The document describes an informational brochure created by Nicole Caudill for parents of high school students in Guilford County. The intended audience is all parents, as the brochure covers dangers of teenage drinking and driving. It aims to inform parents about misconceptions, legal limits, risks, and survey data on where teens get alcohol. The brochure presents this data simply and visually to avoid overwhelming readers. It focuses on raising awareness of drinking and driving among local teens to help parents educate their children to make better decisions.
The document describes an informational brochure created by Nicole Caudill for parents of high school students in Guilford County. The intended audience is all parents, as the brochure covers dangers of teenage drinking and driving. It aims to inform parents about misconceptions, legal limits, risks, and survey data on where teens get alcohol. The brochure presents this data simply and visually to avoid overwhelming readers. It focuses on raising awareness of drinking and driving among local teens to help parents educate their children to make better decisions.
The document describes an informational brochure created by Nicole Caudill for parents of high school students in Guilford County. The intended audience is all parents, as the brochure covers dangers of teenage drinking and driving. It aims to inform parents about misconceptions, legal limits, risks, and survey data on where teens get alcohol. The brochure presents this data simply and visually to avoid overwhelming readers. It focuses on raising awareness of drinking and driving among local teens to help parents educate their children to make better decisions.
The
intended
audience
for
this
informational
brochure
is
parents
of
high
school
students
in
Guilford
County.
Every
parent
is
considered
a
part
of
the
intended
audience,
as
every
parent
may
have
a
teen
that
is
at
risk
for
drinking
and
driving.
The
brochure
reads
at
the
eighth
grade
level,
which
is
appropriate
for
any
parent
that
may
come
across
the
brochure.
Every
parent
that
reads
the
brochure
will
benefit
from
the
information
presented
throughout,
as
it
can
apply
to
his
or
her
childs
safety,
or
the
parents
safety
when
drinking
and
driving.
With
these
factors
considered,
the
brochure
contains
information
that
can
apply
to
both
the
parent
and
the
child
throughout,
with
a
focus
on
statistics
relating
to
the
high
schoolers
in
the
main
fold.
The
goal
of
this
brochure
is
to
inform
the
audience
of
the
dangers
associated
with
teenagers
and
drinking
and
driving.
The
brochure
includes
information
on
the
common
misconceptions
associated
with
drinking
and
driving,
the
legal
blood
alcohol
content
limits,
associated
risks
with
drinking,
and
an
info
graphic
on
a
survey
response
on
where
the
teenagers
are
getting
their
alcohol.
For
the
data,
I
looked
at
where
the
teen
was
getting
alcohol,
how
often
teens
were
drinking
and
driving,
and
associated
risks
with
drinking.
After
a
parent
reads
this
brochure,
the
parent
will
have
a
new
awareness
of
the
frequency
of
drinking
and
driving
in
Guilford
County
and
how
the
parents
can
educate
their
teens
to
make
better
decisions.
Many
parents
may
discredit
the
information
presented,
as
drinking
and
driving
awareness
interventions
are
commonly
implemented
in
high
schools.
This
brochure
gives
the
parents
a
new
focus
on
the
issue.
The
brochure
relates
drinking
habits
among
Guilford
County
high
schoolers
to
other
issues
such
as
getting
a
ride
home,
where
the
teen
is
getting
alcohol
from,
and
how
drinking
habits
relate
to
the
use
of
marijuana
and
fighting.
Each
panel
of
the
brochure
is
not
crowded
with
information
or
statistics,
to
ensure
that
the
reader
is
not
overwhelmed.
The
brochure
includes
only
a
few
main
points,
to
keep
the
reader
intrigued
in
the
content
(Nelson
et.
al,
p.
132).
The
bar
chart
graph
included
is
used
to
illustrate
the
frequencies
of
where
a
teenager
is
getting
alcohol,
instead
of
reporting
numbers
that
arent
as
easily
interpreted
by
the
reader.
The
bar
chart
is
an
effective
means
of
visual
communication
for
the
audience
(Nelson,
et.
al,
p.
157).
The
data
used
throughout
the
brochure
is
simplified
as
well.
Instead
of
reporting
that
75.6%
of
teens
drank
and
smoked
marijuana
within
the
past
30
days,
I
reported
three
out
of
four
students
to
make
the
data
more
relatable.
Communicating
Public
Health
Information
Effectively
by
David
Nelson,
Ross
Brownson,
Patrick
Remington
and
Claudia
Parvanta
was
used
as
a
reference
in
the
write-up.
Engendered Orange-Fleshed Sweetpotato Project Planning, Implementation, Monitoring and Evaluation: A Learning Kit. Volume 5: Workshop Evaluation, PAPA and Annexes