America’s Minority

Health Network, Inc.

(subsidiary of AMHN, Inc.)

AMHN, Inc.
Symbol: AMHN
March 2010
Safe Harbor Statement
Statements about AMHN, Inc.’s future expectations,
including future revenues and earnings and all other
statements in this presentation other than historical facts,
are "forward looking statements" within the meaning of
Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934.

AMHN, Inc.’s actual results could differ materially from

expected results. AMHN Inc. undertakes no obligation to
publicly release the result of any revision of these forward
looking statements to reflect events or circumstances after
the date they are made or to reflect the occurrence of
unanticipated events.
About AMHN, Inc.
• AMHN, Inc. (OTC BB: AMHN) owns America’s Minority
Health Network, Inc., a place-based provider of digital video
education for medical practices who primarily service
minorities.

• America’s Minority Health Network provides a digital

platform to increase African-American health education
awareness that can increase the longevity and well-being
of African-American men and women, while providing
relevant advertising of related products.

• America’s Minority Health Network has created a viable

solution to meet the needs of physicians who are constantly
searching for ways to better inform their patients and for
advertisers that are searching for ad space to communicate
specific products of interest to African-Americans.

• Future growth planned into the Hispanic community.

 Select Financials

Summary Select Financial Data

Fiscal Year Ends: Dec. 31Current Market Cap: $21.6 M

Current Stock Price: $1.3052 Week Range: $.20 – 1.60

Float: 1.1 MInsider Ownership: 78%

Shares Outstanding: 15.7 MCurrent Locations 150

Mutually Beneficial Business
Benefits to Medical Practice
• Provides tool to better inform patients regarding health care issues
• Encourages patients to seek more information from their physician
• Produces financial benefits without out-of-pocket costs
• Increases the physician’s professional image
Benefits to Patients
• Creates awareness about preventative health care measures
• Increases educational awareness that leads to longevity and well-being
• Promotes more effective communication with their health care provider
Benefits to Sponsors and Advertisers
• Offers a valuable opportunity to present products in a controlled environment
outside of the home and free from distractions
• Provides a credible environment where consumer purpose, programming
content and advertiser message meet and interact.
• Advertiser’s message carries an implied recommendation of the viewer’s
personal doctor or healthcare provider
• Viewer has emotional connection to advertiser’s message due to targeted
material and viewing environment
• Studies show that 64% of viewers plan to shop immediately upon leaving the
doctor’s office (primarily at a pharmacy)
Out-of-Home (OHH) Networks
OOH networks deliver targeted messages of content and
advertisements to specific locations at specific times.

America’s Minority Health Network is a member of OVAB

(Out-of-Home Video Advertising Bureau Consortium).

OVAB members are the leading operators and suppliers in

this rapidly growing media. Its operating members
collectively have distribution in over 59,000 venues across
all major markets delivering over 3 billion venue traffic
impressions each month.
Out-of-Home (OHH) Networks
• OOH networks deliver targeted messages of content and
advertisements to specific locations at specific times.

• OOH networks are increasingly becoming the preferred venue of

media advertising as it effectively addresses place, time, audience,
content and cost/benefit analysis.

• Content and advertisements are easily exchanged and adapted to

targeted audience.

• Highly relevant narrow-casting allows advertisers to better connect

to audience.

• Advertisers receive superior return on investment over traditional

print ads.

• Spending on OOH networks is forecasted to increase on a

compound rate of 12.9% annually.
Strategic Vendors
Seatac Digital Resources, Inc.
• Experienced integrator in healthcare based OOH network space

• Installed over 5,000 screens in U.S. medical offices

• Integrator for KidCARE Medical Television Network, Inc.
• Procures all equipment, shipping and installation logistics
• Responsible for total network management

Saddle Ranch Productions, Inc.

• Leading content provider for healthcare based OOH networks
• Content provider for KidCARE Medical Television Network, Inc.
• Produced extensive library of over 500 segments
Digital Delivery Platform
• America’s Minority Health Network broadcasts direct to
consumer programming to medical offices via broadband
Internet to provide a health information to an underserved
community.

• To date, over forty 5-8 minute segments have been produced

with a total running time of approximately 4 hours.

• Advertisers are provided a way to reach the African-American

community with informative messages and targeted campaigns.

• America’s Minority Health Network is the first OOH network to

specifically focus on the niche African-American medical
market.

• Programming is currently broadcast to 150 doctor’s waiting

rooms with an estimated viewership of 100,000 per month.
Unique Network Features
America’s Minority Health Network’s unique features include:

• Web browser based operation

• Easily scalable

• Superb network monitoring

• Highly secure architecture

• On screen interactive play-list editor

• Content management and distribution

• Reporting and market analysis capabilities

Robust Video Content

Currently Broadcasting 40+ Health Topics to Targeted Audience

• Asthma
• Avoiding Heart Attacks
• Breast Cancer
• Cholesterol
• Cold and Flu
• Congestive Heart Failure
• Diabetes
• Erectile Dysfunction
• Family Planning
• Fitness and Exercise
• Glaucoma
• Health & Wellness
• Health Insurance
• Nutrition & Vitamins
• Obesity
• Pregnancy
• Stroke
Deployment Positioning
• Additional resources will enable America’s Minority Health
Network to expand more quickly toward its Phase One
threshold of 1,000 physician offices, a consumer reach of more
than 1,000,000 monthly viewers (a level comparable to most
cable networks).

• America’s Minority Health Network provides targeted

programming that is recognized as a meaningful solution to the
lack of proper healthcare education in the African-American
community.

• The OOH network space is quickly becoming the most cost

effective means to advertise to this underserved market
segment.
Targeted Audience
• America’s Minority Health Network’s programming is
broadcast via broadband delivery on 32” flat-screen,
high-def monitors to U.S. medical practices that
primarily serve African-Americans.

