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The
number of advertisements that we are bombarded is insane. There are many agency's with many
advertisers who work to create campaigns and advertisements to a variety of products there goal is to
make a brand appealing to the general public and produce a positive opinion about a certain brand.
They use several techniques to create on us the desire and the impulse to buy. Today's global market
is very competitive and every brand wants to create a trend. In order to achieve that they the strategy
is to use publicity.