Você está na página 1de 9

99 - m pp

,OOXVWUDWLRQ$OHMDQGUR7RUUHV

5 v M Pbb Bv

E\&KULVWLDQ-DUUHWW

/HWVVWDUWZLWKDIDFW:HDUHDOOFDSDEOHRIFRQFHLYLQJQHZXVHIXOLGHDV8QIRUWXQDWHO\RXU
FKDQFHVRIGRLQJWKLVDUHKDPSHUHGE\DIHZVWXEERUQP\WKV

7KHVHPLVFRQFHSWLRQVFORDNFUHDWLYLW\LQP\VWLTXHDQGWKH\IRVWHUHOLWLVPWKHLGHDWKDWWKHSRWHQWLDOIRULQQRYDWLRQDQGLPDJLQDWLRQ
LVDUDUHJLIWHQMR\HGE\RQO\DVHOHFWIHZFUHDWLYHW\SHV+HUHZHGHEXQNILYHSHUVLVWHQWP\WKVWKDWPLVUHSUHVHQWWKHWUXH
QHXURVFLHQFHDQGSV\FKRORJ\RIFUHDWLYLW\

>(GLWRUV1RWH7KLVHVVD\ZDVDGDSWHGIURP&KULVWLDQVQHZERRN*UHDW0\WKVRIWKH%UDLQDYDLODEOHRQ$PD]RQ@

0\WK7REHFUHDWLYH\RXQHHGWREHULJKWEUDLQHG

,OOXVWUDWLRQ$OHMDQGUR7RUUHV

+HUHWKHWURSHRIWKHFUHDWLYHW\SHMRLQVIRUFHVZLWKFODVVLFQHXUREXQN7KLVP\WKVD\VVRPHRIXVDUHORJLFDODQGDQDO\WLFDO
EHFDXVHZHDUHOHIWEUDLQGRPLQDQWZKHUHDVRWKHUVDUHFUHDWLYHDQGLPDJLQDWLYHEHFDXVHWKH\DUHULJKWEUDLQHG
,WVDKDUPIXOLGHDEHFDXVHLWVXJJHVWVWKDWLI\RXKDYHWKHZURQJNLQGRIEUDLQ\RXFDQWEHFUHDWLYH7KHP\WKLVRIWHQDSSOLHGWR
VSHFLILFJURXSVSURYLGLQJDVSXULRXVQHXURVFLHQFHIRXQGDWLRQIRUROGGLYLVLYHVWHUHRW\SHVDVLQWKHERRN:DULQWKH
ERDUGURRP:K\OHIWEUDLQPDQDJHPHQWDQGULJKWEUDLQPDUNHWLQJGRQWVHHH\HWRH\H
,WVWUXHWKDWWKHWZREUDLQKHPLVSKHUHVGRIXQFWLRQGLIIHUHQWO\EXWFUXFLDOO\WKH\DUHMRLQHGE\PDVVLYHEXQGOHVRIQHUYHILEHUVDQG
PRVWPHQWDOIXQFWLRQVLQYROYHWKHWZRKHPLVSKHUHVZRUNLQJWRJHWKHU:KHQLWFRPHVWRFUHDWLYLW\\HVWKHUHVUHVHDUFKVKRZLQJWKDW
WKHULJKWKHPLVSKHUHLVLPSRUWDQWIRUSUREOHPVROYLQJEXWWKHUHVDOVRHYLGHQFHWKDWWKHOHIWKHPLVSKHUHLVDGHSWDWVWRU\WHOOLQJ

