Katherine Rodriguez

Table of Contents
Section One: Situational Analysis2
Contact Information.5
Description of Services5
Mission Statement5
Administrative Staff..6
Short-term Goals..7
Long-term Goals..7
Strengths of Organization8
Challenges of Organization.8
Existing Competitors9
Government and Regulatory Agencies.9
Reference Publications..10
Channels of Communication.10
Exhaustive Ranked List of Client Publics...11
Opportunity Client Statement12
Target Public Description and Defense..13
Target Public Demographics13
Target Public Psychographics.14
Defense of Psychographics.14
Strategic Research Design..15
Budget Information15
Section Two: Strategic Planning Detail.16

Katherine Rodriguez
Communication Objective.17
Message..18
Spokesperson.18
Spokes Entity..19
Section Three: Communication Tactics.20
Event Description21
Event Rationale..22
Event Timeline23
Event Day Timeline24
Event Partners25
Partner Rationale25
Publicity26
Budget..26
Feedback.26
Sample Feedback Survey Questions.26
Media Contacts..27
News/Press Release.28
Digital News Release.29
Pitch Letter..30
Media Advisory31
Appendix..32

Katherine Rodriguez

Section One:
Situational Analysis

Katherine Rodriguez

Building a company takes courage.

Achieving success takes dedication.
Collaboration creates victory.

PR Plan by: Katherine Rodriguez

I have abided by the UNCG Academic Integrity Policy on this assignment. All work
contained within is my own work and follows the guidelines provided.

Katherine Rodriguez
Abstract
I would like to thank you for reviewing the enclosed Public Relations Plan for You Do
You Apparel. This plan is designed to gauge and note any changes regarding the
administrative staff attitudes towards teamwork, communication, and leadership, etc. in
years time.
The first section of this plan contains the client based research information. In this
section you will find the goals, strengths, and challenges of You Do You Apparel, a list of
client and target publics, as well as the strategic research design. In the second section,
strategic planning, you will find information with respects to a spokesperson and a
spokes entity. You will also find a message and communication objective that will relate
successfully to You Do You Apparels target public. The third section of the plan includes
several communication tactics which include a press release and a pitch letter also.
Additionally, it includes a planned event with an event timeline and media contacts
including plans for publicity.
Overall, this plan will serve as a tool for You Do You Apparel so that they can use it to
relate to their target public. If connected successfully, it will benefit the organization as a
whole and contribute to their success in the future. Again, I thank you for taking the time
to review this plan and I look forward to working with you soon.

Katherine Rodriguez
Contact Information:
You Do You Apparel, LLC
3009 Flagstone Drive
Franklin, TN 37069
Phone: (615) 598-0407
Email: info.youdoyouapparel@gmail.com
Website: www.youdoyouapparel.com & www.facebook.com/youdoyouapparel
Days and Hours of Operation:
N/A online only
Description of Services:
Founded in 2015, You Do You is an outdoor apparel company based out of Nashville,
TN. It strives to create designs that reflect the customer and provide resources so the
customers can express themselves.
www.youdoyouapparel.com
Mission Statement:
Our mission is to empower everyone to express his or her interests. We hope this
empowerment will motivate people to go out and explore what our beautiful world has to
offer. We believe this adventure in nature will reveal something about the customers that
will strengthen their individuality, because nobody knows you like you do. You Do You.
www.youdoyouapparel.com

Katherine Rodriguez
Administrative Staff:
Benjamin Hays
Co Founder, Chief Design Officer
Phone: (615) 598-0407
Email: haysb@comcast.net
Ryan Meacham
Co Founder, Chief Creative Officer
Phone: (615) 509-6389
Email: rcm0025@auburn.edu
Ryan Carr
Chief Financial Officer
Phone: (615) 500-0991
Email: rec0020@auburn.edu
Steven Henry
Chief Business Officer
Phone: (727) 422-7856
Email: steven.henry@pop.belmont.edu
Kylan Shaw
Chief Marketing Officer
Phone: (678) 900-0934
Email: ky.shaw@me.com

Katherine Rodriguez
Short Term Goals:
To sell at least $10,000 worth of apparel by the end of 2015
To have the apparel reach three new stores in three new cities
To expand beyond just apparel and bring in products in the 3 to 6 months
To have administrative staff meetings to better define the true roles of the 5 staff
members
Long Term Goals:

