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11/9/15, 11:33 AM

INDUSTRY 20

MARKET SNAPSHOT NORTH AMERICA

North America
Year 13

YEAR 13

Competitive Eorts by Company


A

Ind.
Avg.

Co. D
vs Ind.
Avg.

INTERNET SEGMENT
Price ($ per pair at retail)
S/Q Rating (1 to 10 stars)
Models Oered
Free Shipping
Advertising ($000s)
Celebrity Appeal
Online Orders (000s)
Pairs Sold (000s)
Market Share

75.99 64.99 70.99 70.99 64.99


7
4
5
6
5
249
99
137
198
235
Yes
Yes
Yes
Yes
Yes
8,000 7,250 9,000 6,500 7,000
220
0
60
0
185
138
101
104
103
195
138
101
104
103
195
21.5% 15.8% 16.2% 16.1% 30.4%

69.59
+2.0%
5.4
+0.6
184
+7.6%
Some
Avg.
7,550 13.9%
93 100.0%
128 19.5%
128 19.5%
20.0% 3.9pts.

60.99 49.00 58.99 61.00 51.00


7
4
5
6
5
250
198
137
200
249
8,000 7,250 9,000 6,500 7,000
5
5
5
5
6
3,959 1,768 1,775 1,772 2,500
600
500
400
500
600
2
2
2
3
2
220
0
60
0
185
1,689 1,478
952
793 2,181
+32
58
+23
+15
46
1,721 1,420
975
808 2,135
24.4% 20.1% 13.8% 11.5% 30.3%

56.20
+8.5%
5.4
+0.6
207
3.4%
7,550 13.9%
5.20
3.8%
2,355 24.8%
520
3.8%
2.2 +36.4%
93 100.0%
1,419 44.1%
7
1,412 42.8%
20.0% 8.5pts.

30.99
4
307
307
35.1%

Total
Private-Label
Pairs (000s)
Demand = 1,215
Oered = 874
Sold = 874

WHOLESALE SEGMENT
Price ($ per pair at wholesale)
S/Q Rating (1 to 10 stars)
Models Availability
Advertising ($000s)
Rebate Oer ($ per pair)
Retail Outlets Utilized
Retailer Support ($ per outlet)
Delivery Time (weeks)
Celebrity Appeal
Retailer Demand (000s)
Gained/Lost (due to stockouts)
Pairs Sold (000s)
Market Share

PRIVATE-LABEL SEGMENT
Bid Price (max = $51.20)
S/Q Rating (min = 4 )
Pairs Oered (000s)
Pairs Sold (000s)
Market Share

0.00
0
0
0
0.0%

0.00
0
0
0
0.0%

0.00 30.90
0
5
0
567
0
567
0.0% 64.9%

INTERNET SEGMENT

WHOLESALE SEGMENT

Strategic Group Map

Strategic Group Map

High

High

A
B

C
E

C
D

Low
Few

Many

Price and S/Q Rating

Price and S/Q Rating

S/Q Rating

about:blank

D
E

Low
Few

Many

Product Line Breadth

Company D's
Competitive Strengths

Product Line Breadth

Company D's
Competitive Weaknesses
Advertising
Celebrity Appeal

Company D's
Competitive Strengths
S/Q Rating

Company D's
Competitive Weaknesses
Wholesale Price
Advertising
Retail Outlets
Delivery Time
Page 1 of 8

11/9/15, 11:33 AM

Celebrity Appeal
Competitive Intelligence Reports

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Copyright GLO-BUS Software, Inc.

Page 2 of 8

11/9/15, 11:33 AM

INDUSTRY 20

MARKET SNAPSHOT EUROPE-AFRICA

Europe-Africa
Year 13

YEAR 13

Competitive Eorts by Company


A

Ind.
Avg.

Co. D
vs Ind.
Avg.

INTERNET SEGMENT
Price ($ per pair at retail)
S/Q Rating (1 to 10 stars)
Models Oered
Free Shipping
Advertising ($000s)
Celebrity Appeal
Online Orders (000s)
Pairs Sold (000s)
Market Share

75.99 64.99 70.99 70.99 64.99


7
4
4
6
5
249
99
137
198
235
Yes
Yes
Yes
Yes
Yes
7,000 7,250 7,000 6,500 7,000
240
0
50
0
115
140
106
90
113
191
140
106
90
113
191
21.9% 16.6% 14.1% 17.7% 29.8%

69.59
+2.0%
5.2
+0.8
184
+7.6%
Some
Avg.
6,950
6.5%
81 100.0%
128 11.7%
128 11.7%
20.0% 2.3pts.

