AMITY

UNIVERSITY

PRESENTATIONON GE
DISRUPTING INNOVATION

Submitted To:
Mrs. Kokil Jain
AIBS

Submitted By:
Anmol Garg
(A1802014082)
Aditya Agarwal
(A1802014167)
Vishal Singh
(A1802014062)
Pulkit Narang
(A1802014063)

THE SITUATION GE FACES

AMITY
UNIVERSITY

GLOCALIZATION
develop great products at home and then distribute worldwide,
with some adaptations to local conditions.
the optimal trade-off between the global scale so crucial to
minimizing costs and the local customization required to
maximize market share.
All this is changing rapidly growing developing economies. India
and china.
REVERSE INNOVATION
developing products in countries like China and India and then
distributing them globally.
If GE doesnt master REVERSE INNOVATION, the emerging
giants could destroy the company.

WHY REVERSE INNOVATION IS IMPORTA

AMITY
UNIVERSITY

A rigorous analysis of GEs

if they took full advantage of opportunities that GLOCALIZATION
had ignored, they could grow two to three times faster there.
Assumptions of GLOCALIZATION were questioned
Are emerging economies largely evolving in the same way that
wealthy economies did?

Emerging markets are becoming centres of innovation in fields

like low-cost health-care devices, carbon sequestration, solar and
wind power, bio fuels, distributed power generation, batteries,
water desalination, microfinance, electric cars, and even ultralow-cost homes.

more than happy with high-tech solutions that deliver decent

AMITY
UNIVERSITY

Products that address developing countries special

needs cant be sold in developed countries because
theyre not good enough to compete there?

can create brand-new markets in the developed world,

to succeed in the era of broader access and reduced

reimbursement the business will probably need to increase
by 50% the number of products it offers at lower price
points. Ex. The compact ultrasound by GE Health Care

New competitors from the developing world like Mindray,

Suzlon, Goldwind, and Haier .
The effect of the financial crisis on the developed world
China plans to become a major global force in transportation
and power generation.

Jeff Bezos