To open a office headquarters store in Nashville, TN

To host a music/arts festival
To have 10 employees in 5 years or more
To increase marketing beyond social media

Katherine Rodriguez
Strengths of Organization:
You Do You Apparel strives to create clothing and eventually products that display
creativity and originality of the consumer. You Do You Apparel was founded on the
premise of self-expression so they want the products to reflect the interests of the
consumer as well. They have only just begun but are beginning to put their foot in the
door with retail stores around the Nashville area.
You Do You Apparels 5 administrative members have the passion and the drive to
succeed in their clothing line and are willing to try new things and ideas to get their
name out there to more customers. They believe in learning from one another and
helping each other succeed in not just You Do You, but in their normal lives as well.
The 5 administrative members are determined even while focusing on their every day
lives, so they feel that there is not a need for concentration on their dedication or drive
to help this company blossom.
Challenges of Organization:
You Do You Apparel is a small business that is just getting started in the world of
entrepreneurship. Because of that, they struggle to find ways of getting their apparel out
into the world without using social media. Therefore, money is tight and every order truly
counts at this time to keep them going.
The company website and the face-to-face selling aspect make it hard to keep inventory
of the apparel. This leads to confusion within the 5 administrative members and leads to
mistakes about the number of items sold. Therefore, it causes miscommunication
between them altogether.
Since the 5 administrative members are all in college right now, they are not able to
actually meet face-to-face with one another. They struggle with leadership roles since
each of them try and work on each aspect of running a company. The
miscommunication often leads to errors that could hinder the further progress of the
company.

Katherine Rodriguez
Existing Competitors:
Fayettechill Clothing Company
205 W Dickson St.
Fayetteville, AR 72701
Phone: (844) 244-6790
Website: www.fayettechill.com
Volunteer Traditions
1004 8th Ave. S.
Nashville, TN 37203
Phone: (615) 852-8723
Website: www.volunteertraditions.com
The Southern Shirt Company
3722 Palisades Dr.
Tuscaloosa, AL 35405
Phone: (205) 533-8808
Website: www.southernshirt.com
Government and Regulatory Agencies:
International Revenue Service (IRS) (State)
801 Broadway
Nashville, TN 37203
Phone: (615) 250-5656
Website: www.irs.gov/uac/Services-Provided-ONE
International Revenue Service (IRS) (National)
1500 Pennsylvania Ave NW,
Washington, DC 20006
Phone: (202) 622-2000
Website: www.irs.gov

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Katherine Rodriguez
Reference Publications:
Small Business Administration
409 3rd St., SW
Washington, DC 20416
Phone: 800-827-5722
Email: answerdesk@sba.gov
Website: www.sba.gov
Alpine Modern Magazine
2037 Thirteenth St.
Boulder, CO 80302
Phone: (303) 284-2052
Email: concierge@alpinemodern.com
Website: www.alpinemodern.com
Channels of Communication:
Social Media (i.e. Facebook, Twitter, Instagram)
Website
Word of mouth

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Katherine Rodriguez
Exhaustive Ranked Labeled List of Client Publics:
Rank

Public

Resource

I/E

1.

Customers

Reason to exist

2.

Future customers

Reason to exist

3.

Administration

Guidance

4.

Suppliers

Provides
supplies/materials

5.

Media

Information
awareness

6.

Competitors

Motivation

7.

Future Staff

Workforce

8.

Ambassadors

Referrals

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Katherine Rodriguez

Opportunity Client Statement:

Because You Do You Apparel just started, they havent really been able to establish
their grounds across the nation yet and are mainly focusing on the southeast right now.
One thing that You Do You puts all their effort into is their mission statement and making
sure that the customers know that You Do You is all about showcasing what the
customer loves by creating the apparel that they do so that the consumer can do just
that.
The 5 administrative staff members are the core of the companys success. However,
since the 5 staff members are in college and are unable to have meetings during the
school year, their communication with each other lacks and it hinders the possibility for
new ideas and designs. With their new fall collection now out, they are not able to keep
up with the demand of inventory at times which goes back to the fact that the leadership
and communication is impeded.
An opportunity exists to improve the administrative staffs professional and personal
development over the next year as well as finding ways to strengthen their
communication and leadership between all 5 of them. Since You Do You Apparel
strongly believes in expressing individuality and empowerment, it is imperative to better
their communication skills between the staff and be more decisive with leadership so
the company can strive. With this plan, once it has gone through, will improve the staff
communication, leadership, governance, and direction of the company.

