Ug Business and Management v3

The University for
World-Class Professionals
Business and
Management
The Chartered
Institute of Marketing
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Dr Kevin Gallimore
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Head of Business and Mana
Professional accreditation
Business Management graduates who make the appropriate
choice of units of study may obtain exemptions from
professional body examinations such as the Charterered
Institute of Marketing (CIM), and the Chartered Institute of
Management Accountants (CIMA).
The Chartered
Institute of Marketing
4 Courses
30
World-class professionals
20
Combined Honours
32
Global connections
23
Foundation Year
34
International students
24 Studying
37
Come and meet us
26
Teaching and research
38
Courses fact file
28
Your student experience
Business and
Management
Studying Business and Management
Whatever organisation you work for, the underlying precepts of
business are always in operation. A general degree in business and
management or specialising in a core business discipline, such as
financial management or marketing, provides a sound foundation from
which to build your career as a high-earning, salaried professional
or an entrepreneur. We have years of experience in delivering degree
programmes that produce highly accomplished and successful
graduates. Amongst other topics you will study marketing, strategy,
management, human resources, finance and law, and will gain a
thorough knowledge of the strategies that make a business a success.
Cultural, creative and sporting
Theres a warm welcome awaiting you
at the Universitys Cheshire campus in
Crewe, 36 miles south of Manchester,
where youll find a friendly campus
community with outstanding sports
facilities, a contemporary arts theatre
featuring up-and-coming actors,
musicians and dancers, a lively Students
Union and nearby towns and beautiful
countryside right on your doorstep.
Vibrant and friendly
With a 100 year history, our Cheshire
campus features a combination of the
traditional and contemporary giving it
a distinctive character and feel. Were
home to over 4,000 students, including
many international students, on a
university campus that is large enough
to provide you with an impressive range
of facilities, yet sufficiently compact to
ensure a friendly community atmosphere.
First-class facilities
The campus has recently undergone a
70 million development programme to
provide you with cutting-edge teaching
facilities, programme provision and new
student accommodation.
Sustainable campus
Our new buildings have environmental
sustainability built into their design,
with solar panels, waste disposal and
recycled rainwater systems, making our
campus one of the greenest around. The
University has recently been named the
greenest university in the UK.
mmu.ac.uk/cheshire | 3
Our undergraduate
programmes
We offer a wide range of professionally
relevant courses that will equip you with
skills for employment in the private and
public sectors.
Business Management
BA (Hons)
Available with routes in Financial Management, Marketing, Logistics and Enterprise

The Business Management degree
aims to provide you with the
knowledge required to enter careers
that can lead to management positions
in either the private or public sector.
This course offers a general route in
business management and typical
areas of study include finance,
managing people, marketing,
managerial law, contemporary issues in
organisations, enterprise and strategic
management. You will also have the
opportunity to select options that
match your particular area of interest
and through the exchange route you
may study abroad in Europe, North
America, Asia or Australasia.
Business management graduates who
make the appropriate choice of units
of study may obtain exemptions from
professional body examinations, such
as the Chartered Institute of Marketing
(CIM) for the marketing route, and the
Chartered Institute of Management
Accountants (CIMA) for the financial
management route.
Typical units of study for the four

routes may include:
Year 1
Finance for Business
This unit aims to provide the aspiring
manager or entrepreneur with a wide
range of useful financial concepts,
theories, models and techniques
for both capitalist and cooperative
enterprise. You will study how such
financial techniques provide businesses
with the budgetary planning and
control systems necessary to the
publication of financial statements.
Business World
This unit will help you to understand
how internal and external influences
affect operational efficiency in business
and what impact the business
environment can have on the market.
Topics covered include: cleaner design
and corporate social responsibility,
total quality management, pest
analysis, and the Health and Safety
at Work Act and the needs of the
operation in complying with it.
Managing People in Organisations
The purpose of the unit is to support
students in their acquisition of
relevant knowledge/skills pertinent to
studying people management within
an organisational context. The unit will
cover the following themes - concept
of management, modern management
challenges, managing in the global
arena, planning and organising,
controlling and influencing.
4 | Business and Management
Marketing Principles and Planning

This unit examines the key principles,
concepts and models relating to
marketing decisions and the strategic
marketing planning process. You will
also cover the development of the
marketing concept and the historical
development of marketing as an
academic discipline and profession.
All elements of the marketing mix
including principles of product
decisions and branding, pricing,
promotion, distribution and the
services mix, will be explored.
Year 2
Responsible and Ethical
Organisations
This unit provides an insight
into corporate ethical values and
social responsibilities within an
international business context.
Content includes - perspectives on
business ethics and values; ethical
values in business; ethical theories;
responses to ethical situations;
organisational accountability;
compliance and integrity; corporate
social responsibility; sustainability;
global and local values; globalisation
and international business; ethical
proposals for business.
Entrepreneurial Leadership
The unit will cover two main aspects
of entrepreneurial leadership
development: the transition of
entrepreneur to successful business
owner/manager as well as the
enhancement of entrepreneurial
leadership capabilities. You will
examine of a range of leadership
concepts and essential traits and skills
including strategic thinking, innovation

through collaboration, self-awareness,
ethical decision making, effective
communication skills, building trust,
emotional intelligence, social identity
and proactive, self-development.
Plus units that reflect your chosen
route of study:
Marketing
Global Marketing
In this unit you will explore the
international marketing environment
and look at the impact of globalisation
in business. You will examine the
variety of market entry modes
available to the international marketing
manager, and formulate appropriate
international marketing strategies
within the strategic marketing plan.
of fixed asset management and their

disposal, and accounting frameworks,
concepts and accounting standards will
also form an integral part of the course.
strategic capability, whilst also

developing your knowledge of the
formulation of corporate, business and
international strategic alternatives.
Enterprise
Enterprise Creation and Planning
This unit looks at the skills required
to formulate and grow a business idea
ready for the completion of a working
business plan
Plus units that reflect your chosen

route of study:
Option units:
Business Negotiated Unit
Business Law
Financial Accounting
Global Marketing
Languages
Logistics and Supply Chain Systems
Work-Based Learning
Logistics
Logistics and Supply Chain
Systems
This unit aims to develop knowledge
and understanding of the elements
and processes of logistics and supply
chain systems. It will be introductory
in nature giving students grounding in
management information systems and
in particular logistics systems.
Year 3
Contemporary Issues
in Organisations
This unit is intended to reflect a range
of contemporary and pervasive issues
in business and management and
involves the study of four key themes,
the subject content will change
according to contemporary economic
and social circumstances.
Financial Management
This unit takes an in-depth look at
the production of final accounts for all
types of businesses. You will develop
a comprehensive knowledge of the
production of final accounts from the
full range of businesses including
sole traders, partnerships and limited
companies, and a comprehensive
knowledge of adjustments. An analysis
Strategic Management in Context

This unit examines the relationship
between the organisation and its
external environment, and will help
to develop your understanding and
capabilities of the fundamental aspects
of responsible strategic management.
Topics covered include organisational
purpose, strategic alternatives,
strategy development, environmental
factors, competitive influences and
Business Management
Managerial Law
This unit aims to increase your
knowledge of the role and significance
of law for managers, and will help
develop your ability to adopt legally
sound solutions and procedures.
You will look at the legal framework
under which businesses function,
which will include such topics as:
consumer protection, employee rights,
legal features of differing business
organisations, and the protection of
minority interests.
Human Resource Management
and Development
You will develop an understanding of
the theory and practice of managing
and developing human capital and
resourcing and examine issues such
as: how employees are utilised in the
right place at the right time for the
right remuneration and are developed
to maximise their potential, resilience
and employability, and how employees
are retained within the organisation to
help it to adapt to change.
Business Finance Theory
and Practice
In this unit you will study the theory
behind business finance and develop
and gain an in-depth understanding
of financial markets, instruments,
The Cheshire campus is fully equipped

with all the facilities you require, designed
to enhance your particular course. Lecturers
use recent and past textbooks to develop
your theoretical knowledge but also
incorporate practical scenarios from
well-known companies.
Alaa Abo Alzahab
Senior Income and Tax Administrator, Bank of New York Mellon,
BA Business Management and MSC Business Management
Business
BA/BSc (Combined Honours)
institutions, theories and decisions.

