Escolar Documentos
Profissional Documentos
Cultura Documentos
Table of Contents
Company Profile
Page 4
Page 12
Time Line
Product Assorment
Section 8: Documentation
References
Page 8
Page 14
Page 16
Page 20
Page 34
Page 48
Page 60
Page 62
Page 64
Page 66
Page 68
Page 82
Company Profile
Zara is a brand that belongs to Inditex group. The
story of this fashion retailer dates back to 1963
when it started life in a small workshop making
womens clothing. Today, Inditex has over 6,460
stores throughout the world. Through its history
the Group has evolved to become the business it
is today reaching many notable milestones along
its journey. But it has always remained focused
on listening closely to its customers to offer them
the fashions they desire.
This strong customer orientation would give
rise, years later, to the launch of the first Zara
store in 1975. This was followed by the brands
international expansion at the end of the 1980s
and the successive launch of new retail concepts:
Pull&Bear, Massimo Dutti, Bershka, Stradivarius,
Oysho, Zara Home and Uterqe. This customer
focus underpins an organizational structure that
encompasses all stages of the fashion value chain
(design, manufacturing, distribution and sale in
proprietary stores). The customer promise is
also the driving force behind the integration of
our sustainable and environmental policies used
throughout the Groups supply chain.
ZARA
Zara opened its first store in 1975 in A Corua
(Spain). It now operates in 88 markets with a network of more than 2,000 stores ideally located
in major cities. Its international presence clearly
shows that national borders are no impediment
to a shared fashion culture. With a creative team
of more than 200 professionals, Zaras design
process is closely linked to the public. Information travels from stores to our design teams,
conveying customers requests and concerns.
The vertical integration of activities (design, production, logistics, and sales in the companys own
stores) means that Zara is flexible and fast in
adapting to the market. Its model is characterized
by constantly updating merchandise: new garments land in stores twice weekly. Zara pays
special attention to the design of its stores, shop
windows and dcor, and sites them in the best
locations in major shopping areas. Its central
services base is in Arteixo (A Corua).
Zara Timeline
1963 . -Rosalia Mera and Amancio Ortega started its activity as a textile manufacturer in Coruna,
Spain. The name of the factories were GOA and
Samlor.
Zaras business model is characterized by a high level of verical integration. All phases of the fashion
process are integrated: design, manufacturing, logistics, and distribution in its own stores. This
integration permits Zara to have a very flexible structure focus on the customer. The key of Zaras
success is their capacity to be at the stores before any competitor.
Thanks to their vertical integration, Zara can reduce the processing time and have a high level of
flexibility, but at the same time the company can reduce its inventories and the intrinsec risk of
fashion.
The focus on the customer allows Zara
to identify the continues changes on
the fashion trends and analyze what its
customers want in each moment. To
have such an accurate information, the
brands has watchers around the world
and an IT system that allows them to
collect every night the stores information
and send it directly to the headquarters
where is analized every day.
Another of the keys of its succes is the flexibility and the lack of seasonal collections, Zara can adapt
its assorment continusly. based on the new demands. This gave the Zara the opportunity to not
overpromote its products. They produce small batches of the fashion collections then the customers
know if they dont get this piece today, maybe tomorrow is gone, this maximize its profit. Zara
deliveres new products on its stores every two weeks increasing the customer visit to the stores to
discover what is new.
To maintain this flexibility, Zara keeps the production of its fashion products as near as possible
(Spain, Portugal and Morocco), and the production of its basic models in far away countries such as
China, Vietnam, Bangladesh or India.
The Inditex supply chain in 2013 was made up of 1,592 suppliers in 46 countries. Inditexs
commitment to ensuring the proximity of suppliers is reflected in the fact that 55% of production is
by in suppliers located near Inditexs headquarters in Spain.
12
Zara doesnt produce any of its garments in the USA. All the suppliers Zara are in South America.
13
14
15
Product Assortment
Zara produces clothing, footwear and accessories
for women, men and kids. The range of products
is vast and it is divided in several lines.
These product lines include:
Zara Women
TFR (Trafaluc)
Zara Men
Zara Kids
Zara Mini
Sporty Girls
Shoes & Bags
Organic Cotton
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17
Ethnic Groups
Indo-Aryan 72%, Dravidian 25%, Mongoloid and
other 3%
Languages
English enjoys the status of subsidiary official
language but is the most important language for
national, political, and commercial communication.
Hindi is the most widely spoken language and
primary tongue of 41% of the people; there
are 14 other official languages: Bengali, Telugu,
Marathi, Tamil, Urdu, Gujarati, Malayalam, Kannada, Oriya, Punjabi, Assamese, Kashmiri, Sindhi,
and Sanskrit; Hindustani is a popular variant of
Hindi/Urdu spoken widely throughout northern
India but is not an official language.
Religions
Hindu 80.5%
Muslim 13.4%
Christian 2.3%
Sikh 1.9%
Other 1.8%
Unspecified 0.1%
Population
1,236,344,631 (2nd most populous country in
the world)
Density
381.5KM
988.2 SQ MI
20
Age Structure
0 14 Years: 28.5%
15 24 Years: 18.1%
25 54 Years: 40.6%
55 64 Years: 7%
65 Years and Over: 5.7%
Median Age
Total: 27 Years
Male: 26.4 Years
Female: 27.7 Years
21
The federal government comprises three branches: Executive, Judicial, and Legislative.
Executive Branch: The President of India is the
head of state and is elected indirectly by a national electoral college for a five-year term. The
Prime Minister of India is the head of government and exercises most executive power. Appointed by the president, the prime minister is
by convention supported by the party or political
alliance holding the majority of seats in the lower
house of parliament. The executive branch of the
Indian government consists of the president, the
vice-president, and the Council of Ministers (the
cabinet being its executive committee) headed by
the prime minister. Any minister holding a portfolio must be a member of one of the houses of
parliament.