60.99 48.00 54.99 57.00 50.99


7
4
4
6
5
250
198
200
200
249
7,000 7,250 7,000 6,500 7,000
5
5
5
5
4
4,268 2,368 1,783 2,140 2,000
600
500
500
500
500
2
2
2
3
2
240
0
50
0
115
1,690 1,661 1,104 1,030 1,723
+92
56
+91
+71 276
1,782 1,605 1,195 1,101 1,447
25.0% 22.5% 16.8% 15.4% 20.3%

54.39
+4.8%
5.2
+0.8
219
8.7%
6,950
6.5%
4.80
+4.2%
2,512 14.8%
520
3.8%
2.2 +36.4%
81 100.0%
1,442 28.6%
16
1,426 22.8%
20.0% 4.6pts.

30.50 25.77
4
4
410
512
410
512
33.7% 42.1%

Total
Private-Label
Pairs (000s)
Demand = 1,215
Oered = 1,407
Sold = 1,215

WHOLESALE SEGMENT
Price ($ per pair at wholesale)
S/Q Rating (1 to 10 stars)
Models Availability
Advertising ($000s)
Rebate Oer ($ per pair)
Retail Outlets Utilized
Retailer Support ($ per outlet)
Delivery Time (weeks)
Celebrity Appeal
Retailer Demand (000s)
Gained/Lost (due to stockouts)
Pairs Sold (000s)
Market Share

PRIVATE-LABEL SEGMENT
Bid Price (max = $49.39)
S/Q Rating (min = 4 )
Pairs Oered (000s)
Pairs Sold (000s)
Market Share

0.00
0
0
0
0.0%

0.00 30.99
0
5
0
485
0
293
0.0% 24.1%

INTERNET SEGMENT

WHOLESALE SEGMENT

Strategic Group Map

Strategic Group Map

High

High

Price and S/Q Rating

D
A
B
E
B

D
E

Low
Few

Many

Price and S/Q Rating

S/Q Rating

about:blank

C
B

Low
Few

Many

Product Line Breadth

Company D's
Competitive Strengths

Product Line Breadth

Company D's
Competitive Weaknesses
Celebrity Appeal

Company D's
Competitive Strengths
S/Q Rating

Company D's
Competitive Weaknesses
Retail Outlets
Delivery Time
Page 3 of 8

11/9/15, 11:33 AM

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Copyright GLO-BUS Software, Inc.

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11/9/15, 11:33 AM

INDUSTRY 20

MARKET SNAPSHOT ASIA-PACIFIC

Asia-Pacific
Year 13

YEAR 13

Competitive Eorts by Company


A

Ind.
Avg.

Co. D
vs Ind.
Avg.

INTERNET SEGMENT
Price ($ per pair at retail)
S/Q Rating (1 to 10 stars)
Models Oered
Free Shipping
Advertising ($000s)
Celebrity Appeal
Online Orders (000s)
Pairs Sold (000s)
Market Share

75.99 64.99 70.99 70.99 64.99


7
4
4
6
5
249
99
137
198
235
Yes
Yes
Yes
Yes
Yes
3,500 4,250 8,000 6,500 6,000
250
0
60
0
100
97
67
80
92
144
97
67
80
92
144
20.2% 14.0% 16.7% 19.2% 30.0%

69.59
+2.0%
5.2
+0.8
184
+7.6%
Some
Avg.
5,650 +15.0%
82 100.0%
96
4.2%
96
4.2%
20.0% 0.8pts.

52.99 41.00 49.00 49.00 41.99


7
4
4
6
5
250
176
165
200
248
3,500 4,250 8,000 6,500 6,000
5
5
5
5
5
1,996 1,510
966 1,445 1,796
600
500
500
500
700
2
2
2
3
2
250
0
60
0
100
1,088 1,014
816
878 1,654
+149 +146 +118 +127 548
1,237 1,160
934 1,005 1,106
22.7% 21.3% 17.2% 18.5% 20.3%

46.80
+4.7%
5.2
+0.8
208
3.8%
5,650 +15.0%
5.00
0.0%
1,543
6.4%
560 10.7%
2.2 +36.4%
82 100.0%
1,090 19.4%
2
1,088
7.6%
20.0% 1.5pts.

