Escolar Documentos
Profissional Documentos
Cultura Documentos
Innovation Resources
Additional Perspectives on Innovation:
DEC - Schein, Edgar H., et.al. 2003. DEC is dead: Long live
DEC The lasting legacy of Digital Equipment Corporation.
San Francisco: Berrett-Koehler.
The Innovation Journey Van de Ven, Andrew H., Polley,
Douglas E., Garud, Raghu & Venkataraman, Sankaran. 1999.
The Innovation Journey. New York: Oxford University Press.
Organizational Change and Innovation Processes Poole,
Marshall S., Van de Ven, Andrew H., Dooley, Kevin, and
Holmes, Michael E. 2000. Organizational Change and
Innovation Processes: Theory and Methods for Research.
New York: Oxford University Press.
Weird Ideas that Work Sutton, Robert I. 2002. Weird Ideas
that Work: 11-1/2 Practices for Promoting, Managing, and
Sustaining Innovation. New York: Free Press.
Hire Slow Learners (of the organizational code). 1-1/2 Hire People Who
Make You Uncomfortable, Even Those You Dislike.
Hire People You (Probably) Dont Need
Use Job Interviews to Get Ideas, Not to Screen Candidates
Encourage People to Ignore and Defy Superiors and Peers
Find Some Happy People and Get them to Fight
Reward Success and Failure, Punish Inaction
Decide to Do Something That Will Probably Fail, Then Convince Yourself
and Everybody Else That Success is Certain
Think of Some Ridiculous or Impractical Things to Do, Then Plan to Do
Them.
Avoid, Distract, and Bore Customers, Critics, and Anyone Who Just
Wants to Talk About Money
Dont Try to Learn Anything from People Who Seem to Have Solved the
Problems You Face.
Forget the Past, Especially Your Companys Successes.
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Sutton, Robert I. 2002. Weird Ideas that Work: 11-1/2 Practices for
Promoting, Managing, and Sustaining Innovation. New York: Free Press.
IDEO information:
http://www.ideo.com/
http://theartofinnovation.com/about_ideo.htm
http://www.ideo.com/media/info.asp?x=3
http://www.npr.org/templates/story/story.php?storyId=1118278
http://www.soloque.com/mba/ent/researchInnovation.doc
http://www.soloque.com/mba/ent/managingGeeks.png
Leading Geeks, Paul Glen, 2003
Why We Do What We Do: Understanding Self-Motivation,
Edward L. Deci, 1995
Intrinsic Motivation and Self Determination in Human Behavior,
Edward L. Deci and Richard M. Ryan, 1985.
OUTLINE
1. INNOVATION AT THE TOP
A. THE INNOVATION DECATHLON
B. A METHOD TO OUR MADNESS
I. UNDERSTAND THE MARKET
II. OBSERVE REAL PEOPLE IN REALLIFE SITUATIONS
III. VISUALIZE
IV. EVALUATE AND REFINE
V. IMPLEMENT
C. INNOVATING WITH AN AUDIENCE (AND
WITHOUT A NET)
D. THE DEEP DIVE
E. LIFTING THE CREATIVITY CURTAIN
F. BUILDING IN CREATIVITY AND INNOVATION
2. WINGING IT IN START-UP MODE
3. INNOVATION BEGINS WITH AN EYE
A. TIME IN THE JUNGLE
B. NETTING A BUG LIST
C. KEEPING CLOSE TO THE ACTION
D. NO DUMB QUESTIONS
E. A CHILDS EYE
F. INSPIRATION BY OBSERVATION
G. EMBRACING YOUR CRAZY USER
H. FINDING RULE BREAKERS
I. YES, PEOPLE ARE HUMAN
J. OBSERVATION EXERCISES
K. LITTLE INNOVATIONS
L. SEEING PRODUCTS IN MOTION
M. CROSS-POLLINATE
N. MAKING HEROES
4. THE PERFECT BRAINSTORM
A. SEVEN SECRETS FOR BETTER
BRAINSTORMING
I. SHARPEN THE FOCUS
II. PLAYFUL RULES
III. NUMBER YOUR IDEAS
IV. BUILD AND JUMP
V. THE SPACE REMEMBERS
VI. STRETCH YOUR MENTAL MUSCLES
VII. GET PHYSICAL
B. THE BRAINSTORMER EFFECT
C. SIX WAYS TO KILL A BRAINSTORMER
I. THE BOSS GETS TO SPEAK FIRST
II. EVERYBODY GETS A TURN
III. EXPERTS ONLY PLEASE
IV. DO IT OFF-SITE
V. NO SILLY STUFF
VI. WRITE DOWN EVERYTHING
5. A COOL COMPANY NEEDS HOT GROUPS
A. THE MYTH OF THE LONE GENIUS
B. THE MAKINGS OF A HOT GROUP
C. HOT STUDIOS
D. GENERATING YOUR OWN ENERGY
E. THE PASSION FACTOR
F. OPPORTUNITIES IN OBSTACLES
G. ON A MISSION
H. TEAM PROBLEM SOLVING
I. TEAMS IN CLOSE QUARTERS
J. THE RIGHT MIX
K. ABOLISH THEY
L. TEAMS AND TRUST
M. WHY TEAMS BEAT INDIVIDUALS
N. HOT TEAMS PERFORM
O. HOT TEAMS GIVE
P. HOT TEAMS SHARE
Q. TEAM MORALE
R. HOT TEAMS MEET
S. HOT TEAMS LOOK THE PART
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9.
SKILL SETS
HANDSHAKES
RITUALS REWARD
EVANGELISM WORKS
RUNNING WITH AL GORE
monte.shaffer@gmail.com