Your studies will include economists
theories of finance, aspects of capital,
shares, the Alternative Investment
Market, data collection and analysis,
and the political economy of finance.
You will also look at the problems
of the financial services industry,
and accounting and auditing in
financial markets.
Management Accounting
Management accountants are
increasingly becoming integral
members of planning and decisionmaking teams instead of just
bookkeepers and data providers.
This unit aims to provide you with
the sufficient familiarity with cost
systems that both managers and
accountants need in order to perform
their job roles. You will develop
an understanding of profitability
assessment, product inefficiencies
detection, and incentives as a result of
undertaking Management Accounting.
Marketing
Marketing Communications
Strategy
This unit examines the key
marketing communications strategy
and marketing communications
planning. Your studies will cover a
range of topics related to marketing
communications, such as: shared
meaning and multiple audiences;
legal and regulatory issues; branding;
social networking and e-media;
advertising, PR and sponsorship;
international considerations; ethical
and social responsibility
Global Services Marketing

This unit addresses the development
and application of marketing strategies
in the context of public and private
organisations. It recognises the
increasing impact and significance
of services in the context of global
business.
Logistics
21st Century Logistics
This unit aims to allow the student
to explore current issues in the
logistics and supply chain sector. You
will consider current issues in the
industry sector, for example: - Global
supply chains - Supply Chain risk Development of logistics providers.
Applied Logistics & Supply Chains
and understanding of the application
of logistics and supply chain systems.
Typically this will be in the areas of
manufacturing such as automotive,
consumer electronics and local
manufacturers; retail; military and
humanitarian logistics.
Enterprise
Business Negotiated Unit
This unit allows you to draw on your
own work situation and develop
a business project related to your
place of work, or for you to explore
a business scenario. As a result of
undertaking this unit, you will have a
deeper understanding and knowledge
of your chosen business area and
topic, and be able to demonstrate
your ability to critically analyse the
business scenario.
Social Enterprise
Students will be exploring the varied
structures and ethical dilemmas faced
by social enterprises, and consider
their role in the economy and society.
There is also emphasis on self and
the development of enterprising
skills and behaviours. Students will
study; social enterprise history and
futures, enterprise development, social
enterprise, social entrepreneurship,
social value, community enterprise
solutions, enterprising behaviour,
entrepreneurial skills.
mmu.ac.uk/13078
This course will introduce you to the

main concepts, theories and models
of key business disciplines. It will
provide you with a solid understanding
and awareness of how the business
environment operates and encourage
you to develop the ability to interpret
this and react appropriately.
The Combined Honours programme
offers you an opportunity to study two
subjects at degree level, enabling you
to benefit from high quality teaching
across a diverse range of courses.
You may combine Business with
Creative Writing, Crime Studies,
Dance, English, Film & Television
Studies, Music, Outdoor Studies,
Popular Music, Psychology, Sociology,
Sport and Sport Development.
Typical units of study may include:
Year 1
Business World
Year 2
examine a range of leadership
Responsible and
Ethical Organisations
Content includes: perspectives on
business ethics and values; ethical
values in business; ethical theories;
responses to ethical situations;
organisational accountability;
compliance and integrity; corporate
social responsibility; sustainability;
global and local values; globalisation
and international business; ethical
Year 3
Contemporary Issues
in Organisations
This unit is intended to reflect a range
of contemporary and pervasive issues
in business and management and
involves the study of four key themes,
the subject content will change
according to contemporary economic
and social circumstances.
mmu.ac.uk/12797
The Marketing units on the undergraduate programmes

offer our students opportunities to research marketing
concepts including branding, communications and
marketing planning in a wide range of business
contexts. You can choose to study brands which are of
particular interest to you and you have the opportunity
to undertake research into the marketing strategies of
those brands in depth. The units also reflect current
issues in professional practice and have clear links to
career development and employability
Dr Susan Scoffield
Senior Lecturer in Marketing
Business Management
Business Management (Top-Up)
HND (Part-time)
This is a vocational qualification

intended for people both with and
without business experience. However,
the HND is especially suitable for
people who are at the beginning of
their career and who need to broaden
their knowledge of business and how
it functions. The programme aims to
provide a good grounding in business
studies and has been designed to
provide flexibility, enabling you to
vary the patterns of study to meet
your personal and employment
circumstances. For example, it is
possible to study the programme
over three years instead of two or to
take a six-month break in the middle.
Successful students who achieve at least
a pass profile may automatically proceed
to the BA (Hons) Business Management
Top-Up degree programme.
Year 1
Business Finance
enterprise. You will study how such
financial techniques provide businesses
with the budgetary planning and
control systems necessary to the
publication of financial statements.
Business World
BA (Hons) (1 year)


and proactive self-development.
Managing People in Organisations

The purpose of this unit is to help
you acquire the relevant knowledge
and skills that are significant to the
study of managing people within
an organisation. The unit will cover
the concept of management and
its history; modern management
challenges including corporate social
responsibility and diversity; planning
and organising; and controlling and
influencing including communication,
leadership and motivation.

and Development
You will develop an understanding
of the theory and practice of people
management and resourcing and
examine issues such as: how
employees are utilised in the right
place at the right time for the right
remuneration and are developed to
maximise their potential, resilience
and employability; and how employees

Responsible and
Ethical Organisations
Content includes - Perspectives on
business ethics and values; Ethical
values in business; Ethical theories;
Responses to ethical situations;
Organisational accountability;
Compliance and integrity; Corporate
social responsibility; Sustainability;
Global and local values; Globalisation
and international business; Ethical
Year 2
The unit will cover the transition of
examine of a range of leadership
Business and Enterprise

Negotiated Unit
place of work, or for you to explore a
business scenario.
mmu.ac.uk/12956
Also available with Financial Management or Marketing

This one-year top-up programme
is available to students who have
successfully completed the HND in
Business Management and who are
seeking careers in general business
management. This brings together
the taught element of the course with
the development of skills needed for
modern business.
Business Management
with Marketing
Marketing Communications Strategy
Contemporary Issues
in Organisations
This unit examines the economic,
socio-cultural and technological
nature of the globalised world,
exploring how current issues can
be managed and utilised through
effective organisational policies and
practices. You will also discuss the
critical skills required by employees to
meet the demands of the 21st century
organisation and the complexities of
organisational life, the managerial
process, and how the two interact
to create organisational cultures and
structures considered appropriate for
survival in the knowledge economy.
You will then study two units selected

from a range of options, depending on
your chosen route, such as:
Business Management
Managerial Law
Human Resource Management and
Development
Business Management with

Finance Theory and Practice
mmu.ac.uk/12796
Lucinka
Hodnett
Business
Management (top-up)
I chose MMU because I have
always had great support and
encouragement. The small
learning groups enable the
tutors to get to know students as
individuals. I feel valued in what
I do and I now have even more
drive to develop my passion.
My degree has been challenging
but exciting and fulfilling.
Through appropriate and
interesting units, I have gained
knowledge that helped to
develop my business. Such
direction and encouragement
has enabled me to expand
my makeup business into a
social enterprise, which I am
so excited about! I am so glad
I took the time to find a course
that has enabled me to develop
the talents I have in a real and
practical way.
Lucinka is now working in conjunction
with the cancer charity look good
feel better to deliver services to local
cancer support groups in Cheshire
from the make-up business she has
set up. She is delivering well-being
aftercare for women breast cancer
survivors, and has recently widened
her support to other womens support
groups suffering conditions such as
universal alopecia.
Business Management (Top-Up)

BA (Hons) (Part-time)
Both private and public

sector organisations
are today facing
unprecedented change.
The environment is
turbulent and complex,
requiring adaptable and
flexible organisations
capable of responding
effectively to the
challenges of globalisation,
increasingly sophisticated
consumers and advances
in technology.
Joy Grant
Senior Lecturer, Financial Accounting
This two-year, part-time top-up

programme builds on the knowledge
and skills gained from the HND
in Business Management and
other relevant programmes. It is
specifically for people with business
or management experience who want
to develop their career potential.
The programme has been designed
to equip you with the necessary
knowledge and understanding, along
with the decision-making skills and
managerial capabilities to handle
present and future problems at
national and international levels in the
business world.
Year 1
Contemporary Issues in
Organisations
This unit examines the economic,
socio-cultural and technological nature
of the globalised world, and allows you
to develop an understanding of how
knowledge of current issues can be
managed and utilised through effective
organisational policies and practices.
In addition, this unit explores the
critical skills required by employees to
meet the demands of the 21st century
organisation. Emphasis will be on the
complexities of organisational life, the
managerial process within a global
context, and how the two interact
to create organisational cultures and
structures considered appropriate for
survival in the knowledge economy.
This unit is concerned with the
relationship between the organisation
and its external environment, and will
help to develop your understanding
and capabilities in the fundamental
aspects of responsible strategic

management. You will look at a range
of topics within strategic management
including organisational purpose,
strategic alternatives, and strategy
development. This unit offers an
analytical approach to understanding
environmental factors, competitive
influences and strategic capability,
whilst also developing your knowledge
of the formulation of corporate,
business and international strategic
alternatives.
Year 2
Negotiated Unit
business scenario.
and Development
You will develop an understanding of
the theory and practice of managing
and developing human capital and
resourcing and examine issues such
as: how employees are utilised in the
right place at the right time for the
right remuneration and are developed
to maximise their potential, resilience
and employability, and how employees
mmu.ac.uk/12877
Enterprise