Legislative: The legislature of India is the bicameral parliament. It operates under a Westminster-style parliamentary system and comprises
the upper house called the Rajya Sabha (Council
of States) and the lower called the Lok Sabha
(House of the People). The Rajya Sabha is a
permanent body that has 245 members who
serve in staggered six-year terms. Most are
elected indirectly by the state and territorial legislatures in numbers proportional to their states
share of the national population. All but two of
the Lok Sabhas 545 members are directly elected by popular vote; they represent individual
constituencies via five-year terms. The president
from among the Anglo-Indian community nominates the remaining two members, in case the
president decides that they are not adequately
represented.
23
Political
briefly became prime minister; he was succeeded, after his own unexpected death in 1966, by
Indira Gandhi, who went on to lead the Congress
to election victories in 1967 and 1971. Following
public discontent with the state of emergency
she declared in 1975, the Congress was voted
out of power in 1977; the then-new Janata Party,
which had opposed the emergency, was voted
in. Its government lasted just over three years.
Voted back into power in 1980, the Congress
saw a change in leadership in 1984, when Indira
Gandhi was assassinated; she was succeeded
by her son Rajiv Gandhi, who won an easy victory in the general elections later that year. The
Congress was voted out again in 1989 when a
National Front coalition, led by the newly formed
Janata Dal in alliance with the Left Front, won the
elections; that government too proved relatively
short-lived: it lasted just under two years. Elections were held again in 1991; no party won an
absolute majority. But the Congress, as the largest
single party, was able to form a minority government led by P. V. Narasimha Rao.
A two-year period of political turmoil followed
the general election of 1996. Several short-lived
alliances shared power at the center. The BJP
formed a government briefly in 1996; it was followed by two comparatively long-lasting United
Front coalitions, which depended on external
support. In 1998, the BJP was able to form a successful coalition, the National Democratic Alliance (NDA). Led by Atal Bihari Vajpayee, the NDA
became the first non-Congress, coalition government to complete a five-year term. In the 2004
Indian general elections, again no party won an
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26
Economy
Currency Indian Rupee (INR)
GDP 2014
Total: $7.277T
GDP per capita $1,498.87
GNI per capita 5,350 PPP
28
India counts with one of the highest business confidence in this moment. The stabilization of its
government and the improvement in the business climate has made this indicator to have one of its
better performance in the last periods.
In this moment the country has a very appealing wages in manufacturing, what make it really attractive for sourcing.
The unemployment rate continue decreasing but the diaspora and the brain drain is another factor to
consider.
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Area:
7th largest country in the world
3,287,263 SQ KM Total Land Mass
2, 973,193 SQ KM Land
314,070
SQ KM Water
Land Boundaries: 13,888 KM
Coastline: 7,516 KM
Border Countries:
Bangladesh 4,142KM
Pakistan
3,190KM
China
2,659KM
Nepal
1,770KM
Burma
1,468KM
Bhutan
659KM
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32
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Literacy: Defined:
Age 15 and over can read and write
Total Population: 62.8%
Male: 75.2%
Female: 50.8%
2. Inputs
Raw Materials:
Natural Rubber
Nylon Tyre Cord Fabric
Carbon Black
Rubber Chemicals
Butyl Rubber
Styrene Butadiene Rubber (SBR)
Polytbutadiene Rubber (PBR)
Cotton
Juke
Silk
Coir
3. Products
Export Commodities:
Petroleum, textile goods, jewelry, software, precious stones, machinery, iron and steel, chemicals, vehicles, apparel and leather goods.
Export partners: UAE 12.3%, US 12.2%, China
5%, Singapore 4.9%, Hong Kong 4.1%
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Import Commodities:
Crude Oil, precious stones, machinery, fertilizer,
iron and steel, chemicals
4. Transportation
Airports: 346
Airports with paved runways: 253
Airports with unpaved runways: 93
Heliports: 45
Railways Total: 63,974KM
Broad Gauge: 54,257KM
Narrow Gauge: 7,180KM
Roadways Total: 4,689,842KM
5. Business Climate
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With the exception of certain activities specified by law, foreign ownership in the agriculture sector is also not allowed. Foreign
ownership of publishing companies and
newspapers is limited to a maximum of 26%.
In the financial services sector, foreign capital
participation in local banks is limited to 87%
and in insurance companies to 26%. Furthermore, foreign ownership in the telecommunications sector (including fixed-line and
wireless/mobile infrastructure and services)
is limited to a less-than-75% stake.
improvements in six of the 10 economic freedoms including trade freedom and fiscal freedom. India is ranked 25th out of 41 countries
in the AsiaPacific region, and its overall score
is below the regional and world averages.
6.
Effects of quota removal
Before Englands Industrial Revolution, Indias cotton textiles dominated world trade.
Much has changed from then to now.
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Inditex undertakes to allocate the appropriate resources so that manufacturers and suppliers are
acquainted with and understand this Code and are able to ensure its compliance. The Code shall be
applied to all manufacturers and suppliers that take part in the purchasing, manufacturing and finishing processes and fosters and is based upon the following general principles that define Inditexs
ethical behavior:
- All Inditexs operations are developed under an ethical and responsible perspective.
- All persons, individuals or entities, who maintain, directly or indirectly, any kind of employment,
economic, social and/or industrial relationship with Inditex, are treated fairly and with dignity.
- All Inditexs activities are carried out in a manner that most respects the environment.
- All manufacturers and suppliers (production centers that are not property of Inditex) fully adhere
to these commitments and undertake to ensure that the standards which are set forth in the Code are
met.
1. No forced labor
Inditex shall not allow any form of forced or involuntary labor in their manufacturers and suppliers.
They may not require their employees to make any kind of deposits, nor are they entitled to retain
employees identity documents. Manufacturers shall acknowledge the right of their employees to
leave their employer after reasonable notice1.
2. No child labor
Manufacturers and suppliers shall not employ minors. Inditex defines minors as those persons who
have not yet reached their 16th birthday. In cases where local legislation stipulates a higher minimum
age, the higher limit shall apply. 2 Persons with the ages between of 16 and 18 years will be considered young workers. Young workers shall not work during night hours or in hazardous conditions.
