2016

2016

January

MONDAY

TUESDAY

THURSDAY

29

30

31

FRIDAY

01

SATURDAY

02

Each member
posts about new
music at different
times.

SUNDAY

MONDAY

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

01

02

03

NOTES

Album photoshoot

Record videos in
the studio

Take studio
pictures

Each member
posts about a big
project at
different times.

Each member
posts a picture
from the studio
that look like
different places.
An email is sent
to old FanClub
members asking
them to rejoin the
site.
Reactivate Jonas
Brothers social
media accounts.

2016

2016

This month, the band will be writing, recording and dropping subtle hints about an upcoming project.

MONDAY

February
WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

01

02

03

04

05

06

07

02

Continue recording

Send press release

to the media
announcing new
Jonas Brothers cd

Wrap up recording

Follow up with
media outlets
about
announcement
placement

03

04

05

Post a throwback
Thursday from the
Jonas Brother's
first tour

Post a throwback
Thursday from the
Jonas Brother's
last tour

06

Each brother
posts video from
the studio, makes
it look like they
are alone

07

08

08

09

Notes:

2016

2016

Feb. is all about dropping hints without making it too obvious that the band is about to drop another album
together.

MONDAY

01

08

March
WEDNESDAY

02

Send funny video

to fanclub
members and
email list
announcing new
album

THURSDAY

03

FRIDAY

04

Launch new
website

SATURDAY

05

SUNDAY

MONDAY

Announce new
album on social
media and
website

Newsletter about
the project, why
they got back
together, etc

06

07

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

01

02

03

04

Talk about new

album on Z100

Print media
placement

Advertise Twitter
chat

Late night talk

show about
working as a band
again

Livechat
exclusively for
fanclub members

Twitter chat

Talk new album

with Ryan
Seacrest

Print media
placement

Send press
release about
upcoming Jonas
Brothers Revival
tour

Print media
placement about
album

Email album
cover to fanclub
members and
email list
05

06

Notes:

2016

2016

March begins the media frenzy.

April

MONDAY

WEDNESDAY

THURSDAY

29

30

31

FRIDAY

01

SATURDAY

02

Follow up press
release emails

SUNDAY

03

MONDAY

04

Newsletter about
even more
exciting news,
talk about the
album being
finished

05

06

07

08

09

10

12

13

14

15

16

17

18

19

20

21

22

23

24

25

Album cover
released on social
media.

Album pre-order
opens for general
public.

Tour announced to
public. Major radio
placement.

Announce
supporting artist

Fanclub presale
begins

Tour announced to
fanclub and email
list, hashtag
posted

TV placement in
tour cities

Exclusive preorder available for

fan club members
with merch
included and early
delivery.

Tickets go on sale
at 10 a.m.

11

26

27

28

03

04

Notes:

Late night tv spot

29

Twitter chat

30

01

02

2016

2016

In April, the real fun starts. We reveal the album cover and announce the tour with exclusive benefits for
fanclub members.

May

MONDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

26

27

28

29

30

SUNDAY

01

MONDAY

02

Newsletter
inviting extras for
music video shoot

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

Tease new single

with 10 second
snippet on
Buzzfeed

Film music video

for single

Post picture from

video shoot

Tweet about video

shoot

Send press
release, single
download link to
music media
about new single

Post snapchat
from video shoot

Announce name of
single to fanclub

24

Push album
preorders and
ticket sales

2016

2016

31

MONDAY

31

Release single

25

26

01
Post music video
teaser

Notes:

27

28

June
WEDNESDAY

01

THURSDAY

02

FRIDAY

03

SATURDAY

SUNDAY

MONDAY

Music video drops

Jonas Brothers
make appearance
at summer XGames in Austin
to build new
fanbase

Newsletter about
X-Games and
music video

04

08

09

10

11

14

15

16

17

18

Instagram contest
for whoever
creates best
rendition of album
cover

30

May is mainly about teasing and releasing the single. The last week, we will focus on pushing preorders
and ticket sales.

07

Contact media in
tour cities about
press placement

29

Post tour
throwback with
countdown to the
beginning of tour

Post video on
fanclub website
about how excited
the Jonas Brothers
are to be back on
the road.