This course is designed to provide
you with an insight into enterprise as
a subject and skillset. Your studies
will introduce you to the enterprise
environment and the skills needed to
be successful. You will then consider
how to develop an enterprise of your
choosing, and what opportunities
there are in the global environment.
In your final year, you will be given
space to be enterprising and put theory
into practice with the opportunity to
experience the setting up of your own
enterprise. The enterprise programme
will be delivered in conjunction with the
Centre for Enterprise and Innospace,
our very own business incubator, which
can support your enterprise during
your studies and after graduation.
across a range of courses. You may
combine enterprise with dance,
education studies, film and television
studies, financial management,
marketing, music, outdoor studies,
popular music and psychology.
Year 1
Business World
Enterprise Development
Enterprise Development will give you
an understanding of how to develop
a business idea in its early stages
and how to formulate a working
business proposal. You will develop
an enterprise idea based on your own
ability, and look at the concepts of
networking and mentoring within an
enterprise scenario.
Your studies will cover: Investigating
sources of information and support;
Business structures and formats;
The sources of funding and resource
requirements related to enterprise.
Year 2
This leadership unit will provide you
with an understanding of two critical
issues in the management of Small
to Medium Enterprises (SMEs) - the
transition from entrepreneur to owner
and the effective capabilities of the
entrepreneurial leader and its value.

business scenario.
Social Enterprise
Students will be exploring the varied
structures and ethical dilemmas faced
by social enterprises, and consider
their role in the economy and society.
There is also emphasis on self and
the development of enterprising
skills and behaviours. Students will
study; social enterprise history and
futures, enterprise development, social
enterprise, social entrepreneurship,
social value, community enterprise
solutions, enterprising behaviour,
entrepreneurial skills.
mmu.ac.uk/13259

Through this unit you will explore
the underpinning knowledge and
skills required to produce an effective
business plan for a new business
idea or enterprise. The unit combines
creativity, idea development and
problem solving with expression,
communication and practical action to
enhance enterprise skills and develop
your entrepreneurial approach.
Year 3
Negotiated Unit
Marketing

This Combined Honours degree
programme will encourage you to
develop a strong awareness and
understanding of the contribution
effective marketing has to business
success. You will study marketing
principles and techniques as well as
being introduced to major concepts in
the field of strategic marketing.
across a diverse range of courses.
You may combine marketing with,
amongst other subjects, film and
television studies, psychology, sport
management, enterprise or sport
development.
This course has been designed to
provide links to professional marketing
bodies including the Chartered
Institute of Marketing (CIM) and the
Institute of Direct Marketing (IDM).
Graduates who make the appropriate
choice of units may obtain exemptions
from professional body examinations.
Year 1
Business World

Year 2
Through this unit you will explore
the underpinning knowledge and
skills required to produce an effective
business plan for a new business
idea or enterprise. The unit combines
creativity, idea development and
problem solving with expression,
communication and practical action to
enhance enterprise skills and develop
your entrepreneurial approach.
Global Marketing
This unit explores the concept of
globalisation and its implications for
international marketing, trading blocs
and world trade organisations, the role
and influence of the SLEPT factors
in international marketing decisions
and standardisation vs adaptation.
You will examine modes of market
entry and the full range of strategic
considerations and decisions required
for introducing products to, and doing
business with, an international market.
Year 3
This unit addresses the development
and application of marketing strategies
in the context of public and private
leisure organisations. It recognises
the increasing impact of the leisure
(and other service) industries and
the significance of marketing in the
context of global business.
This programme aims to prepare you

for the challenges of the business
world and provide you with a solid
understanding of key financial theories
and concepts to help you manage
these situations effectively. It may also
provide some contribution towards
elements of awards from professional
bodies, such as the Chartered Institute
of Management Accountants (CIMA).
Marketing Communications
Strategy
This unit examines the key
marketing communications strategy
and marketing communications
planning. Your studies will cover a
range of topics related to marketing
communications, such as: Shared
meaning and multiple audiences; legal
and regulatory issues; branding; social
networking and e-media; advertising,
PR and sponsorship; international
considerations; ethical and social
responsibility.
This programme is studied within a

business management context to effect
a sound underpinning which is then
developed with financial specialisms in
your final year. This will also provide
transferable financial and business
skills to support the other chosen
subject area where finance is also a
key element. The Combined Honours
programme offers you an opportunity
to study two subjects at degree level,
enabling you to benefit from high
quality teaching across more than one
subject. You may combine financial
management with enterprise and sport
management.
mmu.ac.uk/12817

Year 1
Business Finance
enterprise. You will study how
such financial techniques provide
businesses with the budgetary
planning and control systems
necessary to the publication of
financial statements.
Business World
Year 2
This unit takes an in-depth look at
the production of final accounts for all
types of businesses. You will develop
a comprehensive knowledge of the
production of final accounts from the
full range of businesses including
sole traders, partnerships and limited
companies, and a comprehensive
knowledge of adjustments. An analysis
of fixed asset management and their
disposal, and accounting frameworks,
concepts and accounting standards
will also form an integral part of the
course.
Logistics and Supply Chain
Systems
and understanding of the elements
and processes of logistics and supply
chain systems. It will be introductory
in nature giving students grounding in
management information systems and
in particular logistics systems.
Year 3
Business Finance Theory
and Practice
In this unit you will study the theory
behind business finance and develop
and gain an in-depth understanding
of financial markets, instruments,
institutions, theories and decisions.
Your studies will include economists
theories of finance, aspects of capital,
shares, the Alternative Investment
Market, data collection and analysis,
and the political economy of finance.
You will also look at the problems of
the financial services industry, and
accounting and auditing in financial
markets.
Management accountants are
increasingly becoming integral
members of planning and decisionmaking teams instead of just
bookkeepers and data providers. This
unit aims to provide you with the
sufficient familiarity with cost systems
that both managers and accountants
need in order to perform their job roles.
of profitability assessment, product
inefficiencies detection, and incentives
as a result of undertaking Management
Accounting.
mmu.ac.uk/13000
Our Sport Management programme

is designed to provide you with
academic underpinning and
career focused skills development.
Previous graduates have gone
into event management roles with
international sports agencies.
Andrew Baird
Senior Lecturer, Sport Management and Enterprise
Sport Management
BA/BSc Combined Honours
This course is vocationally driven

and you will be supported and
encouraged to gain industry related
experience throughout the course
through volunteering, part-time and
vocational employment, which will
provide practical context to your
academic studies.
This course is delivered by
experienced staff from the departments
of Business and Management and
Exercise and Sport Science, giving you
excellent industry led guidance, and
you will be able to benefit from our
existing relationships with local sports
clubs, charities and organisations
across the North West.
The Combined Honours
programme offers you an opportunity
to study two subjects at degree level,
enabling you to benefit from high
quality teaching across more than one
subject. You may combine sport
management with education studies,
financial management, marketing,
outdoor studies, psychology, sociology,
sport and sport development.

Year 1
Introduction to Sport Management
The unit provides students with
an understanding of how sport is
organised and managed in the UK and
how sport management has developed
and explores the knowledge, skills
and competencies required by sport
managers.
Leadership in Sport
and application of leadership skills
in practical activities. The unit will
introduce leadership theory and
practise, utilising reflection as a
personal development tool.
Year 2
Managing Projects and
Human Resources
This unit explores the planning of
events, logistics and the resources
required. It draws upon event project
planning, management theory, IT
software in the development of both
an event plan and the development
of Ganntt charts, critical path
analysis and the production of a
project management schedule for a
live event. You will examine human
resource management theories of
event management including the
recruitment and selection process,
managing volunteers, and managing
people in events.
examine a range of leadership
Year 3
Management Coaching
and Mentoring
This unit will explore the social and
interpersonal nature of learning
in developing management skills.
Coaching and mentoring will be
reviewed in the context of selfdevelopment and the development
of others.
Strategic Sports Events
Management
This unit focuses upon the current and
future development of sporting events
and their impact upon society and the
economy, beyond the narrow agenda
of health and participation. Content
will include both UK and international
case studies focusing on the utilisation
of events for sporting and non-sports
agendas. You will receive guest
lectures from industry and sport
development representatives in the
field of strategic sports management.
mmu.ac.uk/12813
Our Events Management courses offer lots

of exciting opportunities to gain practical
experience these range from international
music festivals to premiership football clubs
and local community events.
Carrianne Wallace
Programme Leader for Undergraduate degrees
Events Management (Sport Development)

BA (Hons)
The UK is in what has been dubbed

the decade of sport, with a host
of major international events
including Olympic, Paralympic
and Commonwealth Games as
well as many world championship
competitions. This degree has been
designed in response to the growing
need for events management expertise
within the sports industry. You will
have access to our 10m Sports Centre
on campus which played host to
Olympic athletes in the build-up
to London 2012 and our Sports
Development Unit will support you
throughout your studies to give you
valuable practical experience.
The programmes features vocationally
relevant tasks and will encourage you
to critically evaluate and reflect upon
events management and subjectspecific key theories and concepts
found in sports development and
the sports industry. Core events
management skills units provide the
fundamental insights into the events
industry and events management.
Additional specific events
contextualised units focus upon sport
development including introductory
units in sport development and
understanding sport development
processes and practices. In the final
year, you will be able to apply your
learning through practical experience
building upon the applied events work
in your first two years of study.

