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Jack Fowlkes
Mrs. DeBock
English IV H
12 November 2015
Causing Effects of Ineffective Advertising Approaches
Todays consumerism society and modern medicine puts people in a unique place with
ads and offers too good to ignore. Environmental, psychological, and demographic factors
influence the habits of people using or even abusing substances. Advertisings broader range of
influence indirectly affects more than its intended audience at first glance. Relevance of matters
varies from personal perspective to his/her individual environmental, psychological, and
demographic conditions, which are effortlessly exposed to daily. Granting all this, advertising
affects everyone and differently.
Advertising is found in many parts of our society today, and now Americans are
exposed to as many as 3,000 advertisements each day (Alcohol And Tobacco Advertising).
These alcohol and tobacco companies spend millions and billions of dollars a year on
advertisements. Some believe all the ads may have too much influence on people. Studies show
that countries after they ban tobacco advertisements saw a drop in smokers in their population.
The other argument, however, is that advertising only leads to brand loyalty, implying that the
product would be demanded anyway. The point being, however, that advertising these products
creates a demand for such products. Even though in America this is legal, the Alcohol and
Tobacco Advertising article indicates that 40% of youth are exposed to the tobacco

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advertisements proportionately aimed at younger audiences 12-20. The companies


advertising have goals, or a predetermined audience, before they even begin creating their
advertisements for the public. This concept, however imprudent, given to the public to interpret
freely is easily misconstrued and may lead people down a path of product loyalty.
Instead of blind commercialism, intuition is efficacious to understanding the issues
regarding influential factors of society today, regarding substance uses. Adolescents around the
world abuse substances; it is a trending pattern throughout many different societies. Not only
where a person was born, but family behaviors related to individuals with substance influential
as well. Human nature is to learn and repeat how the example is set, and this can be detrimental
to ones health if not even his/her family can help them. In the Alcohol And Substance Use
Among Adolescents study included a socio-demographic questionnaire, The checklist assessed
items such as parents marital status, parental educational and occupational status, current
caregiving arrangements, parental alcohol or drug use, personal engagement in regular physical
exercise, self-reported level of religious engagement and other similar data (611). Habits/
behavioral patterns that parents, or just general society set, is how next generations will learn to
create their own habits. That being said, where one grows up has a great deal of where one will
end up. That study concludes that around the world there is a trend of alcohol and substance use
among adolescents. Creating an example for someone that needs a better one, should not be
difficult when the good example is orderly. Dick, Danielle, and Hancock conducted a study on a
college campus to determine how environmental influences affect students substance use and
mental health. Routinely, the study found that Nearly half (47%) of all students meet criteria for
an alcohol or marijuana use disorder at least once in the first 3 years of college . . . the research
to improve prevention, identification, and treatment of substance use and mental health

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problems on college campuses and to translate these findings into policy and practice, should be
made into working policies (Dick and Hancock 2). A college setting is a great place to have
conducted this study, and those students that participated consecutively year after year
contributed the most information. Binge drinking and drug use is prevalent in colleges, and can
be shown through this research. Yet crucial policies that are in place only deal with it being a
static concept, not a learned habit that can be altered. If there never is an example to follow
people will do whatever may be trending, popular, or just in hand at the time. Substance abuse
can be linked to advertisements, and the way they make society view goods translates to how one
abuses substances.
Not only are illegal substances handled by the population, but legal ones advertised to the
public veiled with secret agendas are thrown down peoples throats. Not only should buy their
product, but let it enhance the day, and makes people look differently somehow. Someone that
vapes, should vape right with whatever brand being yelled through the radio. The certain market
audience will buy what they were targeted for, but when all thats heard are ads it confuses
audiences that never were meant to see. E-cigs are a new product, for an alternative and healthier
way to purpose nicotine. Although labeled a safer alternative, the product still targets the fact of
the addictive substance, rather than diminishing overall use. This new recent product has caused
from 2011 to 2013 use of e cigarettes rose 265 percent (Durbin). The product is so new, that the
regulations on them were allowed 2 years to complete and comply with the laws. The legal
factors take much longer to go into effect than those social factors contribute to society and its
trends. E-cigs are supposed to be an alternative to tobacco products; harm reduction should help
improve use reduction. Furthermore, Durbins study states surgeon general concluded that the
tobacco epidemic was initiated and has been sustained by the aggressive strategies of the tobacco

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industry, which deliberately misled the public on the risks of smoking cigarettes. So are the
goals of harm reduction and alternatives really the same goals for consumer to consumer? An
educated man may ignore a cigarette sign while somebody addicted will grab their attention. The
best way for substance use reduction is to inform and educate the public on more than just
policies. Also on the actions around and resulting from policies, where the agendas are not
clearly transpicuous.
When environmental, demographic, and psychological factors are not clearly translated to
the public, it takes time to understand the differences between separate influences. Everyone sees
the same public, just through different eyes. Things that you cant control, where you are born,
where you live, who you live with, and who is influential, and their opinions have everlasting
effects on building your own perspective. Advertisements have a huge role in that influence.
People are a product of their environment, positive or negative, family, and treatment among and
by peers affect habits and impressions.

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Works Cited
"Alcohol and Tobacco Advertising." Opposing Viewpoints Online Collection. Detroit:
Gale, 2014. Opposing Viewpoints in Context. Web. 22 Oct. 2015.
Atilola, O., et al. "Role Of Personal And Family Factors In Alcohol And Substance Use Among
Adolescents: An International Study With Focus On Developing Countries. "Journal Of
Psychiatric & Mental Health Nursing 21.7 (2014): 609-617. Academic Search Complete.
Web. 29 Oct. 2015.
Dick, Danielle M., and Linda C. Hancock. "Integrating Basic Research With
Prevention/Intervention To Reduce Risky Substance Use Among College
Students." Frontiers In Psychology 6.(2015): 1-6. Academic Search Complete. Web. 27
Oct. 2015.
Durbin. "The Pros And Cons Of E-Cigarette Regulations." Congressional Digest 94.4 (2015):
10-31. Academic Search Complete. Web. 27 Oct. 2015
Eryilmaz, Ali. "Meaning Of Life-Setting Life Goals: Comparison Of Substance Abusers And
Non-Abusers." Turkish Psychological Counseling & Guidance Journal 5.42 (2014): 235243. Academic Search Complete. Web. 19 Oct. 2015.
Warren, Jane1, et al. "Assessing The Impact Of Addictions Education On Attitudes Of Students:
A Preliminary Investigation." Journal Of Alcohol & Drug Education 57.3 (2013): 1826. Education Full Text (H.W. Wilson). Web. 19 Oct. 2015

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