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INTRODUCTION
1.1 General information:
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Bangalore Institute of Management Studies
Organizational Study of KSIC Limited
The silk weaving factory in Mysore, presently owned by KSIC, was established
in the year 1912 by the Maharaja of Mysore province. Initially the silk fabrics
were manufactured and supplied to meet the requirements of the royal family and
ornamental fabrics to their armed forces.
The unit was started with 10 looms and gradually increased to 44 looms over a
period. The looms and preparatory machines were imported from Switzerland and
was the first of its kind in India. After India gained Independence the Mysore
state Sericulture Dept. took control of the silk weaving factory.
In 1980 the silk weaving factory was handed over to Karnataka Silk
Industries Corporation Ltd., a Govt. of Karnataka enterprise and is popularly
known as KSIC. The take over was enthused by effecting modernization and
expansion assisted by the World Bank to the tune of Rs. 27.30 crores integrated
under Karnataka sericulture project.
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Bangalore Institute of Management Studies
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The Karnataka Silk Industries Corporation (KSIC) has been awarded the Certificate of
Geographical Indication for Mysore Silk, elevating it to a brand name for its exclusive
use. Henceforth, all Mysore Silk sarees sold by the KSIC will come with the logo IPI,
meaning Intellectual Property India.
KSIC is also the first state government enterprise to get a logo from the Geographical
Indication Registry (GIR), a Central government body based in Chennai. GIR was
formed to protect the Intellectual Property Rights for Indian goods under the
Geographical Indication of Goods (Registration and Protection) Act, 1999.
The GIR certificate is a sign used on goods that have a special geographical origin and
possess qualities or reputation of their place of origin.
The KSIC also will have the patent rights of Mysore Silk brand and no other organization
can use the same name for other silk products. The other products which have been
awarded GIR certificates include Kanjeevaram Sarees, Basmati Rice, Swiss Watches and
Dutch Tulips.
KSIC produces 6,000 sarees every year and, armed with the GIR certificate, KSIC now
plans to have a distributor in every state.
EXCLUSIVE STATUS
Manufacturers or traders can use the words ‘Mysore Silk’ to market their silk fabric
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Bangalore Institute of Management Studies
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without KSIC’s nod product must be made in Mysore district penal action for
unauthorized use. Every Mysore silk saree will carry a logo –intellectual property India
Brief on product:-
KSIC is the only organization in the country commending the entire gamut of silk
production right from reeling of cocoons to the weaving of pure silk fabric of
various shades and designs, all under one roof. KSIC uses only high quality pure
natural silk and 100% pure gold zari. The zari never tarnish and will look fresh
even over a long period of usage. KSIC is the only organization to give guarantee
for its zari saree in the form of embroidered code No. which is unique to each
saree.
There is no specific meaning or direct relation of trade mark with KSIC. There is
a history behind this logo. Once company’s first CEO and MD went to a temple
named as Chennakeshava in Halebidu (Karnataka). There they saw a beautiful
bird “Hamsa” which is famous for bring diamonds, pearl etc to home wherever it
was present. So the CEO kept the bird as the trade mark for KSIC.
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Bangalore Institute of Management Studies
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It is said that silk was discovered during 2640 B.C. in China. Chinese Empress, His Ling
Shi studied the silkworm and learned the art of unwinding the silk from the cocoon and
made silk fabric from it. This was the beginning of silk industry in China.
Though India is the second largest silk producer in the World after China, it
accounts for just 5% of the global silk market, since the bulk of Indian silk thread and silk
cloth are consumed domestically. Germany is the largest consumer of Indian silk. The
sericulture industry is land – based as silk worm rearing involves over 700,000 farm
families and is concentrated in the three Southern states of Karnataka, Tamil nadu and
Andhra Pradesh. (The states of Assam and West Bengal are also involved in the industry
to a certain extent).
The present market context for silk in India is one of vigorously growing internal
demand for silk fabrics, with growth rates of above 10% per year. It is mostly for
traditional (sari type) design and does not impose sophisticated quality requirements upon
the industry. This situation is likely to continue, unless Indian sericulture is able to
provide sufficient quantities of raw silk at affordable prices. The present trends represent
a limitation to price increases for silk produced in India by import from other silk
producing countries like China, Brazil, Korea etc., as well as by substitution with other
fibers including by artificial silk. It also appears unlikely that the present demands can be
met merely by expanding mulberry area in order to increase cocoon and raw silk
production. Future additional output is raw silk will therefore mostly have to come from
substantial productivity increases, mainly area and labor productivity.
