Marketing is the business function that identifies customers,

needs and wants, determines the target markets which the organization
can best serve designs appropriate products, service and programs to
serve these customer. A market can be considered a share with in which
price making forces ere ate and in which exchange of title tend to
accompanied by the actual movement of the goods offered. Marvel is a
stage on which economic actors - firms house holds and unions meet
and move by economic decision for society.
Marketing is the guiding element of any business. It is a powerful
mechanism which alone can satisfy the needs and wants of customer at
the place and time they desire.
The success of a depends on the strength of its marketing policies.
In short marketing guides the decisions and entries to serve people and
not to satisfy their theoretical needs along. According to Philip kolter,
marketing is specifically concerned with how transactions are created,
stimulated, facilitated and valued.
Marketing mix is the set of controllable marketing variables that
the firm blends to produce the response it wants in the target market. It
consist of everything the firm can do to influence the demand element
for its product. The many possibilities can be collected into four grounds
of variables known as the jour ps product. Price, place and promotion
product stands for the goods and services combination the company
offers to the target market.
The marketing system goal should be maximize consumption
customer choice or customer satisfaction. The marketing system goal
should be to maximize life quality add life quality means not only the
quality and quality of customer goods and services but also the quality

of environment. Customer satisfaction deals with the characteristic of

human behavior marketing belongs to human behavior as it deals with
buying decision. The advertisement copywriter has to psychology
behind human the behavior in respect of satisfaction of his wants.