Year 1
Introduction to Events
You will explore event environments
along with the conceptualisation
design and experience of events. You
will also discuss the development and
growth of the events industry and the
variety of employment opportunities,
roles and responsibilities typically
found within all events and gain
insight into the relationships between
producer, the event, its environment
and consumption. Your assessment
will be embedded within seminars,
workshops and a variety of other tasks.
Events Finance, Funding
and Sponsorship
This unit examines key aspects and
skills for event finance and reporting,
funding and sponsorship. You will
gain an insight into event financial
viability through defining core financial
management skills in event finance
reporting, and applying basic financial
models and modes of analysis in the
development of event costing and
budgets. You will discuss fundraising,
sponsorship of events, finance liability,
VAT, events box office and yield
management.

Introducing Sport Development
This unit introduces sport development
concepts in sport policy, including the
fundamental structures and policies
designed to promote and support
participation and equity in sport and
activity. Students will be introduced
to key terminology, concepts and
knowledge relating to the sport
development process.
Year 2
Client and Consultancy Interfaces
This unit will introduce you to the role
of the consultant, managing client
relationships, conflict resolution and
the management of other stakeholders.
You will also examine social values,
responsibility and reputation
management. You will explore
developing business for specific
audiences, ways of interpreting client
briefs and preparing and presenting
tender documents for different events,
and critically appraise `Return on
Objective` frameworks from industry
in developing strategies for presenting
reports.
Events Law and Risk Management
This unit will introduce students
to some major policy, legal and
risk aspects of managing events.
Government regulation and current
policy impacting management within
the events industry will be examined.
In conjunction with this, students will
be introduced to the legal framework
relevant to the management of
events. This will include varied areas
of criminal and civil law in action.
Examples for consideration would

include health and safety, legal
significance of employment and duties
to crowds, legal aspects appertaining
to contracts and licensing. Students
will further be able to assess specific
risk management principles and their
application to treating event risk along
with contingency planning.
Project and Human
Resource Management
an event plan and the development of
Ganntt charts, critical path analysis
and the production of a project
management schedule for a live event.
You will examine human resource
management theories of event
management including the recruitment
and selection process, managing
volunteers, and managing people in
events.
Developing and Delivering Sport
In this unit the expanding field of
Sport Development is studied in detail
with a particular focus on the political
and applied functions of both generic
and sport specific development. The
personal characteristics required are
emphasised in the context of project
planning and management. It covers
topics such as: Sport Development:
empowering people and augmenting
change; Management issues in local
sport provision and development;
Youth Sport initiatives and working
with children; Disability sport; and
the influence of policy and politics on
sport development.
Year 3
Applied Professional Practice
The unit is built upon two learning
blocks; personal learning tutorials
and 50 hours of applied professional
practice. Learning block one will
concentrate on skills for How to
Become an Expert through Professional
Practice. Learning Block 2 examines
Continual Development and
Achievement through Practice. Two
workshops will be integrated into the
unit to develop professional blogging
skills and a critical awareness of
issues associated with blogging for
professionals.
Strategic Sports Events

Management
This unit focuses upon the current and
future development of sporting events
and their impact upon society and the
economy, beyond the narrow agenda
of health and participation. Content
will include both UK and international
case studies focusing on the utilisation
of events for sporting and non-sports
agendas. You will receive guest
lectures from industry and sport
development representatives in the
field of strategic sports management.
mmu.ac.uk/12954
Event Management and Evaluation

You will produce an event plan
inclusive of an event schedule,
technical report, logistics and
operational plan. The live event
will require you to develop and
construct your own peer assessment
focusing upon the effectiveness of
each team member in meeting the
event objectives. You will produce
individual evaluative reports drawing
on pertinent event evaluation methods
and a range of feedback sources.
Sport: A Broader Agenda
This unit will examine the
evidence for, and develop students
understanding of, the wider impacts
for sport policies and programmes.
Though sport is often cited as a
potential solution to many social
problems, there is some debate as to
the nature of the benefits claimed for
sport. During your studies you will
explore why the contribution of sport
to complex and challenging social
issues remains contentious.
Events Management (Creative Industries)

BA (Hons)
This course reflects the increasing

demand for events management
expertise within the performing arts
and creative industries. You will study
core events management skills and
subject specific units whilst supported
by the fantastic facilities in our Axis
Arts Centre. The programme features
vocationally relevant tasks and will
allow you to critically evaluate and
reflect upon events management
and subject-specific key theories and
concepts found within all aspects
of the performing arts and creative
industries.
The course aims to provide an insight
into arts in society, the cultural sector
and its various events, roles and
contexts, including music, festivals,
drama, theatre and dance. You will
undertake both design and production
practice units that will enable you
to learn the fundamentals and
advanced aspects of event design
and experience. You will have the
chance to gain hands-on experience
throughout your degree by managing
events both on and off campus.
The final year enables you to
undertake a professional practice unit
and study critical issues in the creative
events industries. The programme
embeds employability and professional
practice throughout to ensure you gain
real world insight into creative arts
events and its many opportunities.

Year 1
Introduction to Events
You will explore event environments
along with the conceptualisation,
design and experience of events. You
will also discuss the development and
growth of the events industry and the
variety of employment opportunities,
roles and responsibilities typically
found within all events and gain
insight into the relationships between
producer, the event, its environment
and consumption. Your assessment
will be embedded within seminars,
workshops and a variety of other tasks.
Events Finance, Funding and
Sponsorship
This unit examines key aspects and
skills for event finance and reporting,
funding and sponsorship. You will
gain an insight into event financial
viability through defining core financial
management skills in event finance
reporting, and applying basic financial
models and modes of analysis in the
development of event costing and
budgets. You will discuss fundraising,
sponsorship to events, finance liability,
VAT, events box office and yield
management.

Arts and Society
The programme of study will
introduce key historical and
conceptual backgrounds and current
arts and social policies, institutions
and practices and will explore the
interrelationships between arts,
society, community and cultural
enterprise. It will cover some key
workshop skills, give an introduction
to community psychology, relational
arts practices and by working with
specialist practitioners, students will
participate in workshops exploring a
diversity of strategies to allow arts to
interface with society.
Year 2
Client and Consultancy Interfaces
This unit will introduce you to the role
of the consultant, managing client
relationships, conflict resolution and
the management of other stakeholders.
You will also examine social values,
responsibility and reputation
management. You will explore
developing business for specific
audiences, ways of interpreting client
briefs and preparing and presenting
tender documents for different events,
and critically appraise `Return on
Objective` frameworks from industry
in developing strategies for presenting
reports.
Events Law and Risk Management
This unit will introduce you to some
major policy, legal and risk aspects
of managing events. Government
regulation and current policy
impacting management within the
events industry will be examined.