3. No discrimination
Manufacturers and suppliers shall not apply any type of discriminatory practice with regards the
recruitment, compensation, access to training, promotion, termination of the employment agreement or retirement, based on race, caste, creed, nationality, religion, age, physical or mental disability,
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Manufacturers and suppliers shall also ensure that wages and any other allowances or benefits are
paid on time and are rendered in full compliance with all applicable laws and specifically, that payments are made in the manner that best suits the workers.
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43
SWOT
Strengths
Opportunities
44
Weakness
Threats
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Competitive advantages
India is a developing country but in the last years the country is changing the way of making business.
Nowadays these are the most important competitive advantages to take in consideration to choose
India as a sourcing partner.
Competition in the economy - India is shedding its public sector firms.
Existence of cluster firms to develop industries as an incubator.
Stable banking system with non performing assets with vast network of bank branches and
financial institutions.
Intellectual property protection.
Indian business has better (ROI) return on investment than other developing nations.
Because of its market based and fast developing spending habits of middle-class, India is a
preferred destination for investors over other major countries.
Vibrant democratic government .
Vast network of technical and management institutions that are of the highest international
standards.
The government of India has several initiatives to attract foreign investments in Indias diverse
sectors.
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1. Be punctual. Greet the senior people first and expect to start with some small talk.
2. Be patient. It can take a long time to complete negotiations, which will, at some point, involve the top team in a business as decision-making migrates upwards. It stands to reason
that pressure tactics and hard sales techniques are not appreciated.
3. Take tea. You may be offered a sugary, milky tea, coffee or a soft drink. Dont refuse. And
dont be fooled into thinking you can down the drink and get it over with. Your glass or cup
will be refilled as soon as it is emptied.
4. Dont be too direct. NO - is considered impolite replaced with I will try, or let me consider and come back to you.
5. Check the (local) calendar. With seven major religions and many minor ones, plus six
main ethnic groups, India enjoys countless holidays, which change depending on the year.
Arriving in India expecting to arrange business meetings during one of these festivals will
probably leave you coming home empty handed.
Westerners going to India to do business find out quickly that India is a culture where it is
absolutely impossible to just drop in to conduct business and then fly away. India is one of
the most diverse countries in the world. It is a sophisticated, modern, industrial leader that
is home to many primitive tribes and millions of poor people. Religion and language separate
people. The caste system limits social mobility (600,000 people belong to the lowest caste).
Because of disparities in distribution of wealth, a wide gap separates the few wealthy from the
many poor.
One of the major mistakes made by Western business people in India is to forget people and
concentrate on schedule, contracts, results, facts and issues.
1. Type of Culture
Indian business etiquette is quite formal, a mix of both Western and Asian culture. From
the occupation of India by the British, as a result of that connection a considerable volume
of the Indian population has been influenced by the British style of etiquette - formal and
somewhat conservative.
India has a majority Hindu population, approximately 80%, about 14% Muslim, 2.4%
Christian, 2% Sikh, 0.7% Buddhist, 0.5% Jains and 0.4% other. Of course we are aware of
the enormous impact religion has in influencing the customs, etiquette and eating habits
of its followers. For example, Hindus offer food to God first before consuming it themselves. Hindus believe that the food can have a profound impact on ones life, and appropriate
diet can help in pursuing ones chosen lifestyle. The Hindu compassion for all living beings,
leads Hindus to vegetarian practices.
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Decisions are strongly influenced from the top. Usually one person makes all major decisions. Attempt to deal with the highest-level person available.
It is considered rude to plunge into business discussions immediately. Ask about your
counterparts family, interests, hobbies, etc. before beginning business discussions.
Business is slow and difficult in India. Be polite, but persistent. Do not get angry if you are
told something cant be done. Instead, restate your request firmly but with a smile. Plan
on several visits before you reach an agreement.
You may be offered a sugary, milky tea, coffee or a soft drink. Dont refuse. Note that your
glass or cup may be refilled as soon as it is emptied
Many Indians do not wear shoes inside a home. Follow your host. Make sure your socks are
clean and do not have holes.
Apologize immediately if your feet or shoes touch another person.
Ask permission before smoking. It is considered rude to smoke in the presence of elders.
Hindi is the official language in India; the Indian business world conducts its affairs mainly
in English.
Never keep your purse or wallet in your back pocket.
Offer a glass of water (and preferably a cup of tea) to anyone who steps into your home/
office.
Stand when the national anthem (of any country) is playing. Show respect to all flags and
all religious symbols.
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Indian business culture is very masculine and can be extremely difficult for woman to be
accepted.
Western women may be accepted, but must establish their position and title immediately
to warrant acceptance.
Women might not be included in social events or conversation.
Western women may invite an Indian man to a business lunch and pay the tab without embarrassment.
Meetings and negotiations are spaced over time and there are many digressions.
Indian business etiquette is formal, the social etiquette can be quite casual. When they say
drop in any time, they mean just that. Dont be surprised if they just pop in to visit without
letting you know first.
Indian people are very sensitive to refusals of their hospitality; it will be good manners and
etiquette to let them down gently with a promise to accept any future invitation
In a business meeting it is considered rude and poor etiquette to just jump in with work
related conversation. Meetings usually start with small talk about non-work related topics.
Personal questions about your family, children, trip etc., are not considered rude and prying, it is just part of the friendly, Indian social etiquette.
Give background information such as who is involved, who else has implemented such a
proposal or who higher up has endorsed - Indians understand matters in their overall context and such information is vital for them.
Dont get nervous over frequent interruptions, digressions or bargaining in negotiations.
Have several options, which you can cut in your offers as Indians interpret fixed offers as
inflexible thus unsuitable for their needs.
Dont expect quick commitment as all decisions take time and may involve.
When confronted with bureaucracy and IST (Indian Stretchable Time), maintain your
cool. Schedules are bound to go awry and government offices are notoriously inefficient,
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so theres simply no point in losing your temper. Adopt a similar attitude that of wealthy
and important Indian men. Rather than fly into a rage, point out the lack of consideration
firmly and earnestly.
Dont expect quick commitment as all decisions take time and may involve people not present in meetings.
