BHARAT PETROLEUM

COPERATION LIMITED..

PRESENTED BY :
RITIKA JASWAL
ROLL NO. - 105

HISTORY
BPCL TRACES ITS HISTORY TO1928 WHEN THE
BURMAH SHELL OIL STORAGE AND DISTRIBUTION
COMPANY OF INDIA WAS INCORPORATED IN ENGLAND
TO ENTER THE PETROLEUM PRODUCTS BUSINESS IN
INDIA.
THE BUSINESS OF THE COMPANY GREW
SUBSTANTIALLY GIVEN THE INTERNATIONAL BACKING
OF SHELL AND IT ACHIEVED THE LEADERSHIP
POSITION IN INDIA.
BRAND AMBASSADOR : MAHENDRA SINGH DHONI.
EARLIER IT WAS FORMULA ONE RACER NARAIN.

IN 1952 , SHELL AND BURMAH OIL COMPANY

SET UP BURMAH SHELL REFINERIES TO SET
UP A REFINERY IN MUMBAI.
THE ENTIRE OPERATIONS OF BURMAH SHELL
IN INDIA WERE NATIONALIZED ON 24 JAN
1976 AND THE REFINERY AND MARKETING
COMPANIES WERE MERGED TO FORM BPCL.
LED TO THE FORMATION OF BHARAT
REFINERIES LTD. WHICH ON 1ST AUG WAS
RENAMED AS BPCL.

YEAR OF ESTABLISHMENT
BPCL HOLDS
54.81% IN KRL (KOCHI REFINERIES)
62.96% IN NRL (NUMALIGARH REFINERIES)
BPCL WAS INCORPORATED IN THE YEAR1976.
REGISTERED OFFICE AT:
BHARAT BHAVAN
CURRIMBHOY ROAD,
BALLARD ESTATE,
MUMBAI: 40001
MAHARASHTRA.

BOARD OF DIRECTORS.
CHAIRMAN : SHRI ASHOK SINHA.
COMPANY SECRETARY : SHRI N. VISWAKUMAR.
DIRECTORS :

SHRI A.H.KALRO.
SHRI S.K.BARNA.
SHRI N. VENKITESWARAN.
MS. RAMA BIJAPUKAR.

BPCL SELLS ITS PRODUCTS THROUGH A

NETWORK OF 4562 RETAIL OUTLETS AND 970
KEROSENE DEALERS SPREAD ALL ACROSS INDIA.

SWOT ANALYSIS
BPCL SPECIALIZES IN REFINING, PROCESSING, AND
DISTRIBUTING PETROLEUM PRODUCTS, AND
EXPLORATION AND PRODUCTION OF HYDROCARBONS.
IT OFFERS PETROL, DIESEL, KEROSENE, AVIATION
FUEL, LIQUEFIED PETROLEUM GAS (LPG),
COMPRESSED NATURAL GAS (CNG), AND LUBRICANTS.
RESEARCH AND DEVELOPMENT (R&D) IS AN INTEGRAL
PART OF BPCLS STRATEGY FOR ACHIEVING
SUSTAINABLE GROWTH AND PROFITABILITY

STRENGTH
ROBUST RESEARCH AND DEVELOPMENT
CAPABILITIES
RESEARCH AND DEVELOPMENT (R&D) IS AN INTEGRAL PART OF
BPCLS STRATEGY FOR ACHIEVING SUSTAINABLE GROWTH AND
PROFITABILITY. TO ENHANCE R&D CAPABILITIES, BPCL IS
CONTINUOUSLY STRENGTHENING ITS INFRASTRUCTURE AND
MANPOWER RESOURCES.

NON-CONVENTIONAL ENERGY INITIATIVES

BPCL HAS PLACED STRONG EMPHASIS ON THE DEVELOPMENT OF

NON-CONVENTIONAL SOURCES OF ENERGY. A NUMBER OF
INITIATIVES HAVE BEEN UNDERTAKEN IN TAPPING NONCONVENTIONAL ENERGY SOURCES LIKE BIO-DIESEL, WIND
ENERGY, SOLAR ENERGY, AND FUEL CELLS IN ORDER TO
DEVELOP ALTERNATE SOURCES OF ENERGY..

 STRONG PRODUCTION CAPABILITIES

BPCL HAS STRONG PRODUCTION CAPABILITIES.
THE AGGREGATE REFINERY THROUGHPUT AT
BPCLS REFINERIES AT MUMBAI AND KOCHI. THE
REFINERY ACHIEVED ITS HIGHEST EVER
PRODUCTION OF SEVERAL PRODUCTS INCLUDING
LPG, METHYL TERTIARY BUTYL ETHER, AVIATION
TURBINE FUEL (ATF), AND LUBE BASE OILS. THE
REFINERY ALSO COMMENCED THE PRODUCTION
OF EURO IV QUALITY MOTOR SPIRIT (MS) AND
HIGH SPEED DIESEL (HSD).

