Name of Business

Type of organisation
Business aim
Product
Price
Market aimed for
Market research undertaken and
the result.

Human resources plan

Details of business owners

Production details and business

costs

Location of business
Main equipment required
Forecast profit

Cash flow

Finance

Charlotte Olympia Shop

Private limited company
Selling luxury shoes that will give high profit.
High quality, genuine shoes.
615-1,115.
Woman, Teenage girls.
Research at the Charlotte Olympia website or
our website were done created in Viet Nam.
The result of all research will related to
Charlotte Olympia shoes or anything else.
Two staff and the business owners to serve
the customers.
Rainy Xie - accountant with 43 years
experience.
Liu Fei- business man with 44 years
experience.
Main Suppliers - Charlotte Olympia Shop
from America
Fixed costs of business - 8,000,000
Variable cost - approximately 100 per unit
sold.
Site in shopping mall in the center of the city.
Leasehold site (5 years)
Cash register - 200
Barcode reader - 100
See financial appendix to this plan
Summary: In the first year of operations the
total costs are forecast to be 730,000 with
revenue of 1,168,000.
Predict profit = 438,000
Level of output to break-even - 1460 pairs of
shoes per year.
Because of the high set-up and promotion
costs there will be negative cash flow in the
first years.
1 000 000 invested

Type of Production
Capital or Labour intensive
Product Branding (logo,
packaging)

Sole trader

Product Life Cycle Plan

Introduction --> Development--> Growth-->

Maturity
Penetration pricing: in the beginning,
cost- plus pricing: when having a large
number of customers
Promotional pricing: in some promotion
occasions
Advertising in poster and internet, have
promotion in some special occasions such as
beginning of summer or winter, Christmas...
Small shops
Manufacturer-sponsored retailer franchise
system
Exclusive distribution

Pricing strategy

Promotion

Place of Distribution/ Selling

Channel of Distribution
Methods of Distribution

Logo + Packaging

Marketing

There will be promotion

in the first 2 month!

With every bill over 500 youll get a member ship card, if you use the member
ship cards youll be discount 5%. May be not all of shoes sizes will be here, if you
like it, I will order the sizes and ship to you.

Business Plan:

Business aim: To sell

lots of shoes.
Main Product: Luxury
Shoes.
Other: purses,
perfumes, sunglasses,
clothes, accessories,
etc.
Market aimed for:
Woman, teenager girls,
actress, models, and famous people.
Problems: May be not all sizes of shoes can import here so if customers like it I
will order and ship to customers!
Organizes: I will be the boss, 2 security guards, and 3 staffs.
Packaging/logo:

Organizational Structure
Manager

Superviso

Accountan

Employee

Accountan

Employee

Security Guards

Employee

Job Description to Employees

Job title:
Department:
Responsible to:
Responsible for:

Sales man
Sales
Supervisor
Other employees, security guards.

Main purpose of the job:

- Responsible to selling shoes and introduce new products.
- Responsible for other employees and security guards.
Main duties:
- Allocation of duties, such as cleaning
- Organising repairs and replacement of shoes.
- To arrange all shelf displays.
- Checking that the shops are ready to receive guests.
- To help serve customers.
- To open the shop in the morning
Occasional duties:
- Appointment of new staff
- To be responsible for ordering all shoes.
- Report to supervisor.
Requirements of the job:
- Communicates effectively with people.
- Needs to be on feet all day.
- Honest and responsible.
- Friendly, helpful, organized.
- Five days a week.
- Six hours a day.
Where to apply:
- the company, every morning at 8 oclock

Job Description to Supervisor

Job title:
Department:
Responsible to:
Responsible for:

Supervisor
Supervising
Manager
Accountant, Employees, security guards

Main purpose of the job:

- Responsible for managing employees within a business. Coordinates the
shipping of goods, sets up displays, and assists customers and staff during
business hours.
- Responsible to serves customers by providing merchandise; supervising
staff.
Main duties:
- Manage staff, including cashiers and people working in the shop.
- Meet financial objectives by preparing an annual budget; scheduling
expenditures.
- Analyzing variances; initiating corrective actions.
- Formulate pricing policies.
- Ensure pricing is correct.
Occasional duties:
- Training new staff in their duties.
- Training new staff to remember the price.
- Disciplining staff as and when required.
- Dismissing staff it necessary.
- Recruit employees.
Requirement of the job:
- Ability to manage people.
- Responsible, hard-working.
- Creative, optimistic.
- Know how to motivate the employees.
- Five days a week.
- Six hours a day.

Job Description to Accountant

Job title:
Department:
Responsible to:
Responsible for:

Accountant
Accounting
Supervisor
Employees, security guards.

Main purpose of the job:

- Provides financial information to management by researching and analyzing
accounting data; preparing reports.
- Prepares asset, liability, and capital account entries by compiling and analyzing
account information.
Main duties:
- Documents financial transactions by entering account information.
- Recommends financial actions by analyzing accounting options.
- Maintains accounting controls by preparing and recommending policies and
procedures.
- Guides accounting clerical staff by coordinating activities and answering
questions.
Occasional duties:
- Training new staff in their duties.
- Disciplining staff as and when required.
Requirements of the job:
- Self-confident, responsible.
- Independent, optimistic.
- Creative, cleaver.
Where to apply?
-

Shoes cycle
1. First, the shoes will be developed. Shoes will be tested and market research
carried out before the shoes is launched on to the market. There will be no sales at
this time.
2. It is then introduced or launched on the market. Sales will grow slowly at first
because its really expensive and people dont know it quality so they dont really
trust the brand. Informative advertising is used while the product becomes known.
No profits are made at this point.
3. Sales start to grow rapidly. The advertising is changed to persuasive advertising
to encourage brand loyalty. Prices are reduce a little if competitors enter the market
and try to takes some customers. Profits start to be made as the development costs
are covered.
4. Maturity. Sales now increase only slowly. Competition becomes intense and
pricing strategies are now competitive or promotional pricing. A lot of advertising
will come out to maintain sales growth. Profits at the highest.
5. Sales have reached saturation point and stabilize at my highest point.
Competition is high but no new competitors. Competitive pricing is used. A high
and stable of advertising is used, but profit start to fall as sales are static and sales
have to be produced to be competitive.
6. Sales of the product will decline as new brand comes out because the shoes has
lost its appeal. The price of the shoes will reduced so far and sales become so low
that it becomes unprofitable to produce any more shoes. Advertising is reduced and
then stopped.