alexandra garcia

leadership

professional experience

Public Relations & Web Chair

Marketing & Public Relations Assistant

Alpha Chi Omega Sorority | Boulder, CO

December 2013 - May 2015
Responsible for maintaining chapter website, social
media, and annual newsletter while working with
third party companies to design, create, and
distribute chapter apparel.

Chapter President

Alpha Chi Omega Sorority | Boulder, CO

December 2012 - December 2013
Oversaw executive board of 13 officers to manage
finances, rituals, recruitment process, academic
progress, philanthropy events, facility operations,
risk management, public relations and marketing,
and membership programming for a chapter of 200
collegiate women.

Vice President of Facility Operations

Bravo! Vail Music Festival | Vail, CO

June 2015 - August 2015
Created system for analyzing social media metrics for Facebook,
Twitter, Instagram, Vimeo, Youtube, and Google+. Maintained
relationships with hotel concierges to distribute season
collateral. Conducted market research to assist with website
resdesign RFP.

Marketing & Advertising Intern

Comedy Works | Denver, CO

September 2014 - May 2015
Generated content for promotional pieces, social media, event
blogs, and radio spots for Comedy Works. Negotiated trade with
local businesses for audience prizes and social media giveaways.
Created and maintained relationships with universities and
students on the Auraria campus.

Director of Communications

Alpha Chi Omega Sorority | Boulder, CO

August 2012 - December 2012
Served as liaison between chapter members and the
house directors and housing association.

University of Colorado Student Government

August 2014 - February 2015
Partnered with local media and University of Colorado Media
Relations to facilitate communication between students groups
and the University of Colorado student body. Created social
media plans to engage students and community.

education

Marketing & Public Relations Intern

University of Colorado Boulder

December 2015
College of Media, Communication & Information
B.S. Advertising
College of Arts & Science
B.A. Ecology and Evolutionary Biology

skills

Microsoft Office Suite | Adobe Photoshop

Adobe InDesign | Drupel CMS | Email Marketing
Hootsuite | Facebook | Twitter | Instagram
YouTube | Vimeo | Google+

contact

alexandra.garcia@colorado.edu
helloalexgarcia.com
@helloalexgarcia
(303) 870-2539

Bravo! Vail Music Festival | Vail, CO

June 2014 - August 2014
Prepared press releases and email blasts using Mail2 email
marketing service. Built and modified website pages using
Drupel Content Management System. Managed social media
accounts. Extensive use of Adobe Photoshop and InDesign to
create weekly flyers, concierge info booklet, and manage press
clippings. Composed highlights pieces published in the
Vail Daily newspaper. Executed patron loyalty program
using Tessitura Database.

Leasing Consultant

The Province | Boulder, CO

November 2013 - May 2014
Promoted The Province through social media and on-campus
events as well as guided tenants through leasing
process in compliance with the Fair Housing Act.

Shift Manager & Social Media Manager

City Bark | Parker, CO

June 2010 - August 2013
Led team of 20 staff to ensure cleanliness and safety of animals
in addition to managing social media accounts.