Topic of research: A study on Customer Perception towards Integrated

Marketing Services provided by TailCurrent Technologies Pvt Ltd.

Researcher: G. Divya Sree
13031E0010
MBA IV SEM Regular
School of Management Studies
JNTUH.
Respondents information:Demographic profile:
1.
2.
3.
4.
5.
6.
7.
8.

Name:
Age:
Name of the organization:
Type of the organization:
Turnover of the organization:
Employee designation:
Experience with the current organization:
Email ID:

Questions related to research work:

9. How often do you use the services provided by TailCurrent Technologies?
a. Daily
b. Once/week or more
c. 2 to 3 times a month
d. Once/month
e. Every 2-3months
f. 2-3 times a year
10.Overall how satisfied are you with the service
a. Extremely satisfied
b. Somewhat satisfied
c. Neutral
d. Somewhat unsatisfied
e. Extremely unsatisfied
11 20: Please tick one box in each row to rate the following aspects
Excellent

Good

Average

Poor

Dreadful

Service
Speed of service
Process of service
Team friendliness
Team helpfulness
Customer service
skills
Resolution of issue
Range of facilities
Price of the service
Value for money

21 24: Please rate the following aspects of service at TailCurrent,

Extremely
satisfied

Satisfied

Neutral

Research design
and analysis
Market research
knowledge and
technical skills
Data is genuine
Quality of data

24 28: Please respond the following using this scale:

1 Strongly Disagree

Unsatisfied

Extremely
unsatisfied

2
3
4
5

Disagree
Neutral
Agree
Strongly Disagree
1 2 3 4 5

Do you feel Email Marketing is the best strategy for your business
model
The content being communicated to customers is as per your
companys product/service
Do you feel the right customers are targeted
All the leads generated by TailCurrent get converted to potential
customers
29 36: On a scale of 1 10 and 10 being the best, how would you rate the
following functionalities with reference to your organization?
1 2 3 4 5 6 7 8 9 10
Response time
Follow Up
Inbound calling
Email prospecting
Calling on Best days
Calling on Best times
Revenue cycle analytics
Sales force development

37 46: On a scale of 1 5 and 5 being the best, how would you rate the reasons
for lead drop-outs?

1 2 3 4 5
Content lacks relevance for audience
Not reaching right decision maker
Budget limitations
Poor fit
No need
Bad lead
Timing
Competitor
Feature
Price
47: What improvements can be made to increase the conversion rate?