05

06

12

13

19

20

21

22

23

24

25

26

27

28

29

30

01

02

03

04

05

06

Notes:

SUNDAY

MONDAY

Follow up about
tour media

Announce
Instagram
winners.

Tweet about meet

and greet contest
for fanclub
members.

Email about
upcoming fanclub
meet and greet
contest

2016

2016

June is about keeping the fans hyped and the momentum going.

July

MONDAY

WEDNESDAY

THURSDAY

28

29

30

FRIDAY

01

SATURDAY

02

Reply to fans on
Twitter

03

04

Newsletter saying
Happy
Independence
Day and counting
down to tour

05

06

07

08

09

10

11

12

13

14

15

16

17

18

Email fanclub
saying meet and
greet contest is
open

album listening
party, invite first
five fans who
preordered album

posts from
listening party

Tour rehearsals

post about
rehearsals

Buzzfeed post
from rehearsals

video from
rehearsals

Reply to fans on
Twitter

photo from
rehearsals

19

20

21

22

23

24

26

27

28

29

30

31

02

03

Notes:

Tour rehearsals

Send copies of cd
to media to be
reviewed

blog post about

upcoming tour

Email meet and

greet winners

Tell fans to post

favorite Jonas
memory with
#JonasMemories

Tell fans to post

favorite Jonas
memory with
#JonasMemories

25

01
Show in Boston
(first night of tour)

2016

2016

In July, Fridays are all about fan engagement. This month will be used to interact with fans and to make
sure the crew is on the same page before dropping the album and hitting the road for tour. While on the
road, the brothers will post a blog and a picture daily from the road.

August

MONDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

Show in New York

City

Show in Charlotte

Show in Orlando

Show in Atlanta

Show in Nashville,
CD drops (album
release show)

Show in Cincinatti

In-store in
Cincinatti, send
newsletter from
the road

02

09

Show in Chicago

03

10

Show in St. Louis

04

11

Show in Kansas
City

05

12

Show in Dallas

06

13

Show in San
Antonio

07

14

Show in El Paso

08

15

Show in Phoenix

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

01

02

03

04

05

06

07

Notes:

Show in Los
Angeles

Announce fan club

contest for merch

Push fanclub
membership by
picking fans of the
week to thank on
social media

Start recording
music video

Share tour
highlight video
with fanclub and
email list

Share lyric images

on Tumblr

Post tour highlight

video

Post picture from

video shoot

Announce fan
club winners

2016

2016

Fan club meet and greet winners are to be notified 3 days prior to their show date. In each town, the boys
will make one radio stop and local media will be invited to the shows. In addition, they will be featured in
print media like Rolling Stone, Seventeen magazine and Teen Vogue.

September

MONDAY

WEDNESDAY

30

31

06

07

THURSDAY

01

08

FRIDAY

02

09

SATURDAY

03

Live chat

10

SUNDAY

04

11

MONDAY

05

Newsletter about
upcoming
month's events

12

Post fanclub
member on social
media

Post behind the

scenes video from
music video shoot
on fanclub
website

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

01
End email for
media campaign

02

03

04

05

Notes:

Send press release

about deluxe
version of album

Post fanclub
member on social
media

Follow up about
deluxe version of
album

Fan contest for

best lyric image

Feature fan
winner on
Instagram

Lyric image on
Tumblr

Release music
video

Throwback
Thursday post

Throwback
Thursday post

Start email for

deep track
campaign

Twitter chat

2016

2016

Sept. is for connecting with fans. Live chats and Twitter chats start back and a fan contest starts.

October

MONDAY

WEDNESDAY

THURSDAY

FRIDAY

27

28

29

30

SATURDAY

01

SUNDAY

02

MONDAY

03

Send newsletter
anouncing deluxe
version of album

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

01
Post Halloween
throwback picture

02
Kickoff
Thanksgiving
charitable giving
month-long
campaign

Notes:

Announce deluxe
version to public

Post fanclub
member on social
media

Post fanclub
member on social
media

Post fanclub
member on social
media

Send press
release about
charitable giving
campaign for
November
Email to fanclub
announcing deep
discount on tour
merch with
coupon code
End merch sale

Follow up with
press about giving
campaign

Lyric image on
Tumblr

Throwback
Thursday post

Throwback
Thursday post

Throwback
Thursday post

Throwback
Thursday post

Live chat

Release deluxe
version of album

Twitter chat

Email for access

to exclusive video

End email for

video campaign

In Oct. we release the deluxe album of the version with 3 live tracks. We're trying to get more emails this
month to optimize the success of our giving campaign in November.

