Wakana Moriguchi

Design

Doshisha International School, Kyoto

Design-IB Middle Years Program

Name: Wakana Moriguchi

Grade: Grade 9
Date: November 10th 2014

PART B DESIGN

Task 1
What is the name of your business?
WAAAM
What is the idea behind the business name?
I took the initials of my name and also the three As in my first name. You
read WAAAM like WHAM in a comic book. I made it kind of connected
because I thought that my company can make electric devices that are very
strong. (Even though you punch it, it doesnt break. WHAM). Also, instead
of having just one A or putting the H in the word, I think it looks more
attractive since they havent seen one like it.
What product or service does your technology company offer?
(1)

Wakana Moriguchi

Design

Electronic devices such as computers, smart phones, listening devices(iPod,

Walkman..etc.) Both hardware and software company.
Who is your target audience and who is your ideal customer?
People who drop their phones, devices a lot can use the devices in my
company. Also, I think it can be good for athletes or people who run while
they listen to music.
Who are your competitors?
Apple
Apple sells electronic devices, both hardware and software. Want to be like
apple, big and successful.

Task 2
Design 1
Rank (110)

Justify your Ranking

(comment)

Simplicity A simple logo design

allows for easy recognition and
allows the logo to be versatile
and memorable. Effective logos
feature something unexpected or
unique without being
overdrawn.

The logo design is very simple

since there is just a bold font
with a kind of effect on the
background. I dont think it is
that original since you can see
these kinds of backgrounds a lot.

Memorable Following closely

behind the principle of
simplicity is that of
memorability. An effective logo
design should be memorable
and this is achieved by having a
simple yet appropriate logo.

I think that it is memorable since

there isnt much on the logo. I
included the words so that the
customers can remember the
logo as well as the name of the
company.

Success Criteria
Sketc
h1

(2)

Wakana Moriguchi

Design

Enduring An effective logo

should endure the test of time.
The logo should be 'future
proof', meaning that it should
still be effective in years to
come.

Versatile An effective logo

should be able to work across a
variety of mediums and
applications.

6
Appropriate How you position
the logo should be appropriate
for its intended purpose.

7
Aesthetics (color, design,
layout, theme, size, aspect
ratio.)
6
Typography (font styling)

6
Is it eye-catching
6
Is it creative

I think that it can be used even

though time passes. But, I think
that there may be a better logo
since this background is kind of
a clich and I think I can
improve more on how I make the
company name stand out.
I think that this looks quite
boring just with black and white.
Without the colors, there will not
be a strong impact compared to
the colors yellow and red.
I think that the logo is
appropriate because I want to
show them that the devices we
make are strong and powerful.
But, since the logo is the
company name, you cant really
see the benefits or what the
company does.
The colors, I used red and yellow
so that I express how strong the
devices are. Also, I think that the
ratio of the back effect it good
enough cause it kind of makes
the company name look like its
jumping out.
I like the kind of bold and big
font. This font it better than a
normal font since it gives you a
stronger impression. Also, other
fonts wont work since they
might have a soft impact it to the
logo.
I think it will be eye-catching
with some color to it. The bright
colors are very helpful to make it
stand out.
I think that the logo is not too
much creative since you can see
these kinds of logos in comic
books. But I think it is good for
the company.

56

Total
Design 2
Success Criteria

Rank (110)

(3)

Justify your Ranking

(comment)

Wakana Moriguchi

Design

Simplicity A simple logo design

allows for easy recognition and
allows the logo to be versatile
and memorable. Effective logos
feature something unexpected or
unique without being overdrawn.

I think that this logo is very

simple. It has a very soft font
and the As are connected in the
middle. I think that connecting
the As can give a little

Memorable Following closely

behind the principle of simplicity
is that of memorability. An
effective logo design should be
memorable and this is achieved
by having a simple yet
appropriate logo.

I think that the logo is very

simple but not very easy to
remember. The fonts of W and
M is very simple but the As are
connected and it gives some
kind of unique design.

I think that maybe this design is

too boring to endure a long
time. If I want to make it last
for a long time, it should not be
boring since if it is boring right
now, it would be more boring in
the future.
I think that this logo would look
good in color but a little bit too
bright for a technology
company. Also, I think that
there is too much negative
space for putting it upon a
billboard.
There is not much connection to
the company since there arent
any photos or a unique mark.

Enduring An effective logo

should endure the test of time.
The logo should be 'future proof',
meaning that it should still be
effective in years to come.

5
Sketc
h1

Versatile An effective logo

should be able to work across a
variety of mediums and
applications.
Appropriate How you position
the logo should be appropriate
for its intended purpose.

6
Aesthetics (color, design, layout,
theme, size, aspect ratio..)

5
Typography (font styling)
5
Is it eye-catching
5
It is creative

(4)

I think that there is too much

negative space. Since the font it
just 2D and it isnt like a fancy
font, it doesnt take that much
space. But, I think the colors are
fine and doesnt have too much
colors.
The font of the logo is very
simple but, I think that the A
gives a little bit of accent to it.
I think that it is not that eyecatching since it doesnt give
you a big impact. I think if it
uses bold font and good design,
it can become more attractive.
I think it is creative but, it
seems too rough since the
letters are not too fancy.

Wakana Moriguchi

Design

50

Total
Design 3
Success Criteria
Sketc
h1

Rank (1-10)

Justify your Ranking

(comment)

Simplicity A simple logo design

allows for easy recognition and
allows the logo to be versatile
and memorable. Effective logos
feature something unexpected or
unique without being overdrawn.

