Madeline Southall

Education
Baldwin Wallace University
Marketing Major with an Arts Management focus, German Minor
Bachelor of Arts
GPA: 3.3

Expected Graduation: May 2016

Curriculum Highlights: Introduction to Arts Management, Public Relations, Marketing, and Fundraising, Services
Marketing, Advertising Management

Development / Marketing / Alumni Relations Experience

Gordon Square Arts District, Development Intern
August 2014-December 2014
Cleveland, OH
Created new and strengthened existing grant proposals to build upon the $30 million raised by the Gordon Square
Arts District.
Managed the preparation of marketing and solicitation materials to Gordon Square Arts District donors and
membership.
Edited and updated the Gordon Square Arts Districts donor information and contacts through Gift Works, a
fundraising software.
Engaged Gordon Square Arts Districts donors.
Aided in preparation at donor appreciation events.
National Association of College Stores, Marketing and Membership Intern
June 2014-August 2014
Oberlin, OH
Proofed and branded marketing materials and publications for various departments of the National Association of
College Stores.
Analyzed publications and mailings for brand consistency and appeal to members.
Edited and updated the National Association of College Stores members resources.
Provided new ideas and techniques for engaging the National Association of College Stores membership.
Baldwin Wallace University Student Giving Council, Student Director
January 2015-Present
Spearheaded student giving programs at Baldwin Wallace University and led student philanthropy efforts.
Coordinated and managed student philanthropy events and assisted with Annual Giving events, such as the BW
Big Give which raised over $65,000 in gifts.
Advocated for student giving and solicited gifts from several student groups.
Directed a group of 15-20 student leaders in implementing events to encourage student giving.
Baldwin Wallace University Alumni Relations, Office Assistant
August 2015-Present
Berea, OH
Processed alumni updates and composed notes for publication in a quarterly alumni newsletter.
Created and modified spreadsheets, documents, and Raisers Edge database files containing confidential
information.
Managed and received ticket orders to alumni events while providing information about upcoming events.
Conducted alumni research and coordinated of alumni groups for alumni records or events.

Other Work Experience

West Virginia Lottery Commission, Human Resources Intern
June 2013-August 2013
Charleston, WV
Catalogued employee files into an online database for future reference.
Organized and filed individual employee documents into a collection of employee files.
Answered telephones and communicated with the employees of the West Virginia Lottery Commission.

Relevant Extracurricular Involvement

Zeta Tau Alpha Womens Fraternity

September 2012-Present
Vice President II- New Member Coordinator
Supervised, educated, and mentored 50-55 new members in the history and traditions of Zeta Tau Alpha.
Coordinated and facilitated four total chapter retreats to engage members in leadership, team building, and
developmental activities while encouraging the growth of sisterhood.
Orchestrated four Bid Day celebrations including the implementation and creation of logistical details, dcor, and
informational meetings.
Philanthropy Director
Organized and managed a 5k Walk/Run that raised over $1,000 for Zeta Tau Alphas national philanthropy,
breast cancer education and awareness.
Composed all marketing materials, solicitation letters, corporate sponsorship packages, and thank you letters.
Promoted the fundraising event on multiple platforms and medias including print, social media, and digital.
Implemented race day tasks and activities and generated committees to assist in the implementation of the event.
Baldwin Wallace University, Campus Entertainment Productions
August 2012-May 2015
Vice President of Communications / Vice President of Finance / Event Planner
Created and planned social media and print marketing materials while managing multiple social media accounts
to advertise monthly entertainment events.
Managed and allocated an annual budget of over $50,000 for all events.
Collaborated with artists and managers to produce events for Baldwin Wallace University students including the
drafting and reviewing of contracts and riders.
Implemented event day tasks and communicated with a team of 15 event planners to produce high quality events
while providing accommodations to artists.
Baldwin Wallace University, Student Ambassador
May 2013-Present
Vice President of Membership
Organized all recruiting efforts including the coordination of an application and formal interview process.
Served as a model Baldwin Wallace University student to alumni, university trustees, major gift givers, and
potential donors by communicating and interacting with the Baldwin Wallace University community at various
alumni, donor, and university events.
Other Extracurricular Involvement
Summer / Week of Welcome Orientation Leader (2013-2015)
Greek Leadership Institute (2015 Director, 2014 Facilitator)

Professional Development Experience

Grant Writing Workshop, Arts Management Association
Spring 2014
Baldwin Wallace University
Collaborated with a teammate to compose a grant proposal for the Cleveland Metropolitan School District.
Completed foundation research and fundraising event creation.
Wrote a grant funding report, including goals and budget.
Developed skills in grant research, writing, editing, and event planning.
Service Learning Project, Workshop in Exposition and Argument
Fall 2012
North Ridgeville City Schools
Collaborated with 3 teammates to introduce iPads into the North Ridgeville School Districts special education
classrooms.
Completed 25 hours of work on a grant writing team researching funders and supportive sources.
Wrote a grant funding report, including goals and budget.
Developed skills in teamwork, research, writing, and editing.

Honors / Certifications

Outstanding Female Leader of the Year, 2014-2015 Student Life and Leadership Awards
Certified Peer Educator, The BACCHUS Network