Escolar Documentos
Profissional Documentos
Cultura Documentos
Submitted By
Abhishek Kumar Sankrit
(Roll No. : PG/08/4)
In this competitive market where customer and dealer is the king, it is very important to
analyze the customer as well as dealer perception about the product. Companies, by
conducting various market researches, try to improve their products and provide
customers better and more services.
As without putting customers on the top no company can get success. For achieving
success every company should target customers because the market is totally market
oriented.
The report is prepared for the partial fulfillment of PGDM programme and as a part of
curriculum.
The report is an attempt to find out the “Dealer Perception” with special reference to
“Kansai Nerolac Paints Ltd.”
The data thus collected through survey was organized in a database, which could be
referred for future endorsements. The data thus collected was then subjected to analysis
by a mixture of common and advanced statistical technique.
The above mentioned survey was conducted on 250 respondents. The respondents were
selected from different parts of Bhagalpur city.
The respondents were taken from various sectors viz.: Small class, Medium Class, High
Class Dealer, Distributor, Contractor as well as various customers etc.
It was found in the survey that still many people are not known of the modern Nerolac
Paints Product, Schemes and Benefit.
It is found that still Goodlass Nerolac Paints Ltd is the strongest competitor for the
private Paints companies like: Asian Paints, Berger Paints, ICI Paints and Shalimar
Paints, etc.
ACKNOWLEDGEMENT
A project of this nature calls for intellectual nourishment, professional help and
encouragement from many quarters. Summer training constitute the backbone of any
management education programme. A management graduate has to quite frequently do
the project work during his or her career plans.
This idea of training has been conceived as part of summer training project of the 3 rd
semester of PGDM programme at the “SCHOOL OF MANAGEMENT SCIENCES”,
Lucknow on the topic of “Dealer Perception about Kansai Nerolac Paints
Ltd”
Research methodology
3 Chapter 3 89-98
Data analysis and interpretation
4 Chapter 4 99-100
Findings
5 Chapter 5 101
Suggestion
6 Chapter 6 102
Conclusion
7 Chapter 7 103
Limitation
8 Bibliography 104
9 Questionnaire 105-107
1
Chapter 1
In 1986, Goodlass Nerolac Paints Ltd. turned into a joint venture of the Tata Forbes and
the Kansai Paints with the latter acquiring 36% of its share capital.
In 1999, Kansai Paints Company Ltd., Japan took over the entire stake of Tata Forbes
group and thus GNP became a wholly owned subsidiary of Kansai Paints Company Ltd.
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During the journey of continuous performance excellence, we have entered in to many
technical collaborations with other industry leaders such as E.I. Du-Pont de Nemours &
Company Inc., USA and Oshima Kogya Company Ltd., Japan for our different products.
Our incessant journey of successes will go on backed by our present human asset of over
1900 professionals and a sales turnover of Rs. 925 croresWe are esteemed to be a
subsidiary of Kansai Paint Company Limited, which is the largest paint manufacturing
company in Japan and among the top ten coating companies of the world.
We are the second largest coating company in India with a market share of around 20%.
We are the market leader in industrial / automotive segment supplying over 90% of the
OEM requirements.
We are the leader in powder coatings.
Goodlass Nerolac Paints Ltd.(GNPL), the Indian subsidiary of Japan based Kansai Paint
Co.Ltd, is the second largest paint company in India with presence in decorative paints as
well as industrial paints & marine paints, enamels, varnishes, coatings, resins etc.It is the
second largest coating company in India.The company markets its products under the
brand names Nerolac, Glossolite, Goody, Allscapes, Excel, in decoratives.The Company
was established in 1920 as Gahagan Paints and Varnish Co.Ltd.at Lower Parel in
Bombay. In 1930, three British companies merged to formulate Lead Industries Group
Ltd. In 1933, Lead Industries Group Ltd.acquired entire share capital of Gahagan Paints
in 1933 and thus, Goodlass Wall (India) Ltd. was born. Subsequently, by 1946,
Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass
Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in
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the same year and established itself as Goodlass Nerolac Paints Ltd. It came into the fold
of Tata Forbes Group in 1976, as its foreign holdings were acquired by Forbes Gokak. It
turned into Joint Venture company in 1986 as the foreign colloborator Japan based
Kansai Paints picking 36% of equity capital of the company.With the acquisition of entire
stake of Forbes Gokak and its associates by Kansai Paints it became the subsidiary of the
latter in 1999.The stake of Kansai Paints in the company now stood at 64.52% of the total
equity of the company.The company has five manufacturing facilities at kanpur,
Ratnagiri, Ahmedabad, Perungudi, Rewari spread across India. The Company serves its
customers through 66 Sales locations and five strategically located factories. Technical
Assistance Agreements of the company with renowned players in paint industry at
international level puts the company in a strong position to offer products which meets
stringent international specifications.It started in 1993 when the company tied-up with
Kansai Paints of Japan (for manufacture of Sophisticated architectural Coatings) and
Nihon Tokushu Torya Co.Ltd also of Japan(for body seal and under seal coatings).And
the latest being the technical assistance agreement with Dupont Performance Coatings
GmbH & Co.KG, Germany for know-how of manufacture of Anodic Electro-deposition
Coatings System during the year 2000-01.The company's other Technical Assistance
agreements include E.I.Dupont De Nemours & Co.Inc.of USA for automotive coatings;
Oshima Kogyo Company Ltd., of Japan for heat resistant paints; Valspar Corporation of
US for powder coatings; Drew Chemicals Corporation of US for water and fuel treatment
chemicals and Ameron Inc.USA for high performance coatings.The company has strong
presence in automotive paints as it controls 45% of the organised Industrial paint
segment.Its major clients include OEMs like Maruti Udyog, Bajaj Auto, TELCO and
Mahindra & Mahindra.
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During 2001-02, the company has entered into a technical agreement with EFTEC Shroff
(India) Ltd. for the manufacture and supply of Automotive Paint Shop Sealers and
Underbody Compounds.
Most major companies posted higher revenues and earnings during 2004-2005 and
continued to post good growth rates in the first quarter of this fiscal. But this is true
largely of the strong which are getting stronger. The weak are getting weaker.
In 1993-94, the top 10 companies accounted for around 85 per cent of the total sales (in
value terms) by the organised sector. Of this, the top four companies -- Asian Paints,
Goodlass Nerolac, Berger Paints (including Rajdoot Paints which was merged last year)
and ICI India -- accounted for around 66.50 per cent. But in 1998-99, the top 10
companies accounted for around 90.50 per cent, and the top four for a 76 per cent share.
Surely, the industry is consolidating, in a different way though because there have been
few mergers or acquisitions.
Just as the paints market is shrinking, so too are the choices for the investors. They had
just four firms to pick from and to shuffle around in their portfolio. And even this has
shrunk to just Asian Paints, Goodlass Nerolac and Berger Paints. As the market matures
further and dominance increases, players would have to become more selective.
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With very little improvement in rural penetration by most companies, much of the growth
(14 per cent per annum over the last five years) has come from the urban market
expansion. Greater competition, increased cost pressures and frequent disturbances in the
demand-supply dynamics have resulted in the weaker companies losing market share to
the stronger players.
This only goes to show that from the point of view of investments, the brightening
prospects of the paints industry means most for the top four companies than for the
others. The relative ranking of the four companies would, however, depend on their
current market position and the growth strategies they have chalked out. In particular,
their future profitability would depend critically upon the balance between decorative and
industrial paints, risk management strategies, measures towards cost reduction, product
range, access to technology, quality of service, globalisation, and strategies for
acquisitions.
All the top four paint companies, with the exception of ICI India, posted good growth
rates in revenues for the year 1999-2000. The average paints revenue growth rate of
Asian Paints, Goodlass Nerolac and Berger Paints was around 18 per cent. However, in
terms of post-tax earnings, Asian Paints posted the highest growth rate of 26.60 per cent
followed by Goodlass Nerolac (17.45 per cent) and Berger (5.25 per cent). The profits of
Asian Paints got a boost from the higher revenues (due to increased capacity) from the
sale of phthalic anhydride, the realisation of which improved by around 24 per cent in
1999-2000. While ICI's turnover went up marginally by 4.20 per cent, the company
posted a loss of Rs. 93.54 crores after adjusting for non-recurring transactions.
Both Asian Paints and Goodlass Nerolac improved upon their operating profit margins.
On the other hand, the margins of Berger Paints and ICI India declined. Overall, while
Asian Paints comes out on top, Goodlass Nerolac improved significantly on its previous
year's performance. The first quarter performance of these companies (including ICI
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India) was also good. While the revenue growth was 10-11 per cent, post-tax earnings
grew, on an average, at 22 per cent.
Though there are some initial signs of a slowdown, industry sources expect companies to
improve on the first quarter performance. The decline in the production of the automobile
sector (which accounts for around 35 per cent of the total offtake of industrial paints)
could impact the revenues of Goodlass Nerolac, the leader in this segment.
However, the sluggishness in general engineering (which accounts for the balance 65 per
cent of the industrial paints offtake) could have an adverse impact on the offtake of all the
companies. Since the market for general industrial paints is spread over a large number of
segments, there is also the possibility of an evening out. However, given the fact that the
general engineering paints segment is still in a nascent stage, the growth rates are not
expected to be more than 7-8 per cent.
In this situation, the offtake of decorative paints could be the deciding factor for the
medium-term prospects of the leading companies. The decorative paints segment has
witnessed steadier growth rates compared to industrial paints. The recent decision by
Goodlass Nerolac to refocus on decoratives is a pointer to this fact.
