MOOREFIELD TOWN SQUARE

5.15.2015

LEASING

TABLE OF CONTEXT
INTRODUCTION

PAGE 03

DEMOGRAPHIC INFORMATION

PAGE 04

EXISTING CONDITIONS & TRAFFIC COUNTS

PAGE 05

CONCEPT DEVELOPMENT PLAN

PAGE 09

STREETSCAPE

PAGE 13

ARCHITECTURE
CONTACT INFORMATION

PAGE 18
PAGE 21

INTRODUCTION
Du

lle

sG

3 MILE RADIUS

ree

nw

ay

Le

es

bu

rg

Dul

les

Le

Sully Road

Dulles
International
Airport

eH

wy

50

Toll
R

oad

267
To W
a

28

M
Loundon County
Pkwy

Pik

shin
g
25 M ton DC
iles

Metro Silver Line

Moorefield Town Square is being developed in the heart of Moorefield Station, one of metro Washington, DCs newest master-planned /
transit oriented communities. The Town Square will feature more than 200,000 square feet of retail, dining, specialty shops, caf zones and
unique amenities that will attract consumers locally and regionally.
Moorefield Town Square sits in the center of Loudoun County, the wealthiest county in the country. The area offers spectacular
demographics with tremendous spending capacity from its primary consumers. Accessibility to future Metrorail, the superb road network,
and proximity to Dulles International Airport, will make this 6000+ home transit oriented community an ideal location for many retailers and
restaurants.

DEMOGRAPHIC SNAPSHOT

RADIUS 3 MILES 5 MILES

Population & Households
Population:

Households:

48,500

15,300

108,000
36,100

12,200
3,000

28,200
7,800

$168,000

$148,800

Housing Units
Owner Occupied Units:
Renter Occupied Units:
INCOME
Average Household Income:
AGE
Median Age:
homes
Average Home Value:

33.8 years old

$555,100

annual growth rate, 2014 to 2019

Population
Trade Area 16.53%

Households
Trade Area 16.61 %

35.3 years old

$454,100

EXISTING CONDITIONS & TRAFFIC COUNTS

Future Moorefield
metro Station

Commercial Area
Day Jobs

BROADLANDS

3M
R
ILE

S
ADIU

S
IU

AD

All Roof Tops

Nights and Weekend

1M
ILE

SITE

44,000 AADT
O PKWY

LOUDOUN C

Commercial Area
Day Jobs

DULLES GR

EENWAY

27,000 AADT

BRAMBLETON

Dulles International Airport

22 Million travelers per year

AADT: Annual Average Daily Traffic

MOOREFIELD STATION PARCEL PLAN

MULTIFAMILY PARCEL
PHASE I (2015)
600+ MF
74 DU 2/2S

FUTURE MOOREFIELD
RAIL STATION
2018-2019

DU

LLE

SG

RE

EN

WA
Y

FUTURE PUBLIC
REC CENTER SITE

TY PARKWAY
LOUDOUN COUN

COMMERCIAL PARCEL
PHASE I (2015)
230,000 SF

COMMERCIAL PARCEL
FUTURE PHASE

DISTRICTS
M

PROPOSED LOCATION FOR

MOOREFIELD STATION

METRO
DISTRICT
TRANSITION
DISTRICT

Future Spenders
599 Town Home Lots
2014

RESIDENTIAL
DISTRICT
PHASE I
600+ MULTIFAMILY

COMMERCIAL
DISTRICT
FUTURE PHASE

COMMERCIAL
DISTRICT
PHASE I
230,000 SF

y Parkway

Loudoun Count

STREET HIERARCHY

e.
Claude Moore Av

MULTIFAMILY DEVELOPMENT- PHASE I

COMMERCIAL DEVELOPMENT- PHASE I

y Pkwy

Loudoun Count

PRIMARY ROAD
SECONDARY ROAD
TERTIARY ROAD

PROPOSED LOCATION FOR

MOOREFIELD STATION

CONCEPT DEVELOPMENT PLAN- PHASE I

RESIDENTIAL AREA:
MULTIFAMILY APARTMENT

600+/- DU

TWO OVER TWOS

74 DU

COMMERCIAL AREA:
RETAIL 172,000 SF
@ 5 SP/1000 SF=860 SP
SIT DOWN RESTAURANT
40,000 SF
@ 10 SP/1000 SF=400 SP

DAY CARE 9,000 SF

@ 3 SP/1000 SF=27 SP
URGENT CARE 10,000 SF
@ 3 SP/1000 SF=30 SP

CLAUDE MOORE AVE

PARKING:
PARKING REQUIRED:

1,317SP

PARKING PROVIDED:

1,305 SP (SURFACE PARKING)

70 SP (ON-STREET PARKING)

TOTAL:
1,375 SP

FUTURE
COMMERCIAL
DEVELOPMENT

Y PARKWAY

LOUDOUN COUNT

RETAIL/ COMMERCIAL CONCEPT PLAN- PHASE I

DAYCARE
9,000 SF

68 SP

7K SF

7K SF

9K SF

CLAUDE MOORE AVE.

WIDE BOARDWALK
ALONG THE LAKE

GROCERY
50,000 SF

490 SP

16K SF

7K SF

7K SF

5K SF

7K SF

9K SF

7K SF

14K SF

7K SF

7K SF

20K SF

7K SF

257 SP

490 SP

URGENT CARE/ Office

10,000 SF
FAST FOOD WITH
DRIVE THRU
7,000 SF

BANK WITH
DRIVE THRU
8,000 SF

PHARMACY WITH
DRIVE THRU
18,000 SF

LOUDOUN COUNT

SERVICE
STATION

Y PARKWAY

10

11

MERCHANDIZING PLAN
SIT DOWN RESTAURANT
PERSONAL AND BUSINESS SERVICE
RETAIL/ MINI ANCHOR
DAY CARE

SPECIALTY RETAIL AND CAFE ZONE

CLAUDE MOORE AVE.

GROCERY

URGENT
CARE/
OFFICE

SERVICE
STATION

PHARMACY

FAST FOOD

BANK

WAY

LOUDOUN COUNTY PARK

12

STREETSCAPE

13

STREETSCAPE

14

SHARED SIDEWALK

ENGAGING STOREFRONTS

VARIETY OF PUBLIC OPEN SPACE

OUTDOOR DINING ON SIDEWALK

ENHANCED SIDEWALK DESIGN

PUBLIC SPACE AS PUBLIC USE

PLAZA CREATES A CENTERPIECE

TENANT DRIVEN STOREFRONTS AND SIGNAGE

OUTDOOR SPACES AS A DESTINATION

MAIN PLAZA
OUTDOOR PATIO
OVERLOOKING
TO THE LAKE AND
BOARDWALK
CONNECTION TO THE
BOARDWALK ALONG
THE LAKE

OUTDOOR CAFE
SEATING
ACTIVE OPEN SPACE,
AND ICE SKATING
RINK

INTERACTIVE WATER
FEATURE FOR KIDS
DROP OFF AREA
SEPARATED WITH
BOLLARDS

GREEN AREA WITH

BENCHES

KEY MAP

15

MOOREFIELD TOWN SQUARE

OUTDOOR CAFE
SEATING

GREEN AREA WITH

BENCHES

SPECIAL PAVEMENT

MOOREFIELD SQUARE
SIGNAGE

TREE PITS AND

BENCHES

N
KEY MAP

16

SPECIALTY RETAIL/ CAFE ZONE

OUTDOOR CAFE
SEATING

TREE PITS AND

BENCHES

DROP OFF AREA

SEPARATED WITH
BOLLARDS
SPECIAL PAVEMENT

VIA CONNECTION TO
PARKING AREA
6 WIDE CLEAR
SIDE WALK
WATER FEATURE AND
GREEN

N
KEY MAP

17

ARCHITECTURE

BUILDING B1

BUILDING A

BUILDING B2

BUILDING C1

BUILDING C2

B1

B2

B3

C1

C2

C3

BUILDING B3

BUILDING C3
KEY MAP

18

ARCHITECTURE

BUILDING D

BUILDING E

KEY MAP

19

ARCHITECTURE

BUILDING F

BUILDING G

BUILDING J

BUILDING I

KEY MAP

20

BUILDING H

CONTACT INFO

MICHAEL MCGREGOR
p: 703.246.6157
e: Michael.McGregor@dwoskin.com

ARTHUR MATARAZZO
p: 703.407.7575
e: Arthur.Matarazzo@dwoskin.com

DANIEL WOODLEY
p: 703.277.3484
e: Daniel.Woodley@dwoskin.com

21