WEAKNESS
CONCENTRATION OF OPERATIONS
BPCL PRIMARILY OPERATES IN INDIA AND GENERATES MAJOR REVENUES
FROM THE COUNTRY. ALTHOUGH THE COMPANY HAS PRESENCE IN SIX
COUNTRIES ACROSS FIVE CONTINENTS, THE COMPANY HEAVILY
DEPENDS ON THE INDIAN MARKET FOR ITS OPERATING PROFITS. AS A
RESULT, THIS BECOMES A COMPETITIVE DISADVANTAGE, AS ITS
COMPETITORS CARRY A WIDER SCALE OF OPERATIONS.
DEPENDENCY ON INTERNATIONAL MARKET FOR SUPPLY OF
CRUDE OIL
BPCLS DEPENDENCE ON IMPORTS FOR MEETING THE CRUDE OIL
REQUIREMENTS OF ITS REFINERIES HAS BEEN INCREASING. BPCLS
IMPORTS OF CRUDE OIL ROSE FROM 16.27 MMT IN FY2012 TO 17.00
MMT IN FY2013.

OPPORTUNITIES
STRATEGIC PLAN FOR THE INTEGRATED REFINERY EXPANSION
PROJECT (IREP)
IN RECENT YEARS, BPCL HAS STRATEGICALLY PLANNED FOR A MAJOR
EXPANSION PROGRAM AT ITS KOCHI REFINERY. BPCL, THROUGH IREP,
PLANS TO INCREASE THE CRUDE OIL REFINING CAPACITY FROM 9.5
MMTPA TO 15.5 MMTPA, FOCUSING ON LOW-COST EXPANSIONS AS A
PART OF THE COMPANYS INR200,000 MILLION ($4,172 MILLION)
INVESTMENT DISBURSEMENT OVER THE NEXT THREE YEARS
EXPANSION OF THE PETROCHEMICAL BUSINESS
BPCL IS PLANNING TO DIVERSIFY INTO THE PETROCHEMICALS
BUSINESS AND ALSO TO BUILD A NICHE PETROCHEMICAL PROJECT
AT A COST OF INR5060 BILLION ($1.11.3 BILLION). FOR INSTANCE,
IN DECEMBER 2011, BPCL PLANNED TO SIGN AN AGREEMENT TO
FORM A JOINT VENTURE WITH UK'S LP CHEMICALS FOR SETTING UP
A PETROCHEMICAL PLANT AT ITS KOCHI REFINERY IN KERALA

.THREATS!!!!
INTENSE COMPETITION
THE COMPETITION IN THE DOWNSTREAM SEGMENT IN INDIA HAS
INCREASED DUE TO THE ENTRY OF PRIVATE SECTOR COMPANIES.
OTHER STATE-OWNED OIL COMPANIES IN INDIA HAVE SHED THEIR
CO-EXISTENCE POLICY IN RECENT YEARS AND HAVE GAINED
NOTICEABLE MARKET SHARE IN THE OIL INDUSTRY
UNDER-RECOVERY OF THE PRICES OF PETROLEUM
PRODUCTS
ALTHOUGH THE INDIAN-STATE OWNED OIL MARKETING COMPANIES
(OMC) LIKE BPCL ARE IN THEORY FREE TO RAISE THE PRICES OF
THEIR PETROLEUM PRODUCTS, BUT IN PRACTICE THEY ARE RARELY
ALLOWED TO DO SO BY THE INDIAN GOVERNMENT, THEIR
MAJORITY SHAREHOLDER.

PARTNERSHIP
CENTRAL U.P GAS LTD. IS A PARTNERSHIP BETWEEN
BPCL AND GAIL FOR IMPLEMENTING THE CITY GAS
DISTRIBUTION PROJECT FOR SUPPLY OF CNG O THE
HOUSEHOLD AND AUTOMOBILE SECTOR IN THE CITIES
OF THE KANPUR, ALLAHABAD, BARAELI, JHANSI.
COCHIN LTD IS A JOINT VENTURE BETWEEN BPCL FOR
SETTING UP AN INTERNATIONAL AIRPORT IN THE CITY
OF COCHIN.

PRODUCT
MANUFACTURING.
PRODUCTS
: REFINERY
CRUDE OIL : INDUSTRIAL AND COMMERCIAL.
FUELS
AND PETROCHEMICALS.
RETAIL : PETROL ,DIESEL ,KEROSENE.
AVIATION : LUBRICANTS TO AIRCRAFT OPERATORS.
LPG : LUBRICANTS , ENGINE OILS , GEAR OIL.

COMPETITORS.
IOCL
HINDUSTAN PETROLEUM
RELIANCE INDUSTRIES
ONGC

HOPE YOU LIKE IT

!!!!