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long run
Outline
1. Features of the long run
Supernormal profit
LRAC
P1 AR1 D1
LRAC
D
O O
Q (millions) Q (thousands)
LRAC
P1 AR1 D1
PL ARL DL
D
O O QL
Q (millions) Q (thousands)
LRAC
DL
AR = MR
O Q
3. Derivation of the long run supply curve
Disadvantages
(i) insufficient profits for investment
(ii) lack of product variety
(iii) lack of competition over product design
and specification
(iv) unequal distribution of goods & income
(v) externalities e.g. pollution