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7 Sai Lm Bn Cha Tng Bit

Khi Khi Nghip

Xin cho, ti l Lng L v ti bt u tm hiu v kinh doanh online t lc nm 2009

Ti tm hiu v cy cuc trong 6 nm qua hu ht tt c cc c hi kinh doanh trn online no l
bm qung co tr tin, g captcha, u t HYIP (mt dng u t ri ro cao), tip th lin kt,
dropshipping (trung gian) nn ti dng nm c gi tr ct li trong tng lnh vc.
Ti tng lm vic ti mt ngn hng nc ngoi HSBC t nm 2010-2013, v u nm 2014 ti
quyt nh lm vic cho chnh bn thn ti bng con ng khi nghip kinh doanh online v trong
nhng thng u tin li nhun ti mang v bng lng c nm ca ti ti ngn hng.
V hin ti ti s hu ring mt s d n kinh doanh online v mt s d n chung cng i nhm
thn yu ca ti. Ti l mt chuyn gia trong lnh vc qung co tr ph (AdWords, Facebook
Advertising, Youtube,), c l l do tng lm vic trong lnh vc ti chnh nn ti nhy v cc
con s cng nh xem xt t l hon vn khi trin khai bt k mt chin dch qung co tr ph no,
ti v y nh mt d n u t.

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Bt k mt lu lng tr ph hay gi nm na l qung co tr ph, bn c th mua online th ti u

bit cch s dng v bit cch lm sao t c t l hon vn cao nht. Ti s dng nhng
k nng vo cc thng v online ca ti cng nh h tr cc ngi bn thn ti cng va mi
khi nghip online c c cc khch hng, cc khon thu nhp, c bit gip h c cc kin thc
v k nng kinh doanh sau ny c th ng bng i chn ca mnh.
Ti xut bn quyn ebook ny 7 SAI LM BN CHA TNG BIT KHI KHI NGHIP h
tr cho cc bn sp hoc ang khi nghip hc c nhng bi hc t sai lm ca ti.
Thi thong gh qu www.BeRich2c.com v kim tra cc email ti gi, trong ti s chia s nhng
thng tin tt nht v khi nghip, cc chin lc tm kim khch hng, chin lc marketing v
nhiu hn th na.

V tng lai thnh cng v thnh vng ca bn

Lng L
Email: luongle@2clicksvn.com

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7 Sai Lm Bn Cha Tng Bit Khi Khi Nghip

Xy Dng Cng Ty Khi Nghip Cho Chnh Bn Thn Thay

V Cho Th Trng
Ti thy trng hp ny xy ra thng xuyn. Mi ngi n nh ti t vn v tng
kinh doanh mi ca h v h ngh rng y s l tng tt nht. Ch n khi h trnh
by xong, ti t ra mt s cu hi thm d: tng ca bn phc v cho th trng g? Ai
s l ngi s dng sn phm/dch v ca bn? Nhng gii php no c s dng
cho hng mc sn phm m bn nhm n? 9 trn 10 ln h s p ng tr li ti sao h s
s dng n nu h l khch hng. Ti khng quan tm ti sao bn mun s dng sn
phm/dch v ca bn.
Bn phi cn n 100.000 khch hng tim nng hoc hn bn c hng da vo
vic chng t ti sao sn phm/dch v ca bn l tt nht trong ngnh, hoc l bn khng
c c hi kim c mt xu no t tng . Hy gip bn thn bng cch trin khai
nghin cu tin th trng trc khi bn dn thi gian v nng lng vo bt k cng vic
kinh doanh no.
ng c qu phn khi v tng v m u vo m qun mt nh gi cng vic kinh
doanh nm pha sau tng .

Hy cn nhc thc hin mt cuc kho st s lc, v y l cch

lm:
1. Xy dng mt landing page (trang ch), t mt ci nt ku gi hnh ng tht to
nm trn trang.
2. Xy dng mt trang khc v trang ny s xut hin ngay khi khch hng bm vo
nt ku gi hnh ng trn trang ny bn s mt li nhn nh sau Xin li, sn

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phm ny hin ti ht hng hoc cha hon thin. Xin vui lng nhp tn v
email pha di vo danh sch ch.
3. Thu ht khch truy cp vo trang ny. Google Adwords lm chuyn ny tt nht
N rt l nhanh v ng mc tiu.
4. Theo di kt qu. Hy xem lng email ng k nh doanh s. Bn nhn c
tng cng bao nhiu email? Bn u t bao nhiu tin vo qung co? Thm
vi thao tc ti u ha na th vic kinh doanh ny c kh thi khng?
iu ny phc v 2 mc ch, th nht n s xc nhn rng tng ca bn l
kh thi, th hai l n gip bn xy dng mt danh sch khch hng tim nng
trc khi bn tung ra sn phm/dch v.

