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FASHION AS A STIMULI'S FOR

GLOBAL BUSINESS & VICEVERSA

Fashion Motivating consumers to indulge in

-----Fashion apparel for Mens, Womens, & Children

Lifestyle fashion holidays, interiors, food etc

Demographics (age specific population driving

fashion business)

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Psychographics (changing consumer behavior) i.e

health conscious, young attitude, cosmetic surgery,
longevity
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FASHION MOTIVATING CUSTOMERS

TO INDULGE
World apparel market is largely influenced by factors,
such as
-- globalization, ever changing consumer preferences
-- levels of disposable incomes
-- dynamic business practices
-- fashion trends,
-- and technological developments in fabrics.
Mid-Market Susceptible to over-all Economic Slow down
Many businesses truly depend on retail and by
supporting the fashion industry we can all help spark
the economy.

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MODERN CONSUMER

Fashion emerging as Self Expression Strong

Demand for Unique Apparel Designs

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Extremely Brand Conscious

Expanding Sales of T- shirts at the cost of

Business wear

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Friday Dressing Concept Driving sales in Casual

Market

MEN'S WEAR

Men's and boy's apparel segment is influenced by

changing consumer attitudes and evolving lifestyles,
as seen in the rising demand for specific wear for
business, casual and weekend activities.
Development of innovative sportswear,
incorporating novel designs and fabrics, is also
finding flavour among male purchasers.

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In the men's apparel market, demand for comfort

wear and casual wear is rising across the world.
Apart from the traditional jeans market, tailored
apparel for men has found its way into the market,
in the form of improved suits, shirts and ties.

MEN'S FASHION

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FASHION APPARELS WOMEN

TRENDS

Special sized garment segment is also expected to drive

sales in the overall market.
Focusing on providing corporate casual apparel, owing to
the expanding proportion of women in executive level
positions across the world.
Jeans find universal appeal irrespective of gender and
age
Demand for designer apparel is mostly confined to affluent
consumer segments, and is susceptible to constant
changes in consumer preferences and fashion trends.

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A major growth area for the segment is emerging from

'mature' (women over 35 years) category.

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CHILDRENS APPAREL

Strong brand awareness among children, particularly in

case of back-to-school shopping, is a major growth
booster for the industry.
The advent of trendier, and competitively price designer
wear is also fostering sales in the kid's apparel segment.

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Most critical market Parent dont want to over spend

yet not compromise

Increased indulgence in outdoor activities is

additionally fostering the market for active wear, and
sportswear.
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LIFESTYLE FASHION
Holidays

Interiors

Food

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HOLIDAYS

Luxury Holidays have given way to

Budget Holidays
Low cost Airlines

Home stays instead of Hotels

Time Share Concept

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Reduce no. of holidays in a year

Travel Light
Activities

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NEW TRENDS - holidays

Holiday Make-up looks

Holiday packaging trends Travel Lite
Matra
All Inclusive Holidays

Good Value for money

Getting married over seas

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Holidaying during special events e.g.

World Cup
Celebrating festivals - Christmas
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KIND OF
HOLIDAYS
Cruises

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Packages
Exotic Locales
Adventure Trips

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Key words Nature &

Environment

World Starts going green

Use of natural materials in
housing construction

Eco-houses & furniture

Kitchen Gardens back in fashion

Energy efficient gadgets being

used in homes

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INTERIOR
HOMES

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Home Interiors
Trends are generally a
fall out from Apparel
Trends

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INTERIORS

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Earthen Color Palette

reflected in living room

TRENDS
Color Pallete Purple &
Gray ,Yellow & Gray
Bolder design decisions
Layered Flooring
Keeping it real
Textured look
The well travelled look
Mix it up
Old is new again
vintage pieces
Wall papered ceilings

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FOO
D
Calorie Count on Menu Cards
Organic foods & vegetables

Home made food

Customization in Foods

Convenience foods

Exotic Foods & Cuisines

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Learning to make food on TV shows & Menus

Sites
Happy Meals by Mac donald

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DEMOGRAPHICS

Younger Asian population and older western

population

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Age Specific

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GLOBAL BUYING AS DICTATED

BY AGE

Teenagers Easy influenced -Cinema, pop, peer group

pressure
More Disposable income in the age-group of 20 -25 yrs
Indulgent customers

25-35 yrs Mature Choices

35 onwards Wise decision takers

55 onwards decline in spending patterns

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Young Children Influenced by Parents

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YOUNGER ASIAN POPULATION VIS

A VIS OLDER WESTERN
POPULATION

All Big Brands exploring Indian & Asian markets

Buying power is more with the young

Economy is stable due to manufacturing and

consumption being in the same country

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The Asian population explosion was actually a

health explosion it was fuelled almost
entirely by declining mortality due to dramatic
improvements in life expectancy. .

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PSYCHOGRAPHICS CHANGING
CONSUMER BEHAVIOR
Health Consciousness

Young Attitude

Cosmetic Surgery

Longevity

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HEALTH CONSCIOUSNESS
Decline of Frozen foods

Fast Food & Junk Food out

Organic foods & Home Gardens

Reduced Calorie Meals Growing Fast

Regular Exercise

Yoga & Spirituality back in Fashion

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HEALTH CONSCIOUSNESS

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YOUNG
ATTITUDE

I, Me, Myself Self Centered

Fast Life - Work Hard, Party Harder

Weaker Moral Values & Principles

Shopaholics

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Live life king size Credit Card culture

High Money Consciousness
Casual Attitude
Weaker Relationships

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LONGEVITY

Advancement of Medical Science

Low Mortality Rate

Average Death Age 70 to 80 yrs.

Anti Ageing

Age proof your brain

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COSMETIC SURGERY

People today want to look good outside & as well

as feel good inside

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Growing old is Inevitable Looking good is

negotiable

Appearance is an important aspect of modern day

life

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KINDS OF COSMETIC SURGERIES

Body Reshaping Procedures

Facial Corrective procedures

Hair Restoration

Botox Anti- ageing

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Anti Scar/ Acne

Treatment

Fat Reduction

Permanent Make-up

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LIFESTYLE TRENDS

Urban Garden Organic Foods

Minimalist

Debt Free Living

Cottage living
Home Cooked Food
I- Geek
Retro- Fashion

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Personalization of Personal
Space
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