1RWRQO\LVLWDVLPSOLILFDWLRQWRODEHOFUHDWLYLW\DVWKHH[FOXVLYHGRPDLQRIWKHULJKWEUDLQLWVDOVRPLVWDNHQWRFODLPWKDWVRPH
SHRSOHDUHULJKWEUDLQHGDQGVRPHSHRSOHOHIWEUDLQHG,QUHVHDUFKHUVVFDQQHGWKHEUDLQVRIRYHUDWKRXVDQGSHRSOHDQG
IRXQGQRHYLGHQFHIRUWKLVZD\RIFDWHJRUL]LQJSHRSOH&DOOLQJVRPHRQHULJKWEUDLQHGRUOHIWEUDLQHGLVDVXVHIXODVVD\LQJWKDW
VRPHRQHLV9LUJRRU3LVFHV
&UHDWLYLW\LVQWWKHSUHVHUYHRIRQHVLGHRIWKHEUDLQDQGLWLVQWDWDOHQWFRQILQHGWRSHRSOHZLWKDVSHFLDONLQGRIEUDLQ5HDO
QHXURVFLHQFHVD\VLI\RXUHKXPDQDQG\RXYHJRWDEUDLQ\RXUHFDSDEOHRIEHLQJFUHDWLYH

m -b f-b f m

V P.

0\WK<RXYHJRWWRKRSHIRUD(XUHNDPRPHQW

,OOXVWUDWLRQ$OHMDQGUR7RUUHV

0LFKDHO-DFNVRQRQFHGHVFULEHGKRZWKHEDVVOLQHIRUKLVPHJDKLW%LOOLH-HDQIHOOLQWRKLVODSDVLIDJLIWIURP*RG,WVDPRGHUQ
HTXLYDOHQWRIWKHDSRFU\SKDOWDOHDERXW1HZWRQGLVFRYHULQJWKHODZRIJUDYLW\ZKHQDQDSSOHIHOODQGKLWKLPRQWKHKHDG
7KLVP\WKRIVXGGHQFUHDWLYHHSLSKDQLHVLVVHGXFWLYHEHFDXVHRIWHQLWIHHOVDVLILGHDVGRDUULYHLQDIODVKRIJHQLXV+RZHYHUVXFK
PRPHQWVEHOLHWKHKDUGZRUNDQGSHUVHYHUDQFHWKDWVQHHGHGIRUWKHPWRRFFXULQWKHILUVWSODFH
,WVZHOOGRFXPHQWHGWKDW-DFNVRQZDVRQHRIWKHKDUGHVWZRUNLQJPRVWSHUIHFWLRQVHHNLQJDUWLVWVLQWKHHQWHUWDLQPHQWLQGXVWU\
1HZWRQZDVREVHVVHGE\KLVZRUNDQGKDGEHHQWKLQNLQJDERXWJUDYLWDWLRQDOIRUFHVORQJEHIRUHWKHDSSOHLQFLGHQW

b b b b v f

bf pp .

7KHWURXEOHZLWKWKHP\WKRIWKH(XUHNDPRPHQWLVWKDWHQFRXUDJHVWKHEHOLHIWKDWFUHDWLYLW\LVDSDVVLYHSURFHVV,WVXJJHVWV\RX
KDYHWRZDLWDQGKRSHWKDW\RXOOPDNHDEUHDNWKURXJK,WVWUXHWKDWWKHILQDOPRPHQWRILQVLJKWRIWHQFRPHVDVDVXUSULVHDVSXUW
RILQVSLUDWLRQULVLQJVXGGHQO\IURPWKHJH\VHURIWKHXQFRQVFLRXV%XWFUXFLDOO\IRUWKLVWRKDSSHQ\RXUXQFRQVFLRXVPLQGQHHGV
PDWHULDOWRZRUNZLWK,WFDQQRWVLIWDQGUHFRPELQHLGHDVDSURFHVVNQRZQDVLQFXEDWLRQLI\RXGRQWILUVWSXWLQWKHKDUGZRUN
RIVWXG\LQJDQGPDVWHULQJ\RXUILHOGDQGH[SRVLQJ\RXUVHOIWRGLIIHUHQWSHUVSHFWLYHV7KDW(XUHNDPRPHQWLVDFWXDOO\WKHODVWVWHSLQ
DORQJLQYROYHGSURFHVVDQGQRWWKHRQO\VWHS

Follow

0\WK&UHDWLYHSHRSOHDUHORQHHFFHQWULFJHQLXVHV Follow 99u


Get every new post
delivered to your Inbox.
Join 847 other followers
Enter your email address