I think that this logo is fairly

simple since it is just a picture
of a fist and the name of the
company at the bottom.

Memorable Following closely

behind the principle of simplicity
is that of memorability. An
effective logo design should be
memorable and this is achieved
by having a simple yet
appropriate logo.

I think that it is memorable

since there is some kind of
connection with the picture
and the name of the company. I
think that the logo is simple
enough so that people can
remember it easily.

I think that this can last for a

little while. Even though the
design of the company name is
unique, the picture may be
something many people have
seen. If it is original, I think
that it can last for a while.
I think that this can look well
in both black and white, and
color. But, the colors used are
limited and I plan on using
only about 2 colors for the
design. Also, I think that this
can look good even in a big
size since it gives a very good
impact.
This is appropriate for the
company since the picture
shows how strong our product
is. I wanted to give some
information about the company
throughout a picture and I
think that a fist can show that.
The colors I am planning to
use are only black and red. I
think that if I use bright colors
such as yellow and red too
much, I think that it would be
too bright and wont look like

Enduring An effective logo

should endure the test of time.
The logo should be 'future proof',
meaning that it should still be
effective in years to come.

6
Versatile An effective logo
should be able to work across a
variety of mediums and
applications.

6
Appropriate How you position
the logo should be appropriate for
its intended purpose.

Aesthetics (color, design, layout,

theme, size, aspect ratio..)

(5)

Wakana Moriguchi

Design

a electronic company.
5
Typography (font styling)

Is it eye-catching

6
Is it creative

The font it a little bit fancy so I

can give it a little bit of an
accent. I think that the font
could be a little bit more fancy.
Or, I can just keep it like this
and make the fist a little bit
more attractive.
I think that this connects to he
colors I use. If I use bright
colors, I think that it would be
more eye-catching. Since the
colors are black and red, the
overall mood is dim. I think I
can improve it if I make the
colors brighter, or change the
font of the company name.
I think that this logo is creative
since I put in a picture of a fist.
I put this in so that I could put
some kind of connection
between the company. I think
this is better than putting a
picture of a phone.

57

Total
Design 4
Success Criteria
Sketch
1

Rank (1-10)

Justify your Ranking

(comment)

Simplicity A simple logo design

allows for easy recognition and
allows the logo to be versatile
and memorable. Effective logos
feature something unexpected or
unique without being overdrawn.

This logo is very simple using

only straight lines. Even
though the other designs are
similar to this one, I think that
maybe it might be better if it is
a little bit more complicating.

Memorable Following closely

behind the principle of simplicity
is that of memorability. An
effective logo design should be
memorable and this is achieved
by having a simple yet
appropriate logo.

I think that the logo is

memorable. Getting people to
get interest is the first step for
the company when they are
trying to get started. To be able
to do this, the logo should be
memorable. I think that this
logo can get peoples attention
since its very simple.

(6)

Wakana Moriguchi

Design

I think that this logo is a little

bit lacking if it comes to 5-10
years. I think this logo may
work 5 years to the maximum
unless it makes great products
the people love. For it to last
long, I think that logos should
have a little twist or a trick in it
so people won't think of it for
just an ordinary, boring logo.
This logo doesn't do much of
that so I think it needs
improvement.

Since the logo doesn't really

have a bold font, I think that
even if I do put colors on it, the
overall style or image would
not change. Also, I think that it
would look better on a
billboard more than a small
one. Since the font is thin, it
would be hard to see on a
corner of a magazine.
I think that there isn't much
connection between the
company name and the logo.
Even though the logo consists
the name of the company, there
isn't connection between what
the company does.

Enduring An effective logo

should endure the test of time.
The logo should be 'future proof',
meaning that it should still be
effective in years to come.

Versatile An effective logo

should be able to work across a
variety of mediums and
applications.

Appropriate How you position

the logo should be appropriate for
its intended purpose.

Aesthetics (color, design, layout,

theme, size, aspect ratio..)

(7)

The color of it is but now that I

think of it, I think it would
better if I just us black. I think
that it would look more calm
than putting different colors ,
trying to make it colorful.
Also, i think that there is too
much negative space on the
paper. I think that the logo
would be better if I have the
words bigger and little more
space for the background.

Wakana Moriguchi

Design

7
Typography (font styling)
5
Is it eye-catching

5
Is it creative

The font is not that fancy but I

connected the A's so it isn't
entirely boring.
I think that it is eye catching
since it can get some
customers to stop and look at it
to see what it says. But, I think
it would need color because it
just looks boring just with only
black.
I think that it creative because
I connected the A so it looks
different from the others

52

Total

From the above evaluation from my view, I decided to do the 3rd design

Task 3
Feedback
From the teacher, my friends
Good
The picture has an impact
Interesting layout, deisgn
Very simple
There is a connection between the
picture, such as strong, enduring.

Bad
The font is a little bit plain and
boring
Doesnt really have an impact
without color.
Cannot see much connection with
the words and the fist.
It may be better if I have another
logo I made combined with the
other.

From the feedback I got from the teacher and from my friends, I decided to
change the font of the original design to design 1(comic kind). Also from a
suggestion I received from the teacher, I think that it is a good idea to put
the fist inside the comic kind font so it looks like the fist it punching
through the logo. This can represent that a new company (fist) is going and
(8)

Wakana Moriguchi

Design

stepping into the industry.

(9)