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  • Taste It' or Test It'!!

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    Chetanya93
    28 visualizações9 páginas
    The document discusses Maggi, an instant noodle brand, and provides an analysis of its marketing strategy using the 4 P's framework as well as a PESTEL analysis. It outlines Maggi's product portfolio, pricing, promotion efforts including its "Meri Healthy Maggi" campaign, and wide distribution network. Additionally, the analysis examines the political, economic, social, technological, legal, and environmental factors influencing Maggi.

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    good.

    Título original

    rushikesh gaikwad 1

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    The document discusses Maggi, an instant noodle brand, and provides an analysis of its marketing strategy using the 4 P's framework as well as a PESTEL analysis. It outlines Maggi's product portfolio, pricing, promotion efforts including its "Meri Healthy Maggi" campaign, and wide distribution network. Additionally, the analysis examines the political, economic, social, technological, legal, and environmental factors influencing Maggi.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    28 visualizações9 páginas

    Taste It' or Test It'!!

    Enviado por

    Chetanya93
    The document discusses Maggi, an instant noodle brand, and provides an analysis of its marketing strategy using the 4 P's framework as well as a PESTEL analysis. It outlines Maggi's product portfolio, pricing, promotion efforts including its "Meri Healthy Maggi" campaign, and wide distribution network. Additionally, the analysis examines the political, economic, social, technological, legal, and environmental factors influencing Maggi.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 9

    Taste it or Test it!!

    THE MAGGI STORY


    INSTANT FOOD
    HEALTHY FOOD SUPPLEMENT
    CUSTOMER REACH
    REKNOWN BRAND ( Noodles, Soup, Ketchup, Pasta,

    Masala)

    4 P`S Evaluation
    PRICE
    # Affordable by all
    income group
    # Healthier product at
    lesser price
    # Lower price point
    strategy

    PROMOTION
    #Meri Healthy
    Maggi
    #Targeting Entire
    Family
    #Attractive Pacakaging

    PLACE
    #Wide Distribution
    Network
    #Easily Available in KIRANA
    stores
    #Sales territories ,
    Warehouse system

    PRODUCT
    #Instant Noodles
    #5
    flavours
    #6 Different Sizes
    [10- 320 gm]

    Political

    Economical

    Non-lead product

    Demand Increase

    Cleared by FSSAI

    Rural area sales


    increase

    Connecting to rural
    area
    Price: Rs8/ 20 gms

    Market Size
    Competitor

    PESTEL ANALYSIS

    Social

    Technologic
    al

    People Confidence
    gain

    App for customer


    grievance

    New logo

    Media Exposure

    New tag line

    Feedback System

    Legal
    Non-lead Product
    No legal
    Complication
    Tax controversy

    Environmen
    tal
    Natural MSG
    Natural
    Fermentation
    Process
    Save Product

    Enhanced Flavors

    Return your
    maggi

    Custome
    r
    database

    Customer
    login to
    Maggi App
    & join
    maggi
    community

    Select your
    product,
    rate us &
    enter a
    feedback.

    Display of events if any

    Data
    warehouse

    Customer
    database
    s

    Customers

    Customer
    Relations
    team

    Feedback based performance


    1st Qtr
    2nd Qtr
    3rd Qtr
    4th Qtr

    Regards

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