Sign me up

Sign me up
Build a website with
WordPress.com

,OOXVWUDWLRQ$OHMDQGUR7RUUHV

:KHQPDQ\RIXVLPDJLQHDFUHDWLYHSHUVRQZHSLFWXUHDORQHO\DQJVWULGGHQDUWLVWRUSRHW,QGHHGUHVHDUFKSXEOLVKHGWKLV\HDU
VKRZHGWKDWSHRSOHMXGJHFUHDWLYHZRUNDVKLJKHUTXDOLW\DQGPRUHYDOXDEOHLIWKH\UHWROGWKDWWKHSHUVRQZKRSURGXFHGLWZDV
HFFHQWULF7KLVLVDVWHUHRW\SHDQGLWVXQKHOSIXOEHFDXVHLWVXJJHVWVWKHURXWHWRLQQRYDWLRQLVWRFXWRQHVHOIRIIIURPFROOHDJXHVDQG
FROODERUDWLRQ
7KHUHDOLW\DV'DYLG%XUNXVH[SODLQVLQ0\WKVRI&UHDWLYLW\LVWKDWFUHDWLYLW\LVDWHDPVSRUW%XUNXVGHVFULEHVKRZWKHSUROLILF
$PHULFDQLQYHQWRU7KRPDV(GLVRQSRSXODUO\GHSLFWHGDVDORQHJHQLXVZDVLQIDFWVXSSRUWHGE\DJURXSRIHQJLQHHUVDQG
VFLHQWLVWVNQRZQDVWKHPXFNHUV6LPLODUO\0LFKHODQJHORGLGQWSDLQWWKH6LVWLQHFKDSHORQKLVRZQDWHDPRIWDOHQWHGDUWLVWV
DVVLVWHGKLP
)RUPRUHHYLGHQFHRQWKHLPSRUWDQFHRIFROODERUDWLRQDQGWHDPZRUNIRUFUHDWLYLW\FRQVLGHUWKHIDFWWKDWDJUHDWHUQXPEHURI
SDWHQWVDUHUHJLVWHUHGE\FLWLHVWKDWIHDWXUHDKLJKGHQVLW\RIFUHDWLYLW\SURIHVVLRQDOV,WVHQFRXQWHUVEHWZHHQIHUWLOHPLQGVWKDWEUHHGV
LQQRYDWLRQQRWKLGLQJDZD\OLNHDKHUPLW

$UHODWHGPLVFRQFHSWLRQDERXWFUHDWLYHSHRSOHLVWKDWWKH\DUHJHQLXVHVZLWKUDUHLQWHOOHFW$FODVVLFVWXG\PDNHVQRQVHQVHRIWKLV
LGHD%DFNLQWKHVWKHSV\FKRORJLVW/HZLV7HUPDQEHJDQPRQLWRULQJDJURXSRIWKHYHU\EULJKWHVWFKLOGUHQLQ&DOLIRUQLD+H
ZDWFKHGDVWKH\JUHZLQWRDGXOWVDQGWKHLUFDUHHUVGHYHORSHG1RQHZHQWRQWREHKLJKO\FUHDWLYH$VWKHQHXURVFLHQWLVW1DQF\
$QGUHDVHQWROG7KH$WODQWLFHDUOLHUWKLV\HDUDFUXFLDOFRQFOXVLRQIURP7HUPDQVVWXG\LVWKDWKDYLQJDKLJK,4LVQRWHTXLYDOHQWWR
EHLQJKLJKO\FUHDWLYH<RXQHHGDPRGHVWDPRXQWRILQWHOOLJHQFHWREHFUHDWLYHEXWH[WUHPHO\KLJK,4LVQHLWKHUVXIILFLHQWQRU
QHFHVVDU\IRUEHLQJDQLQQRYDWRU

v Q qv b v.