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Tnh Ton Sai Quy M Th Trng V Mc D Dng

Bc Vo Th Trng
Bn v sai lm th nht, hu ht mi doanh nhn khi nghip u qu ho hng v
tng ca h m qun mt mt iu c bn l nh gi th trng.
Quy m th trng = Lng ngi mua trong th trng X lng hng mua trung bnh
ca mt khch hng trong mt nm x gi c trung bnh ca tng n v.
Quy m th trng kh kh tnh ton, bn phi chia n thnh tng phn kho st,
sau li kt ni chng li. Bt u bng vic tnh ton lng ngi mua trong th trng,
s lng hng mua v sau mi tnh n gi trung bnh ca mt n v.

Mc D Dng Bc Vo Th Trng
C mt vi iu cn xem xt ti y:
Website dng Groupon (mua chung) c ro cn gia nhp th trng thp xt trn phng
din k thut. Ti Vit Nam, hin ang c hn 30 i th theo m hnh Groupon. N i hi
u t t vi chc triu tr ln v mt nhm kha kh cc lp trnh vin to ra website
theo m hnh Groupon.
Nhng ro cn v k thut bc vo th trng khng phi l yu t duy nht xem
xt. Bn cn phi nh gi thm v yu cu ngun vn.
C s d liu khch hng rt cn thit trong m hnh kinh doanh dng Groupon, cng nh
bao dng cng ty khi nghip khc. C th ni, cng vic ca Groupon l xy dng danh
sch khch hng tim nng v khch mua hng. iu ny dn n tng yu cu ngun
vn. Phi u t bao nhiu c thm mt ngi ng k vo danh sch nhn email v
deal hng ngy? D on ca ti l khong 15.000 50.000 ng. c c mt danh
sch email kha kh trong lnh vc daily deal (khuyn mi mua chung), bn phi d tnh mt

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s vn khi nghip tng i.

Mt iu khc cn nh gi l chi ph chuyn i ca mt khch hng khi h chuyn t
dch v ca i th sang s dng dch v ca bn. i vi m hnh Groupon, khch hng
rt d chuyn t Groupon sang mt website daily deal khc (mt sai lm ca Groupon).
Tip cn knh phn phi: v d trong trng hp ny l Groupon, Groupon cn lin tc
hp tc vi cc doanh nghip bn hng mi cung cp cc mc gim gi cho danh sch
deal hng ngy. Khng c nhng doanh nghip bn hng mi cung cp cc khuyn
mi, Groupon s khng tn ti. V vy, trong th trng daily deal, vic cnh tranh cng tc
vi cc doanh nghip bn hng tr nn v cng khc lit.
Cui cng l s khc bit v sn phm: Groupon nh v bn thn nh mt ni m
khch hng tm n xem deal hng ngy. iu c ngha l ai mi vo th trng cng
cn phi tn mt khong thi gian v tin bc to ra s khc bit so vi cc vi i th
v chim c tn trung thnh ca cc trang daily deal khc.

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B qun chin lc thm nhp th trng ca bn cho n

