Client Proposal:

Introduction: I am going to explain to you exactly what I am going to do in my

website, from my client proposal, I have been given a list of things that I need to
adhere to. I will be explaining everything that will be going into my website, I will
have to consider legal and ethical considerations.
Screen icons: My screen icons will be made by myself. They will fit in with my
colour scheme, blue. As well as this, it will fit in with my target audience, my
target audience will range from 18 years old to 50 years old. My screen icons will
look stylish and professional as I want to catch the attention of potential buyers
as my target audience is quite high in terms of age then my icons will come
across as slick looking and mature. The screen icons will include social media
buttons, shopping cart basket and home and close buttons. My video icons will
be homemade, meaning everything will be produced by myself and to a high
standard so that people can be in control of the buttons when applicable.
Navigation Bar: My navigation bar will consist of 5 buttons including, home
button, find out more button, buy now button and exit. This will be the main
focus of my product as it will stand out. It will be the main place people will go
when accessing the website.
Animated gif: My animated gf will just be a rollover and this will be on my web
banner.
Target Audience: My target audience is 18-45 years old, I have decided to have
a wide range of ages to the more mature category as my product is to do with
gym wear. It will consist of items to buy, blogs and food plan as this will appeal to
my target audience and the big health kick towards fitness in the UK has guided
me towards my decision of choosing this target audience and this particular
Subject-Gym wear. I will also have to consider Male and Female products; this
will be a big factor as it can be seen as sexist if I mainly include male items or
even female items.
Accessibility: My website will be accessible for a whole range of people,
covering disabilities and eye sight difficulties by doing this I will ensure that the
text is big or small depending on feedback from my market research. I will be
adding in a special programme on my computer which helps me with all the
specific criterias I need to meet to cover everyones needs.
Client Brief: My client has given me a brief to complete for my website. The
client wants me to specifically include a logo, navigation bar, social media icon.
As I am doing my product gym wear, my client wants me to include food plans,
blogs and items to sell. I will be adding in videos to my site of motivational
speakers talking about fitness as this will give me more views on my website and
a bigger motive to promote my product.
Copyright is a property right that subsists in a number of works. It is not
necessary to register copyright it arises automatically. The copyright work must
be in a material form, however, in order to be protected - copyright is not a right
in ideas, it protects the expression of an idea.
The Copyright, Designs and Patents Act 1988 gives authors certain economic and
moral rights in their works. The copyright was introduced to make sure people

are rewarded for their hard work and to give protection if their personal work is
stolen. Before this law act, there was no protection over any stolen work, even if
you did claim it as your own. This law still continues and is be used on necessary
cases. It protects ICT work so that it isnt easy to steal and therefore you can
claim it as your own. This Copyright act applies to copying software, such asMP3 songs, Videos, Images and Text. Copyright is an automatic right and arises
whenever an individual or company creates a work. To claim company, your work
should be regarded as original, and exhibit a degree of labour, skill or judgement.
Interpretation is related to the independent creation rather than the idea behind
the creation. For example, your idea for a book would not itself be protected as it
is not the actual content of a book you write would be. Someone else is still
entitled to write their own book around the same idea, provided they do not
directly copy or adapt yours to do so. The types of work eligible for copyright
protection include: Literary, dramatic, artistic or musical work, the typographical
arrangement of a published edition, a sound recording and film. Other companies
will be able to claim copyright if necessary.
I will be making sure that I do not copy any work as this is what my Client has
requested, if I was to copy someones Copyright then I could be sacked from the
role. By making sure, I will be reading all the laws before I start my entail product
for Gap Travel. From my Clients brief, copying someones work is a definite no.
Ethical:
Working on a media means that there will be restrictions to what you can
exactly do for example religion will come in to the category therefore different
meanings can come in to Ethical considerations. Ethical considerations is to
protect people from things such as racial comments which could offend
somebody and cause huge problems. Ethical Considerations is not just the things
you say away from the internet but on the internet as well, comments can upset
people and cause further stirs. People are more likely to say harsh things online
as they dont think that just because there online they will get away with it. They
wont as it can always be tracked meaning they will be punished. In the media
world and various different media jobs, more restrictions will apply to what you
can and cannot do, when working for the BBC or ITV, rules will apply in what you
can and cant say, for example: if you work for a television channel or radio
presenter and you say something which can be seen as racist or ethical then you
will most likely be sacked and serious cases could even be as serious as
imprisonment. If somebody reports a piece of offensive material than this could
cost the company lots of money so rules apply heavily in the media industry as
well as outside the industry in every day-to-day life.
Below is the things you have to consider to do with an Ethical statement:
You are ensuring quality and integrity of your research
You will seek informed consent
You will respect the confidentiality and anonymity of your research respondents
You will ensure that your participants will participate in your study voluntarily
You will avoid harm to your participants

You can show that your research is independent and impartial.

There following rules apply to avoid breaching the Ethical Considerations law:
*You are not allowed to use any pictures, video or sound clips unless you have
obtained the owners permission before hand.
*You are not allowed to use any part of someones work without permission. This
links in with the copyright law.
You have to be careful in how you represent and describe people in your work
and make sure that you are not biased in anything you say- This may apply to
( Race, Gender, Sexuality, Disability, Nationality, Religion and Age)
This connotes that you cant suggest it in any way that these specific groups will
take offence to. If you produced a production for a big company then this will
most likely not be seen, there are laws put in place to stop this from happening
such as The Race Relations Act, it is important you do not breach these acts.
When planning a design it Is important to talk everyone above In consideration
to ensure that no breaching of these acts take place. I have put everything above
into sensible consideration but if I will have to check with my client to make them
aware of these considerations further action will take place if necessary.
File Format: I will be saving my files on JPEG file format for my images and text
as this is the best format to use, it also means that I will be able to use it in
without there being problems, for example, if I was to just save on a large
document format (PSB) then this may lead to problems as the file is not suitable
for images. For my videos, I will be using MP4 and QuickTime as these two file
formats most suitable for the making of my website.
Visual Style: The colour scheme is going to be mainly blue but will include
other colours that are suitable for my target audience and male and female. The
style i am going to go for is bold and sharp as I want it to stand out to my
viewers.