4. Type of Communication
All meetings start with some small talk. Indians are very curious and like to exchange views
even with total strangers. Be prepared for Indians talking about matters, which would be
considered an invasion of privacy in the west.
Do not show anger.
Never lose your temper, even when it is to your advantage to show anger.
Learn to recognize that Indians dont say NO directly, unless it is a crucial issue. When an
Indian answers, I will try, he or she generally means no. This is considered a polite no
Always be polite, although you need to be firm.
Dont point out poverty, dirt, and social ills to Indians as they might interpret it as condescending coming from a foreigner. Indians are proud of their rich history and appreciate
intelligent discussions with mutual respect, so avoid preaching about democracy and womens rights etc.
Normal business dress for men is a suit and tie. However, since India has a warm climate,
often just a full-sleeved shirt with a tie is also acceptable. It is also important to select neutral colors, which are subdued and not very bright.
In most companies, particularly in the IT sector, however, the dress code is much more casual. It is not unusual to find people wearing T-shirts and jeans with sneakers.
Men should avoid shorts, which are considered quite bizarre in Indian culture.
Dress for women: your attire will often signal your status, and casual dress will make it
more difficult for you to get respect. Loose, cool clothing that covers up as much as possible. Exposed skin suggests that youre too poor to dress properly. The more you can disguise your shape the better.
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Jeans with a T-shirt or short-sleeved shirt are acceptable as casual wear in informal situations for both men and women.
You can wear casual dress if invited to a social gathering. However, if a foreigner wears an
Indian costume [kurta-pajama for men, and sari or salwar-suit for women], this kind of
dress is also appreciated, and often seen as a gesture of friendship.
As a visitor, conservative, though not formal, dress is advisable.
Conservative pantsuits or dresses are proper attire.
Women visiting public beaches should be as discreet as possible and void sunbathing on
empty beaches.
In mosques you need to make sure your shoulders are covered.
Shoes are never worn in a place of worship, museums, churches and historical monuments.
Introductions
The first handshake could leave you vulnerable. When doing business in India, meeting
etiquette requires a handshake. However, Indians themselves use the namaste. This is
where the palms are brought together at chest level with a slight bow of the head. Using the
namaste is a sign of your understanding of Indian etiquette.
Greetings
Westerners may shake hands, however, greeting with namaste (na-mas-TAY) (placing both
hands together with a slight bow) is appreciated and shows respect for Indian customs.
Men shake hands with men when meeting or leaving. Men DO NOT touch women when
meeting or greeting. Western women may offer their hand to a westernized Indian man,
but not normally to others. Traditional Indian women may shake hands with foreign women but not usually with men.
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Business card is called a visiting card, should always be ready for presentation.
Never use left hand to give and receive business cards.
Business cards are exchanged and Indians are very conscious of the protocol. Always present business cards when introduced. English is appropriate for business cards.
Presenting and exchanging business cards are a necessary part of Indian etiquette when
doing business in India. You must bring plenty since people exchange business cards even
in non-business situations.
Indian etiquette considers it important to use a persons title wherever it is possible, titles
such as doctor or professor etc. Use courtesy titles such as Mr, Mrs, or Miss for those
without professional titles and wait to be invited to use first names. Try Sir/ Maam for
strangers and Uncle/ Aunty (or Chachaji, Mausiji etc) for familiar people. For a stranger
who is not so old, it is better to suffix the name with ji, as a mark of respect.
A persons age, university education, caste, and profession often determine the level of
respect given. Be aware that government employment is considered to be more prestigious
than private business. This affects how you are addressed.
Find out how you should address the other person - naming and addressing practices vary
across the country.
Traditional Hindus do not have family surnames.
Muslim names are usually derived from Arabic. A Muslim woman is known by her given
name plus binti (daughter of) plus her fathers name.
Indian Sikhs will have their given name followed by either Singh for men or Kaur for
women.
Some Westernized Indians drop the bin or binti from their name.
Gestures
When an Indian smiles and jerks his/her head backward -- a gesture that looks somewhat
like a Western no -- or moves his head in a figure 8, this means yes.
Feet are considered unclean. Feet are sacred for holy men and women. Pointing footwear at
people is considered an insult.
Indians are very sensitive to being beckoned rudely. Hand and arm waved up and down
(Western good-bye) means come here. To beckon, extend your arm, palm down and
make a scratching motion with fingers kept together.
Never point your feet at another person as feet are considered unclean.
Standing tall with your hands on your hips is perceived as aggressive.
Pointing with your finger is considered bad manners and rude.
Whistling in public is very bad etiquette and is not acceptable.
Never point your feet at another person as feet are considered unclean.
Stand up when an elder or a guest enters the room and dont sit until youve offered them a
seat.
Dont touch a religious object with your feet or left hand.
Gift Giving
Give gifts with both hands. Gifts are not normally opened in the presence of the giver.
Gifts from your country are appreciated (perfume, chocolates, small china or crystal objects).
Gifts are not normally expected at the first meeting. Gifts may be given once a relationship
develops.
Wrap gifts in red, yellow, green or blue colored wrapping paper.
When invited to an Indian family home for dinner, it is considered good Indian etiquette
to give a gift, such as a box of chocolates or flowers. If your host has children, a gift for the
child [a toy or a book] is a good gesture and totally acceptable.
If you are visiting during a festival, it is customary to carry a box of sweets.
Flower etiquette is a little complex. Different flowers have different connotations across
India. If you are planning to give flowers, check with the florist as to what would be appropriate Indian etiquette.
If your host drinks and keeps drinks at home, a bottle of whisky or wine is an acceptable
gift.
Be cautious in giving a leather item as a gift. Since many Hindus are vegetarians, and part of
a dead animal would definitely be an unsuitable gift.
Time
Normal business hours are 10:00 a.m. to 5:00 p.m. (IST) However, in some large cities [e.g.,
Mumbai], some places of business start working earlier to avoid congested traffic while
commuting. Increasingly, among the business organizations, there is also a trend towards a
longer working day, which can start as early as 7:30 a.m. and last till 8:00 p.m. (IST)
Indian counterparts may not show up for scheduled meetings. Be prepared to reschedule.