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Katherine Rodriguez

Target Public Description and Defense:

You Do You Apparels target public will be the 5 administrative staff members of the
company. The 5 staff members are all male and attend different universities; some
attend the same university. These staff members know how to manage school and the
company at the same time and are determined to see it succeed.
Target Public Demographics:
The target public demographics chosen for this plan is the 5 administrative staff
members that are essential to the company. They are the primary public and directly
affect the success of the company. The 5 members are male and are going through
different educational majors. However, each of the 5 members are all studying in majors
that directly correlate to entrepreneurship and the business itself.

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Katherine Rodriguez

Target Public Psychographics:

Makers

Are distrustful of government

Have a strong interest in all things automotive
Have strong outdoor interests (hunting and fishing)
Believe in sharp gender roles
Want to protect what they perceive to be theirs
See themselves as straightforward; appear to others as anti-intellectual
Want to own land.

http://www.strategicbusinessinsights.com/vals/ustypes/makers.shtml
Achievers

Have a "me first, my family first" attitude

Believe money is the source of authority
Are committed to family and job
Are fully scheduled
Are goal oriented
Are hardworking
Are moderate
Act as anchors of the status quo
Are peer conscious
Are private
Are professional
Value technology that provides a productivity boost.

http://www.strategicbusinessinsights.com/vals/ustypes/achievers.shtml
Defense of Psychographics:
The Makers label is fitting for this psychographic because the staff members firmly
believe in the outdoors and it is their prime means of creativity and where their ideas
derive from. They express themselves and their love for the outdoors through their
designs and hope the consumers can express themselves with their apparel.
The Achievers label is also fitting for this psychographic. You Do You Apparels staff
members also firmly believe in achieving excellence and success in all that they do.
They work towards a common goal and are committed to the company. Their
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Katherine Rodriguez
professionalism is understood and they are able to achieve distinction amongst other
competitors.
Strategic Research Design:
Research will be gathered in order to collect the necessary data from the target public of
You Do You Apparel. The 5 staff members will be asked to complete leadership role
tests and surveys about communication. With this being done, each of the members will
be represented in this research which will eventually help the staff members thrive.
There will also be qualitative and quantitative research questions.
Some of the sample qualitative questions will be, how did you start working for You Do
You Apparel? What do you enjoy the most about working for You Do You? What is your
biggest motivation and how does it help you succeed? How does it keep you going? Do
you feel the each of the members are close knit and all agree on a common goal? How
could the 5 of you benefit from leadership tests to better determine the roles of each
one of you? Is there one goal that you want the 5 of you to accomplish in a certain
amount of time?
Quantitative research questions will include questions like how long have you been
apart of You Do You Apparel? In a given week, how many hours to you spend your time
on working on You Do You Apparels new ideas and designs?
Once the answers are collected, the data will be looked at and reviewed so that a better
understanding of what You Do You Apparel really needs in regards to developmental
goals and any worries they may have.

Budget Information:
The budget for this plan is $1,000.

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Katherine Rodriguez

Section Two:
Strategic Planning Detail

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Katherine Rodriguez

Communication Objective:
To create and inspire staff cohesion and togetherness by 25% of each member of the
five administrative staff members at You Do You Apparel. For this, the primary goal is
altitudinal because this plan is to help change the attitudes of the five administrative
staff members and to decide the leadership roles of each member. It also seeks to aid in
the development of the five members at You Do You Apparel so that they can grow
individually and in the company. The secondary goal is informational. This will help the
company and with the attitudinal changes as well, it will be pieced together to form a
more cohesive staff. This will take place from January 1st, 2016 to January 1st, 2017.
Because of the attitudinal changes and also with the informational goals, You Do You
Apparel will be able to meet their short-term goals of filling leadership roles and as well
as expanding their company. After they are able to meet their short-term goals, they will
then be able to focus on their long-term goals of having an office headquarters and
being able to hire 10 employees in five years. Since You Do You Apparels mission
statement also states that they believe in expressing his or her interests, it connects
with the attitudinal.
To achieve these goals, the five administrative staff members will be asked to take a
leadership style assessment test to determine where each of them belongs and to
better determine their roles in the company. They will also take an attitudinal test to see
where they are with the company and how they feel about one another. At the end of the
planned year, the five members will take each test again to see where they stand at that
point and this will determine the amount of change. The goal is to get at least 25% of
each member changed attitudinally.