pht cui cng

Chin lc thm nhp th trng (go-to-market strategy) l chin lc m bn s dng
ra mt cng ty vi i tng khch hng mc tiu ca bn. N bao gm cc knh bn
dng kt ni vi khch hng. N cng bao gm c quy trnh dn li cho khch hng
t lc lin h ban u n khi nhu cu c p ng y .
Hy hi bn thn ni no khch hng mc tiu ca bn hay gh thm? H l khch hng
online hay offline? tui ca h? H ch yu l nam hay n? H gia nh cha?
Website no h hay truy cp? Bo no h hay c?
Xc nh v quyt nh s dng chin lc thm nhp th trng khng h n gin bi v
chng c quy tc no v cng chng c mt con ng no tun theo. Hu ht mi
doanh nhn khi nghip u c vn v ngun lc (ngha l h khng c nhiu tin v
nhiu ngi), iu ny chc chn s khin mi vic khng n gin.
Nhng vn c cc cch thng minh hiu r th trng hn.
Chng ta hy tm hiu xem Mint.com lm g.
Mint to ra mt danh sch khch hng ch vi hn 20.000 ngi trc khi tung ra sn
phm, v mc d h may mn c cc phng tin truyn thng t nhc n, nhng
tp trung vo khch hng mc tiu mi chnh l th gip h to cho sn phm.
Di y l mt vi vic m Mint lm ng:
Mc tiu r rng: cng ty tp trung vo xy dng cc cng c cho nhng ngi ang
quan tm n ti chnh c nhn.

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V tr ca cc khch hng mc tiu: Mint nhn ra rng hu ht cc khch hng mc tiu

ang tm c cc blog v ti chnh c nhn v bt u trin khai k hoch ti tr cc blog
. Gip h xy dng mi quan h vi cc khch hng mc tiu.
Blog: i ng ca cng ty bt u lp nhng blog ti chnh c nhn v ch tp trung vo
vic xy dng ni dung hp dn, li cun. H tp trung xy dng mt website giu ni
dung hng ti cc chuyn gia tr tui.
V kt qu nh th no? Trong vng vi thng, h tr thnh blog s 1 trong lnh vc ti
chnh c nhn v tm ra c nhng ngi gii thiu nng ng nht.
Cc landing page (trang ch): H c mt chin lc SEO quy m gip h pht trin
nhanh chng.
Backlink: Trc khi ra mt trn th trng, h nh mi ngi t mint widget (thng nm
gc phi ca mi trang blogs) vi cm t Ti mun Mint ln blog ca h, v nhn c
rt nhiu backlink.
Email (knh marketing): i ng ca cng ty m bo rng thng tin mi nht v ti
chnh c nhn lun c chuyn n cc thnh vin ng k nhn email. Mi ngi rt
yu thch s h tr ngi tiu dng qua cc email thng bo (v d nh thng bo v mc
li sut c tng ln)

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B qun chin lc marketing cho n pht cui cng

Chin lc thm nhp th trng v chin lc marketing ca bn rt khc nhau. Chin

lc thm nhp th trng l chin lc bn s dng tung ra website v ph nhng
im quan trng v ti y v c c lng khch hng tim nng quan trng, trong khi
chin lc marketing l lm th no tip tc mang khch hng v v to ra doanh thu.
Lm th no tip tc thu ht khch hng n website ca bn?
Social Media (Truyn Thng Mng X Hi): Facebook, Twitter, Youtube
Paid Traffic (Qung Co Tr Ph): Adwords, Facebook Advertising, Yahoo/Bing
SEO: v tr xp hng trn Google, Yahoo, Bing
Blogs: Tumblr, nhng trang blog c nh hng trong lnh vc
Events (S Kin): c t chc bi cc t chc uy tn trong lnh vc
PR: Bo, Tin Tc, Tp Ch
Hy tm ra cch lm th no mang khch hng n website, thng thng bn s phi
kt hp nhng chin lc trn cng vi mt lot cc tng mi l cha tng c s
dng trc . Bn s khng kinh doanh thnh cng nu khng c mt chin lc
marketing.

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B qun chin lc to ra tin cho n pht cui cng

Ti y, bn c mt chin lc marketing v by gi c khch hng vo website ca

bn, nhng lm sao to ra thu nhp? Lm nh th no chuyn i nhng khch
hng thnh hin kim (tin mt)?
C c mt chin lc thu o to ra doanh thu chnh l khu quyt nh.
Sn phm/dch v, website khi nghip ca bn nh kim tin nh th no?
Nhng Nguyn Liu Cn Phi C Trong Website Trc Khi Bt u Kim c Tin

Thnh vin cht lng

Ni dung li cun/hp dn/kh cng li
S tng tc
Sn phm/dch v tt
Ngi iu hnh
Li ngh mua hng tp trung ng ch
Li ngh mua hng c lin quan
Mc nim tin cao
o lng thnh cng
Cng c giao tip
H s theo di