0\WK<RXQHHGH[WHUQDOLQFHQWLYHVWRKHOS\RXEHFUHDWLYH

,OOXVWUDWLRQ$OHMDQGUR7RUUHV

,QPDQ\UHDOPVRIZRUNLWPDNHVVHQVHWRWKLQNWKDWWKHPRUHUHZDUG\RXRIIHUVRPHRQHWKHEHWWHUMREWKH\OOGR:KHQLWFRPHVWR

FUHDWLYHRXWSXWWKLVLVQWQHFHVVDULO\WKHFDVH,QIDFWWKHRSSRVLWHPD\EHWUXH5HVHDUFKVXJJHVWVWKDWZRUNGULYHQE\LQWHUQDO
DPELWLRQDQGUHZDUGLQRWKHUZRUGVIRUWKHVKHHUMR\DQGVDWLVIDFWLRQRIGRLQJLWWHQGVWROHDGWRPRUHRULJLQDODQGLPDJLQDWLYH
HQGUHVXOWVWKDQZRUNIXHOHGE\WKHSURPLVHRIH[WHUQDOJDLQVXFKDVPRQH\RUNXGRV
7KHUHDUHPDQ\H[DPSOHVRIWKLVSULQFLSOH$PRQJWKHPRVWFRPSHOOLQJLVDVWXG\RIDUWLVWVDQGVFXOSWRUVE\7HUHVD$PDELOHDW
+DUYDUG%XVLQHVV6FKRRO6KHDVNHGWKHVHFUHDWLYHVWRSURYLGHH[DPSOHVRIZRUNVWKH\GSURGXFHGIRUWKHLURZQSOHDVXUHDQGRWKHUV
WKH\GSURGXFHGIRUDIHH$OOWKHZRUNVZHUHWKHQMXGJHGE\DSDQHOZKRZHUHLJQRUDQWRIZKRGSURGXFHGZKDWDQGLJQRUDQWRI
ZKLFKSLHFHVRIDUWKDGEHHQFRPPLVVLRQHGDQGZKLFKKDGEHHQFUHDWHGIRUVKHHUSOHDVXUH7KHVWULNLQJUHVXOWZDVWKHSLHFHVRIDUW
FUHDWHGE\WKHDUWLVWVIRUWKHLURZQSOHDVXUHUHFHLYHGFRQVLVWHQWO\KLJKHUTXDOLW\UDWLQJVIURPWKHMXGJHV
,WZDVDVLPLODUVWRU\ZKHQ$PDELOHDVNHGIHPDOHFROOHJHVWXGHQWVWRFUHDWHSDSHUFROODJHV+DOIRIWKHPZHUHWROGWKDWWKH\ZRXOGEH
MXGJHGRQWKHTXDOLW\RIWKHLURXWSXWZKHUHDVWKHRWKHUVWKRXJKWWKHSXUSRVHRIWKHVWXG\ZDVFRPSOHWHO\XQUHODWHGWRWKHDUWWKH\
SURGXFHG7KHILQGLQJKHUHZDVWKHZRPHQSURGXFHGEHWWHUTXDOLW\FROODJHVZKHQWKH\WKRXJKWWKH\ZHUHQWEHLQJMXGJHGDQRWKHU
H[DPSOHRIKRZZHUHPRUHFUHDWLYHZKHQZHUHGULYHQE\LQWULQVLFPRWLYDWLRQUDWKHUWKDQE\H[WHUQDOUHZDUG$V$OILH.RKQWKH
DXWKRURI3XQLVKHGE\5HZDUGVSXWVLW,WLVVLPSO\QRWSRVVLEOHWREULEHSHRSOHWREHFUHDWLYH