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Bangalore Institute of Management Studies
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Concurrently there is a growing demand for silk fabric among the growing Indian
middle class and young urban consumers. These modern silk fabrics typically are
produced by the expanding power loom weaving industry. The quality requirements
imposed by this trend can only be met by bivoltine raw silk for conventional power
looms. The bulk of today’s world export demand is almost exclusively based on high
graded quality bivoltine raw silk. If Indian sericulture is unable to generate a substantial
production of bivoltine raw silk, these important market segments will continue to be lost
outside competitors.
Hence, three main market segments offer great opportunity to India’s silk industry:
(ii) The domestic demand for non – traditional silk fabrics, based at least partly on
non – graded bivoltine raw silk
(iii) The vast and expanding international market for raw silk, silk fabrics and
ready – mades, based on graded bivoltine silk, an export potential as yet
relatively little exploited by India.
In one of the efforts of the Indian Government to promote the sericulture Industry, the
National Sericulture Project (NSP) was initiated as a national project operational in 17
States in India. The projected funded by the Central and State Governments together with
an input of foreign funds, has a credit portion from the world bank and a grant
contribution from Swiss Development Corporation. The project was started in 1989 for a
period of six years with the objectives oriented toward increased production, improved
productivity, quality and equity. One of the critical elements taken into consideration by
the project was the dominant involvement of the Central and State Government
organizations in the promotion of sericulture.
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Bangalore Institute of Management Studies
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VISION
“To provide employment directly and indirectly by producing goods, products and
marketing effectively in the market”.
MISSION
“Manufacturing and marketing of Mysore silk sarees”.
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Bangalore Institute of Management Studies
Organizational Study of KSIC Limited
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Bangalore Institute of Management Studies
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SAREES
1/2" Zari
1 550/1(E) 2 Crepe Zari Stripes Plain (Both
sides)
1" Zari
2 550/2(E) 117 Crepe Zari Stripes Plain (Both
sides)
1" Zari
3 550/2(E) 28 Crepe Zari Stripes Plain (Both
sides)
1" Zari
4 550/2(E) 22 Crepe Zari Stripes Plain (Both
sides)
1" Zari
5 550/2(E) 24 Crepe Zari Stripes Plain (Both
sides)
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Bangalore Institute of Management Studies
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2" Zari
7 550/4(E) 122 Crepe Zari Stripes Plain (Both
sides)
2" Zari
8 550/4(E) 45 Crepe Zari Stripes Plain (Both
sides)
2" Zari
9 550/4(E) 123 Crepe Zari Stripes Plain (Both
sides)
2" Zari
10 550/4 CD(E) 121 Crepe Zari Stripes Plain (Both
sides)
3" Zari
11 550/6 M&J(E) 48 Crepe Zari Stripes Plain (Both
sides)
3" Zari
12 550/6(E) 139 Crepe Zari Stripes Plain (Both
sides)
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Bangalore Institute of Management Studies
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3" Zari
13 550/6 CD(E) 130 Crepe Zari Stripes Plain (Both
sides)
3" Zari
(One
side) 1"
14 550/2/8 CD(E) 51 Crepe Zari Stripes Plain
Zari
(Other
side)
2" Zari
15 550/4 (B)(E) 153 Crepe Zari Butta Plain (Both
sides)
2" Zari
16 550/4 (B) CD(E) 74 Crepe Zari Butta Plain (Both
sides)
1" Zari
550/2G1018 (S) Small
17 60 Crepe Zari Checks (Both
(E) Checks
sides)
1" Zari
550/2G1018 (A) Medium
18 58 Crepe Zari Checks (Both
(E) Checks
sides)
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Bangalore Institute of Management Studies
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1" Zari
19 550/3G1018(E) 68 Crepe Zari Checks Checks (Both
sides)
2" Zari
20 550/4G1018(E) 70 Crepe Zari Checks Checks (Both
sides)
1" Zari
21 2550/2G1018(E) 69 Georgette Zari Checks Checks (Both
sides)
1" Zari
22 560/2(E) 132 Crepe Zari Stripes Plain (Single
side)
3" Zari
23 560/6 CD(E) 100 Crepe Zari Stripes Plain (Single
side)
1" Zari
24 550/2 GS CD(E) 165 Crepe Zari Stripes Lines (Both