Asian Paints has a stranglehold of the decorative paints segment with a market share of
40 per cent. The company also has the largest reach in terms of the dealer network of
14,500 outlets, almost a-third more than that of Goodlass Nerolac, the second biggest
company in the industry. While Berger Paints has a dealer network of around 5,500
outlets, ICI India has 4,500.
Efforts to reach out to the customer directly by installing colour vending machines has
begun yielding results. Proof is Asian Paints witnessing much higher growth rates
wherever these machines have been installed. On this count too Asian Paints is the leader,
with 848 installations compared to Goodlass Nerolac's 550. Both Berger Paints and ICI
India have fewer installations.
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While the installation of the colour vending machines has enhanced significantly the
availability of shades, both Asian Paints and Goodlass Nerolac have been targetting
actively the lower end of the product profile, looking for higher volumes. The fact that
the companies are finding it increasingly difficult to pass on price increases on to the
consumers is a pointer to the fact that decorative paints segment is becoming more of a
commodity business. And in a commodity business, volumes matter more than value.
Both the companies have offered low-value exterior paints as an better alternative to
cement paints.
While these initiatives could help generate volumes, companies could face cost pressures
with the firming up of raw material prices. Since raw materials (solvents, resins,
pigments, and additives) account for around 50 per cent of the total cost of production,
this could have a significant impact on margins and, consequently, on the bottomline. The
depreciation of the rupee could aggravate matters.
In this situation, companies with better cost-management systems could come out
winners. All the top four companies have initiated IT-related measures as part of their
cost-reduction strategies. Asian Paints spent Rs. 12 crores (??) on IT initiatives in 1999-
2000 and plans further investments of Rs. 28 crores this fiscal. It has put in place a
supply-chain management system. It also plans to upgrade its communications
infrastructure through VSATs, leased and ISDN lines across the country. The company's
ERP solution from SAP is scheduled to be implemented in 2001. Goodlass Nerolac has
allocated Rs. 40 crores for implementing an ERP programme and to integrate its 60-odd
depots around the country.
Given Asian Paints' track record in cost reduction and its early-mover advantage, there is
a greater chance of the company improving its operating profit margins compared to
other companies. Though the proportion of raw materials for one rupee of sales has been
coming down over the last five years, Asian Paints has managed to achieve the highest
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reduction, followed by ICI India and Goodlass Nerolac. For Asian Paints, this has come
down from 52 per cent in 1994-95 to 45 per cent in 1998-99.
Asian Paints also has the advantage of having its own phthalic anhydride plant whose
capacity is to be raised from 22,000 tonnes to 24,000 tonnes this fiscal. As the company
sells nearly 65-70 per cent of the total production in the open market, the current firm
trends in PAN prices could boost the operating profit margins. The company also has
captive pentaerythritol and resins plants. Though Goodlass Nerolac also expects lot of
savings from its IT initiatives to compensate for the increase in raw material costs, it
could be some time before the company actually derives the benefits.
For a business which is increasingly becoming commoditised, it appears that the ad-
spend would be one of the important differentiating factors which would enhance `brand
recall'. And in the paints industry `brand recall' is more important than individual product
recall. Here again, Asian Paints again has done the homework to enhance its `brand
recall'. Its ad-spend has gone up from 11.25 per cent per unit of sales in 1994-95 to 14.85
per cent in 1998-99. This is followed by ICI India and Goodlass Nerolac.
Thus, overall, Asian Paints would come on top in the decorative business. There is,
however, close competition between Goodlass Nerolac and Berger Paints. Berger Paints
has increased its market share after its merger with Rajdoot Paints last year. Though it
has a better reach through its manufacturing facilities in the four regions (Goodlass
Nerolac's four plants are spread around in Maharashtra and UP), it capacities are far
lower compared to that for Goodlass Nerolac. But with the recent refocus in decoratives
to take advantage on its brand value, Goodlass Nerolac's hold on the decoratives market
to take a leap in the future. The company's ad-spend is slated to double this fiscal.
With the recent increase in capacity from 57,500 tonnes to 1.01 lakh tonnes (with the
commissioning of the Lote factory), Goodlass Nerolac would have no capacity
constraints. This was one of the important factors which had earlier forced the company
to concentrate less on decoratives. The company has also introduced quite a few new
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products at both the ends of the value spectrum. With the support of Kansai Paints, which
now holds 64.52 per cent stake, Goodlass Nerolac plans to introduce new niche premium
products. With its increased concentration on water-based emulsions and distempers,
where the demand growth rates have been high, the company hopes to have a strong
second place in the decorative paints market and at the same time increase the gap
between itself and Berger Paints.
Though industrial paints growth rate could get affected by the slowdown in the
automobile industry, it still would contribute significantly to the margins of all the
companies. In this segment, Goodlass Nerolac has the leadership position with a 45 per
cent share of the market. Apart from Kansai Paints, the company also has tie-ups with
DuPont, Nihon Parkerising (for pre-treatment chemicals), Nihon Tokushu Toryo (for
sealants and underbody coatings), Valspar Corporation (for powder coatings), Ameron
Coatings (for high-performance coatings) and Drew Chemicals (for water treatments
chemicals).
While Goodlass Nerolac, Berger Paints and ICI India have industrial paints as one of
their divisions, Asian Paints has hived off its automotive coatings business into a joint-
venture (JV) with PPG, US, the fourth largest company in the world. The JV has helped
Asian Paints in many ways. While the main business would benefit from the revenue
flows (through dividends) from the JV, it would at the same time help the company to
shield the main business from the adverse effects of a fluctuating demand for automotive
paints. Since a separate JV offers PPG the necessary protection for its technology, it
would be more comfortable in introducing latest products.
Moreover, PPG's global acquisition of ICI's refinish and industrial coatings business
would add further strength to the Asian Paints' JV with the company in India. It could at
the same time have an adverse impact on ICI India's growth prospects in industrial paints.
After the sale of its refinishes to PPG, ICI Plc has been a big loser, as it plunged from the
top spot to number five position at the global level.
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Berger Paints has presence in all the segments of industrial paints through its tie-ups with
Herberts of Germany (which was taken over by DuPont last year) and Nippon Paints of
Japan. But it is strongly placed in powder coatings where it has a tie-up with Teodur NV
of Holland.
Thus, while Goodlass Nerolac has a leadership position in industrial paints, Asian Paints
would come next in the relative ranking before Berger Paints. ICI India could suffer from
the lack of access to the latest technology in industrial paints and so has to scout for
technology partners.
While all the companies have trying to reduce costs, they have also been actively looking
at the acquisitions and globalisation for improving growth. Asian Paints has the
maximum global reach through its 10 international subsidiaries. During the previous
fiscal, the company established subsidiaries in Oman and Mauritius, acquired controlling
stake in the second largest paints company in Sri Lanka. After its recent acquisition of
Jenson & Nicholson (Nepal), Berger Paints is looking at acquisitions in Sri Lanka. Again,
both ICI India and Asian Paints are seriously looking at Shalimar Paints.
Overall, from the point of view of investments and future prospects, Asian Paints appears
to a very safe bet followed by Goodlass Nerolac. However, the Asian Paints stock
currently ruling at Rs. 258 (post 3:5 bonus) and discounted at nearly 22 times appears
fully priced. Investors can get into the stock at declines. On the other hand, there is lot of
upside potential left in the Goodlass Nerolac stock which rules at Rs. 135 and discounted
at just 9.90 times its recent annualised quarterly earnings. The Berger Paints stock has
been quite steady at Rs. 94 discounted at around 9.90 times its quarterly earnings.
However, the potential for a significant upside appears limited.
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In the word of Mr. HarishChandra M. Bharuka, M.D. (Nerolac
Paints):-
DESPITE a strong brand name, Goodlass Nerolac has grossly underutilised its potential
in decorative paints.
Constraints on capacity had earlier forced the company to focus more on industrial paints.
The company is now trying to rectify this through its renewed focus on decoratives. This
would also help the company even-out the impact of cycles in industrial paints. The
company is also on a cost-saving drive. Mr. T. R. Venkatesh, Managing Director,
Goodlass Nerolac Paints, spoke to Business Line on the various aspects of the company,
as also about the industry.
In paints, we had a decent top-line growth of around 19 per cent in value terms. Though
other companies also did well, we were marginally better. In other words, our
performance was marginally better than the industry average. The profit growth was also
good the previous fiscal. The profits in 1998-99 dipped mainly because our Lote
Parshuram factory was commissioned during the year. While we were not able to utilise
the full capacity of that factory, depreciation and interest cost had to be accounted for.
Whereas during 2004-2005 we were able to utilise the full capacity and so the top-line
growth was good.
In terms of the various segments, we did well in both industrial as well as decorative
paints. The growth rate in powder coatings (through an associate company Polycot
Coatings) was good, but in high-performance coatings only middling last year as this
depends on the implementation of new capital projects. Since few capital projects got
implemented last year, the offtake of high-performance coatings was only moderate.
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During the recent first quarter, the top-line growth was around 11 per cent, which again is
marginally better than the industry average. The post-tax earnings too improved by
around 22 per cent. More or less the same trend was maintained in July too.
The growth rates in the passenger car segment was not good in the first four months of
this fiscal. And we have been affected by this. But we have been able to make it up
significantly on decoratives and other segments within automotive paints. For example,
we have been concentrating on the two-wheelers, tractors, LCVs, utility vehicles and
scooters, where we have improved our share. In automotive refinishes, which is another
major focus segment, we have been able to see growth rates of around 35-40 per cent.
These has helped us offset the impact of the slowdown in the passenger car segment.