In conjunction with this, you will be
introduced to the legal framework
relevant to the management of events
including areas of criminal and civil
law in action. You will also explore
risk management principles and
contingency planning.
Project and Human
Resource Management
an event plan and the development of
Ganntt charts, critical path analysis
and the production of a project
management schedule for a live event.
You will examine human resource
management theories of event
management including the recruitment
and selection process, managing
volunteers, and managing people in
events.
Production Practices
Through lectures, workshops and
small-scale events you will learn the
vocabulary, environmental issues,
stage and production management,
lighting, sound and AV for live events.
In addition to the technical, design
and production practice issues you will
develop a critical understanding of the
contribution that technologies have
made to the event experience. Live
performance and outdoor venue health,
safety and risk issues will be explored
through the planning of an event.
Year 3
Applied Professional Practice
The unit is built upon two learning
blocks; personal learning tutorials
and 50 hours of applied professional
practice. Learning block one will
concentrate on skills for How to Become
an Expert through Professional Practice.
Learning Block 2 examines Continual
Development and Achievement
through Practice. Two workshops will
be integrated into the unit to develop
professional blogging skills and a
critical awareness of issues associated
with blogging for professionals.
Festival Culture and Experiences

This unit adopts a case study approach
as a vehicle for exploring festival
culture and experience to investigate:
the social and cultural construction of
festival experiences; the making and
re-making of festival narratives; the
inter-relationship between attendees
experiences and the narratives of
festival cultural identity and organisers
attempts to navigate and position
festival culture.
mmu.ac.uk/13145
Business in Creative Industries

You will critically examine, evaluate
and plan strategies for creative
industries events enterprise. Topics
may include the appropriation of
arts and cultural events for business
and enterprise purposes, and the
use of creative cultures in relation to
development of business strategies
and organisations. You will examine
strategic, entrepreneurial approaches
to developing creative industry events
with a focus on performance arts
alongside current events management
trends.
Event Management and Evaluation
You will produce an event plan
inclusive of an event schedule,
technical report, logistics and
operational plan. The live event
will require you to develop and
construct your own peer assessment
focusing upon the effectiveness of
each team member in meeting the
event objectives. You will produce
individual evaluative reports drawing
on pertinent event evaluation methods
and a range of feedback sources.
Combined Honours
The Combined Honours Programme provides the flexibility
for you to study two subjects at degree level.
The table lists each Combined Honours subject and its
available combinations. Choose a subject and follow the
column or row across to see which subjects you can combine
it with and the relevant UCAS code for each combination.
Combining two subjects at

degree level
Many of our business and management
courses may also be studied as part of
our Combined Honours programme,
providing the flexibility for you to study
two subjects at degree level.
WW3Q WW86 LW3P
WW46
QW36
8W78
8H27
Marketing
8H22
NW13
Music
Outdoor Studies
8G63
Philosophy
LV55
Popular Music
NC16
CL6H
NW1H
W396 WW38
WC88
LC58
NC18
Sociology
LL5H
NL23
Sport
CN61
Sport Development
NC1Q
CX6C
WV85
Psychology
Sport Management
WW35 WW34 WX33
VX53
WW3K
LC38
LLH3
XC1P
2W67 WW36
QC36
LV3M
NW56
VW53
W391
VW5H
WC38
VC58
2J74
QV35
VW56
QW3H
8P67
QC38
2S48
CN85
WC48
XC38
WL53
WLK3
XL33
LWJ6
CW65
CW64
CX63
CW66
VL53
LC36
LWHJ
CLV3
2A66
2A68
2F15
8T77
In Year 1 you will study equal amounts

of your two subjects. In Year 2 the
balance may vary from equal amounts
of each subject to a major/minor
combination where you focus more on
one of your subjects. In Year 3, you may
continue to study both subjects on an
equal or major/minor basis.
If you study both subjects in equal
amounts, you will receive a joint
award where the name of both of your
subjects will appear in your degree
title. For example, if you choose to
study Business and English equally you
would obtain a BA (Hons) Business and
English degree. If you choose to major
in English, your degree title would be
BA (Hons) English with Business.
mmu.ac.uk/combinedhonours
LCHQ
C607
8R24
2M74
2J76
CC68
NCM6
LCHP
Flexibility
Once you have chosen your Combined
Honours programme there is further
flexibility in the amount of each subject
you study.
Named degree route

If you have studied a major/minor route
in Year 2, you may be allowed to focus
solely on your major subject in Year 3.
This is called a named route pathway
and results in a single subject award at
the end of your course, eg a BA (Hons)
English.*
Sport Development
NW16
Film & Television Studies
2A63
8G45
Sport
8D11
Enterprise
QX33
Sociology
QW35 QWH4
Psychology
WQ83
Popular Music
WXK3
Philosophy
NQ13
English
LXHH
CXQ3
Outdoor Studies
LXM3
Music
Education Studies
WW84 LW3K WW54
Marketing
Drama
NW15
Film& Television Studies
LW55
Enterprise
Dance
Whatever your chosen subject

combination, you will be able to
demonstrate to future employers your
flexibility and breadth of experience
and skills.
English
LN3D
Education Studies
LL53
Drama
Crime Studies
Dance
WW3W
NW18
Creative Writing
The subjects and combinations are

drawn from several disciplines and you
may choose to study two closely related
disciplines or two that are entirely
unrelated.
Crime Studies
Creative Music Production
Check mmu.ac.uk/courses or the

course search at ucas.com for the
latest information.
Creative Writing
Coaching Studies
Creative Music Production
Business
Coaching Studies
Abuse Studies
Business
Cheshire
Campus
Combined
Honours
Abuse Studies

is currently under review and
there may be some changes to the
combinations offered.
*Please note, a named route pathway

is not available for Business.
Foundation Year
Each year we accept students onto Foundation Year
courses who have the potential ability to study at
degree level but who dont have the qualifications to
enter directly onto an Honours degree.
Each Foundation Year is an integral part
of a specific degree course. The content
of the Foundation Year is tailored to
prepare you for your chosen degree
so that you start Year 1 of your linked
Honours degree with confidence.
Paul Colman
Lucy Foulkes
Chief Executive, South Cheshire

Chamber
Customer Marketing Executive,

Accolade Wines
Graduated in 2000 with BA (Hons) Business

Management with Sports Studies, and
graduated in 2010 with MSc in Strategic
Leadership and Change.
Graduated in 2013 with BA (Hons) Business

and Marketing
I would certainly recommend studying at MMU, not only

is the campus well laid out and conducive to learning,
but the support from lecturers and staff simply adds to a
comfortable, almost family-like atmosphere. I use MMU
for my personal development and learning now and will
continue to do so in the future.
Accolade Wines is the largest seller of wine by volume

in the UK and Australia and the 4th largest in the world.
They are owners of some of the worlds favourite brands
- Hardys, Kumala, Echo Falls and Banrock. My role is to
create, implement and manage the marketing activity,
including events, within the main supermarket chains. The
role itself is the link between sales and marketing and my
main objective is to ensure that company brand plans and
strategies are activated across key retailers.
Having the opportunity to work with Heineken
International so early in my career as a Brand Ambassador,
after winning a Heineken assessment centre in my final
year of university, made a significant difference in the
direction and progression that has been open to me. It has
opened doors that many graduates could only wish for.
Having one of the largest beer companies on my CV meant
other businesses wanted my expertise in their team and I
went from no interviews to many. As this project had such
an impact in my career, I have embedded a similar project
within my current company, we now offer student projects
across key UK universities each of which benefit from work
experience at the end. I hope that every students I help
does the same thing and eventually students will find the
hunt for a job slightly easier.
A number of our Single Honours

and Combined Honours
Business and Management
degrees are available with a
Foundation Year:
Business
Enterprise
Marketing
Sports Management
BA (Hons) Business Management
with Financial Management/
Marketing/Enterprise/Logistics
If you choose the Foundation Year route,

you will apply for a four-year course.
Once you have passed your Foundation
Year you will progress directly onto Year
1 of your linked degree and, if you are
a full-time UK student, you will qualify
for student financial support for the full
duration of your course.
Develop your academic and
study skills
You will study four Foundation Year
units designed to develop your
academic and study skills:
Business and Management
Academic Skills for Higher Education
Managing Organisations (People
Perspective)
Working in Sport and Related
Industries
Foundations in Events Management
Typical units for Combined Honours
subjects will depend upon the
combination chosen.
Entry requirements for a

Foundation Year
The typical minimum entry requirements
for a degree that includes a Foundation
Year are 180-200 UCAS tariff points.
The points must come from full A levels
(not AS) or equivalent qualifications,
for example BTEC Level 3 Diploma/
Extended Diploma, CACHE Level 3
Diploma. Other vocational qualifications
at level 3 will also be considered,
for example NVQ. If you have other
qualifications that are not included
in the UCAS tariff we are happy
to consider the suitability of these
qualifications. You will also need to have
a grade D or above (or an acceptable
alternative) in GCSE English language
and mathematics. For full details of
Foundation Year entry requirements,
please visit mmu.ac.uk.
If English is not your first language
you will also need to have IELTS 5.5
(or an equivalent English language
qualification). You will be placed on our
Foundation Year International Route
which provides additional English
language, study skills and tutor support
through the English for Academic
Study unit.
Applying for a Foundation Year
Honours degrees with a Foundation
Year have their own unique UCAS codes
which can be found in the grid at the
back of this brochure, on the UCAS
website or by using Find a Course on
our website at mmu.ac.uk.
mmu.ac.uk/foundation
ucas.com
Studying
Online
Moodle
system
providing
access to
personalised
timetable
The academic year is divided into three terms,

starting in September. If you enrol on a full-time
route you can expect to devote around 35 hours
to study each week; if you enrol for a part-time
route the hours of study are significantly less,
and spread typically over six years.
Each year you will study four units of