sides)
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Bangalore Institute of Management Studies
Organizational Study of KSIC Limited
1/2" Zari
Pich Pallu
25 550/1 SPC(E) 135 Crepe Lines (Both
Stripes
sides)
3" Zari
Rich Pallu
26 550/6W2(E) 80 Crepe Plain (Both
Zari
sides)
3" Zari
Rich Pallu
27 550/6WG1(E) 83 Crepe Checks (Both
Zari
sides)
3" Zari
Rich Pallu
28 550/6K2(E) 82 Crepe Checks (Both
Zari
sides)
1/2" Zari
Print
29 550/1 Printed(E) 102 (G) Crepe Zari Print (Both
Allover
sides)
1/2" Zari
Print
30 550/1 Printed(E) 102 (P) Crepe Zari Print (Both
Allover
sides)
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Bangalore Institute of Management Studies
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1" Zari
Print
31 550/2 Printed(E) 103 (B) Crepe Zari Print (Both
Allover
sides)
1" Zari
103 Print
32 550/2 Printed(E) Crepe Zari Print (Both
(PG) Allover
sides)
1" Zari
103 ( R Print
33 550/2 Printed(E) Crepe Zari Print (Both
) Allover
sides)
1" Zari
Print
34 550/2 Printed(E) 103 (B) Crepe Zari Print (Both
Allover
sides)
Printed*(*do
not choose Print Plain
35 955 Printed(E) Printed Crepe
Kasuthi Allover Printed
Design)
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Organizational Study of KSIC Limited
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”.
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1. PERSONNEL DEPARTMENT
a) Their procurement
b) Their development
c) Their motivation, towards the attainment of organizational
objectives
DEFINITION
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officer is in charge of this department and under him junior Superintendent, junior
Assistant, Steno Receptionist, Driver, Peon etc.
10. To prepare and maintain ( update) gradation/ seniority list of all the
employees of the company
The total strength of the employees in KSIC Ltd in 31/03/2005 was 845
according to the records it was 895 in 31/03/2004
MANPOWER OF KSIC
Executive level 9
Workers 607
Total 845
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Bangalore Institute of Management Studies
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RECRUITMENT
1. Direct recruitment
2. Public service commission
3. Employment exchange
All employees of the individual corporation and companies excluding workers are
defined in the factories Act and Excluding persons employed in the supervisory or
managerial capacity whose basic wages ( Starting ) excluding DA and other
allowances exceeds Rs. 700 are to be recruited through P.S.C
Clerical post such as Steno – Typist, Junior Assistants, Driver,
Receptionist-Cum – Telephone Operator, Maintenance Assistants etc. are filled
up by under P.S.C recruitments. Managerial Supervisory and workers vacancies
are filled up by direct recruitment. The advertisement is published in the
newspapers to fill up the vacancies. The board of director will nominate a
selection council to interview and select the direct recruitment employees.
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Bangalore Institute of Management Studies
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TRAINING
This is a common used method for training the operative personnel. The
workers are trained under the same type of conditions they have to work in future. On
the job he can experience the conditions and requirements of actual work situations.
OFF THE JOB TRAINING Off the job training generally consists of conferences,
seminars, lectures, group discussions, case studies, programmers, instructions etc.
a) Electrical
b) Plumber
c) Fitting
For selection or incumbent in cash trade, company seeks the list from the regional
training centre, as per the rules.
REMUNERATION TO EMPLOYEES
LEAVE RULES
STAFF WORKERS
WELFARE MEASURES
Employees will get PF, ESI, Minimum Bonus and Gratuity benefits.
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Promotion takes place when an employee moves to a higher than once formerly
occupied. His responsibility, status and pay also increase; the promotions method
adopted here is “seniority Basis”
1. Security
2. Time office
3. Telephone
4. Vehicle
SECURITY OFFICE
Security officer is the head of the security office and under him other
security guards.
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Bangalore Institute of Management Studies
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TIME OFFICE
Under this section, there is a timekeeper and a clerk. Their duty is to see
that the employee reports in time.