Western business people find it very disconcerting that often the Indian people themselves are quite casual in keeping their time commitments. One of the reasons for this is
that in their mind, time is generally not considered as the objective yardstick for planning
and scheduling ones activities. Rather, for most, the plans and schedules are contingent
on other people and events, and therefore can-and do-get changed and you wont be kept
informed.
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In India everything takes time. Indian business people like to be on time but in real life
things dont work like clockwork. Keep a lot of margin in your schedules for the unexpected
events. A Western person likes to concentrate on one thing at a time while his Indian counterparts are multitasking and attends to many things at the same time. Be prepared for lots
of interruptions all the time.
Joke Telling
There is no one-size fits all category of jokes-all jokes are not funny in all situations.
In todays litigious times, politically incorrect jokes (racist and sexist) are inappropriate.
Inclusive humor forces audience participation while situational humor (for example, jokes
on the current meltdown in the US or corruption in India) creates an instant connect with
the audience.
Work out the lowest common denominator when using humor with a diverse audience. A
joke on yourself or self-deprecating humor works best in such situations as it makes you
appear real.
In Indian workplaces, humor is in short supply. They prefer humor in our Bollywood movies, laughter shows on television or jokes circulated via email. They would rather hear or
read a joke in private than tell one at work.
As the boss, dont link humor to your current position. As a peer, dont express your negative feelings (jealousy or hostility) towards a colleague via a joke, thereby damaging relationships forever.
In international business, many senior executives have burnt their fingers with the untimely use of humor. While Americans like to infuse humor in business, to their horror
Asians take their jokes literally!
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6. Business Entertaining
Dining/Table Manners
Arrive 15-30 minutes later than the stated time for a dinner party.
At a social gathering a garland of flowers is often placed around a guests neck. Remove it
after a few minutes and carry it in your hand to show humility.
Allow hosts to serve you. Never refuse food, but dont feel obligated to empty your plate.
Hindu hosts are never supposed to let their guests plates be empty.
The host pays for guests in a restaurant.
Guests give gifts to the host and the hosts children as a thank you.
You should reciprocate invitations with a meal of comparable value. Never invite someone
to a far more lavish dinner -- it might embarrass him or her.
Wash your hands before and after a meal.
Ask for whatever you want instead of reaching out directly or pointing at dishes.
Dont make too much noise; dont talk with food in your mouth.
Wait until everyone else is sitting down before starting to eat.
Help clear the dishes, unless it is not acceptable in that particular custom.
Dont talk on your cell phone during the meal and if you must get up in-between, ask to be
excused.
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Although very few people practice this part of Indian etiquette when dining in the 5 star
Western hotels and restaurants.
If dining with Indian people who do not use cutlery, make every attempt try to eat in the
traditional Indian way and fit in with Indian etiquette.
If hosts eat with hands, assure them you enjoy doing the same. If utensils are not used, use
your right hand and your first three fingers and thumb only.
Take food from communal dish with a spoon; never your fingers. Use chappati or poori
(bread) torn into small chunks to scoop up food.
In Northern India, it is impolite to dirty more than the first two segments of your fingers.
Since North Indians eat mostly rotis and drier curries, this isnt too difficult.
South India, where they eat lots more rice, and enjoy very wet curries, it is permitted to use
your whole hand.
Indian etiquette differs from region to region, so if you are not sure what to do, observe or
ask.
Never use your left hand (even if you are left-handed). In Indian etiquette this is usually
considered unclean and quite offensive.
Part of the traditional Indian etiquette and culture is to share food. Especially on long train
journeys, Indian families will be carrying heaps of food and will invite you to have some.
Even when only 2 people are dining in a restaurant it is customary to order two different
dishes and in keeping with Indian etiquette, share the dishes between you. While sharing
is an important part of Indian etiquette, it is poor and offensive etiquette to share a fork or
spoon or to drink from someones glass.
While sharing is good Indian etiquette and manners, coming into contact with anothers
spit is called jootha and is considered offensive in many parts of India.
Never offer anyone food from your thali, even if it is in one of the little bowls and you havent touched it. All the food that is placed on your thali becomes jootha. There is no precise English equivalent of jootha. I suppose contaminated comes closest in meaning.
58
This also applies to taking a bite of someone elses sandwich, ice cream or chocolate too
Never, ever double dip!
Wait to be served. Remember you are eating with your hands and your right hand will be
messy, therefore you will leave the serving spoon all sticky and messy too. Dont be tempted to use your left hand as it is bad Indian etiquette and considered offensive.
Alcoholic Beverages
Strict orthodox Muslims dont drink any alcohol. Most Hindus, especially women, do not
consume alcohol.
If your Indian host drinks and keeps alcoholic drinks at home, a bottle would be an appreciated gift.
Honest, direct, and spiritually stimulating conversations are three of the main descriptive
factors important to Indian managers. While these three factors are by no means a complete guide, they are helpful. By being honest, respect is shown to fellow business people. The
opposing negotiators have done their homework, and know the issues as well as you do, so
lying to them insults their intelligence and work ethic. Direct conversation does away with
most of the time-consuming kissing-up nonsense that is so common in many situations.
By turning a conversation to acknowledge the spiritual ideals of each culture, a deeper understanding can be reached. This also shows that you have done your homework into their
cultural ideals, and that you respect them that much more. These factors will go a long way
to basing a more sound business relationship with Indian mangers.
Topics to Avoid
Avoid the following three topics in the beginning of a relationship, after time, these topics may
well be openly discussed:
The poor economic and literacy value of their majority of their people as opposed to the
well-educated, wealthy few,
Current religious tensions between Muslims, Hindus and Sunnis.
