Hansel 1

Brody Hansel
October 9, 2015
Global Business
Jodie Bramel
Cultural Analysis of a Foreign Market: France
Since World War II, the education system has been dramatically overhauled. This was
designed to accommodate the increasing numbers of children who carry on developing
themselves through study beyond primary school. Consequently, colleges, lycees and higher
education institutions have expanded their offerings to accommodate the demand for the
development of a highly skilled workforce. A more skilled workforce means a better business.
French is the main language as well as one of the most noticeable symbols of the country.
The people of France generally prefer to speak and be spoken to, in French. Some non-verbal
communication in France include the famous handshakes and kisses on both cheeks. (Info)
In France, individuals have lifelong access to education and training, at school or
university, in the case of pupils and students, and in the form of continuing vocational training
for anyone already in work. School education is compulsory in France from 6 to 16 years of age
which has resulted in a high adult literacy rate currently standing at 99%. (Info)
On 23 July 2014, France adopted the first law that addresses gender equality in the
workplace, tackling stereotypes in the media, an improved protection from domestic violence, a
reform on parental leave, and measures ensuring parity in politics. (Info) Roman Catholicism is
the main religion in France. The roles of families in France is very similar to our own, but some
feel that is is still a male dominated society. There are labor unions in France, and theyre
particularly powerful for labor unions. (Info)

Hansel 2

The shopping in France is unique. A cross-Europe study recently showed prices in French
shops to be among the lowest in Europe; and perhaps, if you are buying a cross-section of
everyday goods, they are. But tourists do not shop like locals, so the price advantage of France
may not be so obvious to visitors. (Info)
Besides, shops selling to tourists are notorious
worldwide for high prices, and France is no
exception. The price you see on the label is the
price you will be charged, which can be a
pleasant surprise for American or Canadian
visitors. There is also a difference of the food in
France that is different from anything else. Some common foods in Frances that are famous are
the crepe, croissants, and madeleines.
France, like any other country, has holidays, customs and other celebrations for their
country. (Info) The French celebrate the traditional Christian holidays of Christmas and Easter.
They mark May Day, also known as Labor Day, on May 1. Victory in Europe Day on May 8
commemorates the end of hostilities in Europe in World War II. Bastille Day is celebrated on
July 14. This is the day the Bastille fortress in Paris was stormed by revolutionaries to start the
French Revolution. The French take immense great pride in their nation and government and are
typically offended by any negative comments about their country. Visitors, particularly
Americans, often interpret their attitude toward foreigners as rude.
Business practices in France are pretty simple. Theyre high context and pretty indirect.
Employees dont expect to be praised, they just need to do their jobs. They respect contributions.

Hansel 3

Decision making is long and thought out. Technical skills, education, and experience play a large
part in getting hired. (Info) France has a 35 hour work week.

Video about French culture and etiquette. https://www.youtube.com/watch?v=0S_IKEmsjI