We are, in fact, planning to improve upon our first quarter performance. The Index of
Industrial Production posted a lower growth rate during the first quarter of this fiscal. But
we expect the situation to improve. Generally a lot of stock adjustment takes place in the
OEM sector during the first quarter of every year. Though we are not sure about the kind
of growth we would be witnessing during the main season between October and
December, we definitely expect it to be better than the first quarter.
If we consider the actual growth rate of industrial paints over a period, there is not much
different from the growth rates posted by the decoratives segment. This is mainly because
the demand growth rates for industrial paints has seen sharp fluctuations compared to the
decorative paints. In other words, industrial paints growth rates have been more
chequered. This is mainly due to the fluctuations in the growth rates posted by the
passenger car segment.
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This could probably change in future. As of now, while decoratives accounts for around
70 per cent of the total paints demand, industrial accounts for the balance. This trend has
been changing and is bound to change more, with industrial paints gaining an upper hand
over a period of time. Thus, from the long-term point of view, the demand growth rate for
industrial paints is expected to be more than that for decorative paints. But in the medium
term (two-three years), we do not expect any big difference between the growth rates for
decorative and industrial paints.
Our future growth strategy is, thus, based on fairly high growths coming from the
decorative segment also. Just because we are leaders in industrial paints, we cannot
expect that the high growth rates in this segment will take us where we want to go. Our
long-term target is to achieve a turnover of Rs 7000 crores by 2007. This translates into a
CAGR of 18-19 per cent, which we are confident of achieving.
It is clear that we cannot easily pass on the price increases on to our customers. So, we
have to find resources to absorb the increase in raw material costs. The resources would
have to come from the savings derived from streamlining of internal operations. And
there is lot of scope for such savings.
Over the last five-six years we were concerned more about the overall growth rates in
revenues. In other words, our intention was to manufacture to somehow meet customer
needs and increase sales. Thus, till at least our Lote factory was commissioned, it was a
case of supply chasing demand. This obsession with growth resulted in accumulation lot
of inefficiencies also. So, there is considerable scope for cost reduction.
Towards this, we have been investing on two things in the recent past to reduce costs.
One, we have been upgrading our equipment to improve efficiency in manufacturing.
Two, we have been taking advantage of the developments in IT to improve overall
efficiencies. We have already spend Rs. 18 crores for an ERP system to be implemented
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We are also looking at data-warehousing, where we are able to make effective use of the
data gathered over the years for improving the quality of decision making. Thus, we are
planning to use a combination of both manufacturing and IT-related measures to derive
cost savings. This should help us overcome the kind of inflationary pressures we are
facing on the raw materials front.
Though we are leaders in industrial paints, we feel that we have grossly underutilised our
potential in decoratives. Our overall market share in decoratives might be just 13-14 per
cent. But this is not same across geographical regions or products. This means that we
have been able to capture higher market shares in certain regions and in certain product
segments. Whereas our good brand name is all pervasive. This again means that we are
not utilising the full potential of our brand name. There are a number of reasons for our
underperformance in decoratives.
For one, our capacities were not enough to cater to the growing demand. In other words,
till at least the Lote factory was commissioned, our supply was lagging behind demand.
In such a situation, supply of industrial paints was our priority as we had to satisfy our
long-term contracts. Consequently, our supply was not adequate to cater to the decorative
segment. Two, our product range in decoratives was also not adequate. We were
concentrating on enamels and not on emulsions and other segments which were
witnessing faster growth.
So, our present strategy is to rectify such defects. Towards this end, we have already
increased our capacity. Apart from the efforts to increase our product range, we are also
installing colour dispensing machines across the country. Our ad-spend is also slated to
double this year. So, a number of steps have been taken to give a boost to our decorative
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First is product focus. We are already strong in enamels. So, we are now concentrating on
strengthening our presence in water-based emulsions and distempers. In other words, our
focus is on interior paints. At the same time there is no specific focus in terms of value.
High-value products are as important as low-value products. As the market expands from
the urban to the rural areas, value products would drive volume growth. At the same time,
we are also segmenting the top end of the customer profile in terms of distinctive tastes
and requirements. This would be possible through support from Kansai Paints. Second is
in terms of distribution focus, where we are in the process of strengthening the dealer
network.
On e-commerce possibilities:
Right now it is only B2B in terms of improving the dealer connectivity for better service
and supply-chain management. B2C is still a gleam in the eye. But any B2C initiative
cannot totally ignore the dealer network. We are still exploring on a B2C model which
would include dealer participation.
Consolidation need not come only through mergers and acquisitions. There is indeed
consolidation in the sense that the strong is getting stronger and the weak weaker.
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Management Structure and Key People in Kansai Nerolac Paints Ltd
"The people who make the company are its real assets."
At Goodlass Nerolac, we stand by this. The success of Goodlass Nerolac has hinged on
this philosophy since 1920, and being the second
largest paint company in India is the rightful tribute to
its people's commitment and dedication.
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MANAGEMENT COMMIITEE MEMBERS
Name of the Person Designation
Mr. H.M. Bharuka Managing Director
Mr. Praveen Chaudhari Director - Supply Chain
Mr. Shrikant Dikhale Vice President – HR
Mr. Anuj Jain Vice President - Marketing (Decorative)
Mr. Ashok Saini Vice President - Special Projects
Mr. Murali Sundaram Vice President - Industrial Marketing
Mr. V.M. Natu Vice President – Technical
Mr. Mori Consultant-Technical
Mr. Takano Consultant-Manufacturing
Mr. P.D. Pai Vice President – Finance
Mr. Jason Gonsalves Vice President - Corporate Planning & IT
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Strong Vision And Values
Nerolac is a company with very clear and well-defined vision and very strong values.
Clarity of vision and strong foundation of cultural values have always kept this company
in good stead. Its ethical conduct has always guarded it against any possible traps and pit
falls.
We have made sure that the distribution hurdles and the climatic vagrancies do not affect
the quality of our services. This same commitment will ensure that Goodlass Nerolac
will march towards its centennial year, fully dedicated and invigorated, in step with the
exciting wave of industrialization and modernization pervading through the new India.
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Organizational Strength
Goodlass Nerolac's R&D laboratory has the distinction of being one of the first to
be officially recognized by the Department of Science and Technology
(DTI), Government of India. At Nerolac, quality control starts from
the first stage of raw materials, through intermediates, right up to the
finished products.
Wide Experience
The rich cumulative experience of the organization gathered over 80 years of experience
provides a strong backbone to all kinds of decisions taken in this company. 80 years of
learning in trade and market has given enough expertise to innovate and develop products
and services according to the changing needs and desires of customers. Nerolac paint
technology cuts across all barriers; without discriminating between uses or users. The
past decades have seen a meteoric rise in the fortunes of Goodlass Nerolac. Today, we
are the second largest paint company and a recognized leader in our chosen fields. The
company was adjudged the fastest growing paint company in the organized sector, not
once but thrice-in consecutive years.
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People:-
Nerolac is a company, which considers its people as one of its strengths. Nerolac has
always valued its employees. Recruitment thus becomes very important activity at
Nerolac. Employees that add value to the organization are suitably awarded & rewarded
to keep the fire live & going.
Strategic Alliances:-
The coatings industry globally, like several other industries, is in the process of
consolidation. The process of consolidation is intended to help companies meet
increasingly challenging customer requirements by constantly updating technology,
striving for greater efficiency in operations and ensuring worldwide servicing
capabilities.
World over, units are moving with associates/affiliates/parent bodies with core
competence as their prime objective. The acquisition by Kansai of the shareholding of
Forbes Gokak Ltd. and their associates in your Company is in furtherance thereof. Our
technical collaborators and associates are strategically placed to make most of the market
opportunities and create more value to the company.
We have eight Sales Divisions and each division has depots to take
care of local needs. In all we have 66 depots
All this ensures complete reach in India including rural and up country markets.
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Manufacturing Strength:-
Manufacturing is a very important function for the paint industry. Nerolac has made sure
that its manufacturing facilities are world class. Nerolac has five manufacturing units
located at Perungudi (T.N.), Vatva (Gujarat), Jainpur (U.P.), Lote Parshuram (Maha.) &
Bawal (Haryana). The total installed capacity of all the units put together is138400TPA.
Its latest unit is at Bawal, which was commissioned in March 2005, with a capacity of
20400TPA with an investment of aroundRs100 crore- all through internal accruals.
Marketing:-
‘Marketing is the management process that identifies, anticipates and satisfies customer
requirements profitably.’ – Philip Kotler
At Nerolac, the marketing function has been one of the pillars behind building a
successful organization. We believe our key strength lies
in understanding the consumer and communicating with
him in a language they understand and relate to best.
Nerolac commercials have been well -loved over the
years and its jingle - 'Jab ghar ki raunaq badhaani
ho...' is now a familiar tune in every Indian household.
Over the years, Nerolac has undertaken several initiatives, which have met with
unprecedented success and really made people really sit up and take notice of the brand.
Beginning with the introduction of the new Brush stroke logo, which stands for the
‘process of painting’. It depicts motion, dynamism and progress through change. The
signal red color, which is the color of Nerolac, is symbolic of eternal joy and hope. It
has now become an integral part of our brand identity and now appears as a sign-off on
any kind of communication.
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Apart from the corporate campaign, we also released a new commercial for Nerolac
Suraksha with Mr.Bachchan. Focusing on the fast growing exterior category, this
commercial playfully demonstrates Suraksha's proposition of protection.