WHOLESALE SEGMENT
Price ($ per pair at wholesale)
S/Q Rating (1 to 10 stars)
Models Availability
Advertising ($000s)
Rebate Oer ($ per pair)
Retail Outlets Utilized
Retailer Support ($ per outlet)
Delivery Time (weeks)
Celebrity Appeal
Retailer Demand (000s)
Gained/Lost (due to stockouts)
Pairs Sold (000s)
Market Share

PRIVATE-LABEL SEGMENT
Bid Price (max = $41.80)
S/Q Rating (min = 4 )
Pairs Oered (000s)
Pairs Sold (000s)
Market Share

23.99 19.77 20.99


4
4
4
509
513 1,504
0
513
712
0.0% 41.9% 58.1%

21.50
4
839
0
0.0%

Total
Private-Label
Pairs (000s)
Demand = 1,225
Oered = 3,365
Sold = 1,225

0.00
0
0
0
0.0%

INTERNET SEGMENT

WHOLESALE SEGMENT

Strategic Group Map

Strategic Group Map

High

High

Price and S/Q Rating

D
A
B
E
B

D
E

Low
Few

Many

Price and S/Q Rating

B
C

S/Q Rating
Advertising
about:blank

D
E

Low
Few

Many

Product Line Breadth

Company D's
Competitive Strengths

Product Line Breadth

Company D's
Competitive Weaknesses
Celebrity Appeal

Company D's
Competitive Strengths
S/Q Rating
Advertising

Company D's
Competitive Weaknesses
Retailer Support
Delivery Time
Page 5 of 8

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Copyright GLO-BUS Software, Inc.

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11/9/15, 11:33 AM

INDUSTRY 20

MARKET SNAPSHOT LATIN AMERICA

Latin America
Year 13

YEAR 13

Competitive Eorts by Company


A

75.99
7
249
Yes
4,500
220

64.99
4
99
Yes
4,250
0

70.99
4
137
Yes
6,500
95

70.99
6
198
Yes
5,000
0

64.99
5
235
Yes
5,000
115

Ind.
Avg.

Co. D
vs Ind.
Avg.

INTERNET SEGMENT
Price ($ per pair at retail)
S/Q Rating (1 to 10 stars)
Models Oered
Free Shipping
Advertising ($000s)
Celebrity Appeal
Online Orders (000s)
Pairs Sold (000s)
Market Share

69.59
+2.0%
5.2
+0.8
184
+7.6%
Some
Avg.
5,050
1.0%
86 100.0%

102
70
79
88
142
102
70
79
88
142
21.2% 14.6% 16.4% 18.3% 29.5%

96
96
20.0%

8.3%
8.3%
1.7pts.

52.99 43.00 58.99 52.00 42.99


7
4
4
6
5
250
199
187
200
249
4,500 4,250 6,500 5,000 5,000
5
5
5
5
5
2,097
968
971 1,663 1,499
400
500
400
500
600
2
2
2
3
2
220
0
95
0
115
1,289 1,023
522
880 1,706
+82
+41
+28
+56 249
1,371 1,064
550
936 1,457
25.5% 19.8% 10.2% 17.4% 27.1%

49.99
+4.0%
5.2
+0.8
217
7.8%
5,050
1.0%
5.00
0.0%
1,440 +15.5%
480
+4.2%
2.2 +36.4%
86 100.0%
1,084 18.8%
8
1,076 13.0%
20.0% 2.6pts.

WHOLESALE SEGMENT
Price ($ per pair at wholesale)
S/Q Rating (1 to 10 stars)
Models Availability
Advertising ($000s)
Rebate Oer ($ per pair)
Retail Outlets Utilized
Retailer Support ($ per outlet)
Delivery Time (weeks)
Celebrity Appeal
Retailer Demand (000s)
Gained/Lost (due to stockouts)
Pairs Sold (000s)
Market Share

PRIVATE-LABEL SEGMENT
Bid Price (max = $44.99)
S/Q Rating (min = 4 )
Pairs Oered (000s)
Pairs Sold (000s)
Market Share

26.99
4

0.00
0

0.00
0

0.00
0

0.00
0

566
566
100.0%

0
0

0
0

0
0

0
0

0.0%

0.0%

0.0%

Total
Private-Label
Pairs (000s)
Demand = 1,225
Oered = 566
Sold = 566

0.0%

INTERNET SEGMENT

WHOLESALE SEGMENT

Strategic Group Map

Strategic Group Map

High

High

Price and S/Q Rating

D
A
B
E
B

D
E

Low
Few

Many

Price and S/Q Rating

A
D

B
C

S/Q Rating

about:blank

D
E

Low
Few

Many

Product Line Breadth

Company D's
Competitive Strengths

Product Line Breadth

Company D's
Competitive Weaknesses
Celebrity Appeal

Company D's
Competitive Strengths
S/Q Rating
Retail Outlets

Company D's
Competitive Weaknesses
Delivery Time
Celebrity Appeal
Page 7 of 8

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Copyright GLO-BUS Software, Inc.

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