Mt khi c y cc nguyn liu trn bn c th bt u thc hin cc chin lc to ra

doanh thu trn website thng qua mt trong cc phng php sau y:
Qung Co: Nh l Facebook
Sn Phm v Dch V: Nh Ebay, Elance, Flickr
Quyn Thnh Vin Cao Cp (c tr ph): Nh Xing, Reddit, Punchcast, Evernote
Ti Tr: Nh Harbo, Patienslikeme, The Funded
Quyn gp min ph: Nh Neo.org, Wikipedia, Slicethepie
Nghin Cu Th Trng / Bn D Liu: Nh Patientlikeme, Jobsket, Communispace
S Kin: Nh Ted, Infonomia, Next
Ni Hp Ch (vic lm, dch v, sn phm): Nh Xing, Guzuu, Ebay, Etsy

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Th Gii o: Nh Gaia, Facebook, HubCulture

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B qua cc con s ca bn

N s din ra nh th ny:
Thu Thp Khch Hng Khch Hng Tip Nhn Thng Tin Hnh ng ng K
Mua Hng Chu K u Tin
Khch Mua Hng Quay Li Khch Hng Hi Lng Truyn B

Mi mt yu t ca phu bn hng u c nhng ch s o lng i km vi n:

Thu Thp Khch Hng: Khch Ving Thm (Visitors)/Lt Xem Trang (Pageviews)
Khch Hng Tip Nhn Thng Tin: T L Thot (Bounce Rate), Thi Gian Lu Li (Time
On Page)
Hnh ng: Bm vo ng K
ng K: Qui Trnh ng K Thnh Cng
Mua Hng: Nhn thanh ton thnh cng t th tn dng.
Chu K u Tin & Khch Hng Hi Lng: Khch Mua Hng Quay Li.
Truyn B: Vit bi ln Blog hoc Tweets
Hy xy dng cc ch s o lng t ngy u tin.
Tp trung vo gia tng t l mua hng mi yu t ca phu, nht l t l khch hng mua
hng quay li, bn s thy s nhy vt bc ph bt ng trong doanh thu.

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Thiu chin lc thot ra

Ti thng s dng phng php phn tch o ngc cho cc mc tiu ca ti.
Nu ti mun kim 200 triu trong thng ny bng d n kinh doanh sn phm thng tin,
ti s t duy bng cch bt u t im kt thc m kim c 200 triu, ti cn phi
bn 400 sn phm vi gi 500.000 ng. Lm th no ti lm c iu ny?
Ok bn c 400 sn phm ca ti vi gi 500.000 ng ti c th lm mt s cch
sau. Ti c th t chc mt bui webinar trc tuyn vi 1428 ngi tham d v t l chuyn
i l 28%, tc l 400 ngi s dng sn phm ca ti. iu ny hon ton kh thi. c
c 1428 ngi tham gia webinar ca ti th cn c 3000 ngi ng k tham d webinar,
iu c ngha l ti cn khong 15.000 ngi khch hng mc tiu i vo h thng
phu ca ti.
V vy mt v d tnh ton xui th nh th ny:
15.000 ngi ng k vo danh sch email ca ti; 3000 ng k tham d chng trnh
webinar (hi tho trc tuyn) min ph ca ti, ti y ti cung cp nhng thng tin gi tr
v cui bui, ti s thuyt trnh gii thiu v mt sn phm; c 1500 ngi tht s tham
d; trong ch c 395 ngi mua sn phm gi 500.000 ng. Tng doanh thu l
197.500.000 ng.
Ti vch ra k hoch v sau phn tch tng bc mt thnh cc bc nh hn tip
theo.
Hy tin ti, t duy theo cch bt u t im kt thc s lm mi vic tr ln d dng hn
xy dng mt k hoch kh thi.
Khi xy dng cng ty khi nghip, bn hy c mt k hoch thot ra (exit plan), v
pht trin kinh doanh xoay quanh k hoch .

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Chc Bn Nhn c Tht Nhiu Gi Tr V a

Cng Vic Kinh Doanh Ca Bn
Ln Mt Tm Cao Mi !
Nu c bt k mt gp no, vui lng gi email cho chng
ti: info@2clicksvn.com. Ti rt trn trng iu ny.

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