Another one of the initiatives launched, during the festival season of Diwali was “Har
Din Diwali “ a promotional campaign aimed at the customer. The unique feature of this
campaign was the opportunity to win daily prizes through out the entire duration of 55
days of the campaign. In addition to the daily prizes there was also a grand bumper prize
to be won. For sure this was one campaign that was a runaway success.
In our effort to becoming consumer friendly, this year we also undertook the exercise of
redesigning our shade cards. The new look shade cards are not only eye catching and
consistent in appearance but also try to make the process of shade selection for the
consumer lot more interesting and convenient.
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On the award front, we made a great start to the year by winning two Emvies, or media
awards for innovative executions. So, it has been another successful year for Nerolac. We
have taken some long-term and some short-term initiatives that will bear fruit as time
passes. That’s why we believe that tomorrow, the sky will be the limit.
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Goody the Mascot
Goody, our celebrated mascot, the inspiration behind us, who goads us on to do better
and better.
But how did Goody come to be? The story behind the evolution of Goody, here for all to
see.
1960
In the early 1960's the competition in the paint industry was growing. The urban markets
had saturated and paint companies saw potential in the upcountry markets. Goodlass was
a popular paint company, but there was one problem.
The five syllable name of Goodlass Nerolac would not roll easily on the tongue of the
upcountry dweller. 'Interpub', the advertising agency used by us then, suggested to Mr.
Denis Ridley our then Sales manager that a symbol should be associated with the
company's name.
1970
Full 18 months were spent on discussing as to what the symbol should be like and if we
needed it in the first place. After much brain storming and chewed pencils (don't forget
the heaped up crushed paper in the bins) in the year 1970, GOODY the smiling tiger was
born. His distinctive and colored personalities were just what a paint company needed.
Coincidently it was the time when the tiger replaced the lion as the national animal.
Project tiger started by the world wide fund had also increased the public interest in this
animal.
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The name of GOODY was a celebrated one, since the name GUDDY (very similar to
GOODY in pronunciation, is a common name for girls in North India. Moreover, we
did'nt have to explain what GOODY meant in English.
However, our GOODY was not taken very enthusiastically by our sales force. They had
their own reasons.
The palm tree a symbol that had been in use till then and was much loved by the sales
force. Therefore a compromise was done. The palm tree was incorporated on GOODY's
T-shirt.
1972
In 1972 Goody's gaurdianship was taken by Ulka advertising and they decided to alter
Goody's appearance. The Goody you see today is the work of Subhash Tendle, a young
artist at Ulka who made Goody the striving and lively character that he is. Tendle not
only made Goody more colourful but also more mobile. Goody then began to sit on cans
of paint, and with the brush in his hand painted the world colourful. Goody now had a
contented smile similar to the smile that our customers have after
using our paints.
Goody during his growing years kept changing. His weight
fluctuated, sometimes his ears disappeared behind well fed
cheeks, his chin flattened and sharpened alternatively. But looking back , perhaps these
are the signs of healthy growth in any tiger cub.
Goody has matured now. While posing formally he always has a paint brush in his paw.
He keeps changing his position to keep cramped muscles away but his basic features are
the same.Goody is a well loved member of our company. This fun loving tiger patrols
throughout the nation and overseas as well. His audience is large and is adored by all,
after all this species of tiger is well preserved.
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The HR Angle
We have been at the forefront of paint manufacturing over eight decades pioneering a
wide spectrum of quality products that change the face of economy and lifestyles of
people at large.
It is our vision to leverage global technology, for serving
our customers with superior coating systems built on
innovative and superior products and world class
solutions, to strengthen our leadership in Industrial
coatings and propel for leadership in Architectural
coatings, all to the delight of our stakeholders.
We firmly believe that it is not only the vision of where we wish to go which will form a
cornerstone of all our further growth, but also our conviction to the fact that the values
based proposition has to be ultimate foundation of our business.
To this end we consciously have internalized and been practicing these values in all our
business transactions though human beings:
Ethical Conduct
Customer Orientation
Accepting Diversity
Promoting Innovation
Objectivity
Team Orientation
Empowerment
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Cultural Ethos:-
Vision driven organization
Employees feel pride in being part of the organization
Recognition of human resources as extremely important and critical assets
High level of human dignity
Transparency and openness among employees at all hierarchical levels
Performance-linked reward system
Management and employee commitment to organization values is high
Autonomy in work is high
High commitment to quality products
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The HR Angle:-
At GNP we recognize our human resources as extremely important and critical assets.
We honor the dignity of each individual, irrespective of position and highly value the
feelings and emotions of people.
Our Human Resource Policy is, to facilitate creation of synergy, mutuality and
interdependence between individual and corporate development and growth through total
employee involvement and building an enabling work culture in the organization.
It is the philosophy of Goodlass Nerolac Paints Ltd., and its associates to achieve
complete customer satisfaction by providing products and services
that consistently meet or exceed the customer needs and
expectations, pursuant to agreed specifications, delivery schedules
and competitive prices. It is the philosophy of the company to
systematically operate its manufacturing facilities by inculcating
commitment to total quality management at all levels and on a
continuous basis with a view to achieving “First Time Right” results in manufacture,
services and other operations.
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It is the company’s aim to constantly reduce waste of material and effort, increase
efficiencies and ensure safety of plant and people and protection of the environment.
Working together requires that we have a friendly atmosphere based on trust and respect
amongst all of us.
At GNP we follow an Open Door policy. Any person is free and welcomed to share good
idea, suggestion, doubt, problem about job or work place, or uncertainties about one’s
future in the organization. An open and transparent communication is appreciated.
Social Responsibility:-
The company continues to make its due contribution to community relief and
development activities and has donated both in cash and kind for the beautification of
some public places in Mumbai and elsewhere. The company continued its activities
directly or indirectly through trusts/agencies in community Development and Social
Welfare including contributions towards national defense, medical help, education,
improvement of environment etc.
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Goodlass Nerolac provides the marketing expertise and technical services for
Polycoat products.
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In February 2000, Kansai Paint Co. Ltd., Japan, the Company's foreign collaborator and
one of the Promoters of the Company, acquired 43,71,152 shares
amounting to 28.56% of the paid-up Share Capital of the
Company from Forbes Gokak Ltd. and their associates, the other
Promoter of the Company, at a price of Rs.250 per share. With
this acquisition, Kansai Paint Co. Ltd., Japan, now holds 64.52%
of the paid-up Share Capital of the Company.
The coatings industry globally, like several other industries, is in the process of
consolidation. The process of consolidation is intended to help companies meet
increasingly challenging customer requirements by constantly updating technology,
striving for greater efficiency in operations and ensuring worldwide servicing
capabilities.
World over, units are moving with associates/affiliates/parent bodies with core
competence as their prime objective. The acquisition by Kansai of the shareholding of
Forbes Gokak Ltd. and their associates in your Company is in furtherance thereof.
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Kansai Nerolac Paint Ltd and their IT Pillar
GNP has always sought to harness the benefits of
Information technology. It has envisioned using
Information technology in all areas of business to build
up unique competencies and efficiencies thus delivering
maximum value to GNP’s stakeholders.
As part of these implementations GNP today has a state of the art data center &
communication infrastructure based on VSAT’s / Leased lines/ ISDN/ VPN connecting
all its sales offices and factories around the country allowing online transaction
processing and response backed by a state of the art Storage (SAN) device. GNP plans to
now open its organization to its suppliers and customers so as to reap the benefits of
modern communication technology and E-commerce. A part of this process it is now
pursuing means for establishing secure connectivity to the extended enterprises.
GNP will continue to invest in applications that make it more open and transparent to all
its stakeholders.
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Committed to provide the best in Paints, Kansai Nerolac have entered into Technical
Collaboration with four industry leaders known for
their technical superiority.
The Associates of Kansai Nerolac provide that vital edge to stay ahead of the
competition. These associations were setup with the specialized expertise of the Industry
leaders to make Kansai Nerolac a complete Paint Company catering to all the market
segments.
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Kansai Nerolac Piants and their Product Feature
Nerocem with Ti+ (Cement)
Recommended surface preparation: Any faults in the structure, particularly those that
may lead to moisture penetration must be rectified completely before the painting process
is initiated. The surface to be painted must be sound, clean and suitably dry. All
previously painted surfaces must be cleaned using a stiff brush to remove loose dust or
dirt, lichen, algae or any other organic growth. All cracks, voids and minor damages
should be repaired / patched prior to application of Nerocem. New plaster should be min.
8 weeks old, properly cured, dry and well set before application of Nerocem.
Application areas: Recommended for Exterior and Interior application on surfaces such
as cement / sand rendering, brickworks, concrete blocks, rough cast, pebble dash, in site
concrete, walls and fire boards.
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Application methods: Mix two measures of water in four measures of Nerocem and
make a smooth paste. Then add another two measures of water and mix thoroughly to
form the mixture, which is ready for use. Ideally, mixed Nerocem should be used within
an hour, since it contains more white cement, which has an initial setting time of 30
minutes. Therefore, the longer the mixed paint is kept the thicker it'll become. It is
advisable not to add water at this stage as this will damage the setting time and result in
shade variation and chalking. Nerocem can be applied using a brush or spray.
Curing: Each coat of Nerocem should be cured by wetting with a fine spray of water
after about 6 hours of application (about 4 hours in hot dry weather); it is desirable to
repeat curing of each coat twice or thrice for better results. Allow 24 hrs. between the
coats. Avoid use of saline water for curing.
Color range: Nerocem is available in Frost White and 32 attractive ready to use shades.
Packing: Nerocem is available in air tight paper laminated 50 kg. and 25 kg jute bags, 5
kg. and 1 kg. packing of Nerocem is available in polythene HDPE bags.