30 credits each. These will be made up
of core units for your chosen course and
option units that you can select from an
extensive range of titles.
Timetabled classes
Teaching techniques vary from
formal lectures to practical sessions,
presentations and group
activities, supported by the use of
our online Moodle system which will
also give you access to your own
personalised timetable so you know
where youre supposed to be and
when. You may find that this is a big
shift from 6th Form and A level study:
the emphasis at University is on your
management of your working week,
though we are here to help and guide
you.
Assessment
The range of assessment in these
courses reflects the nature of skills
required to work in business and
management. At Year one and two,
assessments include group work,
presentations, and the production of
various forms of written work including
essays, reports, seminar papers and
more extended pieces in the form
of projects and journal articles. At
Year three, you will be required to
complete final examinations and other
assessments, as appropriate.
Studying abroad
Participating in an exchange programme
is a great way to experience another
culture, country and education system.
On many courses we offer high quality
programmes with institutions in many
parts of the world, including the USA,
Canada, Australia and across Europe.
Developing skills
It isnt just about study. Many students
tell us it is a life-changing experience
as they make new friends, explore new
places and sample a different lifestyle.
Many employers value time spent on
exchange programmes. It shows them
you are adaptable, confident and not
afraid to try new things.
Building networks
The departments strong links with
business professionals and national and
international employers provide many
opportunities for you to develop your
professional networks through guest
lectures, specialist events and talks.
Previous professional lectures have
included Mercedes Benz, Heineken
International, Magenta Moon
Employment Consultants, Up and Under
Group, Halliwell Homes, Above Line
3D Marketing, Utility Warehouse, Bare
Bones Marketing and South Cheshire
Chamber of Commerce. We also provide
you with the opportunity to visit a range
of local businesses for a presentation
and tours, such as Virgin Trains, Crewe
Lyceum Theatre, Crewe Hall and
Rookery Hall Hotel and Spa.
Were
delighted to offer a
wide range of international study
experiences through Erasmus+,
a yearly International Academic
Week when guests from
different countries come over to
lecture on campus, Busidays
for bite-size experiences abroad
in business, and worldwide
exchange programmes. Students
enthuse about the academic,
cultural and social benefits of
international study opportunities
and we encourage them all
to participate, as well as
welcoming students from around
the world to our campus.
Nathalie Ormrod
Senior Lecturer in Marketing and
International Relations Coordinator
European
and
world-wide
exchange
opportunities
We are here
to ensure that
students have
the best possible
experience
at university,
helping you with
academic writing,
employability
and enterprise.
Student Experience Tutors
Cheshire campus
Our long-standing relationships with

prominent local employers, such as the
South Cheshire Chamber of Commerce,
Virgin Trains Talent Academy, Up and
Under Group, Crewe Hall and Swansway
Garages enables us to access additional
resources for our students, including
guest lectures and master classes, company visits, shortterm placements and opportunities to network.
For the past seven years, the Department has been proud
to sponsor and judge the Employer of the Year Award,
which is one of several categories in the annual South
Cheshire Chambers Business Awards. This has enabled
us to raise the profile of some of the best companies within
the South Cheshire region. We are also very fortunate to
have the engagement of Crewe Hall and Rookery Hall Hotel
and Spa in sponsoring prizes for our final year students, in
their pursuit to identify the Best Large Company to Work
For, as part of one of their assignments. This cements
the relationship that we have with local employers and
demonstrates their support for preparing our students for
life as Business and Management graduates.
Jacqueline McLean
Senior Lecturer, Human Resource Management and Research Methods
Research and enterprise

The Cheshire campus is home to
some of the most successful research
teams in the University and provides
extensive opportunities for our
students and external organisations.
Dusan Do Van

Dusan spent one semester at the
Dania Academy of Higher Education
in Viborg, Denmark as part of the
Erasmus Exchange programme
The Erasmus exchange mobility was
undoubtedly one of the most unique
and life changing experience for me.
It was full of adventures, learning
and fun. Having the opportunity to
represent MMU in Denmark was a
privilege for me and it also motivated
me to do my best.
It increased my confidence; I feel
I would be able to adapt and work,
study or live in any country in the
world. I would definitely recommend
going on this exchange experience.
You will not only learn about this
new amazing culture but most
importantly, you will learn more
about yourself.
Research active
The department offers a diverse range
of research experience, expertise and
interests spanning the full range of
Business and Management functions
and activities including leadership
and knowledge exchange, innovation,
sustainability and corporate social
responsibility. The interaction with other
specialist departments at the Cheshire
campus, such as sports, exercise,
contemporary arts and humanities
has developed further expertise
in researching the business and
management dimensions of these fields.
Staff in the department are not only
actively involved in research in
their own particular subject areas
but equally in integrated research
projects. Such projects seek to draw
on the expertise across a number of
disciplines and employ a variety of
research methodologies. These research
groups are seeking to develop their
current work through partnerships with
colleagues in other institutions in the
UK and overseas.
Innospace Cheshire
Innospace is an incubator for alumni and
students business and social enterprise.
Located within the campus, you can
have your own desk with a networked
PC, postal address and professional
meeting room for clients, with support
through mentoring. Best of all, you will
be joining a vibrant network of other
entrepreneurs and businesses to help
you develop your business ideas and
build your success.
Working with businesses and
the community
The Cheshire campus has an excellent
reputation for working with local
businesses to offer expertise, facilities
and bespoke training. Whatever the
challenges faced, whether they are
driven by commercial concerns, public
service or community-based initiatives,
our expertise has provided the solutions.
A diverse
range of
research
experience
An award-winning and
outstanding student experience
We work hard to provide you with a first-class student
experience, ensuring that the combination of integrated
learning, student support services, a focus on graduate
employment and a great social life provide you with a
well-rounded education to get you ready for the world
after you graduate.
First-class learning facilities
With over 70 million invested in
our Cheshire campus youll find
an impressive array of learning
technologies, study facilities and smart
student accommodation. Professionally
equipped studios provide industry
standard music technology suites,
rehearsal rooms and an extensive
collection of instruments. Outstanding
sports and fitness facilities and a worldclass exercise and sport centre make the
Cheshire campus particularly appealing
to students who have a passion for
sports and outdoors.
MyMMU
Our virtual online learning environment,
Moodle, is sector-leading and brings
everything together in one place:
your student email, your personalised
course timetable, coursework, teaching
materials, assessment deadline
reminders, exams schedule, study
materials, reading lists, online articles,
audio and video clips, along with your
assessment marks and feedback on your
work from your tutor. It also provides a
channel for keeping in touch with your
tutors and fellow students outside of
We are one of only seven

UK universities to have
been awarded the
Investors in People
Gold standard.
class and you can also use it to check

updates on your fees and finance,
the library and career development
resources.
University IT and technical suites
Our technical suites are of the highest
standard and youll have access to
training on technology and equipment
that is industry-standard and used by
the professionals.
Weve recently invested over 2 million
in student PCs and software and
regularly update our learning and
teaching equipment to ensure you have
access to the very best equipment and
support for your studies. Our IT Zones
have extended opening hours for your
convenience, and printing facilities and
WiFi are available to you across the
entire Cheshire campus.
Winner of the 2013

Guardian newspapers
award for Best
Student Experience.
Library
Libraries are a key part of your academic
experience and ours have been winning
annual awards for Customer Service
Excellence since 2008. In addition to
an extensive range of books, youll
have access to a huge digital library of
journals, e-books and research papers to
support your studies.
Open all year round, with late opening
at peak study and exam times, our
Cheshire campus library includes IT
suites, quiet study spaces and group
project rooms. Our library staff run
regular information skills training
sessions to ensure you can locate,
access and select the most appropriate
resources from the wealth of material
available.
Food and drink
We have a selection of good value
catering facilities on the campus,
open at convenient times to fit around
your studies and serve a range of
economically priced hot and cold drinks,
snacks and meals.
Awarded in recognition of
the Universitys commitment
to support and advance the
representation of women
in science, technology,
engineering, medicine
and mathematics.
Student support services

Were here to help you get the most out of your studies,
with personal support from your tutors and advice and
guidance from specialist student support staff.
Personal Tutor
You will be allocated a personal tutor
who will monitor your progress and be
there to support you when you need it.
Student Hub
The Student Hub, located on campus,
is your first port of call for face-to-face
information, advice and guidance on a
wide range of course-related matters,
and also for information about services
and facilities. They can answer your
questions about accommodation, student
finance, careers, and accessing support
if you have dyslexia or a disability.
Student Support Officer
Our student support officers can provide
you with confidential and impartial
advice on academic and pastoral issues.
They advise on assessment problems,
time management, exam technique,
finance, employment or personal
difficulties and work closely with the
Universitys Counselling Service and the
Students Union, to ensure that students
have access to specialist advice and
assistance if needed.
Counselling
The Counselling Service offers you the
opportunity to talk to a professionally
trained counsellor, in confidence, about
any personal problems you may have.
Both individual and group counselling
is available free to all students who
are registered with the University.