WORKING TIME
VEHICLES
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Bangalore Institute of Management Studies
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TELEPHONE The telephone operator is in charge of all the incoming and outgoing
call during office time. Security officer in the gate operates the calls, which are coming
after office hour.
DEPARTMENTAL CHART
Personnel officer
Junior superintend
Junior assistant
Steno
Receptionist
Driver
Peon
SPAN OF CONTROL
The personnel officer is in charge of this department and under him junior Superintend.
Junior Assistant, Steno, Receptionist, Driver, Peon
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Bangalore Institute of Management Studies
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ORGANIZATION CHART
CHAIRMAN Personal
Secretary
Asst. audit
Asst. Manager officer Asst. Accounts
Operation officer Asst. Accounts Asst. Manager
officer Sales
showroom,
accounts
secretary
Assistants
Manager - Sales
Junior OA
Sales Officer
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Bangalore Institute of Management Studies
Organizational Study of KSIC Limited
Assistant
Asst. Assistants
Throwing
Master
ORGANIZATION CHART
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(T.NARASIPURA PLANT)
Personnel Asst. Accounts Special Officer Cocoon Store Silk Store Asst. Manager
officer Officer Keeper Keeper -Maintenance
Mech/Electrical
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Bangalore Institute of Management Studies
Organizational Study of KSIC Limited
OBJECTIVES OF HRM:
Societal objectives-to be ethically and socially responsible to the
needs and challenges of society while minimizing the negative
impact.
Organizational objectives-to serve the organization with its
primary objectives and bring about overall organizational
effectiveness.
Functional objectives-to maintain the departments contribution at a
level where it serves the organizations needs tailoring the
department according to the requirement of the organization.
Personal objectives-to assist employees in achieving their personal
goals, if these goals of employees are met it helps the organization
to maintain retain and motivate the employees.
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Bangalore Institute of Management Studies
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MOTIVATION:-
“Motivation is the process that account for an individuals intensity,
direction, and persistence of effort toward attaining a goal”.
“Motivation is a process of stimulating people to action to accomplish
desired goals”.
MOTIVATION IS NECESSARY:-
• To stimulate employees to accomplish
desired goals.
• To boost the employees morale.
• To develop sound human relations.
• To increase efficiency and output.
• To develop team spirit.
• To inspire employees for responsible
and challenging jobs.
• To promote healthy competition among
employees.
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Definition:
Alee cairn cross: “production is the making of goods for sale or the
rendering of paid services. The making of goods, however, must not be interrupted too
literally to mean the creation of some material object; we do not so much make things as
make them more serviceable. We create, not material object, but utility.”
PRODUCTION
The Factory is located in the heart of the Mysore city and is spread over
acres. The raw silk yarn Filatures obtained from T . Narasipura factory and open
Market are put thro. various process and Quality silk products are produced for end user
consumption. The factory has an installed capacity of 8,00,000 Mtrs per annum.
The factory is provided with various high end equipments so as to produce best of
silk. The factory started with 10 looms in 1930 under the rulers of erstwhile Mysore
Kingdom today boasts of more than 159 looms, two Warping machines & Pirn
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Machines and any no. of Preparatory Machines. Most of the machines are imported
from Switzerland and Japan.
KSIC silk product are well appreciated in the market due to its 100% pure silk blended
with 100% pure gold Zari ( 65% of silver & 0.65% of Gold ).
The sarees manufactured are of unmatched quality come in varieties to suit the customer
tastes viz: Crepe-de-chine, Georgette, Zari printed crepe silk sarees, semi crepe sarees.
The sarees are printed or dyed. The sareess come in a splash of over 100 different colors
and any no. of design combinations. Some of the design combinations are:
Based on the taste of the end consumers the sarees are printed and dyed with suitable eye
catching colors. Various approved quantity of approved chemicals are added at various
stages as per silk manufacturing standards to retain the luster and quality of the silk
fabric. The sheen and the visual luxury of the crepes are only to be experienced. At 75
gms per metre, the KSIC silk sarees have an unmatched drape. These crepes have delicate
strands of zari interwoven in spectacular designs, in the borders and the pallu. The printed
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crepes are tributes to designing and come with a double advantage of possessing the
crepe's softness and a vibrant range of designs from floral to geometric.
To protect esteemed customers from imitation of KSIC silks, KSIC have given a special
embroidered number for each one of the sarees with a unique number and hologram.
