4.1.:17.09.2014.

AdSniperDSP

1
2DSP
2.1DSP
2.2DSP
3
3.1.DSP
3.2.SSP
3.3.

SSP(SellSidePlatform) AdSniper DSP(Demand

Side Platform). DSP
OpenRTBv.2.0.

2 DSP

DSP:
,
,
,,
.
DSPjson
HTTPContentType:application/json.

2.1 DSP

{
"site":
{
"id":"1178",
"domain":"example.com",
"cat":["IAB1918"],
"pagecat":["IAB1918"],
"page":"http://example.com/example.html",
"ref":"http://example2.com/"
},
"user":
{
"id":"b4a31fd031833f6a0039ae9ec327bb97",
"buyeruid":"eef0235d35eef023a1eef02325c45d35",
"geo":
{
"country":"UKR",
"city":"Kiev"
}
},
"device":
{
"ua":"Opera/9.80(WindowsNT6.1Win64x64)Presto/2.12.388
Version/12.14",
"ip":"85.159.0.67",
"devicetype":2,
"language":"ru",
"make":"",
"model":"",
"os":"WindowsNT",
"osv":"6.1",
"ext":
{
"screen":
{
"width":1600,
"height":900,
"colorDepth":32,
"pixelDepth":32
},
"navigator":
{
"language":"ru",

"browserLanguage":"ru",
"systemLanguage":"",
"userLanguage":"ru",
"platform":"Win64",
"vendor":"",
"timeZone":2,
"date":"20130315T14:22:23.898Z",
"width":1567,
"height":616,
"plugins":["JavaDeploymentToolkit
7.0.50.6","Java(TM)PlatformSE7U5","Shockwave
Flash","JavaDeploymentToolkit7.0.170.2","Java(TM)
PlatformSE7U17","SilverlightPlugIn","Google
Update","AdobeAcrobat"],
"flashVersion":"11.6.602"
}
}
},
"cur":["RUB","USD"],
"ext":{"ssp_id":"smaclick"},
"id":"DSPSC1b4a31fd031833f6a0039ae9ec327bb97136335734371499179.21589
221805",
"imp":
[
{
"id":"IMPSC12442136335734371370956.76348544657",
"banner":
{
"btype":[],
"battr":[],
"mimes":["text/html","text/javascript"],
"topframe":0,
"w":240,
"h":400
},
"instl":0,
"bidfloor":0,
"bidfloorcur":"RUB",
"ext":
{

"teasersCount":4,
"w":70,
"h":70,
"ad_settings":
{
"show_animation":1,

"show_brutal":1,
"show_sex":1
},
"formatid":102400400
}
}
],
"at":2,
"allimps":0
}

( cat site),
RTBProjectOpenRTBAPISpecificationVersion2.0.
AdSniperDSP
:
site.domain
device.ip
device.ua().
imp.ext.formatid .
:
102400400 4 ,
240400
1102400400240400
formatid teasersCount
(imp.ext.teasersCount), .
teasersCount.
formatid
"types":["2"]. types:[], (1 ( ,
),2,3).

2.2 DSP

DSP:

{
"cur":"RUB",
"id":"DSPSC1b4a31fd031833f6a0039ae9ec327bb97136368036197012766.25816
244632",
"seatbid":

