0HUFDGRWHFQLDD(GLFLyQ

&DStWXOR(VWUDWHJLDGHGLVWULEXFLyQ
*UDFLDVSRUFRQWHVWDUQXHVWURFXHVWLRQDULR
8VWHGKDFRQWHVWDGRSUHJXQWDVFRUUHFWDVGHXQWRWDOGHUHDFWLYRV
6XFDOLILFDFLyQHV
([FHOHQWHPX\ELHQ(UHVWRGRXQPDHVWUR



4XpHVXQFDQDOGHGLVWULEXFLyQ"
)RUPDGHOOHJDUDOFRQVXPLGRU
$OPDFHQDPLHQWRGHSURGXFWRV
(VXQJUXSRGHLQWHUPHGLDULRVUHODFLRQDGRVHQWUHVLTXHKDFHQOOHJDUORVSURGXFWRVDOFRQVXPLGRU
(OHPHQWRVTXHFRQWULEX\HQDEDMDUFRVWRV
6RQPHGLRVGHFRPXQLFDFLyQHQWUHFRQVXPLGRU\SURGXFWRU



(VXQDHVWUXFWXUDGHFDQDOPD\RU\TXHVHXVDQRUPDOPHQWHSDUDSURGXFWRVFRPRFDUDPHORV
TXHVRQGLVWULEXLGRVVREUHXQDEDVHLQWHQVLYD
&DQDOSURGXFWRUDJHQWHPD\RULVWDPLQRULVWDFRQVXPLGRU
&DQDOGHPDUNHWLQJ
&DQDOP~OWLSOH
&DQDOSURGXFWRUFRQVXPLGRU
&DQDOLQGXVWULDO



6HHPSOHDQSDUDGLIHUHQWHVIRUPDVGHGLVWULEXFLyQGHOSURGXFWR
&DQDOHVP~OWLSOHV
&DQDOGHPDUNHWLQJ
&DQDOLQGXVWULDO
&DQDOSURGXFWRUFRQVXPLGRU
&DQDOGHFRQVXPR



0HQFLRQHORVFXDWURSDVRVGHOSURFHVRGHGLVWULEXFLyQ
,QYHVWLJDUSRQHUSUHFLRGLVWULEXLU\YHQGHU
3ODQHDURUJDQL]DUGLVWULEXLU\FRQWURODU
&ODVLILFDUDFXPXODUDVLJQDU\VXUWLU
3URGXFLUHWLTXHWDUHQYDVDU\YHQGHU
&RPSUDUDOPDFHQDUSURPRYHU\GLVWULEXLU

ILOH&8VHUV3F'HVNWRS'2&80(17268PHUFDGHRHVWUDWHJLFRFGUHDFWLYRVFDSUHDFWLYRVKWPOWRS





0HUFDGRWHFQLDD(GLFLyQ



4XpSURYRFDUtDODHOLPLQDFLyQGHORVPD\RULVWDV"
1DGD
3UHFLRVPiVEDMRVSDUDORVFRQVXPLGRUHVWRGRVORVIDEULFDQWHVWUDWDUtDQGHIRUPDGLUHFWDFRQORVPLQRULVWDV\
FRQVXPLGRUHV
&RQIOLFWRVFRQORVFRQVXPLGRUHV
+DEUtDPiVFRPSHWHQFLD
6HDXPHQWDUtDQORVSUHFLRV



&XiOHVVRQODVSULQFLSDOHVIXQFLRQHVGHORVLQWHUPHGLDULRV"
,QWHQVLYDVHOHFWLYD\H[FOXVLYD
'DUVHUYLFLRSURSRUFLRQDUHOSURGXFWRHWF
&ODVLILFDUDFXPXODUDVLJQDU\VXUWLU
)LMDUHOSUHFLR\GLVWULEXLU
/DQ]DUHOSURGXFWRSUHFLR\GLVWULEXFLyQ