Covering capacity: Covering capacity will vary according to the porosity and texture of
the surface. When mixed to normal consistency, the approximate covering capacity of
Nerocem for brush application on cement, lime and sand renderings will be about 20-30
sq. ft. per kg. for two coats. The final covering capacity will however depend on the
nature of the surface, which is being painted.
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Nerolac Acrylic Distemper
Description:
Nerolac Acrylic Distemper is supplied in Paste form. It is washable and easy to maintain.
It lasts for 3-4 years. It is recommended for wall surfaces and ceilings, where a Matt
finish is required.
Properties:
It is an easily applied coating, which dries to an eye soothing matt finish. Fully cured
Nerolac Acrylic Distemper film attains scrub resitance so as to facilitate light washing of
the surface with water.
Recommended for:
NAD is recommended for interior use only, for decoration of ceiling and wall surfaces,
where a matt finish is desired.
Color Range:
Supplied in superior White and 36 attractive shades. A number of shades can be obtained
by tinting with Nerolac Hi-Power Universal Stainers.
Packaging:
Available in 20Kg, 10kg, 5Kg, 2Kg and 1 Kg. plastic buckets.
Thinning:
Thin by adding 1litre water to every 1.5 to 2 Kg. of paint.
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Spreading Capacity:
The spreading capacity of Nerolac acrylic distemper on a relatively non-absorbent
surface is approximately 18-20 sq. Mts. Per kg per coat.
Description:
Nerolac Oil Bound Distemper is supplied in Paste form. It is washable and easy to
maintain. It lasts for 3-4 years. It is recommended for wall surfaces and ceilings, where a
Matt finish is required.
Properties:
It is an easily applied coating, which dries to an eye soothing matt finish. Fully cured
Nerolac Oil Bound Distemper film attains scrub resistance so as to facilitate light
washing of the surface with water.
Recommended for:
NOBD is recommended for interior use only, for decoration of ceiling and wall surfaces,
where a matt finish is desired.
Color Range:
Supplied in superior White and 36 attractive shades. A number of shades can be obtained
by tinting with Nerolac Hi-Power Universal Stainers.
Packaging:
Available in 20Kg, 10kg, 5Kg, 2Kg and 1 Kg. plastic buckets.
Thinning:
Thin by adding 1litre water to every 1.5 to 2 Kg. of paint.
Spreading Capacity:
The spreading capacity of Nerolac acrylic distemper on a relatively non-absorbent
surface is approximately 18-22 sq. Mts. Per kg per coat.
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Nerolac Oil Bound Distemper
Description:
Nerolac Oil Bound Distemper is supplied in Paste form. It is washable and easy to
maintain. It lasts for 3-4 years. It is recommended for wall surfaces and ceilings, where a
Matt finish is required.
Properties:
It is an easily applied coating, which dries to an eye soothing matt finish. Fully cured
Nerolac Oil Bound Distemper film attains scrub resistance so as to facilitate light
washing of the surface with water.
Recommended for:
NOBD is recommended for interior use only, for decoration of ceiling and wall surfaces,
where a matt finish is desired.
Color Range:
Supplied in superior White and 36 attractive shades. A number of shades can be obtained
by tinting with Nerolac Hi-Power Universal Stainers.
Packaging:
Available in 20Kg, 10kg, 5Kg, 2Kg and 1 Kg. plastic buckets.
Thinning:
Thin by adding 1litre water to every 1.5 to 2 Kg. of paint
Spreading Capacity:
The spreading capacity of Nerolac acrylic distemper on a relatively non-absorbent
surface is approximately 18-22 sq. Mts. Per kg per coat.
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Nerolac Premium Acrylic Emulsion
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Nerolac Plastic Emulsion
Description: Nerolac Plastic Emulsion is wildly known as the economy emulsion. There
can't be a better choice than Nerolac Plastic Emulsion when you are looking for a paint
that promises you better value for your money. Available in a smooth matt finish, it can
be used on a wide variety of suitable primed surface.
Properties: Thins readily with clean water in proportions to suit the different absorption
characteristics of various surfaces. It is easy to apply and dries faster, to give a smooth
matt finish.
Recommended For: Interior application to a wide variety of new or previously
decorated surfaces including plaster, brick work, cement rendering concrete, hardboard,
building board, etc.
Application: Apply two coats by brush, roller or spray after thinning it with 60% by
volume of clean water.
Colour Range: Comprises 37 colors in the standard range. Also available in White and
CCD bases to get a wide range of shades.
Spreading Capacity: On relatively non-absorbent surfaces, 20-22 Sq. Mtr. Per Ltr. Per
Coat can be obtained. However, this may vary depending upon the porosity of the
substrate, application method and skill.
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Allscapes 24-Carat Emulsion
Description: Nerolac Allscapes 24 Carat emulsion is the most premium, super luxury
emulsion, which comes with a promise to set new standards in finish, quality and
durability. It has been formulated by using pure acrylic latex and high opacity micronised
pigments.
Properties: Allscapes 24 Carat emulsion has special additives that impart superior
properties such as velvet finish, excellent flow and washability, very good Stain
Resistance.
Color Range: Allscapes 24 Carat emulsion is available in 38 ready to use shades that
will help you adorn your sweet home with the fortunes of Vastu Shastra. Although you
can have a wider choice of shades if you visit your nearest Colorscapes counter. The
Ethereal White Shade Can be tinted with Nerolac Hi-Power Universal Stainers to obtain a
number of shades
Packaging: Allscapes 24 Carat emulsion is available in 1Lt, 4 Lts. and 20 Lts. attractive
packs.
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Directions For Use:
Rub Down the previous Coats and ensure the surface is dry and free from dirt,
Grease, efflorescence, algae and fungal growth.
Now treat the surface with Nerolac Anti-Fungal Solution for best results.
Prime the surface with one liberal coat of Nerolac Cement Primer White. Allow it to
Hard dry.
Now smoothen the surface with Putty and then again apply one coat of Nerolac
Cement primer White. Allow it to hard dry.
Stir Allscapes 24 Carat Emulsion well before use and dilute it with 50% of clean
water by Volume. Do Not Overthin the paint.
Now apply 2-3 coats of Allscapes 24 Carat Emulsion at an interval of minimum 4 hrs
between the coats.
Description: Nerolac Full Gloss hard Drying Synthetic Enamel is a time tested and
approved high-grade alkyd-based paint, incorporating the most modern resin. It is
pigmented with high opacity and light-fast pigments to produce a durable, high gloss
protective coating of outstanding merit.
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Packing: 20 litre drums, 10 litre drums, 4 litre tins, 1 litre tins, 500 ml. tins, 200 ml. tins,
100 ml. tins, 50 ml. tins.
Recommended for: All interior and exterior surfaces, suitably primed and undercoated,
where a high standard of durability and protection is required.
Covering capacity: This will vary depending on the porosity of the substrate, but on
relatively non-absorbent surfaces 16 to 19 sq. mtrs per litre per coat can be obtained by
brushing.
Colour range:
Comprises 48 colors in the standard range. Also available in Black, Base and Ultra
White.
Properties: Goody synthetic enamel gives a tough, durable and glossy film with smooth
finish. These enamels generally conform to Indian Standards Specification Is-133-1975.
Packing: A wide choice of packs sizes are available to the consumer based on his needs.
The packs sizes are 20 litre drums, 4 litre, 1 litre and 500 ml lithographic tins.
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For Ferrous Surfaces: Irolite Anticorrosive Red Oxide Metal Primer or Zinpholite I
Medium Luster Primer Surfacer Grey or Nerolac Zinc Chromate Primer
For Masonry Work: Primolite Cement Primer. Ensure that the surface is dry & free of
efflorescence.
For thinning: For spraying use white Spirit or General Purpose thinner. The amount of
thinner to be used is to be determined by available air pressure. The lower the air pressure
the more the solvent required and vice-versa.
Drying: Under conditions of normal temperature and humidity it takes about 12 hours to
hard dry.
Colour range: It comes with wide choice of 32 shades ranging from light to dark
including White and Black.
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Nerolac Excel Hi-Performance Enamel
Properties:
Recommended For: All suitably primed and under coated interior and exterior wooden,
masonry and metal surfaces, where a high standard of durability is expected.
Application: Apply two coats by brush, roller or spray after thinning it with 46-50% by
volume with Nerolac General Purpose Thinner and for one coat finish upto 20% by
volume. Allow overnight drying before applying the second coat.
Colour Range: Comprises 28 colors in the standard range. Also available in White and
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CCD bases to get a wide range of shades.
Packaging: Available in 500ml., 1Ltr. and 4Ltr.
Spreading Capacity: On a smooth, nonn-absorbent surface 210-270 sq.ft./ltr./coat.
However, this may vary depending upon the porosity of the substrate, application method
and skill.
Description: EXCEL 100% Acrylic Exterior Paint is a water based high performance
long lasting exterior paint formulated to suit the extreme tropical conditions of high
rainfall, humidity and heat. It gives best protection against growth of algae and fungus
with high colour retention properties.
Properties: The product is based on 100% Acrylic resin and hence it forms a tough and
flexible protective film with an excellent bonding to the substrate thus preventing peeling
off or cracking for years together. It is quick drying and ideal for surfaces exposed to
harsh weather conditions.
Color range: Available in white and 36 ready-to-use decorative shades, Excel gives you
a wide choice of colour combinations.
Packing: Available in 4 litres and 1 litre plastic containers, Excel is also available in 20
litre drum packs.