[
{

"bid":[
{
"adm":"<imgwidth='0'height='0'border='0'
src='http://exampledsp.com/click'><tablecellpadding=\"0\"
cellspacing=\"0\"border=\"0\"align=\"center\"
width=\"240px\"height=\"400px\"><tr><td>\n<object
classid=\"clsid:d27cdb6eae6d11cf96b8444553540000\"
width=\"240\"height=\"400\"id=\"240x400\"
align=\"middle\"><paramname=FlashVars
value=\"href=http://exampledsp.com/click\"/><param
name=\"movie\"
value=\"http://exampledsp.com/240x400/Banner.swf\"/><param
name=\"quality\"value=\"high\"/><paramname=\"bgcolor\"
value=\"#ffffff\"/><paramname=\"play\"value=\"true\"
/><paramname=\"loop\"value=\"true\"/><param
name=\"wmode\"value=\"window\"/><paramname=\"scale\"
value=\"showall\"/><paramname=\"menu\"value=\"true\"
/><paramname=\"devicefont\"value=\"false\"/><param
name=\"salign\"value=\"\"/><param
name=\"allowScriptAccess\"value=\"sameDomain\"/>\n<![if
!IE]>>\n<objecttype=\"application/xshockwaveflash\"
data=\"http://exampledsp.com/240x400/Banner.swf\"
width=\"240\"height=\"400\"><paramname=FlashVars
value=\"href=http://exampledsp.com/click\"/><param
name=\"movie\"
value=\"http://exampledsp.com/240x400/Banner.swf\"/><param
name=\"quality\"value=\"high\"/><paramname=\"bgcolor\"
value=\"#ffffff\"/><paramname=\"play\"value=\"true\"
/><paramname=\"loop\"value=\"true\"/><param
name=\"wmode\"value=\"window\"/><paramname=\"scale\"
value=\"showall\"/><paramname=\"menu\"value=\"true\"
/><paramname=\"devicefont\"value=\"false\"/><param
name=\"salign\"value=\"\"/><param
name=\"allowScriptAccess\"value=\"sameDomain\"
/>\n<!<![endif]>\n<a
href=\"http://www.adobe.com/go/getflash\"><img
src=\"http://www.adobe.com/images/shared/download_buttons/ge
t_flash_player.gif\"alt=\"GetAdobeFlashplayer\"
/></a>\n<![if
!IE]>>\n</object>\n<!<![endif]>\n</object></td></tr></
table>",
"id":"1727",
"impid":"IMPSC12455136368036197037025.277968496084",
"nurl":"",

"price":0.3625152666106872
}]
}
]

DSP:

{
"cur":"RUB",
"id":
"DSPSC1b4a31fd031833f6a0039ae9ec327bb97136335734371499179.2158922180
5",
"seatbid":[
{
"bid":[
{
"ext":
{
"ad_html":"<imgwidth='0'height='0'border='0'
src='http://exampledsp.com/track'>",
"teasers":[
{
"ad_html":"",
"lb_click_url":
"http://exampledsp.com/click1",
"lb_img_url":
"http://exampledsp.com/img/1.jpg",
"lb_title":"7!
.."
}]
},
"id":"0",
"impid":"IMPSC12442136335734371370956.76348544657",
"nurl":"",
"price":0.0010
}]
}]
}

price,1000.
nurl URL,
.,
"nurl":

"http://dspnurl.adsniper.ru/?ssp_bid=${AUCTION_BID_ID}&price=${AUCTION_PRICE}
&ssp_imp=${AUCTION_IMP_ID}&bid=DSPSC10c89db94f6e024c9a51b9bf7298b0a5e13584
9943476097686.50149926543&dsp_price=4.3811612612741078&imp=IMPSC1243113584
9943476040360.74106115848&ssp=smaclick"

ssp_bid

${AUCTION_BID_ID}

,
nurl
SSP.

price

${AUCTION_PRICE}

win price
,

(1000
).
nurl
SSP.

ssp_imp

${AUCTION_IMP_ID}

ID ,
nurl
SSP.

bid

DSPSC10c89db94f6
e024c9a51b9bf7298b0
a5e135849943476097
686.50149926543

bid ID,
DSP.

dsp_price

4.3811612612741078

, DSP.

DSP.

imp

IMPSC1243113584
9943476040360.74106
115848

ID

,

DSP.

ssp

smaclick

SSP,

DSP.

nurl
:
ssp_bidbid,
ssp_impimp.

DSPSSP:
1. DSP,
2. SSP,
3. .
SSP, , 3
ID . SSP, ,
.

3.1. DSP

DSP,DSP
URL , ,
:
http://this_ssp.ru/dspuid?dsp=${DSP_ID},

DSP_IDDSP,SSP.
SSP
http://yourdsp.com?ID=${SSP_UID},

ID${SSP_UID}.
, DSP URLID
SSPURL.DSP.

3.2. SSP

SSP : SSP
ID
URLDSP
http://yourdsp.com?ID=${SSP_UID},
ID${SSP_UID}.
DSP ID URL ID SSP
URL.DSP.

3.3.

DSP URL
, ,
:
http://this_ssp.ru/dspuid?dsp=${DSP_ID},
SSP
http://yourdsp.com?ID=${SSP_UID},

ID ${SSP_UID}, URL
DSP.
URL DSP ID ()IDSSP
URL, DSP . DSP
SSP URL ID(
SSP).