Other products of silk include soft silks, hankeys, Neck Ties, Stoles, Cravats, dupion
fabrics etc.
Silk Filature refers to raw silk manufacturing unit. The unit manufactures raw silk yarn
and transfer to meet the raw material requirement of silk weaving factory in Mysore.
Capacity
The factory uses the best Technology per say in raw silk manufacturing. It follows the
international silk association standards and has the following stringent parameters for
testing using standard Machineries.
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a) Renditta -
This refers to amount of Kgs of cocoons required to produce 1Kg of raw
Silk yarn
b) Type of Cocoon -
Multivoltaine Cocoon : 8 to 8.5 Renditta
Bi-Voltaine Cocoon : 6.5 to 7 Renditta
The silk filature plant uses modern Japanese & Korean Machineries having denier control
to produce quality silk yarn.
The Cocoon purchased form Govt. controlled Market undergoes various stages
of production viz; Sorting, boiling, brushing & reeling. Silk yarn is passed thro. buttons
and pulley (Croiser) to maintain tenacity and elongation and wound on a reel. Re-reeling
is done to make the silk yarn into a continuous length and convert it into hanks. Reeled
yarn is passed thro. yarn guide and made into big reel. The approximate weight of yank is
100 to 120 grams. To maintain quality the silk yarn undergoes various process like silk
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skinning to remove gum spots manually. The unit is in the process of implementing ISO
9002 standards
DEPARTMENTAL CHART
Production Manager
Maintenance Supervisor
Supervisor
Assistant
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Bangalore Institute of Management Studies
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SPAN OF CONTROL
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Bangalore Institute of Management Studies
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DEPARTMENTAL CHART
Finance
Department
Account Grade
Account Grade - 2
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Bangalore Institute of Management Studies
Organizational Study of KSIC Limited
1. Finalization of accounts
2. Preparation of wage sheets
3. Maintain cost records
4. Budget making and set target to be achieved
5. Setout the financial requirements, loans, income expenditure etc.
The managers should keep proper books of accounts, registers and other
documents. He should maintain proper and accurate records of accounts of working of
the company. Copies of the balance sheet shall supply free on demand of any members.
1. Cash book
2. General Ledger
3. Bank Book
4. Sales Journal
5. Purchase Journal
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Bangalore Institute of Management Studies
Organizational Study of KSIC Limited
Comparative Statement showing the fabrics sales from April 2004 to March
2005
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Bangalore Institute of Management Studies
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Bangalore Institute of Management Studies
Organizational Study of KSIC Limited
Comparative Statement showing the fabrics sales from April 2005 to March 2006
Statement showing the fabrics sales against the target during the month
of June 2007
Comparative Statement showing the fabrics sales from April 2006 to till date 2007
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Organizational Study of KSIC Limited
Comparative Statement showing the fabrics sales from April 2007 to till date 2008
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4. July - - - - - - -
5. August - - - - - - -
6. September - - - - - - -
7. October - - - - - - -
8. November - - - - - - -
9. December - - - - - - -
10. January - - - - - - -
11. February - - - - - - -
12. March - - - - - - -
The term selling may be defined as the performance of those activities that
direct the flow of goods and services from producer or seller to consumer or user.
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Organizational Study of KSIC Limited
This department is headed by commercial officer, under him sales executives and
other staffs
DEPARTMENTAL CHART
Commercial Department
MARKETING STRATEGIES:-
The present market context for silk in India is one of the vigorously growing
internal demand for silk fabrics, with growth rates of above 10% per year. It is mostly for
traditional (sari type) design and does not impose sophisticated quality requirements upon
the industry. This situation is likely to continue, unless Indian sericulture is able to
provide sufficient quantities of raw silk at affordable prices. The present trends
represents a limitation to price increases for silk produced in India by import from other
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Organizational Study of KSIC Limited
silk producing countries like China, Brazil, Korea etc., as well as by substitution with
other fibers including by artificial silk. It also appears unlikely that the present demands
can be met merely by expanding mulberry area in order to increase cocoon and raw silk
production. Future additional output is raw silk will therefore mostly have to come from
substantial productivity increases, mainly area and labor productivity.
