RAHIM ZAMAN

1
The Marketing of servicesThe marketing plan of AIRBLUE

Ibrahim zaman
Registration No: 1711-108006, (BBA 9th )Submitted to :: SIR. SHAHZAD
AHMED

DEPARTMENT OF MANAGEMENT SCIENCES PRESTON UNIVERITYPESHAWAR.

SERVICE ORGANIZATION
I have selected the private service organization in airline sector that is AIRBLUE
(styled as airblue ),whose little description is given as under; Airblue Limited is a
private airline with its head office on the 12th floor of the Islamabad Stock Exchange
(ISE) Towers in Islamabad, Pakistan. It is Pakistan's second largest airline with over
30% shareof the domestic market. Airblue operates scheduled flights operating 30
daily services linking four domesticdestinations and international services to Dubai,
Abu Dhabi, Sharjah, Muscat and Manchester. Itcarried 1.4 million passengers on
domestic flights in the 200607 fiscal year.Its main base is JinnahInternational
Airport, Karachi.
It started its operations on May 24, 2004. It was the first privatecarrier of Pakistan to
operate the Airbus A320 when it initially started. Airblue has beenexpanding rapidly
despite experiencing competition from the other three airline operators in

MISSION STATEMENT
Air blue will be a cost effective airline aiming to provide affordable and convenient
air travel with luxuryand elegance.
Enjoy The Difference Freedom, Flexibility And Savings.

VISION STATEMENT
The vision statement of airblue is given as under:
To provide exceptional customer service at low prices.

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MARKETING MIX
Marketing -mix is the set of all the controllable elements by the organization. Every
servicemarketing organization contains the following seven elements or 7 Ps;
Product
Price
Place
Promotion
People
Physical evidence
process