4XpHVODLQWHJUDFLyQKRUL]RQWDOGHORVFDQDOHV"
(VODFRPELQDFLyQGHGRVRPiVHWDSDVGHFDQDOEDMRXQDGLUHFFLyQ
1LQJXQD
3DWUyQJHQHUDOGHFRQGXFWDFUHHQFLDVFRPSDUWLGDV\YDORUHVTXHORVPLHPEURVGHODRUJDQL]DFLyQWLHQHQHQFRP~Q
&RPELQDULQVWLWXFLRQHVDOPLVPRQLYHOGHRSHUDFLRQHVFRQXQDDGPLQLVWUDFLyQ~QLFD
2WUDV



6RQDOJXQRVEHQHILFLRVGHODLQWHJUDFLyQKRUL]RQWDOGHORVFDQDOHV
0HMRUVHOHFFLyQGHODPDWHULDSULPD
$KRUURVLPSRUWDQWHVHQSXEOLFLGDGLQYHVWLJDFLyQHQPDUNHWLQJ\FRPSUDV
$KRUURGHPDQRGHREUD
6HHQFXHQWUDQORVPHMRUHVSUHFLRV
$XPHQWRGHSUHFLR



(VXQDIRUPDGHFREHUWXUDGHPHUFDGRHQOHDFXDOVHXWLOL]DWRGRVORVSXQWRVGHYHQWD
GLVSRQLEOHVSDUDGLVWULEXLUHOPHUFDGR
'LVWULEXFLyQVHOHFWLYD
'LVWULEXFLyQLQWHQVLYD
'LVWULEXFLyQH[FOXVLYD
'LVWULEXFLyQLPSHUVRQDO
1LQJXQDGHODVDQWHULRUHV



(VQHFHVDULDSDUDDOFDQ]DUORVREMHWLYRVGHFDQDOHVWDQWRJHQHUDOHVFRPRLQGLYLGXDOHV
&RRSHUDFLyQGHOFDQDO
$\XGDGHPLQRULVWDV
$\XGDGHPD\RULVWD
&DQDOHVGHGLVWULEXFLyQ
1LQJXQDGHODVDQWHULRUHV



6HUHYLVDQWRGRVORVGLVWULEXLGRUHVSDUDHVFRJHUDOPiVFDOLILFDGRFRQHOILQGHSUHVHQWDUHO
SURGXFWRHQIRUPDDGHFXDGD

ILOH&8VHUV3F'HVNWRS'2&80(17268PHUFDGHRHVWUDWHJLFRFGUHDFWLYRVFDSUHDFWLYRVKWPOWRS





0HUFDGRWHFQLDD(GLFLyQ
'LVWULEXFLyQItVLFD
'LVWULEXFLyQVHOHFWLYD
'LVWULEXFLyQH[FOXVLYD
'LVWULEXFLyQDGHFXDGD
'LVWULEXFLyQH[FOXVLYD



/DFODYHGHODHILFLHQFLDGHQWURGHOVLVWHPDHVLGHQWLILFDUFRUUHFWDPHQWHORVGHVHRV\
QHFHVLGDGHVGHOPHUFDGRSDUDFRQWURODUGHELGDPHQWHHOIOXMRGHSURGXFWRVHVWRVHOHOODPD
(VWXGLRGHPHUFDGR
3UHVXSXHVWRV
3URQyVWLFRGHODGHPDQGD
(QFXHVWDVGHPHUFDGRWHFQLD
&ODVLILFDFLyQGHFOLHQWHV



(ODOPDFHQDPLHQWRHVXQDPDQHUDGH
*XDUGDUFRUUHFWDPHQWHODVFRVDVSDUDTXHVHYHDQPiVYLVWRVDV
7HQHUPiVJHQWHFRQWURODQGRODSURGXFFLyQ
2FXSDUORVHVSDFLRVTXHQRVVREUDQHQODHPSUHVD\GHOTXHSDJDPRVXQDUHQWD
*XDUGDUPHUFDQFtDVSDUDHVSHFXODU
3URWHJHUFRQWUDODLQFDSDFLGDGGHVDWLVIDFHUGHXQPRGRGLUHFWRODGHPDQGDSDUWLHQGRGHODOtQHDGHPRQWDMH



