ADVERTISING CATEGORIES

NEWSPAPER PRINT
 NATIONAL  RETAIL  CLASSIFIED  TOTAL
Year $Millions %Change $Millions %Change $Millions %Change $Millions
2009 $4,424 -26.2% $14,218 -24.2% $6,179 -38.1% $24,821
2008 $5,996 -14.4% $18,769 -10.7% $9,975 -29.7% $34,740
2007 $7,005 -6.7% $21,018 -5.0% $14,186 -16.5% $42,209
2006 $7,505 -5.1% $22,121 -0.3% $16,986 -1.9% $46,611
2005 $7,910 -2.2% $22,187 0.8% $17,312 4.2% $47,408
2004 $8,083 3.7% $22,012 3.1% $16,608 5.1% $46,703
 COMBINED NEWSPAPER
NEWSPAPER PRINT NEWSPAPER ONLINE PRINT AND ONLINE
TOTAL TOTAL TOTAL
%change $Millions %change $Millions %Change
-28.6% $2,743 -11.8% $27,564 -27.2%
-17.7% $3,109 -1.8% $37,848 -16.6%
-9.4% $3,166 18.8% $45,375 -7.9%
-1.7% $2,664 31.4% $49,275 -0.3%
1.5% $2,027 31.5% $49,435 2.5%
3.9% $1,541 26.7% $48,244 4.5%