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Katherine Rodriguez

Message:
Building a company takes courage.
Achieving success takes dedication.
Collaboration creates victory.
This message appeals to You Do You Apparels public, the five administrative staff
members, because it promotes togetherness and the outdoors. It also promotes coming
together as one and achieving greatness. This slogan appeals to the target public as
Achievers because they work together to achieve one common goal and they each
have the companys success at mind. The Makers also appeals to the target public
because they have strong outdoor interests and enjoy making things and creating things
based off their hard work. This expresses that hard work and persistence pays off. It
also expresses that when one person has a vision and a dream that they followed
through with it and did not give up. This is something that You Do You truly believes in.
Furthermore, Benjamin Hays strongly believes in this as his passions in life derive from
being outdoors and making other people happy.
Spokesperson:
The spokesperson for You Do You Apparel will be Benjamin Hays, the co-founder and
Chief Design Officer of You Do You. Benjamin is currently getting his degree in Apparel
Merchandising and Design at Auburn University, one of the top apparel design schools
in the nation. You Do You Apparel just began earlier this year; they are just getting their
foot in the door in regards to small business ownership. Benjamin Hays is connected to
the target public first hand as he is the co-founder and CDO, and as well one of the
members of the five administrative staff members. Benjamin Hays also connects to the
Achievers and Makers, as he is the ultimate Achiever and Maker of the company.
Benjamin Hays truly longs for success in achieving the companys short-term and longterm goal but at the same time making the best designs and apparel he and his staff
can be proud of.

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Katherine Rodriguez

Spokes Entity:

Building a company takes courage.

Achieving success takes dedication.
Collaboration creates victory.
This spokes entity is the best one for You Do You Apparel because it connects to the
target public demographics by showcasing togetherness and cohesiveness as well as
the outdoors and hard work. The target public is directly correlated to the companys
success, which is why I chose the entity that I did with the people around the tree
holding hands demonstrating working together and the outdoors. This spokes entity also
showcases that teamwork is vital to success and can only be achieved if the staff works
together to accomplish a common goal. This spokes entity appeals to Achievers
because it recognizes team and individual achievement. It also appeals to Makers
because each member brings something different to the table to create and make
something unique so that the consumers feel that they can truly express themselves
with the outdoors, hence the tree. Furthermore, the message connects to the entity by
expressing cohesiveness, teamwork, and collaboration.

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Katherine Rodriguez

Section Three:
Communication Tactics

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Katherine Rodriguez

Event Description:
The five administrative staff members of You Do You Apparel will partner with Camp
Marymount located in Fairview, Tennessee at 1318 Fairview Blvd. Camp Marymount is
a large outdoor retreat style camp in the woods. It focuses on team building exercises to
bring more closeness to a group of people. The five members will compete in team
building exercises around the campgrounds. The event will take place on May 14, 2016
from 9:00a.m. to 1:00p.m. Because You Do You Apparel focuses on activities outdoors
and emphasizes on getting outdoors, Camp Marymount is a perfect connection for
them. They are both local businesses and it is important to build these connections
especially with fellow business partners who also advocate for being outdoors. Camp
Marymount will provide all of the necessary indoor and outdoor space at the course
located in Fairview. Qualified staff members of Camp Marymount will be on site to
inform and guide the You Do You Apparels members. They will also provide all of the
necessary hydration essentials. The Camp Marymount outdoor team building exercises
will allow the target public (the five administrative staff members of You Do You Apparel)
to develop their team building skills, encouraging togetherness among the five
members, and most importantly to have a day of fun away from the business side. Upon
completion of the program, Camp Marymount will provide Hunt Brothers Pizza to the
five members, as Hunt Brothers Pizza is a partner of Camp Marymount.
In addition to the team building retreat program, spokesperson and co-founder of You
Do You Apparel, Benjamin Hays, will have an opportunity to speak to his fellow
coworkers and question them about topics like attitudinal changes and team work.
Along with this, the spokes entity will be referred to, as it represents closeness and
being outdoors to accomplish more cohesiveness and team building, which is what
Camp Marymounts main purpose is. This camp retreat will be paid for by the allotted
budget for this plan. All participants for this retreat will be notified by email and by oral
announcements made by Benjamin. A press release and pitch letter will be sent to
Native Media (Nashvilles Culture/Outdoors Magazine). All five staff members will
complete feedback forms after completion of the retreat program to rate their success
and thoughts of the program. There will also be updates made via social media to
inform the customers and competitors about the success of the event.