The Counselling Service also runs
workshops and courses on themes such
as relaxation, stress management and
confidence-building.
Disability support
We are committed to providing
equal opportunities in education for
all students. Our Disability Service
provides a range of support for disabled
students and students with specific
learning difficulties, such as dyslexia.
Our advisers act as a contact within the
University for current and prospective
disabled students to provide support,
information and advice on the resources
which are available to them, both within
the University and from external support
agencies.
Chaplaincy
Chaplains are here to support all
members of the University. They can be
contacted outside the normal university
hours, and may be able to help you
to talk things over in confidence with
someone who is independent from the
University and are willing to talk to
anyone, irrespective of belief. They can
help with spiritual help, friendship and
support, confidential advice, information
on places of worship for all faiths, prayer
and study. A prayer room is available
24/7 in the Delaney building at the
Cheshire campus.
Student accommodation
We have over 900 student rooms
available at our Cheshire campus
including shared flats with en-suite
bedrooms, and traditional halls with
shared facilities and common rooms,
each with internet access and free
personal possessions insurance
included in your hall fee. Feeling safe
and happy in your new home are
important considerations when coming
to University and our Welcome Teams
will help you settle into your student
accommodation when you arrive.
Students Union
As a student with us you will
automatically become a member of
The Union which is led by a team of
student officers who are elected by our
students to ensure that the needs and
views of all students are considered.
The Students Union at the Cheshire
campus is famous for its fun-loving
social events, regular club nights,
student societies and sports clubs. You
can also find most of your day-to-day
essentials at the competitively priced
on-site Students Union shop.
Developing world-class professionals

At the heart of our Business and Management
curriculum lies a real focus on developing skills
which will make you highly employable and
an asset to any organisation.
Your career prospects
Graduates with broad-based degrees in
business and management or specialist
business degrees are well positioned to
apply for a range of opportunities in the
private or public sector.
Previous graduates have gone into
employment in a wide range of
management positions in industry,
management commerce, banking,
finance, manufacturing and the public
sector while many others have entered
graduate training schemes with
international companies such as IBM,
Credit Suisse and BMW.
Those with good language skills have
often chosen to develop their career
outside the UK and now live and work
in Europe, Asia or South America.
Alternatively you may choose to use
your skills to launch your own business
or consultancy. Our business incubator,
Innospace, can help you to develop
your business ideas and provide
practical support to get your company
up and running.
Your success
With world-class facilities and dedicated
professional staff, we work hard to
ensure that our students graduate ready
for the workplace.
Careers and Employability Service
We have a dedicated Careers and
Employability Service, with a focus
on developing and enhancing
your employability skills and your
employment options on graduating.
Youll find our team of professionally
trained careers advisers are on hand to
help you at each stage of your university
journey with us.
Our services include:
Career development workshops
designed to equip you with essential
skills such as CV writing and effective
networking to help you secure your
first graduate job.
Access to extensive online resources
including an online vacancy service,
employability skills programme and
careers advice by email, all of which
can be accessed at a time and place
to suit you.
Advice and guidance from our
professionally trained Careers and
Employability Advisers.
Advice on the range of careers
available to you with your degree
specialism.
Careers and employability resources
and advice for up to three years after
you graduate.
Graduate employer fairs

Each year there is a busy schedule
of employer visits to the campus. The
presentations enable you to meet
employers from different sectors who
are actively recruiting graduates.
This is your opportunity to find out
more about the company, the
vacancies they have available, and
their application process.
Discover new talents

Broaden your outlook with the MMU
Futures scheme and enjoy more than 60
lively and challenging extra-curricular
activities and events such as leadership
training, volunteering, environmental
and community projects, sports
coaching and mentoring.
Paid work
As one of our students you can get
paid work as a Student Ambassador
via our Jobs4Students service allowing
you to work around your studies and
earn money at the same time.
Internships
Our university Intern Scheme provides
a number of internships within the
University for our own graduates, which
gives you valuable, real experience of
working on projects within a range of
departments and faculties.
mmu.ac.uk/careers
Mentor match
The Mentor match scheme
puts you in touch with
a recent graduate or an
experienced manager who
is working in your chosen
sector.They provide you
with insider knowledge
about their sector and share
tips and advice to help you
progress with your career.
Work experience
We actively encourage our students to gain
work and voluntary experience throughout
their degree, and attend professional lectures
with external companies, which will give you a
taste of your future professional life. Were well
connected to take advantage of our location in
the thriving North West, one of Europes largest
regional economies.
Global connections
We work in successful partnership with
institutions and sponsors across the globe
and are actively building this higher
education network in order to reach new
students as well as provide invaluable
opportunities to our UK students.
The Greater Manchester and Cheshire
area is home to more international
students than any other UK region
outside London and the University
welcomes more than 3,000 international
students from over 130 countries to the
UK every year.
Studying abroad
Many of our courses offer a three, six or
ten month option to study abroad with
one of our exchange partner institutions
in Australia, Canada, Hong Kong, Japan
and the USA, or in Europe through the
Erasmus scheme. Its a great way to
experience another culture, country and
education system and our students tell
us its a life-changing experience.
Kate Bowler
BA (Hons) Primary
Education, 2013
Erasmus
Hogeschool van
Amsterdam, Netherlands
Adam Soley
BSc (Hons) Psychology of

Sport and Exercise, 2013
Study trip
The Beijing Normal University,
Beijing, China
Ayesha Ahmed
BA (Hons) Sociology, 2014

Worldwide exchange
Bridgewater State University,
Massachusetts, USA
Tirthankar Basu
MBA 2007
Executive Vice President
VAB Ventures Ltd
Kolkata, India
Hilary Beck
BSc (Hons) Pharmaceutical

Chemistry, 2014
Worldwide exchange
Buffalo State College,
New York, USA
James Brearley
BSc (Hons) Physical

Geography, 2014
Erasmus
Malta Environment &
Planning Authority, Malta
Zahra Jennings-Aziz
BA (Hons) Primary Education, 2014

Worldwide exchange
Hong Kong Institute of Education,
Hong Kong
Working abroad
International work opportunities are also
available through the Erasmus work
placement programme to help develop
yourself and broaden your horizons.
Students can apply for an Erasmus grant
funded by the European Commission
to help towards the costs for working
abroad.
Uniwide languages
All of our students have the opportunity
to study a foreign language alongside
their degree studies through the
Uniwide languages scheme: youll
develop practical foreign language skills
in speaking, reading and writing, from
beginner to proficiency level. Foreign
language knowledge provides a clear
advantage in todays job market and
can be an invaluable skill. Choose
from Modern Standard Arabic, French,
German, Italian, Japanese, Mandarin
Chinese, Spanish, Urdu, and English as
a Foreign Language.
Rodgers Kazembe
PG Dip Hotel and

Catering Administration 1990
Managing Consultant
KRN Hospitality Consultancy
Lusaka, Zambia
Kirilea Salomone
MSc International Creative

Advertising 2012
Corporate Partnerships
Coordinator, Adelaide Fringe
Adelaide, Australia
International students
MMU International is the international office at the
University. Many of the MMU International staff speak
several languages and, having spent time in different
countries, are uniquely placed to understand our
international students needs. The team also regularly
visits many countries to inform students about the
opportunities for study at the University.
The team provides international
students with advice on a wide range
of matters from social events and
immigration to day-to-day living in the
UK. There is an opportunity to meet
local service providers, the Universitys
key support staff and other new
students during our welcome events.
If you fly into Manchester International
Airport there will be a team to
greet you and transport you to your
accommodation.
International qualifications
You can find country specific information
about many international qualifications
on our international website at mmu.
ac.uk/international. Its important
that you have sufficient knowledge
of English to follow your courses
successfully. As a guide for most
undergraduate courses you will need to
achieve IELTS 6 or above, with no less
than 5.5 in any component.
If you would like to improve your

English before you start your course we
can help. There are courses in general
and academic English to help you
achieve the level of English language
proficiency you need before you start
your course.
During your studies if you need any
help with any aspect of your English
language, from writing a report to
communicating with your supervisor
or seminar group, year-round English
Language support is available through
your faculty or through our British
Council accredited English Language
Centre. Support is available through
the year in the form of classes and
individual consultation.
mmu.ac.uk/international
Youre never on your

own at MMU - theres
lots of support for
international students.
Ive joined the
International Student
Society and through
Jobs4Students, Ive
had the chance to try
several different jobs
at the University!
Henna Saeed, 2013
Pakistan
Come and meet us

