SAVANNAH MARIE HOWE

901 South Second Apt. #56, Champaign, IL 61820

(630) 650-2115 smhowe2@illinois.edu

UNIVERSITY ADVERTISING STUDENT

DIGITAL CONTENT PLANNING CONTENT CREATION MEDIA
Dynamic, focused, articulate and innovative university student who excels in both structured and autonomous
organizations. Laser focused on business growth and driving efficiencies and effectiveness in marketing spend
to deliver positive sales lift.
Key Competencies: Project Management Digital Social Media Content Planning & Creation

EDUCATION
University of Illinois Urbana- Champaign
Urbana-Champaign, IL Undergraduate Major in Advertising, Communications Minor,
Public Relations Certification Program
GPA 3.60/4.00

EXPERIENCE & ACCOMPLISHMENTS

MEDIA INTERN
Starcom MediaVest Group, Chicago, IL

June 2015 August 2015

Responsible assisting the SMG Local Spectrum Marketing Team with various needs.

Assisted in creating a keyword build out by researching keywords and creating search ad copy for a clients
Formally trained on Media Oceans Prisma and worked in Prisma to add packages and placements for
display ads
Assisted in creating client recommendations by using comScore
Earned Google AdWords Certificate
Ensured media placements were live
Completed client group project involving a media plan and creative idea

COMMUNITY ASSISTANT AND LEASING AGENT

The Pointe Apartments, Champaign, IL

May 2014 Present

Responsible for continuously refining and optimizing consumer sales experience to increase rental
conversions.

Initiated grassroots marketing effort to drive awareness of brand and engage consumers with featured
events.
o Including: Designing campus flyers, branded email communications and social media plans
Developed and managed social media content plans to drive brand awareness with local consumers

SOCIAL MEDIA INTERN

Hoodle, Champaign, IL

March 2014 August 2014

Manage advertising and social media platforms to drive awareness and consideration for custom builder and
home buyer.

Ideated and executed media kits for custom home clients

Created social media calendar and content to support various social media channels
Led the identification and strategic placement of Facebook Ads to drive awareness and consumer
engagement
Monitored and analyzed Google Analytics and Facebook Analytics dashboards
On-boarded and demonstrated website to consumers

MULTI-MEDIA INTERN
Media University, Champaign, IL

June 2014

Assisted university students with multi-media projects for State Farm digital and social media campaigns

Lead students in summer classes to enhance knowledge of the use of multi-media platforms

Supported students on planning and development of commercial video production and formal client
presentations

SAVANNAH HOWE (630) 650-2115 smhowe2@illinois.edu

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LEADERSHIP & ACTIVITIES

Alpha Xi Delta Sorority
2012-2015

Positions Held: Public Relations Vice President, Recruitment Assistant, Social Media Chair

ACKNOWLEDGEMENTS

& SKILLS

Deans List 2012

Proficient in Google AdWords, comScore, Prima, Microsoft Suite, Google Analytics, Photoshop and Hubspot