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Katherine Rodriguez

Event Rationale:
The main reason of the Camp Marymount retreat program is to strengthen the
relationships and leadership between and of each member of the target public. The five
administrative members were able to focus on team building exercises as well as being
able to still have fun while doing so. This program allows each of the five members to
take a break from the real world to enjoy what they love the most, being outdoors. They
are able to focus on themselves and the future of the company by doing something fun
and interactive. This event will be designed to focus on each Achiever and Maker in a
way that is focused on team building.
Makers are focused on their personal skills and want to protect what they believe is
theirs. Each member of You Do You Apparel firmly believes that the company is their
baby and with that mentality and the mentality of Makers, it will drive them to rely on
themselves and their team to accomplish the goals that they want to achieve. Makers
also love being outdoors and are full of energy. Therefore, because each member
thoroughly enjoys being outdoors, this will give them another reason to be successful in
the retreat program. You Do You Apparel also is filled with Achievers. Achievers are selfmotivated and always want to accomplish goals. They are dedicated to their work and to
their families and know how to balance each to remain involved with both. Since Camp
Marymounts goal is to accomplish team building and togetherness, the Achievers will
want to succeed because they believe in achieving goals as well.
Camp Marymount, located in Fairview, Tennessee, is the ideal location to host this
event for the administrative staff members because of the program design that focuses
on doing exercises which encourage team building and leadership. Camp Marymounts
specialized retreat program will cater to the needs of the staff members of You Do You
Apparel by promoting harmony and unity.

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Katherine Rodriguez

Event Timeline:
To plan for this event so that the staff of You Do You Apparel can participate in Camp
Marymounts retreat program at their campgrounds, the following timeline will be used:
February 15th, 2016

Call Camp Marymount to schedule the retreat program

experience

February 29th, 2016

Reveal the retreat program experience to You Do You

Apparels five staff members

March 21st, 2016

Call Camp Marymount to confirm retreat program

appointment

April 11th, 2016

Remind staff members of upcoming event

May 9th, 2016

Remind staff members of retreat program occurring in five

days

May 13th, 2016

Remind staff members of program happening the next day

May 14th, 2016

Team retreat program at Camp Marymount with Hunt

Brothers Pizza catered lunch.

May 15th, 2016

Update social media (Facebook, Twitter etc.) and You Do

You Apparels website informing the team building event
happened

May 15th, 2016

Send press release to Native Media Magazine

May 15th, 2016

Send pitch letter to editor of Native Media Magazine

May 15th, 2016

Evaluate feedback from survey to determine overall success

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Katherine Rodriguez

Event Day Timeline:

8:30 a.m.

You Do You Apparel staff members begin to arrive at Camp

Marymount for retreat program event

8:45 a.m.

Spokesperson Benjamin Hays starts the program by speaking

about structure, unity, and the morals of her staff.

9:00 a.m.

Camp Marymount retreat program begins, facilitated by Camp

Marymount staff.

1:00 p.m.

Camp Marymount retreat program event ends

1:10 p.m.

Feedback forms will be completed by each staff member of the

success/trials of the event

1:15 p.m.

Lunch catered by Hunt Brothers pizza will be served.

2:00 p.m.

Return to You Do You Apparels main office space.

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Katherine Rodriguez

Event Partners:
Camp Marymount this will provide the location and program for the You Do You
Apparels five administrative staff members.
Hunt Brothers Pizza a partner with Camp Marymount, this restaurant will provide the
lunch catered on-site for the staff members once the retreat program is completed.
Partner Rationale:
Camp Marymount will partner with You Do You Apparel because it is a way to connect
local entities in the greater Nashville community. You Do You Apparel will have the
opportunity to connect with a company who is also located fairly close to them so that
they can meet their wishes. Camp Marymount and You Do You Apparels mission
statement offer correlation with each other because it states that adventure in nature will
reveal something about the customers that will strengthen their individuality. Because of
this, the five staff members will be able to get more out of the program with being
outdoors than if it were to be indoors.
Hunt Brothers Pizza is already a partner with Camp Marymount. They will be
provided with tasty pizza for lunch for an additional fee.

