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Warid Telecom
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Introduction
Warid Telecom is the fastest growing GSM
(Global System for Mobile Communication)
mobile company in Pakistan with over 13
million subscribers and coverage in more than
187 cities all over Pakistan
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Introduction
4
Introduction
Warid is working in
different countries like:
• Pakistan
• Bangladesh
• Uganda
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Organizational Setup
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Organizational Setup
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HR DEPARTMENT
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Hiring strategy
of HR department
The hiring process under HR department is as
follows:
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Product and
Services Department
Major function is to launch new packages in the
market and also settings their rates
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Hierarchy of Warid Telecom
BEC
(Board Executive Committee
members)
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GMs
GM of R&D
GM of Finance
GM of Marketing
GM of production
GM of administration
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AFTER GM’s
Senior Managers
Managers
Assistant Managers
Senior Executives
Executives
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MANAGERIAL ROLES
Interpersonal
• Figure head
Mr. Adeel Bajwa & Mr. Omer Haider who are the Senior G.Ms
of Legal Affairs & Contracts and Company Secretary&
Government and Regulatory Affairs respectively.
• Leader
Mr. Zafar Iqbal and who is the senior G.M. of Human
Resources and Administration department
• Liaison
Ms Asma Khan who is G.M. of International Business.
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MANAGERIAL ROLES
Informational
• Monitor & Disseminator
Mr. Javed Mushtaq who is Chief Information
Officer in WARID telecom
• Spokes person
Mr. Adeel Bajwa who is the Senior G.M of Legal
Affairs & Contracts and Company Secretary
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MANAGERIAL ROLES
Decisional
• Entrepreneur
Its totally secret.
• Disturbance Handler
The team of board of directors are perform this type
of responsibility
• Resource Allocator
Mr. Zawaydeh played an important role in corporate
studies and decision making related to strategic
planning‚ business policies‚ organizational
development and international investment
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MANAGEMENT FUNCTIONS
Planning:
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MANAGEMENT FUNCTIONS
Organizing:
Human Resources:
• Electrical Engineers
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MANAGEMENT FUNCTIONS
Leading:
• Excellent packages or
salaries
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MANAGEMENT FUNCTIONS
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Organizational
Environmental Factors
Task Environment
Competitors
Task
Environment
Suppliers Government
Agencies
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Task Environment
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Mega Environment
Technological
Element
Economical Legal-Political
Environment Element
Mega
Environment
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Legal and
Political Element
• Monitoring or recording of the calls, emails,
text messages take place in accordance with
the laws of Pakistan particular for national
security purposes
• Due to assassination of Banazir Bhutto Warid
was took the non programmed actions.
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Legal and
Political Element
• Free 70% employees
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International Element
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Socio Cultural Element
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Decision Making Process
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Approval of Decision
• The major decisions are made by the board of
directors then they analyze on the basis of
• market,
• competitors,
• customers, opportunities
• internal structure of organization
and then CEO approved finally then that major
decision implement.
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The Planning Process
Goal:
• WARID aims to climb to the top of the
telecommunication sector by the next three to five
years.
Plan:
• New initial plan is to acquire over 14 million
customers in four phases
• Have a plan to set coverage to 121 cities of the
Pakistan
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Mission statement
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Vision of Warid
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SWOT ANALYSIS
STRENGTH:
• Quality service
• Good and efficient network
• More consumer oriented marketing due to Alfalah
Bank
• Bringing new trends in cellular technology
• Internationally approachable
• More choice and cheaper rates
• Easy to use
• Proper connectivity
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STRENGTH
• Defensive strategy
• Billing system friendly and supportive (online
billing system)
• Highest no. of franchises (e.g. 41 in Lahore)
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WEAKNESSES
• New Entrant
• Lesser advertisement on broadcast media.
• Tough competition with other cellular
company
• Lesser coverage as compare to competitor
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OPPORTUNITIES
• Growing industry
• More use due to increase of business in Pakistan
• Quality consciousness in people
• Latest technology
• Internationally accepted network
• More motivational opportunities to employees
• More reliable network
• They have more positive investment opportunities
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THREATS
• Existing competitors
• Unstable political system
• Package rate of competitors
• More experienced staff in other cellular companies
• Network spread is small as compare to competitors
spread.
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Warid Position in
Growth Share Matrix
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SUGGESTIONS
• Warid should make offensive strategies rather than
defensive strategies.
• For cop with the competitors company should launch
New packages
cheap rates
maximum coverage of network.
• Warid should increase the advertisement to enhance
its business.
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