success by focusing on a niche market with an MVP. The key lessons are to stick with it instead of giving up, ensure product/team/market fit, solve a specific need, and use an MVP approach to test ideas quickly.

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    9 visualizações16 páginas

    Andaganscaknotchpivotingtoproductmarketfit 150623222926 Lva1 App6892

    Enviado por

    Lupu Ciprian
    This document discusses common mistakes made by startups and provides advice on achieving product/market fit. It recommends starting with an minimum viable product (MVP) that solves a specific problem rather than an overarching idea. An example case study is given of a company called Knotch that initially had too broad of a mission but found more success by focusing on a niche market with an MVP. The key lessons are to stick with it instead of giving up, ensure product/team/market fit, solve a specific need, and use an MVP approach to test ideas quickly.

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    Sinalizar o conteúdo como inadequado
    de 16

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    CEO, Knotch

    @agansca / @knotchinc / knotch.com

    99% of startups:
    Over-architected idea
    Unvalidated Assumptions
    aka NO MVP
    No Product Roadmap
    Rush to Build
    No Launch/Testing Plan
    > No Users/Customers

    Should I give up?


    > No Users/Customers

    Companies dont fail.


    People give up.

    Product/mkt
    fit = being in
    a good mkt
    with a product
    that can satisfy
    that mkt.

    Its the ONLY


    thing that
    really matters.
    - Marc
    Andreessen

    Product / Team / Market fit


    DEMAND
    MARKET SIZE
    COMPETITORS
    ACQUIRERS
    INVESTORS
    FEASIBILITY
    TIME
    PASSION

    Creating thebestproduct is not as


    critical to achieving product/market
    fit as creating the Minimum Viable
    Product that satisfies a problem/
    need that is worth solving.
    - Anda Gansca

    Minimum Viable Product

    the smallest thing you


    can build that delivers
    customer value.

    Case Study:
    What kNOTch to do
    Mission:
    Lets figure out how people feel
    about everything in real time!!!!

    Knotch V0.1

    Knotch V0.1

    Knotch V0.1

    Knotch NOW:
    Attacking a niche:
    Knotch gives you all you
    need to understand the impact
    of your branded content.
    Long-term vision:
    Lets figure out how people feel
    about everything in real time!!!!

    Knotch NOW

    Recap:
    1. Companies dont fail, people give up.
    2. Product/Team/Market FIT.
    3. Solve a NEED that is worth solving.
    4. MVP Learn How To Think Small.

    If everything seems
    under control, youre just
    not going fast enough.
    - Mario Andretti, F1 driver

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