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Katherine Rodriguez

Publicity:
Controlled

Email reminders sent to the staff members

Verbal reminders made to the staff members
Electronic announcements (posted after event) on You Do You Apparels website
Electronic announcements (posted after event) on You Do You Apparels
Facebook and Twitter pages
Printed brochures

Uncontrolled

Press release
Word of mouth
News coverage (after event) from local media

Budget:
The budget for this plan is $1,000. $700 will be designated to this event which will cover
the expenses regarding Camp Marymount and the Hunt Brothers Pizza catered lunch.
The remaining $300 will be used to cover any other necessary expenses.
Feedback:
Verbal feedback will be collected throughout the event by spokesperson, Benjamin
Hays as well as by the trained staff members who will be leading the event and each
exercise. Manuscript feedback forms will be filled out after the completion of the event
by the staff members to see how successful the event was.
Sample Feedback Survey Questions:
1. What were your thoughts when you found out that you would be participating in
this event with your fellow staff members?
2. Has this program been able to change your views about teamwork, cohesiveness
and leadership?
3. How successful was this event for you as an individual and as a team member?
4. Do you feel that you have grown more or learned more about yourself upon
completion of this event?
5. What were some challenges that you faced during the retreat program?
6. How will you take what youve learned from this event and apply it to your
business life and your position in the company?

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Media Contacts:
Jeremy LaCroix
Vice President of Design, UX, and Brand
Native Magazine
Native Media
1310 Clinton St #204
Nashville, TN 37203
Email: press@issuu.com

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Katherine Rodriguez

3009 Flagstone Drive Franklin, TN 37069

NEWS RELEASE
May 15th, 2016
FOR IMMEDIATE RELEASE

Contact Information:
Katherine Rodriguez, Public
Relations Director
Office: (615) 598-0407
Email: knrodrig@uncg.edu

YOU DO YOU APPAREL STAFF MEMBERS APPRECIATE TEAM WORK

Staff Members Complete a Team Building Exercise Program
NASHVILLE, TN-The administrative staff members of You Do You Apparel successfully
completed the Camp Marymount Team Building Retreat Program at their campgrounds
in Fairview yesterday, May 14th 2016 in Fairview, Tennessee.
The purpose of this retreat program was to strengthen the team building and leadership
skills among the You Do You Apparels administrative staff members. Through each
exercise, the staff members were able to test and improve interpersonal skills and
relations.
Co-Founder of You Do You Apparel, Benjamin Hays, states: I was very happy with my
team and my performance. We completed the program together and came out of it even
closer. Being able to complete a team building exercise outside of the workforce
definitely helped us with our interpersonal skills. We were able to grow and learn even
further so that You Do You Apparel can be the best company it can be.
For more information regarding this program/event please contact Benjamin Hays at
(615) 598-0407.
You Do You Apparel was founded in 2015 and has made it clear that their goal is to let
the customer express themselves by doing what they love through their apparel. Even
though You Do You Apparel has just begun, they firmly believe that their mission of no

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Katherine Rodriguez
one know you like you do will encourage their customers to truly do what makes them
happy. Based out of Nashville, Tennessee, You Do You Apparel is coming out with new
apparel quite often in hopes to reach nationwide success.
-###th

May 15 , 2016
Subject Line:
YOU DO YOU APPAREL STAFF MEMBERS APPRECIATE TEAM WORK
Staff Members
Insert Photo of You Do You completing team building exercise
Complete a
Team Building Exercise Program

NASHVILLE, TN-The five administrative staff members of You Do You Apparel

completed a team building retreat at Camp Marymount on their campgrounds in
Fairview, Tennessee on May 14th, 2016. www.campmarymount.com
The purpose of this retreat program was to strengthen the team building and leadership
skills among the You Do You Apparels administrative staff members. Through each
exercise, the staff members were able to improve interpersonal skills and relations.
Insert Photo of Camp Marymount Campgrounds
Insert Link to more photos of Camp Marymount
Co-Founder of You Do You Apparel, Benjamin Hays, states: I was very happy with my
team and I. We completed the program together and came out of it even closer. We
were able to grow and learn even further so that You Do You Apparel can be the best
company it can be.
You Do You Apparel was founded in 2015 and has made it clear that their goal is to let
the customer express themselves by doing what they love through their apparel. Based
out of Nashville, Tennessee, You Do You Apparel is coming out with new apparel quite
often in hopes to reach nationwide success.