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Surface preparation: The surface to be painted should be clean, dry and free from any
loose paint film, dirt, chalk, grease, fungus and algae. This can be done by wire brushing
followed by water jetting. Where there is excessive fungal growth, the surface should be
treated with Nerolac Antifungal solution. Do not apply putty. For filling of cracks and
leveling of substrate use Cement Plaster only.
Covering capacity: 16-18 sq. meters per litre per coat by brushing with recommended
thinning. For 1 primer coat at 100% thinning and two topcoats at 40% thinning, a litre of
Excel would cover 10-12 sq. meters. The total coverage however, will depend on the
nature of the substrate and environmental conditions.
Application: Excel 100% Acrylic Exterior Paint can be used as a primer by thinning with
100% by volume of clean water followed by two coats of Excel 100% Acrylic Exterior
Paint as a finishing coat by thinning with 40% by volume of clean water at an interval of
2-3 hours between the coats. Excel 100% Acrylic Exterior Paint can be applied by brush,
roller or spray.
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Excel Everlast
PAINT PROPERTIES:
Excellent Lasting Adhesion And Zero Peeling
The more the paint penetrates the wall, better the adhesion.
Nerolac Excel Everlast has Pliolite® resin particles that are
smaller than most other resins. So it penetrates the surface more.
And anchors the paint film to the wall. This prevents the risk of
peeling and adhesion loss, eliminating the need for a primer.
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Excellent Alkali Resistance
UNIQUE CHARACTERISTICS:
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Not affected by fungal attack.
Biocidal Treatment
If the surface is contaminated with algae/fungi, apply a liberal coat of Nerolac fungicidal
solution (1520/01017). Allow it to react for 4 hours before application of Nerolac Excel
Everlast.
Application Procedure
Apply 2 separate coats of Nerolac Excel Everlast after thinking with Nerolac GP
thinker (1534/00047) with 20-25% by volume for new surfaces.
For repainted surfaces, apply with 30-35% by volume.
Do this at an interval of 4-6 hours between the coats.
In case of application by roller, apply 1 coat of Nerolac Excel Everlast after thinning
with 10-15% by volume.
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Covering Capacity
7.2-8.6 sq/mt./ltr./coat by brushing with recommended thinning. The total covering
capacity, however, will depend on the nature of substrate and environmental conditions.
Color Range:
Available in white and 21 ready-to-use decorative shades.
Packaging:
1 litre and 4 litre containers, Nerolac Excel Everlast is also available in 10 litre and 20
litre drum packs.
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WHERE HAS NEROLAC EXCEL EVERLAST BEEN USED?
Paints based on Pliolite® are sold in more than 40 countries and cover more than 40
million square meters of exterior masonry every year. Nerolac is the first company in
India to use this breakthrough technology. Nerolac Excel Everlast with Pliolite® resins,
is the most superior exterior paint in India today.
Flat Oil
Description: Nerolac Synthetic Flat Paint Interior is a ready to use paint for wall &
ceilings incorporating high opacity pigments dispersed in a synthetic resin medium. This
product can be blended with Nerolac Synthetic Enamel in various proportions to obtain
different sheen levels as desired.
Properties: Nerolac Synthetic Flat Paint Interior can be easily applied on interior walls
which when dried gives a pleasant velvet matt finish. The dried film provides a very hard
wearing surface. It can be regularly cleansed without detriment to its appearance. The
matt finish is useful in minimizing the uneven appearance of ceiling & wall surfaces. It is
best suited for decoration of ceiling & wall surfaces where a matt finish combined with
long-term durability is an essential requirement.
Packing: The choice of packs that are offered to the consumer are 20 litre drums, 4 litre
& 1 litre tins.
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Recommended surface preparation: Any surface before being painted should be
cleaned so as there are no loose particles, moisture etc. on the surface. Then it has to be
primed with the appropriate primer before it is painted with Nerolac Synthetic Flat Oil
Paint.
The following are the Nerolac Primers suggested for various surfaces:
For Plasters: Concrete, Cement rendering etc.: Primolite Cement Primer
For Wood: Dorolite Wood Primer White or Dorolite Wood Primer Pink
For Metals: Zinpholite Primer / Irolite Anticorrosive Red oxide Metal Primer
Application methods: Nerolac Synthetic Flat Paint Interior can be applied by brush,
roller or by conventional spray.
Application areas:
For Interior surfaces and woods.
Thinning:
This product can be thinned suitably by using G.P. thinner. Recommended thinner
addition is 10% on paint by volume.
Drying: Under normal temperature and humidity it will take 6-8 hrs to dry. Recoating
should be done after allowing the paint to dry overnight.
Covering capacity: This will vary depending on the porosity of the substrate but on
relatively non-absorbent surface 12 to 14 sq mtrs per litre per coat can be obtained by
brushing.
Colour range: This product is essentially supplied in White. But an infinite number of
shades can be made by the addition of Nerolac High Power Universal Stainers.
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High Performance Coating
It is amazing how often the havoc wreaked by the ravages of corrosion goes unnoticed,
even though rough estimates put the corrosion losses in India at a whopping Rs. 4000
crores a year!
Recognized leaders in corrosion control technology, Ameron, in 1940 gave the world its
first inorganic zinc silicate coating - water based and heat cured DIMETCOTE 1 and 2.
And over the last 50 years, well over a billion square feet of steel have been protected by
DIMETCOTE, which set the standard for corrosion control. The commercial production
of AMERON High Performance Protective Coatings in India, started in January 1988.
The marketing expertise and technical services for these products is provided by Kansai
Nerolac Paints Ltd.
Initial discussion: Specifications for new projects and/or maintenance are discussed
in the first stage.
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On site examination: A full inspection is carried out of all the facilities, with
particular reference to maintenance or repainting jobs.
Cost effective evaluation: Suitable systems are evaluated in order to select the most
effective system for optimum results.
Finalization of specification: Discussions with the customer to ensure that the
specification is totally in accordance with their needs before final acceptance.
Plan deliveries: Delivery schedules are arranged, to meet the contractual programme
for major projects.
Correct Usage: Field discussions are held with the applicator to advise on the
correct usage and application of high performance products.
Technical advisory service: This is provided throughout the period of contract with
close monitoring at critical stages and on finalisation of the project.
Final report: On finalisation of the project, a final report detailing all objectives
being met and executed is submitted to the customer.
Post completion consultancy: Constant and regular monitoring is done after the
project is completed to ensure total customer satisfaction.
Committed to the pursuit excellence and working towards total customer satisfaction,
Chemguard Coatings and Goodlass Nerolac will continue to use superior technology to
reach new heights in the High Performance Coatings Industry. From a sophisticated
range of Ameron products, we are continuously developing products to suit Indian
exposure conditions.
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surpass the most stringent regulations, while
All over the world Ameron has the trust of giants. You can now depend on us to give you
Ameron Quality and innovation in every one of our products.
Industrial Coatings
Kansai Nerolac Paints develops and supplies cost effective paint systems used on the
finishing lines of major electrical components, cycle, material handling equipments, bus
bodies, containers and furniture industries. Besides this we also provide systems
conforming to I.S. & Defence specifications.
Our product spectrum offers a comprehensive coating system starting from P.T.
Chemicals, Primers, Top Coats & Lacquers, Coil Coats, Heat Resistant Paints, Metal
decoration coating, etc.
P.T. Chemicals: Diverse range of chemicals for various substrates & applications
ensuring excellent surface prior to painting.
Primers: Function oriented grades to suit host of substrates & line conditions.
Primers are used to cover minor surface defects, protect corrosion, improve
adhesion, finish & durability of subsequent top coats. Available in air drying &
stoving range.
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Top Coats & Lacquers: Wide range of customer specific colours offering excellent
finish, gloss, gloss retention & durability suiting diverse application conditions.
Coil Coatings: Based on new generation resins, provide good flexibility,
marproofness during fabrication & excellent corrosion resistance & exterior
durability.
Heat Resistant Paints: Technical collaboration with M/s Oshima Kogyo Co. Ltd.,
for speciality paints possessing varied areas of application and temperature resistance
from 200 to 650 deg. centigrade.
Metal Decoration Coatings: Consists of range of Alkyd, Phenolic, Epoxy Phenolic
Lacquers & coatings for internal & external of metal containers or closures for
protection against corrosion & contamination.
Marine Coatings: High Performance Coatings for protection from bow to stern. A
range of coatings for super structure, Decks, Cargo holds, Ballast Tanks, Boot tops,
& under Water Hull Exteriors.
Maintenance Coatings: A diverse range of high performance coatings systems for
long lasting protection of steel structures preventing corrosion of storage tanks,
structural steel, Piping, Transmission Towers, Offshore platforms, Bridges etc.
Jewelry Coatings: An unparalleled, unique clear coating which is electrically
deposited on artificial jewelry articles to impart Gold or silver tone along with high
degree of gloss & sheen to improve the aesthetic look.
Description:
An acid catalyzed premium quality two coating specially formulated to give the best for
your wood. It protects the wood from heat, water, termites and tea, coffee, food and hot
beverages stains.
Properties:
Wonderwood melamine is a two pack acid catalyzed system, which provides the hardest
and most durable coat any wood finishing system can offer. The melamine’s have high
cross link density, hence they can form extremely hard, scratch resistant coatings having
excellent heat and dimensional stability, and solvent resistance.
Packing:
Sand the wood with 180 no., emery paper and then with 320 no., emery paper. Wipe off
loose dust, apply suitable wood filler by putty knife / muslin pad, air dry for 2 -3 hrs,
sand with 180 and 320 no., emery paper, apply two component wood sealer, air dry for
24 hrs, Sand with 320 no emery paper and apply two coats of wonderwood melamine.