• Healthcare segments are carefully scripted by a

leading healthcare content provider to ensure
relevancy and accuracy to African-Americans.

• Advertisers can reach this targeted audience with a

customized message.

• Minority targeted advertising is one of the fastest

growing media advertising segments.*
*(Journal of Advertising)
Advertising Model
Frequency of Program Exposure
• Each advertisement runs once per hour per spot purchased.
• Every hour has 22 available commercial spots along with 22 billboard ads (12 minutes
of advertising).

Point of Care
• Advertising targeted specifically to patients at a time when they are waiting for
healthcare and generally more willing to listen, comprehend and consider healthcare
issues and health related products.
• Patients’ increased awareness and interest translates into more in-depth conversations
with doctors.

Captive Targeted Audience

• Provides a captive, targeted audience of African-American viewers.
•Viewers are unable to skip advertisements
• Advertisers are able to generate highly effective ads due to the niche specific audience
demographic.

Perceived Recommendations
• Viewing advertisements in a medical waiting room is perceived as being endorsed by
the viewer’s healthcare provider.
• All advertisements will be rigorously scrutinized prior to being presented to the patient.
OHH Video Advertising Strategy
• Growth in the OOH category is outpacing growth of general advertising.

• Over the past 2 years, OOH advertising increased at more than twice the
rate of advertising media as a whole.

• Researchers estimate that one out of every four marketing dollars spent by
2012 will be spent on OOH media.

• Digital networks allow advertisers creativity and flexibility in targeting their

advertising to specific niche markets.

• Digital technology has greatly increased the appeal and effectiveness of

OOH networks to advertisers.

• OOH’s more effective media mix has proven to enhance marketing impact.
Growth Strategy
The Selig Center projects that the nation’s African-American buying
power will rise from $913 billion in 2008 to $1.2 trillion in 2013, with
total buying power accounting for almost nine cents out of every
dollar.

The Company’s growth strategy capitalizes on this increased

buying power through:

•A targeted rollout to 1,000 locations by the end of 2010 – more

locations means more advertising dollars spent.

•A plan to leverage the running list of subscribers to attract brand

and agencies’ advertising dollars.

•Future expansion into the Hispanic market segment.

Leverage Growth Model
Management
• Robert Cambridge - Chairman of the Board, Chief Executive Officer and
Director of AMHN, Inc. - Mr. Cambridge has served as Vice President of Marketing
and Distribution for Ablaze Global Entertainment, a multi-platform media consulting
firm and Manager of New Business Development and Urban Partnerships of
Premiere Radio Networks, a division of Clear Channel Communications, where he
was responsible for selling all radio broadcast properties including Rush Limbaugh,
Dr. Laura and Steve Harvey Radio. Previously, he served as Vice President of
Marketing for Tribune Entertainment, a division of the Tribune Company of Chicago,
where he was responsible for forming a target marketing division to reach the niche
market of African-American television.

• Charles Richardson – President and Director of AMHN, Inc. – Mr. Richardson is a

marketing and communications expert who has specialized in the urban consumer
market for more than 25 years and has extensive knowledge of place-based media
companies. Previously, Mr. Richardson served with a major marketing and
advertising communications company specializing in the African-American market by
providing market research, public relations, sales promotion, and strategic planning
to Fortune 1000 companies, the healthcare industry and to governmental agencies.
He was Director of Healthcare Marketing with Footsteps Communications, the
multicultural affiliate of the worldwide communications company Omnicom. He
founded the first marketing research company in the United States to focus
exclusively on the Black and Hispanic consumer markets.
Management

• Donald R. Mastropietro - Chief Financial Officer, Vice President Finance,

Treasurer of AMHN, Inc. - Mr. Mastropietro has provided financial accounting
solutions for private and public companies since 1972. Proficient in all areas of
financial reporting and analysis of proposed mergers and acquisitions, he has
served in high level accounting and financial positions for public companies
involved in medical programming, place based media networks, hand-held
computer design and manufacturing, and manufacturing of telecommunications
equipment.

• Shaneeka L. James - President and CEO of America’s Minority Health

Network, Inc – Ms. James joined America’s Minority Health Network, Inc. in
2009 as Subscription Services Manager. As a result of expanded staffing and
operations in this and other areas, she was appointed President and Chief
Executive Officer this past November. Previously, she served an Event
Marketing Executive, specializing in VIP and Guest Services Promotions for
Phoenix based HYB Entertainment. Prior to HYB, Ms. James was a Customer
Relations Representative at IBM (International Business Machines) where she
lead the Accounts Receivable Team, whose responsibilities included the
collection of past due billing in excess of $12 million annually.
Investment Summary
• Multiple Revenue Stream Opportunities
– America’s Minority Health Network has developed a two-tier
advertising sales strategy that uses both a brand pitch and an ad
agency pitch.

• Scalable Model for Niche Target Markets

– African-American buying power projected to rise from $913 billion in
2008 to $1.2 trillion in 2013.
– In 2006, advertisers spent $791 million to reach African-Americans.
– Similar increases can be found in Hispanic and Asian markets.

• Growth in the OOH category is outpacing growth of general advertising

– The Company is projecting to increase market presence ten fold
and service 1,000 locations by the end of 2010.
Contact Information
AMHN, Inc.
100 North First Street
Suite 104
Burbank, CA 91502
www.amhntv.com

Alliance Advisors – Investor Relations

Mark McPartland, Vice President
(910) 686-0455
Chris Camarra, Associate
(212) 398-3487
markmcp@allianceadvisors.net
ccamarra@allianceadvisors.net