Concurrently there is a growing demand for silk fabric among the growing Indian
middle class and young urban consumers. These modern silk fabrics typically are
produced by the expanding power loom weaving industry. The quality requirements
imposed by this trend can only be met by bivoltine raw silk for conventional power
looms. The bulk of todays world export demand is almost exclusively based on high
graded quality bivoltine raw silk. If Indian sericulture is unable to generate a substantial
production of bivolitne raw silk, these important market segments will continue to be lost
outside competitors.
Receipts of intend
Receipts of enquiry
Dispatch of acknowledgement of intend
Preparation of goods for export
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Bangalore Institute of Management Studies
Organizational Study of KSIC Limited
Sales
The company sales are made through its on units it has around 15 showrooms in
India in different locations, in that 4 of them are in Bangalore, and there is a good
network system of consignment agents which will take care of internal and international
markets. KSIC now introduced online marketing facilities, which will cater to the
customers inside and out side India.
KSIC Ltd got ISO 9001 – 2000 Certificate in the year of 2004, company
is now working under the guidance of ISO
Advertising Strategy for Selling
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a view to reduce the investment, variety and value of materials so as to facilitate the
standardization and competitive marketability of the product”.
Method of purchasing
This stores office as and when purchase requisition or intends are received
from the concerned department. It should before two or three weeks.
The selection of right source of supply is very important from the point of view of
getting the materials in the time and desired quality at a price. The different categories of
suppliers are found out through advertisement, tender, etc. the quotations are compared
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with others and from this the best is selected. The chemicals are purchased by yearly
quotations. In KSIC, two types of suppliers are found.
Manufacturing
QUALITY CONTROL
The company has been set up a quality control section for the purpose of quality
control and research and development. The company has a continuous research and
development programmes a result of which, they can identify new product lines. The
quantity control ensures the consistent quality products.
Quality inspection
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Quality of silk and fabrics are checked during various stages of production
such as dyeing, weaving, stenciling etc if the quality of the product is beyond the
standards prescribed then it is rejected.
Product Development
This function includes the development of original products, modifications
etc. these functions are done in accordance with the taste and preference of customers.
Designing
Designing of silk products are done by both designers of international
reputes and national reputes. They creates new concepts and trends in the area of
weaving colour combinations.
FINDINGS;-
1) Lack of direct feed back
2) Improper client relationship
3) Lack new learning
4) Less unique experience
5) Control over resources
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STRENGTHS:-
1) KSIC is a limited company.
2) KSIC awarded the certificated of geographical indication for Mysore silk,
elevating it to a brand name for a exclusive use.
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3) KSIC is the only organization to give guarantee for its zari saree in the form of
embroider code number which is unique to each saree.
4) KSIC uses only high quality pure silk and 100% pure gold zari.
5) KSIC have a patent rights of Mysore silk brand
.
WEAKNESS:-
1) Lack of technology
2) Lack of skilled labours
3) Highly competitive companies
4) More than 45 dealers in Bangalore were misusing the name of Mysore silk
5) Other silk product are saled by the products in the name of Mysore silk
OPPORTUNITIES:-
1) Providing employment opportunity for rural people
2) Employees will get PF, ESI, minimum bonus and gratutity benefits
3) Giving apprenticeship training for workers
THREATS:-
KSIC Managing Director P Vijayan told Deccan Herald that the certificate
would help control misuse of the brand name.”During an investigation in
2004, KSIC found than more than 45 dealers in Bangalore were misusing the
name of Mysore silk. They continued to market other silk products in the
name of Mysore silk, after which their dealership was cancelled,” he added.
The KSIC will also be coding every saree borders. The code will contain the
name of weaver and the date of weaving. In case of complaints, the weaver
can be traced immediately.
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KSIC produces 6,000 sarees every year and, armed with the GIR certificate, KSIC now
plans to have a distributor in every state
functional objectives
personal objectives
3. functional objectives
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7. speeches. Absences of these makes it difficult for the receiver to understand the
message clearly.
8. SCHEDULING OWN WORK: Freedom of ones own work contributes to
enrichment. Deciding when to tackle which assignment is an example of self
scheduling. Employees who perform creative work have more opportunity to
schedule their assignments than those who perform routine jobs.
9. A qualified person must be selected by an interview.
10. Giving a proper apprenticeship training about the new technical machines to the
workers.
11. Well co-operation between the supervisors to the workers.
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