MARCH 20, 2015

EXECUTIVE BACHELORS]

EXECUTIVE BACHELORS
IN
BUSINESS MANAGEMENT
Awarded by the Asia e University

Assignment

[OPERATIONS MANAGEMENT]
Submission due date

: 20th March 2015 by or before

5.30pm

MARCH 20, 2015

EXECUTIVE BACHELORS]

The purpose of this assignment is to examine all aspects of operational management and
provide an understanding of how different airlines operate based on their different
operational strategies.
In this assignment, you are required to distinguish the operations strategy of Malaysian Airlines
(MAS) and Air Asia. In your comparison, firstly, identify the corporate and operational
objective of both these airlines.
Then, you are to critically evaluate the operational management capabilities of the two
airlines to achieve competitive advantage based on their respective operational strategy
with reference to the following areas:

i. New product / service development

ii. Technology
iii. Workforce organisation
iv. Capacity adjustment
v. Supplier development
vi. Inventory
vii. Planning and control system
viii. Improvements
ix. Failure prevention and recovery
(100 Marks)
Provide suitable examples or illustrations where necessary. New product / service development

MARCH 20, 2015

EXECUTIVE BACHELORS]

Assignment Guidelines
1. Answers are written one-sided, using Times New Roman fonts, size 12, double spaced.
The assignment should be done 8-10 pages (excluding appendices).
2. References must be included and taken from reliable sources such as books and journals
using the Harvard referencing system.
3. Plagiarism, copying and cheating will not be tolerated, where no marks will be awarded.
4. Comb bind the assignment well.
5. The cover of the assignment should include the following:

Name of university, faculty and course

Name of student, metric number, programme

Name of instructor

Address, e-mail and telephone number

2500 word count

End of Coursework