Bilateral trade between India and the US reached US$ 63.7 billion in 2013, registering a growth of
about 1.7% over the previous year. Indian exports accounted for US$ 41.8 billion; whereas, US exports
stood at US$ 21.9 billion. India - U.S. bilateral merchandise trade during the period January-October
2014 amounted to $55.86 billion with a trade surplus of $20.97 million in favor of India. During this
period, Indias merchandise exports to the U.S. grew by 6.8% from $35.97 billion in the corresponding
period in 2013 to $38.42 billion, while US exports of merchandise to India fell by 5.36% from $18.43
billion to $17.44 billion. During the year 2012 (the latest year for which complete data on services
trade is available), bilateral trade in services totaled $58.76 billion, of which U.S. exports of services to
India amounted to $30.17 billion and Indias exports of services to the U.S. added up to $28.59 billion.
During Prime Ministers visit to the U.S. in September 2014, the two sides set a target to increase
bilateral trade in goods & services to $500 billion.
According to the US Bureau of Economic Analysis, U.S. direct investments in India is estimated at $24
billion. As per Indian official statistics, the cumulative FDI inflows from the US from April 2000 to
September 2014 amounted to about US$ 13.19 billion constituting nearly 6 % of the total FDI into
India, making the U.S. the sixth largest source of foreign direct investments into India. In recent years,
growing Indian investments into the US, has been a novel feature of bilateral ties. More than 65 large
Indian corporations, including Reliance Industries Limited, Essar America, Tata Consultancy Services,
Wipro and Piramal, have together invested about US$ 17 billion in the U.S.
There are several dialogue mechanisms to strengthen bilateral engagement on economic and trade
issues, including a Ministerial level Economic and Financial Partnership (last met in Washington in
October 2013) and a Ministerial Trade Policy Forum (last met in New Delhi in November 2014). India
and U.S. are negotiating a Bilateral Investment Treaty (BIT). Both countries have committed to work
through Trade Policy Forum to promote mutually attractive business/investment environment. A
high-level IP Working Group has been established as part of Trade Policy Forum to foster innovation
led economic growth. There exists a Commercial Dialogue (with tenure until March 2016) which
provides the framework for both Governments and the private sector to collaborate on trade and
commercial issues of mutual interest with a view to facilitating trade and investment opportunities
across various sectors. For greater involvement of private sector in discussion on issues involving
trade and investment, the bilateral India-US CEOs Forum was reconstituted in 2009 and had its last
round of meeting in July 2013 in Washington D.C.
During Prime Minister Modis visit in September 2014, it was decided to establish an India-US
Investment initiative, with a special focus on facilitating FDI, portfolio investment, capital market
development and financing of infrastructure. The newly established US-India Infrastructure
Collaboration Platform seeks to deploy cutting edge U.S. technologies to meet Indias infrastructure
needs. US firms will be lead partners in developing Allahabad, Ajmer and Vishakhapatnam as Smart
60
Cities. USAID will serve as knowledge partner for the Urban India Water, Sanitation and Hygiene
(WASH) alliance with to help leverage business and civil society (Gates Foundation) to facilitate access
to clean water, hygiene and sanitation in 500 Indian cities.
A briefly explanation of the main agreements:
The Bali agreement would shield Indias stockpiles for food security from a legal challenge even if
the program distorts trade and exceeds Indias agreed subsidy limits, according to the WTO. India
last year allocated 1.25 trillion rupees ($20 billion) for its public food distribution system to help
more than two-thirds of its 1.2 billion people who eat less than the minimum target set by the
government.
The India and US Trade Policy Forum (TPF), is a forum founded in July 2005. Every year both
countries arrange different events to discuss their trade policies.
The India and USA Dialogue was signed in July 2005 and its functions are: facilitate regular discussion to deepen ties between the Indian and the American business communities, emerging issues
affecting their bilateral trade, and maintain close contact with enterprises and business associations to bring Indian and US business representatives together.
b.
Part 2: Laws of the United States That Affect the Importation of the Products
Before Englands Industrial Revolution, Indias cotton textiles dominated world trade. Much has
changed from then to now.
The Multi-Fiber Agreement (MFA) of the 1970s and 1980 allowed Indias economic policies to
encourage the textile industry geared toward providing employment to village hand weavers
and providing low-cost cotton cloth to its own population. Indias exports were generally anemic
during that period, and its MFA quotas often went unfilled.
The 1990s brought Indias economy dramatically reoriented toward exports, and Indias export
capacity has surged. As a result, Indias exports of other textile products have grown, and it is well
positioned to take advantage of the MFAs phase-out. However, before the end of MFA, its access to
the U.S. market for numerous products was encumbered by the outcome of negotiations concluded many years before. During the first 9 months of 2005, imports from India rose 100 percent.
The lifting of United States quotas did not alone impact Indias increase in US exports, the India
government change in position toward trade directly influenced the increase in exports.
