What is a

Super Brand
...

It

defines itself
Creates its

own burning platform

Does not

accept status quo

It

breaks unwritten rules

Creates its

own brand republic &

culture
Stands for

a single idea

Defines & owns

an emotional space
Offers

a total brand
experience
Talks the

consumers language

Breathes

an emotional idea
Develops

a leadership
behavior

What makes a brand

a
Super Brand?

Is it only
media spending?

No!!!

A super brand has

Market Dominance
Longevity
Goodwill
Customer Loyalty
Overall Market Acceptance

The brand engulfs the essence of

EGG & MILK COOKIES
Sweet . . .
Fresh . . .
Tempting . . .

Sooper promises to
provide . . .
Great taste
Excellent quality
Best cookies made from a rich blend
of egg and milk
Wholesomeness & unique taste
Crispy & crunchy texture

Sooper has witnessed a transition in

its positioning . . .
From
SOOPER COOKIES SOOPER TASTE
To
SOOPER SAB SE OOPER
To
SOOPER HAI ZINDAGI

FROM

Super cookies,
Super taste!

TO

Positioning at the
beginning . . .

Ad 1

Moving up the
ladder.

Ad 2

In the long run, a brand is

nothing more than the
name . . .

SOOPER as a metaphor for

SUPER depicts product
attributes and the great
taste of the biscuit!

 Ye tou hai he Sooper

Aik dum Sooper
The pun on the word Super is in
fact its

Winning formula!

The crucial ingredient in the

success of any brand is its claim
to authenticity

Peek Freans Sooper . . .

Sab se Ooper!

What does this connote???

Leadership !!!

Sooper is above everything

love, friendship, success . . .

So . . . What seems more

natural now???
SUPER
or

SOOPER ???

This was just a glimpse . .

.
The universe of
Superbrands awaits you

PRESENTED BY:
Adeel
Ayesha
Mashal
Nadia