SUBJECT: English Communication

YEAR LEVEL: Stage 2

KU2

Week 1
Lesson 1

KU4

AN1

AN3

UNIT: Media Advertising

TIME FRAME: 3 Weeks
AP2

AP2

C1

Objectives
Introduction of the topic
Explain the context of the unit
Go over requirements of assignment
Hand out assignment cover sheet
Begin to look at examples of advertising
Group work discussing the techniques used in persuasive
advertising
Class discussion about findings
Homework
Students to being finding types of advertisements
Source with 3 reasons why it is effective

Week 1
Lesson 2

Go over previous homework

Introduction to Form
What features are common for magazine advertisements?
How is text used?
Homework
Students to being finding types of advertisements
Source with 3 reasons why it isnt an effective
advertisement

Week 1
Lesson 3

Go over previous homework

Introduction to Audience
What determines audience?
How do specific advertisements target certain audiences?
Homework
Students are given different types of people, handed out by me,
and are to find a corresponding advertisement that is aimed at
them

Week 2
Lesson 1

Go over previous homework

Introduction to Language
Discuss the differences between simple and technical
language
Hand out Critical Vocabulary Glossary
Hand out Magazine Advertising Essay Structure work sheet
Hand out Dot-Point Essay Template

Discuss the Major Assignment

Week 2
Lesson 2

Homework
Students are to find the 2 magazine advertisements they are to
write their major assignments on.
Class discussion about the advertisements found for major essay
Introduction to Layout
What does layout mean in the context of magazine
advertising?
What does colour mean to advertising?
How does text and image placement contribute to the
advertisement?
Go through Dot Point Essay Template
Announce first dot-point draft due next Monday (W03L01)

Week 2
Lesson 3

Introduction to Social Context

What does social context mean in regards to magazine
advertising?
What era has it been created in and how you know?
What does the advertisement says about the era?
What does the advertisement say about the people living
in the era?
Students have this chance to discuss their 2 advertisements for
their essay.
Submission of Dot-Point Draft

Week 3
Lesson 1

Re-cap of what we have covered

Provide feedback on Dot-Point Drafts
Inform students the remainder of the week will be spent working
on major essay.
Students MUST have their 2 advertisements chosen by this point
I will provide students with 2 if they have failed to show me.

Week 3
Lesson 2

Comparative Essay Workshop

Ensure all drafts have already been submitted and
returned
Give time to students to work on essay while in the class
Provide assistance

Week 3
Lesson 3

Comparative Essay Workshop

Ensure all drafts have already been submitted and
returned
Give time to students to work on essay while in the class
Provide assistance
Students may have the weekend to work on essay and submit
Monday