[Individual Presentation on

Ceiling Fan]
Prepared by:
Azas Shahrier
ID: 093-0088-030
MKT465, Sec: 01

Prepared for:
Zarjina Tarana Khalil (ZTK)
Senior Lecturer, School of Business
North South University

Brand Name, Logo, & Slogan

WHY??
Durable
Cool minded
Energetic
Need a Push

Slogan
This is just not a fan,
this is a fashion

Why Fashion Fan? (POP &POD)

POINTS OF PARITY
Regular services like all other ceiling fans
Durable & convenient like regular ceiling fans

POINTS OF DIFFERENCE

Hi-speed
Energy saving
Stylish blades with unique & lucrative designs
Integrated with German Technology for better air-cooling
Clock-wise & Anti Clock-wise rotation enabled
Compatible with built-in lights/bulbs
Incorporated with Infra-red technology for remote control facility
Exchangeable with different types of blades
5 years warranty for each product

Target Market & Promotions

Selfie
Contest
Middle classGroup
/ Working
class
families
To some extent the upper or elite
class for a piece of art
Promotional Strategy

TVC

Print
Media

Marathon
Sponsorship

Online
Media

Billboards

Billboards

Metro Cities: Dhaka, Chittagong etc.

During the Cricket Seasons
During Election Campaign
Semi-Urban Cities like Sherpur, Jamalpur etc.

Payment, Pricing, Packaging, &

Placemnet

Payment Method
Placement
Cash

Pricing

Packaging

Dealership Agreements
Credit card
Company
Owned
Stores
Exchange
Offers Premium
Discounts
Installments

3,500/- TO 9,500/- TK
MAX