youdoyouapparel.com
Contact Information:
Katherine Rodriguez, Public Relations Director

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Katherine Rodriguez
Office: (615) 598-0407
Email: knrodrig@uncg.edu

May 15th, 2016

Contact Information:
Katherine Rodriguez
(615) 598-0407
knrodrig@uncg.edu

Jeremy LaCroix
Vice President of Design, UX, and Brand, Native Magazine
Native Media
1310 Clinton St #204
Nashville, TN 37203
Dear Jeremy:
On Saturday May 14th 2016, the administrative staff members of You Do You Apparel
completed a team building retreat program at Camp Marymount on their campgrounds
in Fairview, Tennessee.
The five administrative staff members spent the morning completing exercises that
helped them bond and strengthen their communication, leadership, and teamwork skills.
With a goal of trying to expand to ten more employees in the next five years, You Do
You Apparel saw that it was time to bring the current five members closer so they can
be ready to hire employees in the future. The trained employees at Camp Marymount
guided the five staff members with a 100% completion rate.
The staff members of You Do You were able to take advantage of an amazing program
that was just a couple of miles away from them. Because of this, this program has
created a connection with the two companies now. With Camp Marymount being so well
known around Nashville and even through other states, this will help You Do You
Apparel gain more connections. I hope that you will be able to inform further Nashville
communities of this relationship with other local businesses.
As the Public Relations Director, I would like to invite you to conduct an interview with
the co-founder of You Do You Apparel, Benjamin Hays. Benjamin will be able to provide
in detail the success of the retreat program any pictures or other information you may
need. I will contact you on Monday, May 30th, 2016 to touch base regarding the

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interview. In the meantime, please feel free to contact me with any questions you may
have at (615) 598-0407 or email at info.youdoyouapparel@gmail.com.
Thank you for your time,
Katherine Rodriguez, Public Relations Director

MEDIA ADVISORY
Contact: Katherine Rodriguez, Public Relations Director
(615) 598-0407 or at info.youdoyouapparel@gmail.com

YOU DO YOU APPAREL STAFF MEMBERS APPRECIATE TEAM WORK

WHAT:

The five administrative staff members completed a

team building course together at Camp Marymount.
They were able to work on their interpersonal skills
and have leadership amongst all members.

WHEN:

Saturday, May 14th, 2016 at 9:00a.m.

WHERE:

Camp Marymount
1318 Fairview Blvd, Fairview, TN 37062

WHO:

Five administrative staff members of You Do You

Apparel

WHY:

The team building retreat program helped the five

staff members grow as a team and being able to bond
outside of the workforce helped them have more
cohesiveness and teamwork.

BACKGROUND:

You Do You Apparel is an up and coming outdoor

apparel line that focuses on the customer being able
to express their individuality. They provide different
designs that cater to the every day outdoor activities
that their customers love.

Media Instructions:

Videographers and photographers are asked to arrive

approximately two hours before the event takes place.
You may set up your equipment in the back of the
room still allowing room for people to get around.

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Katherine Rodriguez

For more information, please contact Katherine Rodriguez at (615) 598-0407 or at

info.youdoyouapparel@gmail.com
Sample Survey Questions:
Each You Do You Apparel administrative staff member will take this survey before and
after this plan is implemented to measure the changes in their attitudes to see if there is
a difference in their attitudes. The following questions are sample questions that will be
asked on the survey:
Some sample qualitative questions will be the following. These will elaborate on the staff
members attitudes, feelings, and their experiences.
1. How did you start working for You Do You Apparel?
2. What do you enjoy the most about working for You Do You?
3. What is your biggest motivation and how does it help you succeed? How does it
keep you going?
4. Do you feel the each of the members is close knit and all agree on a common
goal?
5. How could the 5 of you benefit from leadership tests to better determine the roles
of each one of you?
6. Is there one goal that you want the 5 of you to accomplish in a certain amount of
time?
Some sample quantitative questions will be the following. These will be calculated and
measured. They will be:
1. How long have you been apart of You Do You Apparel?
2. In a given week, how many hours to you spend your time on working on You Do
You Apparels new ideas and designs?

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