Application Methods:
Application Areas:
Wood
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Thinning:
For spraying use wonderwood spraying thinner. Similarly for brushing use wonderwood
brushing thinner or general purpose thinner.
Drying Time:
Covering Capacity:
Finishes:
Colour Range:
Pearl Luster
Description:
An Interior wall paint that captures the magic glow of pearl and the intrinsic resilience of
the shell. Thus this paint very rightly is used for the" Ornamentation of Walls".
This is a special product for interior use, developed incorporating selected pacifying
pigments dispersed in a specially formulated medium product for interior use, developed
incorporating selected pacifying pigments dispersed in a specially formulated medium.
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Properties:
Nerolac Pearl Luster Finish is an elegant wall paint with a pleasing pearly sheen. This
paint has a unique feature i.e., it has an excellent stain resistance property. Its special
formulation allows Nerolac Pearl Luster to withstand frequent cleaning without affecting
its appearance.
Packing:
The choices of packs that are offered to the consumer are 20 litre and 10 litre drums,
4litre and 1 litre lithographic tins.
Any surface before being painted should be cleaned so as there are no loose particles,
moisture etc., on the surface. Then it has to be primed with the appropriate primer before
it is painted with Nerolac Pearl Luster Finish. The following are the Nerolac Primers
suggested for various surfaces: For Plaster, Concrete, Cement rendering etc.: Primolite
Cement Primer For Wood: Dorolite Wood Primer White or Dorolite Wood Primer Pink
Application Methods:
Nerolac Pearl Luster Finish can be applied by brush, roller or by conventional Spray.
Application areas:
Thinning:
This product can be thinned suitably by using G.P. thinner. Recommended thinner
addition is 10% of paint by volume.
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Drying:
Under normal temperature and humidity it will take 6-8 hrs to dry. Recoating should be
done after allowing the paint to dry overnight.
Covering Capacity:
This will vary depending on the porosity of the substrate but on a relatively non-
absorbent surface 13 to 15 sq. mtrs per litre per coat can be obtained by brushing.
Colour Range:
The uniqueness of this paint lies in its superior Anti-Algal properties, which protects the
wall from greenish blackening, thereby ensuring that exteriors stay spotless for long.
Nerolac Suraksha Advanced is the ideal choice for those desiring superior performance
than ordinary exterior emulsion paints but at the same time are cost conscious.
Recommended For:
Nerolac Suraksha Advanced Plastic Exterior Paint is specially designed for application
on exterior walls of houses and architectural buildings situated in dry or moderately
humid climatic conditions.
Application:
Apply 2-3 coats by brush, roller or spray after thinning it with 70-75% by volume of
clean water.
Colour Range:
Comprises 62 colours in the standard range. Also available in White and CCD bases
enabling a choice of thousands of shades.
Packaging:
Spreading Capacity:
On normal masonry surfaces, 120 – 140 sq. feet per ltr. for one coat can be obtained by
brushing. However, this may vary depending upon the method & condition of
application, surface condition, temperature, wind velocity, application skills, surface
roughness, surface porosity & shade
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Suraksha (Plastic)
Introducing Nerolac Suraksha Plastic Exterior Paint- your best choice for longer lasting
beauty for your home. Goodlass Nerolac Paints Ltd. brings advanced global technology
right to your doorstep. Years of laborious research and technical inputs have produced a
paint that's power-packed with every necessary feature. Here’s why it makes ordinary
cement paint pale in comparison:
The finish is much more durable, smooth and better looking than cement paint.
It lasts twice as long as cement paint and thus keeps your exteriors looking beautiful
for years.
It easily takes on the extreme Indian weather conditions like heavy sunlight, rains,
humid air and particles.
And what's amazing is that the material cost sq.mt. per year is less than that of
cement paint.
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See how Nerolac Suraksha makes cement paint look pale in comparison
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Powder Coatings
70
Features Benefits
Environmental
VOC emissions reduced to near Zero. One step compliance, virtual
100% solids.
No sludge or solvent disposal. Significant reduction in
disposal costs.
Virtually 100% material usage, over spray can be Typically lower applied
reclaimed. material costs.
Productivity
Ease of application-faster deposition, single pass Increased productivity.
coating, simplifies training procedures.
Fewer rejects- no drips, runs or sags; allows easier re- Lower reject costs, More
spray procedures before curing. productivity.
Reduced clean – up & Maintenance can be vacuumed Reduced labor, clean up cost.
off.
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Economics
Range Of Products
72
Why Polycoat?
Quality: Polycoat’s extensive product line has a well-deserved reputation for quality
that ranks with the best in industry.
Batch to batch Consistency: When it comes to consistency, Polycoat products
exceed the industry norm by a wide margin.
Faithful Color Matching: Give us your difficult colors. Precision Color Matching is
our specialty.
Problem solving: Since pioneering the production of decorative powder coating in
the country, Polycoat has found effective solutions to hundreds of difficult coating
problems.
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Customer Service: You can depend on Polycoat’s total package of efficient order
handling, prompt delivery and attention to details. It adds up to superior customer
service.
Technical Support: Our specialists will roll up their sleeves to help make your
equipment run at its best & solve any on line problems.
Prompt & Flexible Response: We know that when you need service, you need it
now. Prompt attention is one of our priorities.
Wood
Wood Coatings
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NEROLAC WATER CLEAR LACQUER
This is a unique product as it has got all the good properties of an NC Lacquer minus the
in can yellow appearance.
Nerolac Wood Stains are available in 8 ready to use shades. These are:
Walnut
Teak
Rosewood
Orange
Light Golden Oak
Dark Brown Oak
Red Brown
Oak Yellow
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Nerolac Wood Stains is suitable for use with all kinds of topcoats. It is missible with
Melamine and suitable for use with coats like NC SEALER, LACQUER, 1K PU, 2K PU
and Water Based Coatings. It is available in the SKU’s of 100 ml, 5 Ltrs and 20 Ltrs.
NEROLAC MULTISEALER:
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Wonderwood Polrethane clear wood finish
Description:
Wonderwood PU clear wood finish is a coating that gives wood an aesthetic appeal and
protects it from heat, water, moisture, climatic changes, termites and tea, coffee stains.
Properties:
Wonderwood PU forms a tough durable coat with exceptional chemical and mechanical
properties. The tough coating also gives high impact resistance and allows it to absorb
any dimensional changes in the substrate thus ensuring an ideal balance of functional
properties. Wonderwood PU is best suited for interior applications.
Packing:
Sand the wooden surface to be painted with 180 no. Emery paper. Apply suitable wood
filler with putty knife or muslin pad. Dry for 2-3 hrs. Sand again with 180 no. Emery
paper. Clean surface to remove dust and dirt. Surface is now ready for painting.
Application Methods:
Application Areas:
Wood
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Thinner Recommended:
Drying Time:
After the surface preparation apply one coat of Wonderwood PU by brush or spray. Air-
dry overnight. Sand again with 180 no. Emery paper and remove dust. Apply second coat
of Wonderwood PU. Air dry for 4 - 6 Hrs.
Covering Capacity:
Finishes:
Colour Range:
Wonderwood PU is available in three ready-made shades - Oak yellow, Walnut and Rose
wood.
Wood Stains
Description:
Wonderwood stains have been formulated to impart your desired colour to wood.
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Properties:
Ideal for Universal application, hand wiping, spraying, dipping or brushing. Wonderwood
stains are fade resistant as well as fast drying. Suitable for use as a base stain only.
Packing:
Application Methods:
Ragging
Application Areas:
Wood
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Thinner Recommended:
No thinning recommended.
Drying Time:
Covering Capacity:
-7 sq metres per litre. Exact quantity required will depend on the extent of staining,
nature of wood etc.
Finishes:
Colour Range:
Wonderwood stains are available in three colours oak yellow, rose red and walnut.
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Industries Serviced
Auto Industry
Tractor Industry
Auto Ancillaries
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General
82
RESEARCH OBJECTIVE
Research objective is the basic theme on which the survey is conducted and on which the
whole report depends.
To find out which type of product and schemes is preferred by the dealers.
To study which company is providing better services of Paint Industry with higher
returns.
Apart from these the main objective of this report is to find out “The dealer
perception about Kansai Nerolac Paints Ltd.”.
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Chapter 2
RESEARCH METHODOLOGY
Learning more about the consumer and about marketing is the heart of the research
methodology. The research methodology has many dimensions and research methods to
constitute a part of the research methodology.
84
RESEARCH PROCESS
Problem Formulation
Research Design
Sample Design
Field Work
85
In the planning of the project and survey, the entire schedule of work was divided into 13
steps which are as follows-
1. DEFINING THE OBJECTIVE: The main objective is to find out the dealer
perception of fresher and walked out dealer from Nerolac Paints. This survey is
conducted to depict the behavior of the dealer in making investment, especially in
insurance.
86
3. FRAME THE SAMPELING UNITS: The elementary units or the group of such
units may form the basis of sampling process, which are called as sampling units.
A list containing all such sampling frames consists of a list of items from which
the sample is to be drawn. It is often impossible to draw a sample directly from
the population.
In case of this project I simply located the different areas of Bhagalpur and
conducted a survey by taking the information in the form of questionnaire.
4. DATA COLLECTION: There are several ways of collecting the data which
differ considerably in context of money, cost, time and other resources. In this
project the data which was required gave details about the behavior of dealer who
make investments in Paint Industry and Construction Industry, etc.
• Primary data
• Secondary data
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In this project we require data which is necessary to obtain the secondary data.
