Você está na página 1de 3

Competitive Analysis table

Factor

My
Business

Company
A
Toys R Us

Company
B
Barbie

Importanc
e to
Customer

Strength

Weakness

Strength

Weaknes Strength
s

Weaknes
s

Products

We have
a
variety
of styles
and
choices
for our
product

We are
only
limited
to
clothing

They
produce
a
variety
of
product
s

They
dont
produc
e DIY
product
s

Their
appealin
g to kids

They
mostly
appeal
to
mostly
female
s

Price

Our
prices
are
cheaper
compare
d to our
competi
tors

Their
prices
vary
dependi
ng on
the
product

Their
prices
can be
expensi
ve

The
pricing
varies

Their
product
s tend
to be
expensi
ve

Quality

Our
product
includes
top of
the line
products

Our
prices
still
might
not be
as low
as our
custome
rs would
like
The
quality
of our
product
may not
satisfy
everyon
e

Their
product
s are
high
quality

Their
quality
isnt
their
top
priority

They
have
quality
products

Their
dolls
tend to
break

Selection

We have
a select
variety
that we
feel is
suitable
for our
custome
rs

We only
have 3
different
selectio
ns for
our
product

They
have a
wide
selectio
n of
product
s

Their
selectio
n only
appeals
to
young
childre
n

They
have a
wide
variety
of dolls

Their
dolls
dont
appeal
to all
races

The
product
is what
catches
the
attentio
n of the
audienc
e
Prices
cant be
too high
or
custome
r
wouldnt
want to
buy the
product
Quality
is the
main
focus
because
without
quality
your
product
doesnt
sell
You
have to
have a
wide
variation
of
products
s you
can

Competitive Analysis table

Service

Our
services
are
aimed
to
satisfy
our
custome
rs

Our
services
only
appeal
to
people
in U.S.

They
offer a
large
field of
services
regardin
g toys

Their
service
s isnt
their
top
priority

They
aim to
serve all
children

They
mostly
only
service
girls

Expertise

We have
years of
experien
ce with
kids
therefor
e
knowing
what
they like

We
havent
been in
the
business
market
that
long

They
have
been in
the
market
longer

They
dont
have
experti
se on
DIY
product
s

They are
experts
in what
they sell

They
are
only
experts
in dolls

Company
Reputatio
n

Our
custome
rs have
been
very
satisfied
with our
product

Our
brand
has
gained
as much
clout
like our
other
competi
tors

Toys R
Us has
a great
reputati
on
because
they
have
been
around
longer

Their
compa
ny has
been
known
to have
a few
recalle
d toys

They
have a
good
reputatio
n for
their doll
making

They
only
have a
good
reputati
on for
their
dolls
cause
thats
all they

appeal
to more
people
The
service
is what
will
bring
the
custome
r back to
want to
buy
more of
the
product

You
have to
have
some
experien
ce in
your
field so
you
dont
get
blindsid
ed by
the
competit
ion
Your
reputati
on is
what
people
will refer
to when
looking
at your
product

Competitive Analysis table


speciali
ze in

Location

We are
located
in big
major
cities
around
the
united
states

We are
not yet
global

Their
compan
y is
located
all
around
the
united
states

Their
compa
ny isnt
in small
cities

They are
located
globally

They
are
only
located
in big
cities

Appearan
ce

Our
products
appeara
nce is
meant
to catch
the
attentio
n of a
younger
audienc
e
We
market
our
brand to
catch
the
attentio
n of
people
ages 714

It may
not
appeal
to the
teenage
audienc
e as
much

Their
product
s
appear
to a
larger
range of
custom
ers

They
only
appeal
to
younge
r
childre
n

They
have a
family
oriented
appeal

They
dont
appeal
to the
young
male
audienc
e

Our
product
doesnt
appeal
to all
ages

They
have
commer
cial and
ads in
papers

The
sales
pitch
only
appeals
to a
younge
r
audienc
e

They
make
more
sells by
being on
billboard
s and in
commer
cials

Sales
Method

Credit
Policies
Image

You
have to
be
accessib
le to lots
of
people
to be
able to
sell
more