6RQSDTXHWHV\UHFLSLHQWHVXWLOL]DGRVSDUDHQYLDUSURGXFWRV\TXHGHEHQVHUFRPSDWLEOHVFRQ
HOVLVWHPDGHWUDQVSRUWDFLyQ\HOPDQHMRGHORVPDWHULDOHV
&DMDVGHFDUWyQ
(QYDVHVJHQHUDOHV
(QYDVHVGHYLGULR
(PEDODMHGHSURWHFFLyQ
/DWDVGHDOXPLQLR



(VWHWLSRGHWUDQVSRUWHVHHPSOHDSDUDHQYLDUDJUDQGHVGLVWDQFLDVFDUJDVSHVDGDV\HVGHEDMR
FRVWR
&DPLyQGHSDVDMHURV
0RQWDFDUJDV
)HUURFDUULO
0LFURE~V
7UDFWRFDPLRQHV



(QHVWHWLSRGHWUDQVSRUWHHOSURGXFWRYDGLUHFWRGHOYHQGHGRUDOFRPSUDGRUHOHPEDODMHQR
QHFHVLWDVHUPX\HVSHFLDOL]DGRSRUVXPDQHMRHVGHXVRPiVSRSXODU
0HWUR
%DUFRV
&DPLRQHVGHFDUJD
7D[LV
-HWV



/DGLVWULEXFLyQItVLFDVHFRQVLGHUDFRPR

ILOH&8VHUV3F'HVNWRS'2&80(17268PHUFDGHRHVWUDWHJLFRFGUHDFWLYRVFDSUHDFWLYRVKWPOWRS





0HUFDGRWHFQLDD(GLFLyQ
/OHYDUORVSURGXFWRVDORVFRQVXPLGRUHVILQDOHV
(VHVHQFLDOHPHQWHXQSUREOHPDGHORJtVWLFD
6yORHOGHEHUGHWUDQVSRUWH
(ODORMDPLHQWRGHPDWHULDOHV
$SURYLVLRQDPLHQWRGHOSURGXFWR



6HGLFHTXHODORJtVWLFDGHODGLVWULEXFLyQItVLFDSHUPLWHDODFRPSDxtDUHIRU]DUVXSRVLFLyQHQ
HOPHUFDGRSRUTXH
(VUiSLGD
'DPiVVDWLVIDFFLyQDOFOLHQWH\UHGXFHFRVWRVWRWDOHVGHRSHUDFLyQ
(VEDUDWD
/RVFRVWRVORVSDJDQORVFOLHQWHV
(VWDGHPRGD



8QVLVWHPDORJtVWLFRSURSLDPHQWHGLVHxDGRSXHGH
$\XGDUGHPXFKDVIRUPDVDSURGXFLUXQYROXPHQDGLFLRQDOGHYHQWDV
5HGXFLUFRVWRV
$XPHQWDUFRVWRV
(OHYDUHOQLYHOGHPRWLYDFLyQ
$\XGDUDOOLGHUD]JRHPSUHVDULDO



8QDHVWUDWHJLDHQODTXHHOSURGXFWRDFHSWDUDFHSWDYHQGHUVXSURGXFWRDXQVROR
LQWHUPHGLDULRPD\RULVWD\RYHQGHGRUDOGHWDOOHHQGHWHUPLQDGRPHUFDGR
0D\RULVWD
,QWHUPHGLDULR
'LVWULEXFLyQH[FOXVLYD
)DFWRUGHPHUFDGR
)DFWXUDFLyQIXWXUD

&DOLILFDUHOFXHVWLRQDULR

ILOH&8VHUV3F'HVNWRS'2&80(17268PHUFDGHRHVWUDWHJLFRFGUHDFWLYRVFDSUHDFWLYRVKWPOWRS