We have collected the information by directly communicating with the
respondents through questionnaires.
11. SUMMARY AND ANALYSIS OF DATA: Once the data is collected the next
task is to analyze it. The raw data should be classified into some purposeful
usable categories. For example: tabulation, coding, etc.
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12.INFORMATION GATHERED FOR FUTURE SURVEY: The information
gathered for further survey is summarized as under:
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Chapter 3
Q1. Are you dealer or sub dealer of any paint company in Bhagalpur?
Interpretation drawn from the pie chart states that 45% of Dealer have dealership of
Asian Paints, 30% of Dealer have Berger Paints, 14% of Dealer have Nerolac Paints, 6%
of Dealer have ICI Paints, 5% of Dealer in other than these options.
So it is very clear from the above interpretation that dealer still like to invest their money
in Asian Paints although other better options available in the Paints industry market.
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Q2. Which facility of this paint company attracts you for dealership?
Schemes
and Brand
Rewards Others Name
Customer 10% 5% 15%
Satisfaction
15% Market
Profitablity
Supply of 25%
Sales
Goods
Service
15%
15%
Interpretation drawn from the above pie chart states that 25% of dealer believes that
Market Profitability is best/safest. 15% of the dealers believe that Brand Name is the
best/safest. 15% of the dealers believe that Supply of Goods, Customer Satisfaction and
Sales Service are the best/safest.10% dealers believe that Schemes and Rewards is the
best/safest option for investing money in dealership. Only 5% of the people think that
investing their money in other than these options is the best/safest.
So from the above interpretations it is clear that dealers think that investing their money
in Market Profitability is the safest option available. It is also true that it is the oldest
option available in the paints market. A mind set is their in the minds of dealers that no
other option is safest or best in terms of investing their money.
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Q3. Today which brand of the Paint Company most of the customers preferred?
Nerolac
ICI PaintsOthers Paints
5% 5%
25%
Berger
Paints
30%
Asian
Paints
35%
The interpretation drawn from the above pie chart states that 35% of the customers
preferred Asian Paints when they choose paints. While 30% of the customers preferred
Berger Paints. And 25% of the customers choose Nerolac Paints for painting. Only 5% of
the customers preferred ICI Paints from their paints option. Same is the case with other.
So it is very clear from the above interpretations that Asian Paints show strong presence
in the Bhagalpur market. But Berger and Nerolac Paints give strong competition to the
Asian Paints in Bhagalpur.
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Q4. Do you know about the Kansai Nerolac Paints Ltd.?
1%
Yes
No
99%
Interpretation from the above pie chart states that 99% of the total dealer knows about
Kansai Nerolac Paints. Only 1% of the total dealer does not know about Kansai Nerolac
Paints.
From the above interpretations it is very clear that almost every body knows about Kansai
Nerolac Paints.
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Q5. Do you know that Nerolac Paints deal all categories of Interior and Exterior Emulsion,
Putty, Distemper, Paints extra?
No
35%
Yes
65%
Yes No
Interpretation from the above chart states that 65% of dealers are aware for this fact that
Nerolac Paints deal in all categories of paints but approx. 35% of dealers are not aware
for this fact that Nerolac Paints deal in all categories of Interior and Exterior Emulsion,
Putty, Distemper, Primer and other paint product.
it is clear from the above interpretation that most of the dealers are very well-known
about that Nerolac deal in all categories of paints.
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Q6. Do you know that today most of the Customer prefer Nerolac Paints due to big
Brand Name & big Brand Ambassadors ?
Yes
35%
No
65%
Yes No
Interpretation from the above pie chart states that 65% of the dealers said that customer
are not preferred Nerolac Paints for this reason that Amitabh Bachan is the brand
ambassador of the Nerolac. But 35% dealers said that customer preferred Nerolac
because of his brand ambassador Amitabh Bachan.
From the above interpretations it is clear that most of the customer preferred Nerolac
Paints for the quality and low price in comparison to his brand ambassador Amitabh
Bachan
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Q7. Is your Company provides all types of categories of Paint to the customer?
Plastic
Paints Others
Distemper
15% 1%
Int.,Ext . 25%
Primer
14%
Putty Int.,Ext .
10% Wall Paints Emulsion
15% 20%
Interpretation from the above pie chart states that 25% of the paints company deals in
distemper categories, 20% of the paints company preferred Interior and Exterior
Emulsion, 15% of the paints company preferred Plastic and Wall Paints for their product,
14% of the paints company deals in Int. and Ext. Primer, 10% of paints company show
their interest in putty. And very less 1% of the paints company deals in other categories
of paints
So, here we can say that the most of the paints company preferred distemper and Int. and
Ext. Emulsion for their paint product.
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Q8. Is your company provide better schemes and rewards on achieving the target?
No
30%
Yes
70%
Yes No
Interpretation from the above pie chart states that 70% of the dealers are satisfied from
the better schemes and rewards on the completation of the target which is given by his
paint company and 30% of the dealers are not satisfied from the schemes and rewards
given by his company
From the above interpretation it is clear that most of the dealers are satisfied from his
dealership paint company that what he give to the dealers on achieving the target.
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Q9. Do you know that Nerolac Paint is the Subsidiary Company of Kansai Paint
Japan which is one of the top ten Paint Companies in the world?
45%
Yes
No
55%
Interpretation from the above pie chart states that 55% of the total dealers are not aware
from this fact that Nerolac Paint is the subsidiary paint company of Kansai Paint. Japan.
And 45% of the dealer are well known that Nerolac Paints is the subsidiary of the Kansai
Paints.
From the above interpretations it is clear that although most of the dealers are not well
known about the Nerolac Paints and their company profile.
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Q10. If you are going to start the dealership with Nerolac paint which types of
facility you want from the Company??
Market
Regular Others Profitablity
Schemes 10% 15% Supply of
and Rewards goods
20% 10%
Sales Team
Service
Better
15%
Creditablity
system
30%
Interpretation from the above pie chart states that 30% of the dealers want Better
Creditability System from the Nerolac Paints.20% of the dealer want Regular Schemes
and Rewards from the Nerolac paints. 15% of the dealer wants only Market Profitability
and Better Sales Team Service from the Nerolac paints and 10% of the dealer show their
interest in better supply of goods and others like Advertisement from the Nerolac paints.
From the above interpretation it is clear that most of the want better creditability system
from the Nerolac Paints in comparison to other Paint company.
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Chapter 4
FINDINGS
The aim of the research was to find out the “Dealer perception of Fresher dealers
about Nerolac Paints Ltd.”. All the due efforts were made to find out the appropriate
and confide results. Following are the various findings of the research:
Fresher Dealers still like to invest their money in Nerolac Paints although other
better options are available in the Paints Industry market.
Dealers think that investing their money in Nerolac Paints is the safest option
available. It is also true that it is the oldest option available in the paints market. A
mind set is their in the minds of people that no other option is safest or best in
terms of investing their money.
Very less number of people wants to take risk when it comes to investing the
money. They also want to make high profits without taking high risks.
Rewards and Market Creditability are still popular among the masses although the
other plans are available in the market.
Berger is the strongest brand in comparison to the other private Paints company
brands. It is also because Berger give maximum market creditability and low
price products when we talk about paints markets.
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Most of the dealers are concerned about the dealership agreement while taking
any dealership. This is the major information they want to know while taking any
dealership agreement and terms.
Although Nerolac paints is a strong brand amongst the High Class and medium
class dealers, people of Bhagalpur city do not know about the company and its
working.
▲ Company should take feedback from customers to analyze the quality of products and
to judge the satisfaction level of customers.
As it has been discussed, Today Paint Industry has a very high growth potential in
market. Post liberalization, the industry has been growing at a rapid pace in terms of its
assets under management.
However, due to the low key investor awareness, the inflow under the Nerolac is yet to
overtake the inflows in other paint company. Low profit, Market Creditability, supply of
goods and low margin rates make a deadly for the dealers for whom paints market offer
a route out of the impasse.
The investments in paints are not without risks because same forces such as frameworks,
government policies, margin rate structures, performance of companies, etc. that rattles
the other construction market as well as paint market too.
The project analysis of the Bhagalpur market is shown very clear picture that today
Berger paints is the market leader of the Bhagalpur market for better market creditability
in comparision to other paint company.
So if Nerolac Paints want to shown their strong presence in Bhagalpur market. They
should have better creditability system, better supply of good, best financial transaction,
high margin growth. These are some factor which help to Nerolac paints in making leader
of the Bhagalpur market.
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Cha
pter 7
LIMITATIONS
In the research conducted all the due efforts are made with full effort and diligence but
still their might be some error due to the following reasons:
• It might be possible that the answers given by the respondents are full of biasness.
www.nerolac.com
www.google.co.in
www.valuenotes.com
Business Times
Economic Times
105
Questionnaire
9) Which Paint Company has more market share in comparison to other Paint Company?
Nerolac Paints Asian Paint
Berger Paints ICI Paints
Others.
10) Is Your Companies provide better Scheme and Reward on completion of Target?
Yes No
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11) Is your Company provides all types of categories of Paint to the customer?
Distemper Exterior Emulsions
Interior Emulsions Putty
Interior & Exterior Primer Plastic Paint
Wall Paint Others
12) Is your Company provides Paint on fewer prices to Customer in the comparison to other
Paints?
Yes No
13) Are you satisfied from the dealership of this Paint Company?
Yes No
14) Is the Financial Transaction & delivery of goods of this Paint Company are give full
satisfaction to you?
Yes No
15) If you have a chance to change the dealership of this Company then which Paint Company
you prefer and why?
Date:
Dealer Signature