This section presents the market analysis part of the feasibility study for the

proposed soap and detergent manufacturing industry.

The section encloses the global world production and consumption of soap and det
ergent industry with producer and consumer countries, the world international tr
ade (export and import) trend with largest importer and exporter countries. In a
ddition to the international market, Ethiopian domestic production, consumption,
import and export of soap and detergent, Domestic manufacturers of soap and det
ergent have been analyzed; market demand and supply are forecasted and demand- s
upply gap has been formulated and marketing strategy and marketing channels have
been developed.