*Each week, personal posts will continue as usual.

Each Thursday, post a throwback post
Week of Jan. 1-8
Week of Jan. 8-15
Week of Jan. 15-22
Week of Jan. 22-29
Week of Jan. 29-Feb. 5
Week of Feb. 5-12
Week of Feb. 12-19
Week of Feb. 19-26
Week of Feb. 26-March 4
Week of March 4-11
Week of March 11-18
Week of March 18-25
Week of March 25-April 1
Week of April 1-8
Week of April 8-15
Week of April 15-22
Week of April 22-29
Week of April 29-May 6
Week of May 6-13
Week of May 13-20
Week of May 20-27
Week of May 27-June 3
Week of June 3-10
Week of June 10-17
Week of June 17-24
Week of June 24-July 1
Week of July 1-8
Week of July 8-15
Week of July 15-22
Week of July 22-29
Week of July 29-Aug. 5
Week of Aug. 5-12
Week of Aug. 12-19
Week of Aug. 19-26
Week of Aug. 26-Sept. 2
Week of Sept. 2-9
Week of Sept. 9-16
Wek of Sept. 16-23
Week of Sept. 23-30
Week of Sept. 30-Oct. 7
Week of Oct. 7-14
Week of Oct. 14-21
Week of Oct. 21-28
Week of Oct. 28-Nov. 4

Color denotes sponsored ad online

Facebook
Joe posts about making new music on Saturday.
Nick posts about upcoming big project.
Studio picture on Saturday
Drop hints about reunion
Jonas Brothers page reactivated, post about it
Post throwback video from first tour
Post throwback video from last tour
Post video from studio on individual accounts
No posts
Announce new album on the 5th, keep talking about album and reunion all week
Post from Ryan Seacrest and about media placement
Post about media placement and Twitter chat
Post quotes from magazine articles
Release album cover, interact with fans, change display photo to album cover
Hype album pre-order
Post tour dates and on sale date
Hype tour and Twitter chat
Post about Buzzfeed single teaser
Post about music video shoot
Post links to media, push album and tour
Post link to buy single, push album and tickets
Push album pre-orders, ticket sales and new music video
Post from X-games, post video, countdown to tour and album
Post tour throwback video, countdown to tour, post album preorder link, Instagram contest
Post about excitement to be back on the road, contest winners
Hype album and tour
Post about Independence Day, countdown to tour and album
Post photo with fans from listening party
Post from tour rehearsals, post link to blog post
Post about tour, album release and in store appearance
Post from road, hype album release and in store appearance
Post about places visited, behind the scenes tour stuff, from in store, hype in store, hype a
Post about places visited, behind the scenes tour stuff
Post tour highlight video, announce fan club contest
Post from video shoot, push fanclub membership, hype live chat
Feature fan of the week
Post video from tour
Post fan of the week, announce lyric graphic contest, advertise Twitter chat
Post about email for media campaign, hype Instagram contest
Hype deluxe album and live chat
Hype deluxe album
Post about deluxe album, hype Twitter chat
Post about email for video, fan of the week, hype Twitter chat
Post one last time about email for video campaign, post about charity for month of Novemb