Both items are included in the chapter XII of the Harmonized Tariff Schedule that is the specific chapter for: footwear, headgear, umbrellas, sun umbrellas, walking sticks, whips, riding-crops and parts
thereos: prepared feathers and articles made therewith; artificial flowers; articles of human hair
The heading for the items is: 6403
62
63
Printed: 3/8/15
COST SHEET
STYLE # 2568/001
Generation:
SEASON: Spring 2015 Description:
COMPONENT COSTS:
Fabrics: 100% black Cow leather
100% brown cow leather
Lining:
Yds/Qty
Unit Prc
$ Amt
0.75
12
$9.00
0.25
10
$2.50
(TOTAL FABRICS)
Trims: (use back for additional)
Insole
Rivets
Sole 100% vulcanize rubber
Cloves
Wood platform
Wood heel
22
$11.50
2
24
2
19
2
2
1
0.01
0.5
0.01
1
1
$2.00
$0.24
$1.00
$0.19
$2.00
$2.00
(TOTAL TRIMS)
51
3.52
$7.43
1
1
3
3
2
2
1
1
$2.00
$2.00
$3.00
$3.00
$10.00
2
2
0.1
1
$0.20
$2.00
0.75
$0.75
$2.95
$31.88
$39.23
23%
$119.00
67.04%
CMT COSTS:
Grading:
Marking:
Cutting:
Sewing and gluing:
Wash/Type
Press/Trim
QE/Bag & Tag
(TOTAL LABOR)
PACKING MATERIALS:
Tissue
Polybag
Inner Box
Outer Box
(TOTAL PACKING)
(TOTAL COST):
WHOLESALE PRICE
WHOLESALE MARGIN
RETAIL PRICE
RETAIL MARGIN
64
$60.00
$31.52
Front Sketch
Back Sketch
Comments:
Printed: 3/8/15
COST SHEET
STYLE # 1681/001
SEASON: Sring 2015
COMPONENT COSTS:
Fabrics: 100% Cow leather
Yds/Qty
Generation:
Description:
Unit Prc
15
$ Amt
$15.00
5.25
$5.25
1.5
$1.50
(TOTAL FABRICS)
Trims: (use back for additional)
Insole
Cords
Zipper "16
21.75
$21.75
1
2
1
1.5
0.25
0.2
$1.50
$0.50
$0.20
(TOTAL TRIMS)
1.95
$2.20
1
1
3
3
2
2
1
1
$2.00
$2.00
$3.00
$3.00
2
2
0.1
1
$10.00
$20.00
$0.20
$2.00
0.75
CMT COSTS:
Grading:
Marking:
Cutting:
Sewing and gluing:
Wash/Type
Press/Trim
QE/Bag & Tag
(TOTAL LABOR)
PACKING MATERIALS:
Tissue
Polybag
Inner Box
Outer Box
(TOTAL PACKING)
(TOTAL COST):
WHOLESALE PRICE
WHOLESALE MARGIN
RETAIL PRICE
RETAIL MARGIN
$15.00
$29.70
$0.75
$2.95
$36.90
$48.60
29%
$159.00
76.79%
Front Sketch
Back Sketch
Comments:
65
Forms for Profit, Harder Publications
www.FashionForProfit.com
NatashaCostSheetUpdated.xlsx
Pallet Capability
Main Deck: 27 Pallets
Lower Deck: 10 Pallets
Flight route from New Delhi to New York. Once the merchandise arrive to New York (JFK), they will
go through customes and on to the warehouse distribution center for shipment to stores in USA,
Canada and Mexico.
67
Section 8: Documentation
Importers Documents
68
2. Entry Type
3. Summary Date
7. Entry Date
8. Importing Carrier
9. Mode of Transport
13. Manufacturer ID
City
27.
Line
No.
State
Zip
City
A. Entered Value
B. CHGS
C. Relationship
$
36. DECLARATION OF IMPORTER OF RECORD (OWNER
OR PURCHASER) OR AUTHORIZED AGENT
Importer of record and that the actual owner,
33.
A. HTSUS Rate
B. ADA/CVD Rate
C. IRC Rate
D. Visa No.
Zip
34.
Duty and I.R. Tax
Dollars
State
32.
Cents
TOTALS
A. LIQ CODE
B. Ascertained Duty
37. Duty
REASON CODE
C. Ascertained Tax
38. Tax
D. Ascertained Other
39. Other
E. Ascertained Total
40. Total
owner
was obtained pursuant to a purchase or agreement to purchase and that the
TITLE
SIGNATURE
DATE
69
Section 8: Documentation
1. Goods consigned from (Exporters business name, address,
country)
Reference No
GENERALIZED SYSTEM OF PREFERENCES
CERTIFICATE OF ORIGIN
(Combined declaration and certificate)
FORM A
Issued in ..................................................................................
(country)
8. Origin
criterion
(see Notes
overleaf)
9. Gross
weight
or other
quantity
10. Number
and date
of invoices
11. Certification
and that they comply with the origin requirements specified for
those goods in the Generalized System of Preferences for
goods exported to
.
...................................................................................................
(importing country)
.............................................................................................................
Place and date, signature and stamp of certifying authority
70
................................................................................................................
Place and date, signature of authorized signatory
71
Section 8: Documentation
Freight Carriers Documents
BILL OF LADING
Account Name and Logo Here (include phone, fax and OTI license number)
BOOKING NO:
EXPORT REFERENCES:
VESSEL NAME
PORT OF LOADING
FREIGHT PAYABLE AT
PORT OF DISCHARGE
TYPE OF MOVEMENT
NO. OF PACKAGES
GROSS WEIGHT
MEASUREMENT
Liability Information
Clause 20 on the reverse side hereof limits the carriers liability to a maximum of US$500 per package or customary
freight unit by incorporation of the Carriage of Goods by Sea Act. To protect for a higher value, you may declare a
higher value and pay the ad valorem freight charge or purchase cargo insurance.
Declared Value:
The shipper may increase the carriers liability by declaring a higher value in the Declared Value box
to the right and paying the additional charge that accompanies this.
Insurance:
The shipper may also purchase insurance on the goods listed on this bill of lading by indicating this in the box to
the right and paying the additional premium.
FREIGHT RATES, CHARGES, WEIGHTS AND/OR MEASUREMENTS
SUBJECT TO CORRECTIONS
PREPAID
COLLECT
Amount: $________________________________
RECEIVED FOR SHIPMENT from the MERCHANT in apparent good order and condition unless otherwise stated herein, the GOODS mentioned above to be transported as provided herein, by any mode of
transport for all or any part of the Carriage, SUBJECT TO ALL THE TERMS AND CONDITIONS appearing on the face and back hereof and in the CARRIERS applicable Tariff, to which the Merchant agrees
by accepting this BILL OF LADING.
Where applicable law requires and not otherwise, one original Bill OF LADING must be surrendered,
duly endorsed, in exchange for the GOODS or CONTAINER(S) or other PACKAGE(S), the others to
stand void. If a Non-Negotiable BILL OF LADING is issued, neither an original nor a copy need be surrendered in exchange for delivery unless applicable law so requires.
BY ____________________________________________
AS CARRIER
DATED _________________________________________
72
Date:
Vehicle #:
Carrier's #:
RECEIVED, subject to the "Common Carrier Rate Agreement" or the CONTRACT between the Shipper and Carrier in effect on the date of shipment, the property described below,
received in good order, except as noted (contents and condition of contents of packages unknown), marked, consigned, and destined as shown below. This Bill of Lading is not
subject to any tariffs or classifications whether individually determined or filed with any federal or state regulatory agency, except as specifically agreed to in writing by the Shipper
and Carrier. Rate individually determined and NOT subject to filed tariffs.