mp pb bb pp b v

0\WK%UDLQVWRUPLQJLVWKHEHVWZD\WREHFUHDWLYHWRJHWKHU

,OOXVWUDWLRQ$OHMDQGUR7RUUHV

:HDOUHDG\KHDUGWKDWWKHQRWLRQRIWKHFUHDWLYHORQHJHQLXVLVDP\WK7KHPRVWXVHIXOLQQRYDWLYHLGHDVXVXDOO\DULVHIURPD
PHHWLQJRIPLQGV8QIRUWXQDWHO\DSHUVLVWHQWP\WKLQWKLVUHJDUGLVWKDWWKHEHVWZD\WRFRPHXSZLWKLGHDVWRJHWKHULVWRHPEDUNRQ
DFODVVLFEUDLQVWRUPLQJVHVVLRQ8VXDOO\WKLVPHDQVWKDWDJURXSLVIDFHGZLWKDSUREOHPDQGWKH\DWWHPSWWRVROYHLWE\VLWWLQJ
DURXQGWKHWDEOHWKURZLQJLGHDVDWHDFKRWKHU
7KLVSURFHVVLVH[WUHPHO\SRSXODUHVSHFLDOO\LQFRUSRUDWHLQGXVWULHVDQG\HWWLPHDQGDJDLQUHVHDUFKKDVVKRZQWKDWSHRSOHLQIDFW
FRPHXSZLWKPRUHQXPHURXVDQGEHWWHUTXDOLW\LGHDVZKHQWKH\LQLWLDOO\ZRUNDORQHWKDQZKHQWKH\JRVWUDLJKWLQWRDEUDLQVWRUP
7KLVPD\VRXQGOLNHDFRQWUDGLFWLRQRIWKHP\WKRIWKHORQHJHQLXVEXWWKHLPSRUWDQWSRLQWKHUHLVWKDWSHRSOHQHHGWLPHWRZRUN
DORQHILUVWDQGRQO\WKHQVKRXOGWKHFROODERUDWLYHSURFHVVEHJLQ*URXSEUDLQVWRUPLQJLVDQHIIHFWLYHZD\WRVKDUHDQGPHUJH
SHRSOHVLGHDVDQGVROXWLRQV DQGLWVZRUWKUHPHPEHULQJWKDWPDQ\RIWKHPRVWLPSRUWDQWLQYHQWLRQVDQGLQQRYDWLRQVDUH
FRPELQDWLRQVRIH[LVWLQJLGHDV EXWLWVWKHZURQJZD\WRFRPHXSZLWKLGHDVLQWKHILUVWSODFHDQGLWFHUWDLQO\VKRXOGQWEHWKHHQG
RIWKHFUHDWLYHSURFHVV$IWHUFUHDWLYHFURVVSROOLQDWLRQSHRSOHQHHGWLPHDORQHWRUHIOHFWDQGPHOGRWKHUSHRSOHVLQVLJKWVZLWKWKHLU
RZQ

,WVDOVRLPSRUWDQWWRFRQGXFWEUDLQVWRUPLQJVHVVLRQVLQWKHULJKWZD\*URXSVQHHGWRJXDUGDJDLQVWWKRVHGRPLQDQWFKDUDFWHUVZKR
VKRRWGRZQRWKHUSHRSOHVLGHDVDQGPRUHSDVVLYHLQGLYLGXDOVQHHGWREHHQFRXUDJHGWRVKDUHWKHLUWKRXJKWVZLWKRXWIHDURIEHLQJ
MXGJHGRUULGLFXOHG

7KHSRWHQWLDOIRUSURGXFWLYHLPDJLQDWLRQOLHVLQDOORIXV%XWLWGRHVQWFRPHZLWKRXWHIIRUW:HPXVWEDODQFHWLPHDORQHZLWK
FROODERUDWLRQ:HPXVWUHVHDUFKOLVWHQDQGPHHWZLWKRWKHUVVRZLQJWKHVHHGVRIIUHVKWKLQNLQJLQRXUPLQGV3UHSDUHWKHJURXQG
ZLWKFDUHDQG\RXOOEHUHZDUGHGZLWKWKHJURZWKRIQHZLGHDV

0RUHLQVLJKWVRQ&UHDWLYH%ORFNV

PRUHSRVWV

'U&KULVWLDQ-DUUHWWVHHNVRXWH[FLWLQJQHZUHVHDUFKDQGVKRZFDVHVLWVUHOHYDQFHIRUOLIH$SV\FKRORJLVWWXUQHGZULWHUKHV
HGLWRURIWKH%ULWLVK3V\FKRORJLFDO6RFLHW\
V5HVHDUFK'LJHVWEORJFRQWULEXWRUWR1HZ<RUNDXWKRURI7KH5RXJK*XLGHWR
3V\FKRORJ\DQG*UHDW0\WKVRIWKH%UDLQ2Q7ZLWWHU#3V\FKB:ULWHU

&RPPHQWV
5HFRPPHQG 

8

6KDUH

-RLQWKHGLVFXVVLRQ

/RJLQ

6RUWE\1HZHVW

Você também pode gostar