Twitter
Nick posts about making new music on Tuesday.
Kevin posts about upcoming big project
Studio picture on Tuesday
Drop hints about reunion
Jonas Brothers account Twitter reactivated, tweet glad to be back
Tweet fun fact about first tour
Tweet fun fact about last tour
Post video from studio on individual accounts
No posts
Announce new album on the 5th, keep talking about album and reunion all week
Post from Ryan Seacrest and about media placement
Post about media placement and Twitter chat
Engage with fanclub members talking about album cover
Release album cover, interact with fans, change display photo to album cover
Hype album pre-order, interact with fans using tour hashtag
Tweet link to website (housing tour dates and on sale date), interact with fans using hasht
Hype tour, interact with fans, chat on Thursday
Post about Buzzfeed single teaser, interact with fans
Tweet photos, videos from music video shoot
Post links to media, push album and tour, interct with fans
Post link to buy single, push album and tickets
Push album pre-orders, ticket sales and new music video, interact with fans
Post from X-games, post video, countdown to tour and album
Post tour throwback photo, countdown to tour, album preorder link, Instagram contest
Countdown to tour and album, interact with fans, contest winners
Hype album and tour, tweet about fan club meet and greet contest
Post about Independence Day, countdown to tour and album
RT tweets from listening party, post photos from listening party
Post from tour rehearsals, countdown to cd release, interact with fans
Post about tour, album release and in store appearance, interact with #JonasMemories
Post from road, hype album release and in store appearance, interact with fans using #J
Post about places visited, behind the scenes tour stuff, from in store, hype album release
Tweet from the road
Post tour highlight video, announce fanclub contest, interact with fans, tweet from video
Post from video shoot, push fanclub membership, hype live chat
Feature fan of the week, interact with fans
Interact with fan
Post fan of the week, announce lyric graphic contest, advertise Twitter chat
Post about email for media campaign, hype Instagram contest
Hype deluxe album and live chat
Hype deluxe album, post contest to win signed copy of deluxe album
Post about deluxe album, hype Twitter chat, post contest winner
Post about email for video, fan of the week, hype Twitter chat
Post one last time about email for video campaign, post about charity for month of Nove

Instagram
Kevin posts about making new music on Thursday.
Joe posts about upcoming big project.
Studio picture on Thursday
Drop hints about reunion
Jonas Brothers Instagram reactivated, post throwback Thursday
Post throwback photo from first tour
Post throwback photo from last tour
Post video from studio on individual accounts
No posts
Announce new album on the 5th with picture from studio, keep talking about album and reunion all week
Post from Ryan Seacrest and about media placement
Post about media placement and Twitter chat
Post video from photo album cover photo shoot
Release album cover, interact with fans, change display photo to album cover
Hype album pre-order, interact with fans using tour hashtag
Post graphic with tour dates, interact with fans using hashtag
Post tour throwback, hype Twitter chat
Post about Buzzfeed single teaser, interact with fans
Post photos and videos from music video shoot
Pictures of different media coverage, interact with fans
Post link to buy single, push album and tickets
Push album pre-orders, ticket sales and new music video, interact with fans
Post from Xgames, post video, countdown to tour and album
Post tour throwback collage, countdown to tour and album, announce contest
Countdown to album and tour, interact with fans, contest winners
Countdown video to album and tour
Post Independence Day throwback photo
Post photo with 5 fans at listening party
Post photo from tour rehearsals, interact with fans
Post about tour, album release and in store appearance, interact with #JonasMemories
Post from road, hype album release and in store appearance, interact with fans using #JonasMemories
Post about places visited, behind the scenes tour stuff, from in store, hype album release
Post pictures from each city then from each show
Post tour highlight video, announce fanclub contest, interact with fans, post from video shoot
Post from video shoot, push fanclub membership, hype live chat, announce fan club winner
Post shout out to fan of the week, interact with fans
Post never before seen photo from tour
Post fan of the week, announce lyric graphic contest, advertise Twitter chat
Post contest winner
Hype deluxe album and live chat
Hype deluxe album
Post about deluxe album, hype Twitter chat
Post about email for video, fan of the week, hype Twitter chat
Post one last time about email for video campaign, post Halloween throwback photo, announce charity for month

Newsletter

Send newsletter on 6th talking about project and reunion

Newsletter about big news ahead, excitement for album

Newsletter inviting fan club members to be extras in music video

Newsletter about X-Games and music video

Newsletter about Independence Day including Jonas family traditions, end with countdown to tour and album

Newsletter from the road, talk about in-store, tour so far, album release

Newsletter about email for media campaigns, big news, and contest

Send newsletter announcing deluxe version of album

Send newsletter announcing partnership with charity, percentage of merch sales go to that charity in Nov.

our and album