It is important to find out as much as you can
about our University and our courses and we
look forward to meeting you at one of our
Open Days or Applicant Visit Days.
Visit
Stay connected
Open Days
Open Days are your opportunity to get
a feel for our campuses and find out
what university life is really like. We
hold Open Days at both our Manchester
campus and our Cheshire campus in
Crewe each year in June, October and
December. These events provide you
with the opportunity to meet current
students, speak to tutors from the
courses you are interested in, and
see our superb university facilities
for yourself.
Web
If you would like to speak to one
of our advisers about applying to
Manchester Metropolitan University,
applying for student finance or student
accommodation, then join one of our live
web chats.
To ensure you get the most from your

Open Day we recommend that you book
a place in advance.
mmu.ac.uk/openday
Applicant Visit Days
Once you have received an offer of a
place from us, we will invite you to
attend one of our Applicant Visit Days.
These usually take place on Saturdays
and Wednesdays from February to April.
You will be able to find out more about
the University, and more importantly
about the course you will be studying
through taster lectures, presentations
and a chance to chat informally with
staff about how you will learn and what
to expect. It is an important opportunity
for you to find out anything else you
would like to know before you make
your decision.
mmu.ac.uk/chat
Ask
Youll find lots of useful information on
our website, and our Frequently Asked
Questions section should answer many
of the queries you have.
mmu.ac.uk/ask
Search for us on:
Manchester Metropolitan
University (MMU)
@manmetuni
Welcome Week
After your place with us is confirmed,
our Students Union will send you a
pack shortly before you start containing
information about the Welcome Week
and all the exciting clubs, student
societies and events on offer to help you
settle in and make new friends.
Degree title
Length and
mode
Location
How to
apply
UCAS code
Entry
requirements
UCAS points
Foundation
Year*
Degree title
Length and
mode
Location
How to
apply
UCAS code
Entry
requirements
UCAS points
Foundation
Year*
BA (Hons)
Business
Management
3 years full-time
4+ years part-time
Cheshire
campus,
Crewe
Full-time:
UCAS
Part-time:
mmu.ac.uk/
applicationform
N210
240-280 with
240 from A2 or
equivalent.
N211
BA/BSc
Combined
Honours
Enterprise
3 years full-time
6 years part-time
Cheshire
campus,
Crewe
Full-time:
UCAS
Part-time:
mmu.ac.uk/
applicationform
Each subject
combination has its
own UCAS code.
See page 20.
240-280 from A2
or equivalent.
N/A
BA (Hons)
Business
Management
- with Financial
Management
- with Marketing
- with Enterprise
- with Logistics
3 years full-time
4+ years part-time
Cheshire
campus,
Crewe
Full-time:
UCAS
Part-time:
mmu.ac.uk/
applicationform
Business
Management
N210/ Business
Management
with Financial
Management
N2N3/ Business
Management
with Marketing
N2N5/ Business
Management with
Enterprise 2W13/
Business
Management with
Logistics 8T76
240-280 with
240 from A2 or
equivalent.
N211
BA/BSc
Combined
Honours
Marketing
3 years full-time
4-6 years part-time
Cheshire
campus,
Crewe
Full-time:
UCAS
Part-time:
mmu.ac.uk/
applicationform
Each subject
combination has its
own UCAS code.
See page 20.
240-280 from A2
or equivalent.
GCH0
BA/BSc
Combined
Honours
Financial
Management
3 years full-time
4-6 years part-time
Cheshire
campus,
Crewe
Full-time:
UCAS
Part-time:
mmu.ac.uk/
applicationform
Each subject
combination has its
own UCAS code.
See page 20.
240-280 from A2
or equivalent.
GCH0
3 years full-time
4-6 years part-time
Cheshire
campus,
Crewe
240-280 with
240 from A2 or
equivalent.
Each subject
combination has its
own UCAS code.
See page 20.
GCH0
Each subject
combination has its
own UCAS code.
See page 20.
Full-time:
UCAS
Part-time:
mmu.ac.uk/
applicationform
240-280 from A2
or equivalent.
Full-time:
UCAS
Part-time:
mmu.ac.uk/
applicationform
BA/BSc
Combined
Honours Sport
Management
3 years full-time
Cheshire
campus,
Crewe
UCAS
N827
240-280 from A2
or equivalent.
N/A
Full-time:
UCAS
Part-time:
mmu.ac.uk/
applicationform
Full time: 322N

Part-time: N/A
Applicants will
be considered
individually on the
basis of their ability
to complete the
course successfully.
Applications are
also welcome from
mature applicants
(aged 21 or over)
who do not possess
appropriate formal
qualifications but
have sufficient
business experience.
N/A
BA (Hons)
Events
Management
(Sport
Development)
BA (Hons)
Events
Management
(Creative
Industries)
3 years full-time
Cheshire
campus,
Crewe
UCAS
N826
240-280 from A2
or equivalent.
N/A
BA/BSc
Combined
Honours
Business
3 years full-time
Up to 6 years parttime
HND Business
Management
2+ years part-time
Cheshire
campus,
Crewe
Cheshire
campus,
Crewe
GCH0
BA (Hons)
Business
Management
(1 year top-up)
- with Marketing
- with Financial
Management
1 year top-up course

(advanced entry)
full-time
Cheshire
campus,
Crewe
Full-time:
UCAS
Business
Management N223/
Business
Management with
Marketing 8T41/
Business
Management
with Financial
Management 8H44
HND with merit

profile or relevant
Foundation Degree.
N/A
BA (Hons)
Business
Management
(2 year top-up)
2 year top-up course

(advanced entry),
part-time
Cheshire
campus,
Crewe
mmu.ac.uk/
applicationform
N/A
HND with merit

profile or relevant
Foundation Degree.
N/A
This publication
is available in
alternative formats.
Please telephone
+44 (0) 161 247 5039.
*Selected degrees are available with a Foundation Year which is designed for students who
dont have the qualifications to enter directly onto an honours degree but have the potential
ability to study for a degree. Some Foundation Years are subject to validation. See page 23 for
more information.
Disclaimer
As part of our drive to deliver the highest quality programmes, we regularly review our
undergraduate courses to ensure an up-to-date curriculum supported by the latest online
learning technology. The information in this brochure is correct at the time of going to press.
For the latest information about course content, please visit mmu.ac.uk.
Outstanding
energy efficient
academic buildings
99% of
our waste
diverted
from landfill
Encouraging
sustainable
travel
One of the
UKs top
3 greenest
universities
We are working
hard to place
environmental
sustainability at
the heart of our
curriculum
EcoCampus
Gold Award
Outstanding
environmental
credentials
Fairtrade
University
50%
reduction
in our carbon
footprint by
2020
We reduce
water use
by collecting
rainwater
Green roofs
create
local wildlife
habitats
Manchester Metropolitan University

has been rated first class in the
People and Planet University
League for environmental and
ethical performance.
Manchester Metropolitan University

Cheshire campus
Crewe Green Road
Crewe, Cheshire
CW1 5DU
mmu.ac.uk
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The University for

Come and meet us

Teaching and research

Courses fact file

Your student experience

Available with routes in Financial Management, Marketing, Logistics and Enterprise

Typical units of study for the four

4 | Business and Management

Marketing Principles and Planning

including strategic thinking, innovation

of fixed asset management and their

strategic capability, whilst also

Plus units that reflect your chosen

Strategic Management in Context

The Cheshire campus is fully equipped

BA/BSc (Combined Honours)

institutions, theories and decisions.

Global Services Marketing

This course will introduce you to the

The Marketing units on the undergraduate programmes

Business Management (Top-Up)

This is a vocational qualification

analysis, and the Health and Safety

communication skills, building trust,

Managing People in Organisations

Human Resource Management

Marketing Principles and Planning

Business and Enterprise

Also available with Financial Management or Marketing

international strategic alternatives.

Typical units of study may include:

You will then study two units selected

Business Management with

Business Management (Top-Up)

Both private and public

This two-year, part-time top-up

10 | Business and Management

aspects of responsible strategic

BA/BSc (Combined Honours)

place of work, or for you to explore

Enterprise Creation and Planning

BA/BSc (Combined Honours)

BA/BSc (Combined Honours)

This programme aims to prepare you

This programme is studied within a

Typical units of study may include:

Our Sport Management programme

This course is vocationally driven

Typical units of study may include:

14 | Business and Management

Our Events Management courses offer lots

Events Management (Sport Development)

The UK is in what has been dubbed

16 | Business and Management

Typical units of study may include:

decisions and branding, pricing,

Examples for consideration would

Strategic Sports Events

Event Management and Evaluation

Events Management (Creative Industries)

This course reflects the increasing

18 | Business and Management