Create a Vintage Typography

Go online and find a famous poet.

Copy stanza (or if it is truly short, 6-10 lines, the entire poem)
Go to InDesign and create a new document default size
Go to Step 1.
Example of poets:
William Butler Yeats
William Wordsworth
Robert Frost
Walt Whitman
Rudyard Kipling
& many more

Example Lewis Carol The Walrus and the Carpenter

Step 1.
Use the Type Tool (T) to create a new text frame, but move this to the side of
the page, in the Pasteboard.
Choose any paragraph of text you would like to apply the effect to. Type, or
Copy and Paste, this text into the text frame. For now, use the Font, Minion
Pro, set the Size to 40 pt and the Orientation to Align Center.

Step 2.
Go up (and to the side) to the rulers and right click on the ruler to bring up the units
change to mm.
On the page itself, select the Line Tool (\) and, while holding down Shift, drag to create
a horizontal Line 113 mm in Length. Position this centrally on the page at Y position 50
mm.

Step 3.
Select the Type on a Path Tool (Shift + T; found in the Tools Panel, in the drop-down
menu from the Type Tool icon). Hover the cursor over the far-left of the Line until the
icon changes to reveal a + symbol. Click once to transform the Line into a Path for text.
Highlight and Copy (Ctrl-C) the first line of the paragraph of text using the Type Tool
(T), then switch back to the Type on a Path Tool (Shift + T) and Paste the text onto
the new Path you have created.

Example:

Step 4.
Repeat the above steps for the next few lines of the text paragraph, situating each
line on its own Path. Note: Keep the path stroke on to see the path, eventually we
will set the stroke to none.

Step 5.
Now you can start to create some different effects. You are no longer bound by the
arrangement rules of text within a text frame, but can move different paths into
organic and quirky positions to create a sense of movement in your text block.
Go to Illustrator and create a line segment and then select it with the selection
arrow (Black arrow) and go to Effect>Arc and drag it into InDesign

Like we did for the line segment, click on it with the Type on a Path Tool

Copy the arc (Alt Left Click drag) to the top of the paragraph and reset the top
line of text along this new curved Path. If the text becomes reversed, select it with
the direct selection tool and Go to Object > Paths > Reverse Path to flip the text to
run along the top of the curve. Or you will see some small triangles facing one
another on the top toolbar, click on this.

Step 6.
Create new paths and move individual words or phrases onto them, altering theFont
Size, to create new arrangements of sentences like in the example below.

Change the Font, Sizing and Style (Regular, Bold or Italic) of various phrases and words
to create a desired effect, creating new Paths if you need to.
Pull the Paths closer together, even allowing some of the letters to overlap a little, to
give a more solid look to the text.

Step 7.
Introduce color by going to the Swatches Panel (Window > Swatches) and creating new
CMYK Swatches (click the New Swatch icon). Select a base color (here, I went for a
deep red, C=0, M=92, Y=90, K=47) to apply to the bulk of the text, bringing out a
couple of words and phrases in accents of pale brown, yellow, blue, pink and black

Step 8.
Place your typography against a contrasting background to highlight the colors of the text.
Use the Rectangle Tool (M) to create a frame that extends across the whole page. Set the Fill
to C=2, M=48, Y=86, K=10 with a Tint of 10%. With the frame selected Right-Click (PC) or
Ctrl-Click (Mac) and Arrange > Send to Back.
Then go to Object > Effects > Gradient Feather and set the Type to Radial. Reverse the
Gradient so the pale tone starts from the center of the page.