From:
Consigned to:
$0.00
C.O.D. amount $
Bill to:
HM
Consignee
Description
Shipper
Marks and
Numbers
Schedule B
Weight
Rate
Freight Charges
Prepaid
Collect
Third Party
Subject to Section 7 of the
agreement between
Shipper and Carrier, if the
shipment is to be delivered
to the consignee without
recourse of the consignor,
the consignor shall sign
the following statement.
Copy
1 2 3
Received
on
Carton(s)
Special Instructions:
Shipper
Carrier
Driver Signature
Date
Exceptions
The agreed on declared value of the property is hereby specifically stated by the shipper to be not exceeding
These commodities,
technology or software were
exported from the United
States in accordance with the
Export Administration
Regulations. Diversion
contrary to U.S. law prohibited.
Mark with "X" to designate Hazardous Materials as defined in the Department of Transportation Regulations governing the transportation of hazardous materials. The use of this column is an OPTIONAL
method for identifying hazardous materials on bills of lading per section 172.201 (a) (1)(iii) of title 49, Code of Federal Regulations. Also, WHEN SHIPPING HAZARDOUS MATERIALS the shipper's certification
statement prescribed in Section 172.204 (a) of the Federal Regulations must be indicated on the bill of lading, unless a specific exception from this requirement is provided in the Regulations for a particular
material.
Page 1 of 1
73
Section 8: Documentation
CERTIFICATE OF LIABILITY INSURANCE
DATE (MM/DD/YYYY)
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to the
terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the
certificate holder in lieu of such endorsement(s).
CONTACT
NAME:
PHONE
(A/C, No, Ext):
E-MAIL
ADDRESS:
PRODUCER
FAX
(A/C, No):
NAIC #
INSURER A :
INSURED
INSURER B :
INSURER C :
INSURER D :
INSURER E :
INSURER F :
COVERAGES
CERTIFICATE NUMBER:
REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR
LTR
TYPE OF INSURANCE
ADDL SUBR
INSR WVD
POLICY NUMBER
POLICY EFF
POLICY EXP
(MM/DD/YYYY) (MM/DD/YYYY)
GENERAL LIABILITY
OCCUR
LIMITS
EACH OCCURRENCE
DAMAGE TO RENTED
PREMISES (Ea occurrence)
GENERAL AGGREGATE
$
$
SCHEDULED
AUTOS
NON-OWNED
AUTOS
$
$
$
$
UMBRELLA LIAB
OCCUR
EACH OCCURRENCE
EXCESS LIAB
CLAIMS-MADE
AGGREGATE
DED
RETENTION $
WORKERS COMPENSATION
AND EMPLOYERS' LIABILITY
Y/N
ANY PROPRIETOR/PARTNER/EXECUTIVE
N/A
OFFICE/MEMBER EXCLUDED?
(Mandatory in NH)
If yes, describe under
DESCRIPTION OF OPERATIONS below
WC STATUTORY LIMITS
$
$
OTHER
DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (Attach ACORD 101, Additional Remarks Schedule, if more space is required)
CERTIFICATE HOLDER
CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS.
AUTHORIZED REPRESENTATIVE
ACORD 25 (2010/05)
74
75
76
Manufacturer documents
PACKING LIST
SHIPPER
Invoice No:
Invoice Date:
Ship Date:
File Number:
CONSIGNEE:
BILL TO:
SHIPMENT INFORMATION
Customer PO No:
Mode of Transportation:
PO Date:
Currency:
Transportation Terms:
Ref No:
Payment Terms:
Number of Packages:
AWB/BL No:
Incoterms Desc.:
Gross Weight(Kg):
QUANTITY
UNIT
DESCRIPTION
NO.
PKGS
GROSS WEIGHT
LBS KGS
NET WEIGHT
LBS
KGS
TOTAL:
77
Section 8: Documentation
Manufacturer documents
PROFORMA INVOICE
BILL TO:
Company Name
SHIP TO:
Zara United States
Company Name
Kim Abercombie
Contact Person
Kim Abercombie
Address
Address
New York, NY
City, State
USA
Country, ZIP
New York, NY
USA
Phone
360-555-0150
Phone
360-555-0150
Fax
360-555-0152
Fax
360-555-0152
Email
Business ID
kim@fabrikam.com
1025945
SHIP VIA:
SHIP BY DATE:
Air
3/14/15
PRODUCT
CODE
DESCRIPTION OF ITEMS
QTY
REMARKS:
PRICE USD
CARTON
QTY
CODE NUMBER:
INVOICE NUMBER:
3493865-00
2234
CREDIT REVIEW:
APPROVED:
Hazem Abolrous
Page 1 of 1
78
Contact Person
CARTON
WEIGHT
UNIT
TOTAL
WEIGHT
Edificio
Inditex
Avenida
de
la
Diputacion
c/n
14142
Arteixo,
A
Coruna,
Spain
jpolo@initex.com
To:
Zara
500
Fifth
Avenue,
Suite
400
10110
Nueva
York,
NY
Phone
212
355
1415
Fax
212
754
1128
Invoice
#:
[100]
Date:
[00/00/000]
Customer
ID:
[ABC12345]
Quantity
Description
Unit
Price
Sub
Total
Sales
Tax
Total
Line
Total
Signature: _____________________
79
Section 8: Documentation
Banking Document: Letter of credif
80
81
References
inditex.com
tempe.es
makeinindia.com
U.S. Customs Deparment
indiaembassy.org
globalmes.com
vsc.itm.ac.in
tradingeconomics.com
Going Global
ustr.gov/trade-agreements
CIA World Fact Book
World Bank
India Profile BBC News
India at the UCB Government Library
Hunger and Poverty in South Asia, J.A. Rorabacher
The World in 2050: The Accelerating Shift of Global Economic Power: Challenges and Opportunities
The Longest Constitutional Document, M.V. Pylee
82
83